Studies Of Public Understanding Research Articles

Information transfer and cognitive mismatch: a Popperian model for studies of public understanding

Studies of public understanding, which include specific areas of study such as the public understanding of science, intuitive physics, nutritional myths and misunderstandings, and the ‘mental mapping’ of geographical space are seen as falling into a general model of information transfer, using Popper’s notion of three Worlds. The deficiencies and distortions of understanding that these studies reveal can be perceived as defects in information transfer from Worlds 1 and 3 to World 2. It is proposed that more detailed cognitive profiling could identify these problem areas, thus enabling remedial measures to be taken to ensure better information transfer to the public for specific ventures, such as the promotion of healthcare, education or advertising.

Learning from integrated assessment of climate change

The objective of integrated assessment of climate change is to put available knowledge together in order to evaluate what has been learned, policy implications, and research needs. This paper summarizes insights gained from five years of integrated assessment activity at Carnegie Mellon. After an introduction, in Section 2 we ask: who are the climate decision makers? We conclude that they are a diffuse and often divergent group spread all over the world whose decisions are primarily driven by local non-climate considerations. Insights are illustrated with results from the ICAM-2 model. In Section 3 we ask: what is the climate problem? In addition to the conventional answer, we note that in a democracy the problem is whatever voters and their elected representatives think it is. Results from studies of public understanding are reported. Several other specific issues that define the problem, including the treatment of aerosols and alternative indices for comparing greenhouse gases, are discussed. In Section 4 we discuss studies of climate impacts, focusing on coastal zones, the terrestrial biosphere and human health. Particular attention is placed on the roles of adaptation, value change, and technological innovation. In Section 5 selected policy issues are discussed. We conclude by noting that equity has received too little attention in past work. We argue that many conventional tools for policy analysis are not adequate to deal with climate problems. Values that change, and mixed levels of uncertainty, pose particularly important challenges for the future.

Forecast Terminology: Composition and Interpretation of Public Weather Forecasts2,3

Worded forecasts, which generally consist of both verbal and numerical expressions, play an important role in the communication of weather information to the general public. However, relatively few studies of the composition and interpretation of such forecasts have been conducted. Moreover, the studies that have been undertaken to date indicate that many expressions currently used in public forecasts are subject to wide ranges of interpretation (and to misinterpretation) and that the ability of individuals to recall the content of worded forecasts is quite limited. This paper focuses on forecast terminology and the understanding of such terminology in the context of short-range public weather forecasts. The results of previous studies of forecast terminology (and related issues) are summarized with respect to six basic aspects or facets of worded forecasts. These facets include: 1) events (the values of the meteorological variables): 2) terminology (the words used to describe the events); 3) words versus numbers (the use of verbal and/or numerical expressions); 4) uncertainty (the mode of expression of uncertainty); 5) amount of information (the number of items of information); and 6) content and format (the selection of items of information and their placement). In addition, some related topics are treated briefly, including the impact of verification systems, the role of computer-worded forecasts, the implications of new modes of communication, and the use of weather forecasts. Some conclusions and inferences that can be drawn from this review of previous work are discussed briefly, and a set of recommendations are presented regarding steps that should be taken to raise the level of understanding and enhance the usefulness of worded forecasts. These recommendations are organized under four headings: 1) studies of public understanding, interpretation, and use; 2) management practices; 3) forecaster training and education; and 4) public education.