RESEARCH ON THE FORMATION MECHANISM OF ARCHITECTURAL DESIGNERS’ CREATIVE DEVIANCE - BASED ON THE PERSPECTIVE OF PLANNED BEHAVIOR THEORY

Abstract

With the improvement of architectural design project management and the standardization of the design process, enterprises have encountered some obstacles on the road to innovation. Among them, the deviant innovation behavior, as an obscure independent innovation behavior, has gradually attracted the attention of scholars. The characteristic of deviant innovation behavior is that, in order to achieve the purpose of innovation, innovators will use various resources to support their innovative ideas. Among them, deviant innovation behavior not only promotes innovation but also brings management and risk challenges to enterprises. Therefore, only by clarifying the causes and conditions of the deviant innovation behavior can we truly manage the deviant innovation and do a good job in the innovation management of enterprises on the basis of reducing operational risks.
 Based on the current situation of high education levels and low innovation success rates among architectural designers, this study discusses the environmental factors contributing to deviant innovation behavior and explains its formation mechanism. In general, the contributions of this paper to existing research are as follows: 1) On the basis of the existing literature, this study reviews the relevant concepts and measurement methods of deviant innovation behavior and the influencing factors are discussed. 2) Based on the theory of planning behavior theory, the deviant innovative behavior model is constructed, which reveals the role of behavior attitude, subjective norms, and perceptual behavior control in affecting employee deviant innovative behavior. 3) Previous studies have directly applied the theory of planned behavior to the interpretation and prediction of behavior. This study complements and extends the boundary conditions, puts forward the view that task complexity will regulate the relationship between deviant innovation willingness and deviant innovation behavior, and has verified it.