This paper intends to investigate the occurrence of racism against the people of Kashmir in mainland India, its manifestations over time, and its effects on the personal and professional life of Kashmiris currently residing outside Kashmir. Casual racism is a form of racism which involves making subtle racist remarks, usually in the form of jokes and off-handed comments, and subjecting them to certain prejudices and stereotypes against them. While it has always been present in India, there has been a significant rise in recent years, resulting in several incidents like hate-crimes, evictions, and a general sense of fear in the community. Through a review of literature and data analysis, this study aims to comprehend the factors contributing to the escalation of this form of racism, its manifestations in society, and its consequences for Kashmiris. The research also suggests potential solutions to combat this type of behaviour and promote tolerable environment in general
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