The PM3 calculations of the Mulliken charge and the experimental 13C substituent chemical shifts (SCS) of para carbon for 17 para-disubstituted benzene series were investigated by correlation analysis. A significant correlation between the charge and the 13C SCS of the para carbon of the same series was observed. In mono-substituted benzene, the correlation of para13C SCS with Mulliken charges calculated by PM3 and Mulliken charge calculated by DFT(B3LYP) with basis set 6 311(dp)G of the same carbon is similar. All the substituent effects on the charge and 13C SCS were modeled by the Reynolds’ dual substituent parameter model (charge or 13C SCS = ρF σF + ρRσRo), where σF and σRo are the Reynolds’ field and resonance constants, respectively, and ρF and ρR are the field and resonance effects, respectively. The coefficients of determination for all series were significant. The concept of π-polarization was used to analyze variation in ρF. The interpretation of ρF showed parallels between the charge and 13C SCS. An enhanced ρF for a given series was attributed to the stabilization of the π-polarization charge at the para carbon. The ρR was a function of extended conjugation within the side chain. Parallelism of charge and 13C SCS of the ρR of the compared series were also observed, except in series with the reverse-substituent effect and the possession of a strong electronegative group, such as a nitro or azo group.
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