ABSTRACT Urgent and decisive government action to mitigate greenhouse gas emissions is more likely when the proposed measures are popular among the public. This paper compares the drivers of European public support for three alternative policies to combat climate change: carbon taxation, renewable energy subsidies, and minimum energy efficiency standards that apply to household appliances. We combine survey data with regional socio-economic and environmental indicators to provide a comprehensive, comparative analysis of policy acceptance that accounts for the geographic context in which these policies would be implemented. By comparing the drivers among three climate policies, we identify a rural-urban gap in predicting public perception of carbon taxation, which does not exist in the other policies. We also found a positive relationship between regional exposure to fine particular matter (PM2.5) and public support for climate policy, providing novel insights into the influence of environmental factors on public perceptions. This research highlights the importance of environmental and socio-economic context in predicting climate policy acceptance and offers valuable implications for policymakers seeking to garner public support for effective climate change mitigation strategies.