The problems of students' motivation in studying advanced mathematics by students of economic specialties are considered. The ways of its increase are shown by the use of applied tasks related to the problems of the region.The authors analyzed the research motives, which encourage students of the first year to study, based on the problem of increasing motivation. One of the ways of its solution suggested by the authors is the application of applied tasks at studying of advanced mathematics. Among several classes of applied tasks, the application of applied tasks that are directly related to the future professional activity of students are considered and based on statistical data taken from specific enterprises of the region. The authors identified the main stages of solving such tasks and designated the main difficulties that may arise. For example, mathematical solution of an economic task can be given in the form of the following steps: the construction of a mathematical model which would reflect those properties of the object that really affect the investigated indicator and are consistent with known standard mathematical schemes; the choice of a solution method or a research of a model that directly depends on the quality of the model; directly the process of solution, which is purely mathematical; economic interpretation of the obtained result. As one of the key stages the authors consider the construction of a mathematical model of this process. In the article the role of mathematical modeling for increasing students' motivation in the study of advanced mathematics is considered. Basing on many years of experience, the authors showed the application of applied tasks in the study of linear algebra by students of economic specialties in the Poltava region. Also there is highlighted a number of specific tasks that the teacher can solve, using the proposed approach in the classes. Namely: the consolidation of theoretical knowledge, the formation of skills for the application of theoretical knowledge in practice, the development of skills for analysis, synthesis, induction, deduction and model construction, increasing motivation to study. Thus, in order to increase the efficiency of the perception of theoretical material and to increase the motivation to study advanced mathematics, it is useful for students to use not only applied tasks related to the specialty on which students study, but also to fill them with specific statistical data taken from enterprises of a certain region.
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