Market Success Research Articles

Tourism Development and Urban Landscape Conservation in Rural Areas: Opportunities and Ambivalences in Local Regulations—The Case of Spain

This article analyzes local-level normative regulations aimed at directly or indirectly conserving the urban landscape in rural areas. Using a discursive analysis methodology on regulatory documents being enforced in a series of localities assigned to a tourism promotion program, the evidence suggests that promotional activity retroactively influences the phraseology of these municipal regulations. The results obtained point to the existence of perpetuating historicist approaches within the current regulations, which appear to largely derive from the search for success in the tourism market and the resulting benefits to the local economy.

Did Facebook Cheat?: A Test Case of Antitrust Ethics

Citing corporate concentration and lax enforcement since the Reagan era, the Biden administration has declared a new era of aggressive antitrust prosecution, bringing antimonopoly actions against tech giants such as Meta, Google, and Amazon. But what’s so bad about monopoly or corporate concentration? The standard answer appeals to economic consequences, such as higher prices or deadweight losses. This paper offers a different framework. It argues monopolizing can be a form of cheating, which is a wrong that attaches to means, not just ends; an athlete who cheats but loses still does wrong. In particular, this paper argues that certain market-controlling strategies constitute a form of cheating I call ‘structural cheating,’ best illustrated by the metaphor of creating an unlevel playing field: rather than compete fairly on merits such as product quality and price, a firm that acquires rivals biases the market in its favor, thereby entrenching a dominant position that effectively forces would-be competitors to compete uphill. By framing (alleged) antitrust violations as cheating, while using the FTC’s lawsuit against Facebook (now Meta) as a test case, this paper provides a needed corrective to those citing market success as evidence of merit or skill. A further upshot is the structural cheating account better explains the distinctively problematic features of social media market concentration than Heath’s Market Failures Approach. More generally, this paper provides a normative lens for analyzing fair market competition and shows why it’s not only winning or losing that counts in capitalism, but how one plays the game.

Strategic Navigation in Global Markets: Unveiling International Marketing Challenges

In the realm of international marketing, strategic navigation proves essential as companies confront a myriad of challenges. This thesis starts from complexities surrounding global markets, shedding light on distinct facets such as psychic distance between different markets and self-reference criterion, the standardization versus adaptation dilemma, brand-name power dilution and partner selection challenges. As companies embark on the evolutionary process of entering new markets, they must navigate linguistic, cultural, and competitive disparities. Effectively addressing these challenges demands strategic foresight and adaptability in the ever-evolving global business landscape, marking a crucial aspect of successful global market engagement. Concrete examples, such as Mary Kay Cosmetics’ unique whitening products in Japanese market, IKEA’s adaptive strategies in the Chinese market and Samsung-Tesco’s commitment to overcoming brand-name power dilution in South Korean market, serve to illustrate the practical implications of these challenges.

AN ANALYSIS OF INDIAN SOCIAL MEDIA MARKETING

"Social media marketing" is the process by which a company promotes its website or goods using different social media sites. Marketers in India are moving quickly to seize the "new normal" opportunity. Social media has given companies a new channel to communicate with their target audience, allowing them to bypass traditional advertising middlemen and achieve unprecedented levels of success. To this day, most Indian marketers rank expanding their consumer base as their number one objective. Social media, email, and search engine marketing were the three most effective online investment channels in 2011, according to well-known Indian marketers. Half of all successful marketers think it's critical to mix social media with email marketing. This is why nearly every business on the planet is investigating social media marketing tactics. More important than "sending the message out" is the slogan "start engaging with customers" that now dominates contemporary advertising. Within consumer internet communities, "listening posts" and "dialogue hubs" are replacing the old "batch and blast" marketing role. Marketers are shifting from discrete, pure-play platforms to more integrated multi-channel strategies in order to fulfill the demands of modern customers across all devices and channels. Marketing professionals in India are making extensive use of a wide variety of platforms and technologies, including email, SMS, and social media. With the help of data on consumers' attitudes toward brand management on social media, this article will take a look at the present and future of social media marketing in India, as well as discuss its possibilities. Keywords:- Social Media , Marketing ,

Strategic Intelligence: A Semantic Leadership Perspective

This paper explores the notion of strategic intelligence, namely with respect to leadership and business-oriented areas. Strategic intelligence is a researched concept that primarily concerns the collection and analysis of intelligence for policy and military planning, mainly at national and international levels, whereas this study of management and organizational decision-making application is an extension of that. This article’s subject is the necessity for strategic intelligence, a crucial competence for leaders, managers, and companies striving to remain competitive, to be utilized and best leveraged in today’s volatile and dynamic business contexts. This study follows a research design that includes a thorough literature review and bibliometric research, executed via VoSViewer, illustrating the concept of strategic intelligence from a leadership point of view as a driver of competitive advantage, enhanced by knowledge dynamics. Furthermore, this article points out that the limitations are acknowledged because the literature on the matter is limited, as strategic intelligence is relatively new to the business sector; moreover, more research is required to fully understand and use the potential of strategic intelligence in business growth. Overcoming these limitations and continuing to study the strategic intelligence concept could, on the one hand, use multiple platforms, such as scholarly articles or encyclopedias, and, on the other hand, support businesses in gaining a competitive edge and making informed decisions that can fuel their success in an ever-evolving market.

Enhancing Customer Relationships: A Case Study of CRM Practices at City Square Mart in Ahmedabad city of Gujarat State

This study paper provides an in-depth examination of customer relationship management (CRM) operations conducted at City Square Mart, a well-known retail business specializing in supermarket trends. This research seeks to provide insights that will improve the development and implementation of CRM strategies in the retail industry by conducting interviews with store managers and analyzing their CRM methods. This study analyzes key elements of consumer engagement channels, such as in-store experiences and online platforms, to understand how City Square Mart effectively combines these channels to provide a seamless and cohesive customer experience. This research also examines consumer feedback methods, loyalty programs, complaint management processes, and initiatives aimed at personalization and customization of goods. The results of this research provide important insights for retail managers who want to improve their CRM strategies and for academics who want to increase their understanding of customer relationship management in the retail industry. This research aims to improve customer interactions and drive company success in the changing retail market by analyzing the unique CRM tactics implemented by City Square Mart

Exploring the mediating role of beauty influencer effectiveness on skincare products: Does credibility still influence purchase intention?

The study explored the impact of beauty influencer credibility on purchase intention, focusing on how influencer effectiveness mediated this relationship. With the rise of social media platforms like Instagram and YouTube, beauty influencers have become key players in shaping consumer behavior, particularly in the competitive beauty industry where local brands like Somethinc compete with global brands. The research analyzed responses from 100 female teenagers aged 15-24 in Bali using Structural Equation Modeling (SEM) and Partial Least Squares (PLS) analysis. The results showed that beauty influencer credibility had a direct and positive effect on influencer effectiveness, with trust and expertise being critical factors. Influencer effectiveness significantly increased purchase intention, as consumers were more likely to make purchasing decisions when influencers communicated persuasively. Credibility also directly influenced purchase intention, but its effect was strengthened when mediated by influencer effectiveness. The findings highlighted that credibility alone was not sufficient; influencers needed to effectively engage their audience to maximize their impact. The study provided valuable insights for beauty brands, suggesting that selecting credible and effective influencers is crucial for successful digital marketing. It also opened avenues for future research into additional factors such as brand loyalty and price, and the potential for cross-cultural and longitudinal studies.

The Influence of Personal Branding, Influencer Endorsement, and Customer Engagement on Brand Affinity in the Cosmetics Industry in Indonesia

This quantitative study explores the influence of personal branding, influencer endorsement, and customer engagement on brand affinity within the cosmetics industry in Indonesia. A sample of 176 cosmetic consumers was surveyed, and data were analyzed using structural equation modeling (SEM) with partial least squares (PLS) path analysis. The findings reveal significant positive relationships between personal branding, influencer endorsement, customer engagement, and brand affinity. Specifically, personal branding and influencer endorsement were found to have strong positive effects on brand affinity, highlighting the importance of cultivating a distinct brand identity and leveraging influencer partnerships to resonate with consumers. Additionally, customer engagement emerged as a critical determinant of brand affinity, underscoring the value of fostering meaningful interactions and experiences with consumers. These findings provide valuable insights for cosmetic brands seeking to enhance consumer perceptions and behaviors, drive brand loyalty, and achieve long-term success in the Indonesian market.

OCPP Interoperability: A Unified Future of Charging

Electric vehicle (EV) adoption grows steadily on a global scale, yet there is no consistent experience for EV drivers to charge their vehicles, which hinders the important EV mass market adoption. The Open Charge Point Protocol (OCPP) is the solution to this challenge, as it provides standardization and open communication between EV infrastructure components. The interplay of the OCPP with open cross-functional communication standards boosters driver experience on the one hand, while the charging station itself is integrated into a renewable energy ecosystem. This paper presents a deep dive into the combination of the OCPP with the OpenADR protocol, the Open Smart Charging Protocol (OSCP), the ISO 15118, and eRoaming protocols to explore possibilities and limitations. Furthermore, we suggest LoRa communication as an alternative to IP-based communication for deep-in building applications. Hence, this paper reveals the next important steps towards a successful EV mass market transition powered by user-friendliness and green energy.

ANALYSIS OF STRATEGIES USED BY PT SEMEN INDONESIA TBK. IN ACHIEVING INTERNATIONAL MARKETING

This research discusses the role of international marketing strategy in the global expansion of PT Semen Indonesia Tbk using SWOT analysis. The research focuses on the utilization of the company's internal strengths, such as a positive reputation and integrated supply chain, in supporting expansion measures in international markets. The case study covers the acquisition of the Thang Long Cement plant in Vietnam, which expanded the company's market coverage in several countries including Vietnam, Singapore, and Bangladesh. Despite the success, political and legal risks in some countries posed challenges that needed to be addressed through risk diversification strategies and local partnerships. A deep understanding of cultural differences and consumer preferences in various markets was also identified as a key factor in achieving international marketing success for the company

Implementasi Saluran Distribusi Pada PT Surya Donasin

Distribution channels play a very important role in the success of a company's marketing. because distribution is the spearhead of the company in marketing products or services. Products reach consumers directly or indirectly through distribution channels. In choosing the most appropriate distribution channel to use, the company must be in accordance with the conditions and objectives of the company. Distribution channels are the core of the company's efforts to distribute goods from producers to consumers. The author's purpose of this study is to find out: 1) Implementation of distribution channels at PT Surya Donasin, 2) What are the obstacles to implementing distribution channels at PT Surya Donasin, 3) Efforts to deal with obstacles to implementing distribution channels at PT Surya Donasin. The results of the review conducted, 1) The distribution channel carried out by PT Surya Donasin uses an intensive distribution channel to obtain a wider market. 2) Constraints in implementing distribution channels, namely, market potential that has not been covered, payment administration that does not match the specified time, lack of human resources and facilities to support the distribution process, procurement of goods that are often out of stock. 3) Efforts to overcome obstacles, namely, the Supervisor makes visits to check each store, checks stores that still have bills that are past the payment time, adds resources and facilities as needed, always maintains inventory so that out of stock does not occur Keywords: distribution channels, implementation, marketing

An analysis of female language choices and cultural identity in digital advertisement

The digital advertisement may affect cultural identity and language choice in society. Language choice gives the impact on marketing success and the perceptions of consumers towards the commercial products. It can influence cultural identity revealing the expression of cultural beliefs or core symbols deriving from the style of dress, labels, norms, and behaviours of especially the females. Thus, this study investigated concerning the following research questions: (1) How the female language choices reflected in the digital advertisement, (2) how does female cultural identity reflected in a digital advertisement. The objectives were to extent female language choices reflected in the digital advertisement and to extend female language choices reflected in digital advertisements. Method used in this study was desk research method. The data collected was advertisement selected from January to December 2022 through Youtube channel. The requirements to select the advertisements are as follows: (1) the digital advertisement promotes the beauty products that need to have women being linguistically portrayed in advertisements, (2) the Advertisement uses pictures without words excluded, and (3) the digital advertisements are well known by the customers in Indonesia context, (4) the content of digital advertisements reflects female's identity in Indonesia. The advertisements were selected as follows: (1) Dove, (2) Ms Glow Cream, (3) Wardah Cosmetics, and (5) Lux Botanical Body Wash. Language choice plays important role in advertisements. The language choice is taken into consideration to emphasize the effectiveness of the product that can persuade the female customers to be interactive to be beautiful or have positive characteristics that reflect the female’s identity in the information delivered. Moreover, the females represented their values and their identity as potential, talent, expression, characteristics, brave, and beauty that represent their values and their identity.

The Effect of Pricing Strategy, Promotional Activities, Market Research, and Supply Chain Management on Marketing Performance in Indonesian Start-ups

The present study examines the complex relationships that exist between pricing strategy, promotional activities, supply chain management, market research, and marketing performance within the framework of start-ups in Indonesia. Partial Least Squares Structural Equation Modeling (PLS-SEM) was used to assess data from a sample of 150 start-ups quantitatively. The findings demonstrate the interdependence of strategic choices and their influence on marketing results by pointing out important correlations between these variables. Key factors influencing marketing performance were found to be pricing strategy, advertising, supply chain management, and market research. The results offer practical advice for aspiring business owners, highlighting the significance of comprehensive and integrated marketing approaches for long-term success in the cutthroat market.

Consumer Feedback Analysis Using LDA Approach in Cross-border E-commerce

Purpose - The objective of this research is to gain insight into consumer feedback regarding cross-border e-commerce, which is a pivotal avenue for companies venturing into global markets. It seeks to investigate the variety of themes present in consumer feedback in order to gain a more profound understanding of their preferences and concerns, ultimately influencing future market strategies. Design/Methodology – The present study utilizes an extensive collection of textual online evaluations and a text-mining LDA framework to analyze and classify potential themes in consumer feedback pertaining to cross-border e-commerce platforms. By quantifying the sentiment tendencies in consumer-related comments, sentiment analysis models that rely on emotion dictionaries as a foundation identify the polarity and intensity of emotions. Findings – The present study examined 1,500 consumer evaluations pertaining to Korean cosmetic products, sourced from a cross-border platform in Southeast Asia. The analysis unveiled five key subjects frequently referenced in consumer feedback. A subsequent sentiment analysis revealed that a significant proportion of consumer sentiments were positive. Nevertheless, consumers identified certain concerns in the minority of negative reviews, including packaging and delivery, product quality, and the absence of freebies. Originality/value - In a practical sense, this provides significant ramifications for the optimization of consumer experiences and the development of successful market strategies in the ever-changing global marketplace. This is especially advantageous for organizations striving for success in the fiercely competitive cross-border e-commerce industry. This study exceeds conventional survey methods in its methodology by offering more comprehensive and datacentric understandings of consumer attitudes and behaviors.

Analysis of phytocannabinoids in hemp seeds, sprouts and microgreens

Hemp-sprouts are emerging as a new class of attractive functional food due to their numerous health benefits when compared to other sprout species. Indeed, the high content of beneficial components including polyphenols and flavonoids makes this type of food a promising and successful market. However, the available literature on this topic is limited and often conflicting as regards to the content of phytocannabinoids. High-performance liquid chromatography coupled to high-resolution mass spectrometry (HPLC-HRMS) was applied in an untargeted metabolomics fashion to extracts of hemp seeds, sprouts and microgreens of nine different genotypes. Both unsupervised and supervised multivariate statistical analysis was performed to reveal variety-specific profiles of phytocannabinoids with surprisingly remarkable levels of phytocannabinoids even in chemotype V samples. Furthermore, a targeted HPLC-HRMS analysis was carried out for the quantitative determination of the major phytocannabinoids including CBDA, CBD, CBGA, CBG, CBCA, CBC, THCA, and trans-Δ9-THC. The last part of the study was focused on the evaluation of the enantiomeric composition of CBCA in hemp seeds, sprouts and microgreens in the different varieties by HPLC-CD (HPLC with online circular dichroism). Chiral analysis of CBCA showed a wide variability of its enantiomeric composition in the different varieties, thus contributing to the understanding of the intriguing stereochemical behavior of this compound in an early growth stage. However, further investigation is needed to determine the genetic factors responsible for the low enantiopurity of this compound.

EFFECTIVENESS OF THE INNOVATION PORTFOLIO IN POLISH ENTERPRISES – RESEARCH RESULTS

A single innovation project has a low probability of success, while the company’s chances of gaining a competitive advantage are low. Only a properly diversified innovation portfolio gives a chance for market success. The aim of the article is to analyze the issue of the effectiveness of innovation portfolio management in Polish enterprises, due to various external and internal factors, and also to identify clues determining the success of the innovation portfolio among enterprises in the future. For this purpose, a literature review in the area of the innovation portfolio was conducted. Also the method of analysis and criticism of the literature was applied. In the research process, empirical articles and Statistics Poland reports were analyzed. As a result of the analyses, effective ways to build innovation portfolio efficiency were identified by pointing out factors that can contribute to key optimization decisions (e.g., proper planning and diversification of the innovation project portfolio). Enterprises, in order to achieve innovation portfolio efficiency in difficult market conditions, should reallocate their resources to less risky innovation projects, and at the same time accepting the risks associated with introducing a transformational innovation.

Landasan Filosofis Hukum Ekonomi Syari'ah dan Relevansinya dalam Pengembangan Strategi Marketing

Abstract: This research aims to investigate the legal and philosophical foundations of Syari’ah economics and its relevance in the development of marketing strategies. Syari’ah economics has unique philosophical underpinnings, involving Islamic principles, ethics, and social justice. In the business context, applying Syari’ah economic law brings financial benefits and positively impacts the company's image and customer trust. This research is a qualitative approach that uses literature analysis and descriptive studies, relevant data are collected through a comprehensive literature study, then identified and analyzed with a thematic analysis approach. The results of this study provide a better understanding of how the principles of shari'ah economic law can be applied in the development of a successful marketing strategy. It is hoped that this journal can provide insights to business practitioners, researchers, and policymakers on the potential of the Syariah economy and how to apply it to achieve success in marketing.

THE STRATEGY OF ONLINE MARKETING AT Mc. DONALD'S RESTAURANT TO INCREASING SALES IN THE DIGITAL ERA

One of the essential foundations in the digital business era is online marketing, which uses internet platforms such as websites, social media, and online advertising to reach target audiences effectively, expand brand reach, and increase sales volumes in a market that is becoming increasingly connected and competitive. Within the context of the digital era, this research aims to investigate the online marketing strategies McDonald's Restaurant has implemented to boost sales. In the context of online marketing strategy, the primary focus of the research is on the segmentation, targeting, product positioning, and mixing strategies associated with online marketing. The purpose of this research is to investigate the difficulties encountered when implementing and promoting sales strategies and online marketing strategies using a qualitative approach. Collecting primary data through interviews and secondary data from documents and newspapers are both methods utilized in research. According to the research findings, successful online marketing has the potential to increase sales volume significantly. This research provides valuable insight into practical methods to improve sales performance by implementing integrated online marketing strategies, strengthening brand positioning, identifying market opportunities, and overcoming challenges in a dynamic and changing business environment. This research analyzed strengths, weaknesses, opportunities, and threats (SWOT)

Research on the implementation degree of agile project management methodologies in Russian IT–companies

In the dynamic development context of the information technology sector, especially crucial for Russia at the moment, the adoption of agile project management methodologies becomes a necessary step for companies to effectively respond to changes, enhance product quality, and achieve market success while maintaining competitiveness. Therefore, the aim of this research is to assess the degree of implementation of agile project management methodologies in IT companies in Russia. The study was conducted through online surveys of practicing specialists in the field of managing innovative projects. Specialists were asked a general question about their application of agile methodologies, as well as four questions regarding specific aspects: requirements gathering, planning, communication with clients, and team communication. The article describes which aspects of agile project management methodologies are practiced by surveyed specialists. In conclusion, it is noted that employees tend to use hybrid project management approaches more frequently than pure agile methodologies. Agile principles are more commonly integrated into client communication and team communication, and less so in requirements gathering and planning.

Microsponges: Development, Characterization, and Key Physicochemical Properties.

Microsponges are promising drug delivery carriers with versatile characteristics and controlled release properties for the delivery of a wide range of drugs. The microsponges will provide an optimized therapeutic effect, when delivered at the site of action without rupturing, then releasing the cargo at the predetermined time and area. The ability of the microsponges to effectively deliver the drug in a controlled manner depends on the material composition. This comprehensive review entails knowledge on the design parameters of an optimized microsponge drug delivery system and the controlled release properties of microsponges that reduces the side effects of drugs. Furthermore, the review delves into the fabrication techniques of microsponges, the mechanism of drug release from the microsponges, and the regulatory requirements of the U.S. Food and Drug Administration (FDA) for the successful marketing of microsponge formulation. The review also examines the patented formulations of microsponges. The prospects of these sophisticated drug delivery systems for improved clinical outcomes are highlighted.