Student Preferences Research Articles

Analyzing The Impact of Online Marketing on Students' Purchase Decisions on Shopee E-Commerce in Tasikmalaya, Indonesia

The study was driven by the growing trend of online shopping among students and the need to understand how digital marketing strategies impact their purchasing decisions on e-commerce platforms like Shopee. This research aims to evaluate the influence of online marketing on the purchasing decisions of students at STIE Latifah Mubarokiyah Suryalaya, in Tasikmalaya, Indonesia, specifically using the Shopee platform. Online marketing facilitates the transaction of goods and services via the Internet, providing the convenience of shopping without time and space constraints and allowing consumers to select products based on their preferences. The study employs a descriptive quantitative approach, involving 77 respondents selected through purposive random sampling. Data collection includes both primary and secondary sources, which are analyzed using simple regression, correlation analysis, determination analysis, and hypothesis testing. The findings reveal that online marketing strategies significantly influence students' purchasing behaviour on e-commerce platforms, with a correlation coefficient of 0.694 and a determination coefficient of 48.1%. This indicates that nearly half of the variability in student purchase decisions can be attributed to online marketing strategies. Moreover, the study offers new insights into how specific online marketing tactics, such as targeted advertisements and social media promotions, uniquely influence student preferences and purchasing patterns. These findings highlight the importance of personalized marketing approaches in shaping consumer behaviour. The study also suggests that further research should explore additional factors influencing consumer behaviour in e-commerce to achieve a more comprehensive understanding.

Student voice and choice in the virtual classroom: engagement strategies

The coronavirus pandemic has compelled a transition to distance and online education, requiring instructors and students to adjust swiftly. During this transition period, it became crucial to prioritize comprehending students’ perspectives and decision-making within virtual educational environments. The present study investigates the strategies a GPCOM (Purposive Communication) instructor employs at a premier university to enhance student autonomy and decision-making through student voice and choice in the online learning environment. Data were collected via a survey comprising Likert scale items and open-ended questions from the 335 participants who participated in the study. The study results indicate that educators significantly facilitate student engagement in expressing their thoughts and ideas, promoting self-discovery, critical thinking, and collaborative problem-solving. Student preferences noted that active learning, utilization of technology, and engagement in class discussions were prominent options. Several strategies were employed to promote student engagement, such as fostering cooperation, implementing interactive gamification techniques, establishing real-life linkages, facilitating class debates, and encouraging self-directed learning. This study emphasizes the crucial role of instructor assistance in virtual learning while recognizing and integrating student preferences. Doing so aims to create a well-rounded and captivating virtual learning experience.

Evaluating the Impact of Different Education Methods on Cleft Lip and Palate Anatomy Training.

To compare the effects of different educational methods on short and long-term learning outcomes and to investigate the satisfaction and perception of cleft lip and palate (CLP) education among dental students. The theoretical exam on CLP to determine their baseline level of knowledge was taken by the participants(T0). After the exam, the students were randomly divided into three groups and all students attended a lecture-based traditional education on CLP. Students in the first group (n = 40) received no additional teaching (Group A). Students in the second group (n = 38) received model teaching with 3D-printed models (Group B). The third group (n = 39) was trained in e-learning-supported education (Group C). The theoretical exam was repeated immediately after the education (T1/short-term learning), one week later (T2/early long-term learning), and one month later (T3/late long-term learning), and the effect of the education methods on information level was assessed. In addition, a post-training satisfaction questionnaire was administered to participants of Group B and Group C. Both 3D model-based and e-learning-supported approaches significantly improved immediate knowledge of CLP. However, no significant differences were found in knowledge retention over time between the all methods. A majority of students favored the incorporation of both methods in orthodontic education. While both 3D models and e-learning effectively enhance short-term CLP knowledge among dental students, their long-term educational impacts are comparable. However, student preferences indicated that the use of 3D-printed models and e-learning strategies may be useful augmentations to traditional lecture education.

Examining Drinking Water Preferences among University Students: A Comparative Assessment

In recent years, there has been a clear increase in bottled water consumption globally, which has led to significant health and environmental concerns. This cross-sectional study aims to understand the attitude and preferences of university students in Qatar towards the use of bottled and tap drinking water using an online survey questionnaire (September and October 2022). The number of students who responded to the online survey was 14% (n = 688) of the student population, with a mean age of 22.23 ± 5.15 years from the different colleges. Overall, a higher fraction of students preferred plastic bottled water as the main drinking source on campus (n = 468; 68.02%), with a majority of them being females (72.08%). Out of the 468 students who preferred plastic bottled water, safety was the most important factor (43.80%), followed by convenience (16.88%) and taste (15.60%). Cost (15.17%), personal/family habits (5.13%), environmental concerns (2.14%), and mineral content (1.28%) were found to be the least important factors. Among the 45 students (6.54%) who preferred tap water over plastic bottled water, cost (46.67%) was the dominant factor, followed by convenience (20.00%), environmental concerns and safety (13.33% each), taste (4.44%), and personal/family habits (2.22%). Around 72% believed that plastic water bottles were more harmful to the environment, yet the greater majority still resorted to this source. The research study underscores safety as the major factor favoring bottled water over tap water. Further, it suggests that knowledge alone does not fully explain student behavior, implying other influential factors. This study recommends campaigns focus on attitude and behavior change and not solely emphasize knowledge. There is an immediate need to further educate students through environmental and health literacy programs on water consumption and quality. Enabling the population to understand the positive and negative aspects of their choices may be an effective remedy for ensuring a healthy population and healthy environment.

Promotion focus, but not prevention focus of teachers and students matters when shifting towards technology-based instruction in schools

Implementing technology-enhanced learning and teaching in schools causes major changes for both teachers and students. Research in other fields shows that individuals’ regulatory orientation (i.e., promotion and prevention focus) predicts how people deal with such fundamental changes. Our research ties in with a school trial where classes were equipped with tablets, yielding a shift from predominantly analog to technology-enhanced learning and teaching. In this context, we investigated whether the regulatory orientation of teachers (N = 109) and students (N = 1,127) related to how they dealt with this change. As expected, teachers with a stronger promotion focus were more likely to perceive the changing teaching situation as a (positively connotated) challenge and to intend to use the tablets in class. Further, students with a strong promotion focus when tablet-based teaching was introduced showed higher technology-related self-efficacy and higher motivation to use digital devices after a few months of using tablets in class. Prevention focus was unrelated to teachers’ and students’ attitudes, behavioral intentions, or motivation. Thus, the concept of regulatory orientation helps explain how teachers and students respond to changes in school, whereby particularly promotion focus appears to be relevant for change processes due to digital transformation in education.

Есть ли профессиональное будущее в индустриальном секторе? Взгляд уральских школьников (по результатам социологического исследования)

Education organizations need to reconceptualize their career guidance activities in the context of global digitalization and technological development. The current changes on the labor market make it necessary to study schoolchildren’s ideas about industrial jobs. Professional preferences of school students usually depend on their age and reflect new success models, i.e., the so-called fluid life trajectories. This research featured the attitudes of school students to industrial professions with their attractiveness and unattractiveness in terms of future career plans. The online survey covered 7628 students of 9th and 11th grades, a semi-formalized expert interview with young employees under 35 (n = 204) and a focus group of ten young employees of Kalinin Machine-Building Plant, Yekaterinburg. Theschool students based their career attitudes on the following assumptions. First, they lacked awareness of scientific and technological development in engineering and, as a result, considered this profession unpopular. Second, they did not perceive factory professions as prestigious because of the Soviet model of a factory worker as a servant to the factory.The unattractive features of a factory-related job were described as unhealthy, difficult, with no career prospects, and monotonous. The only attractive feature was stability. Engineering received a more favorable description, i.e., promising, diverse, well-paid, and challenging. The concept of a factory worker was shaped by the experience of parents: 50% of school students had very outdated knowledge of industrial production.

Fostering language skills through verse

The use of authentic literary texts, including poetry, in teaching English as a foreign language is becoming increasingly widespread. This can be attributed to the growing popularity of communicative teaching methods and the gradual shift away from teacher-centered approaches to language instruction. When teachers decide to incorporate authentic texts into their English lessons, they face the challenge of selecting appropriate texts and determining the most effective methods for working with them in the classroom. At the same time, they strive to consider their students' interests and preferences, as well as curriculum requirements, while focusing on teaching English. In the process of teaching a foreign language, educators always aim to choose the best teaching methodology to enhance students' communicative skills. One such method is familiarizing students with literature, especially poetry in the foreign language being studied. The ability to read foreign literature is one of the key skills acquired in the process of learning a foreign language. Today, the selection of teaching materials available to foreign language teachers is quite extensive, ranging from ready-made methodological brochures and teaching guides to accessible authentic journalistic materials and literary works. However, when choosing a teaching strategy for specific students, the question arises about the appropriateness of using poetry in the curriculum, as well as the degree of their authenticity or adaptation. In most foreign language teaching methodologies, literature is introduced after a substantial and solid study of the language. Thus, in textbooks, methodological tools, and teaching aids for teachers, poetic works receive little attention. This work is an attempt to analyze the importance and effectiveness of using poetic works in foreign language lessons, it explores the integration of poetry in the teaching process and investigates its impact on language acquisition, cultural appreciation, and overall language learning experience. It is an attempt to learn contemporary language teaching methods with an emphasis on literature at the university level and analyze their effectiveness in this specific context.

THE ROLE OF THE UNIVERSITY IN SUSTAINABLE DEVELOPMENT: A STATISTICAL ANALYSIS OF STUDENT AND FACULTY TRENDS AT THE UNIVERSITY OF TAMANRASSET

Purpose: This article studies and analyzes the role of the university in achieving the goals of sustainable development, by revealing the orientations of students and faculty members of the University of Tamanrasset regarding the contribution of higher education and scientific research activities to the economic, social and environmental development of Tamanrasset region and the challenges that prevent the university from performing its functions in the best possible way, in addition to presenting proposals that would contribute to the integration of the university into its local and national environment and keeping pace with changes at the global level. Methodology: The descriptive approach was adopted in this study, where descriptive indicators of educational activity and scientific publications of professors and students of Tamanghasset University that serve the goals of sustainable development were analyzed. The study also used the questionnaire tool to arrive at a standard model that helps in accurately interpreting the results obtained through various statistical data. Results: The results indicate the importance of the university's functions in achieving the sustainable development goals, as the correlation coefficient between them reached 0.7, with an emphasis on the greater impact of scientific research compared to higher education. The results also showed that the level of university education and scientific research is still modest at the University of Tamanrasset, which was reflected in its performance in achieving the sustainable development goals due to several reasons, the most prominent of which were the weakness of educational programs and curricula and the absence of incentives for individual and collective initiatives related to finding solutions to economic, social and environmental issues in the region. Practical Implications: The study suggests that the university should support university education for sustainable development by undertaking specific activities that translate into the university’s work and its relations with the environment, and that educational programs and curricula should take into account labor market expectations and social and economic challenges, in addition to stimulating and valuing scientific research to solve issues with a local dimension and supporting individual and collective initiatives related to the environment through scientific clubs and student organizations to spread environmental awareness among students. Originality/Value: This study contributes to the literature by providing a detailed analysis of the role of the university in achieving the sustainable development goals, which have become a topic of increasing interest due to the environmental challenges facing the world in recent years. The unique focus of the study on the University of Tamanrasset provides valuable insights and recommendations for valuing the outcomes of higher education and scientific research in Algeria in general and in the Tamanrasset region in particular to support sustainable development.

Regional, rural and remote medicine attracts students with a similar approach to learning in both the Northern and Southern hemisphere

ABSTRACT Doctors who work in areas of workforce shortage, such as regional, rural and remote areas or areas of low socioeconomic means need to be more self-motivated, adaptable and self-directed than their metropolitan counterparts. This study aimed to examine the goal orientation and learning characteristics of students recruited into two medical programmes, one from the Northern hemisphere and one from the Southern hemisphere; both with a commitment to producing doctors to practice medicine in rural locations. Three survey tools were administered to 263 medical students: 1. achievement goal orientation survey; 2. learning characteristics survey and 3. the study process questionnaire. Medical students from both cohorts showed a learning goal orientation, which significantly increased with age (P0.007). In terms of learning characteristics, the students from the south had significantly higher scores for curiosity (P0.003), while the northern students had significantly higher scores for methodical (p < 0.001). Both cohorts were similar for adaptability and consciousness. Across the entire student cohort, three of the four learning disposition characteristics were also seen to correlate with learning goal orientation. In both cohorts of medical students deep learning scores exceeded surface learning scores. Selection of students with a learning goal orientation and learning characteristics of curiosity, adaptability and conscientiousness could potentially help students to flourish in rural placement environments.

Technical vocational students’ higher learning institution preference and level of academic and skills preparedness

Vocational education is increasingly recognized for its role in creating gainful employment opportunities and stimulating economic growth. As such, this paper studied the higher learning institution preferences of the technical vocational students and their academic and skills readiness. Specifically, this study focused on the senior high school students enrolled in the technical and vocational livelihood track at Buruanga Vocational School and their regards on the growing importance of vocational education in job creation and national support. Utilizing a descriptive-correlational research design, this research examined the relationship between academic performance, skills preparedness, and higher learning institution preference 50 purposively selected completers as grounded on Vocational Identify Theory to understand how students perceived different career alternatives. Each student responded to self-report survey questionnaire that revealed academic preparedness and interest in various institutions. The results demonstrated a significant relationship between their readiness and preference for the institution. Additionally, the graduates indicated that their performance and literal understanding were lacking compared to their academic track. Hence, the outcomes confirmed that schools need to check their program levels and outreach and plan to offer higher-level services like the high school career guidance programs. The results provide hallmark-witted assortment preparations for strengthening undergraduates for high-level activities, thus preparing vocational schooling to attain a degree.

Student Perceptions and Attitudes About the Usage of Chatgpt in Online K-12 Education and Student Preferences About Learning to Use Artificial Intelligence from Teachers

Student Perceptions and Attitudes About the Usage of Chatgpt in Online K-12 Education and Student Preferences About Learning to Use Artificial Intelligence from Teachers

From Emergency Remote Teaching to an Online Educational Ecosystem: An Ecuadorian University Case Study

This case study examines the experience of Universidad Andina Simón Bolívar (UASB-E), a traditionally face-to-face institution in Ecuador, as it transitioned to online learning during and after the COVID-19 pandemic. Drawing on data from interviews, surveys, and document analysis, the study explores the challenges and opportunities associated with this rapid shift, offering insights for rethinking and redesigning higher education in the post-pandemic world. Prior to the pandemic, UASB-E primarily relied on face-to-face teaching with limited use of its virtual learning environment. In response to the crisis, the university quickly mobilized to migrate its entire educational offering online, initially adopting an emergency remote teaching approach focused on synchronous videoconferencing. However, student preferences and the need for a sustainable solution prompted UASB-E to rethink its online learning model. The study identifies six key dimensions of UASB-E's improvement in its capacity to deliver online education: (1) Technological Infrastructure and Digital Processes: Enhanced technological infrastructure and streamlined digital processes in management, administration, and academics, laying the foundation for a robust online learning environment. (2) Pedagogical Innovation: Recognizing the limitations of replicating face-to-face teaching online, UASB-E embraced activity-based instructional design, asynchronous online education, and collaborative learning strategies, promoting deeper engagement and personalized learning experiences. (3) Accessibility and Inclusivity: By leveraging the flexibility of online learning, UASB-E expanded its reach beyond its physical campus, reaching students across Ecuador who might not have otherwise accessed higher education, demonstrating the potential of online learning to democratize access to quality education. (4) Programme Diversification: Beyond emergency measures, UASB-E is strategically diversifying its academic offerings, developing new face-to-face, blended, and fully online programmes, allowing for flexibility and catering to diverse student needs and learning preferences. (5) Faculty Training and Development: Implemented a comprehensive training programme focusing on both the instrumental skills of managing online platforms and the pedagogical aspects of designing engaging and effective online learning experiences. (6) Assessment and Feedback: The study highlights the need for a more reflective and analytical approach to assessment and feedback in online environments, with efforts to improve feedback timeliness, individual support, and communication providing valuable lessons for other institutions. Beyond UASB-E's specific experience, the study emphasizes the importance of collaboration and cross-sectoral strategies in building resilient and comprehensive education systems for the future. It also underscores the need for new approaches to learning ecologies that leverage technology effectively while ensuring equitable, inclusive, and high-quality education for all. This case study offers valuable insights for higher education institutions navigating the rapidly evolving landscape of online learning. By understanding the challenges and opportunities that emerged from UASB-E's experience, other institutions can make informed decisions about their own online learning strategies and contribute to shaping a more resilient and flexible future for higher education.

Geographic Practice Preferences of Sexual Minority Allopathic Medical Students in the United States

Geographic Practice Preferences of Sexual Minority Allopathic Medical Students in the United States

Value-Semantic Approach in Training Future Teachers to Implement the Main Directions of the Federal Work Program of Education

Introduction. The article is devoted to the problem of using a value-semantic approach in the process of preparing future teachers for the implementation of the main directions of the Federal Work program of education. The purpose of the study is to analyze the degree of understanding by future primary school teachers of the essence of education as a process of value-semantic interaction with children, to identify their knowledge about the methods and forms of such interaction and to determine the necessary adjustments to the content of pedagogical education. Methodology. To achieve the purpose of the study, the following methods were chosen: ranking, questioning, the method of unfinished sentences, which allowed us to assess the readiness of students of the Faculty of primary school teacher training to implement the main directions of the Federal Work program of education. Results. The personal value orientations of future teachers are family and family traditions, care and help, life and the meaning of life; the value orientations for students are care and help, patriotism, family values. Future teachers see the essence of the education process in creating conditions for personal development, and not in organizing value-semantic interaction with students. Most future teachers are aware of the goals and objectives of the Federal Educational Work Program, but do not know how to organize the educational process at school. Conclusions. The article concludes that it is necessary to prepare future teachers for the implementation of the main directions of the Federal Work program of education based on a value-semantic approach and provides recommendations for its implementation in the educational practice of the university.

Self-identification and Racial Preference in Urban and Rural Primary School Children from Southern Peru

Objective: This study aimed to understand the dynamics of self-identification and racial preference in urban and rural primary school children in southern Peru, and to discern the underlying causes of discrimination and racism in these contexts. Materials and Methods: The research adopted a naturalistic paradigm with a qualitative approach and a case study design. Participants included 24 students from urban and rural educational institutions in the southern highlands of Peru. Data was collected using the "Doll Test" questionnaire, based on the original "Doll Test" designed in the 1940s in the USA. Re-sults: The study revealed a concerning trend in students' perceptions of beauty related to the skin color of dolls. Stereotypes were evident in students' perceptions, associating the black doll with "bad" and the white doll with "good". A marked preference was identified for the blonde doll, but a majority identified with the black doll in terms of similarity. Most students anticipated an economically disadvantaged future for the black doll and a privileged one for the blonde doll. Discussion: The findings unveil the palpa-ble presence of racial stereotypes and prejudices in students' perceptions and preferences regarding skin color. This underscores the urgent need to promote a culture of inclusion and respect from childhood and the importance of implementing educational and cultur-al interventions to eradicate these stereotypes.

VARK learning styles in Medical Education: a systematic review

Introduction: Medical education, due to its complexity and need for theoretical and practical integration, can significantly benefit from the application of the VARK model to adapt and customize teaching methods to the individual needs of students.Objective: to identify the learning styles and modality according to the VARK model of students in medical training through a systematic literature review. Methods: it was proposed to follow the guidelines of the Prisma guide, taking into account articles from Google Scholar and Medline PubMed databases, the search was performed between May 2020 and June 2024, considering publications in English and Spanish. Results: obtained from the reference search were loaded into the Rayyan software. Fourteen articles from six different countries (n=2031) were included, the finding focused on two categories, the distribution of style and learning modality. Conclusions: the identification of the style with the highest utilization, according to the VARK model, is the kinesthetic learning technique while the preferred learning modality was unimodal followed by bimodal, this allows teachers to adapt their teaching methods to the individual preferences of students, while students who know their own learning styles can take a more active role in their educational process, choosing study strategies that best suit their preferences, which can lead to greater self-management of learning.

Inclusão escolar e autismo: A importância da colaboração familiar para o suporte aos alunos autistas

The research investigates the importance of family collaboration in the school inclusion of students with Autism Spectrum Disorder (ASD). The objective was to understand how family support can facilitate the adaptation of these students to the school environment. Using a literature review methodology on the SciELO, Web Of Science and Google Scholar platforms, the research revealed that the active involvement of families is essential for the personalization of teaching and the creation of a more inclusive learning environment. The results showed that the families' knowledge about the needs and preferences of autistic students helps in the adaptation of pedagogical strategies and promotes greater consistency between what is taught at school and practiced at home. In addition, open communication between parents and educators is crucial for identifying challenges and developing joint solutions, positively impacting students' emotional well-being and their motivation to learn. The research concludes that family collaboration is an essential pillar for a more effective and inclusive education, benefiting both students and the school community by promoting a more understanding and respectful approach to ASD.

A New Integer Model for Selecting Students at Higher Education Institutions: Preparatory Classes of Engineers as Case Study

This study addresses the challenge of selecting outstanding students at higher education institutions under multiple constraints. We propose a novel integer programming solution to manage this process, formulating it as a constrained assignment problem with a maximization objective function. This function prioritizes the fair selection of students while respecting criteria such as academic qualifications, required skills, and student preferences. The goal is to develop a decision support system that efficiently selects qualified students at higher education institutions within a reasonable time. The model was tested using real data from Moroccan preparatory classes, achieving important assignment rates across all student categories. Results demonstrate significance in execution time, fulfillment of student choices, and prioritization of outstanding students. This approach offers a flexible, efficient solution for managing academic merit-based selections, optimizing resource utilization, and enhancing fairness in the selection process.

Mental Health Disclosure in Social Work Education: Opportunities and Discrimination

ABSTRACT Disclosures of lived experience with mental health conditions by faculty and students in social work education programs have the potential to increase knowledge about mental health conditions, dispel myths, and possibly improve future practice with individuals living with these conditions. There is minimal research about programs’ practices regarding student disclosure or about faculty disclosure decisions. Informed by an antioppression framework, this exploratory study used an online survey of deans and directors, Bachelor of Social Work and Master of Social Work coordinators, and field education coordinators of Counsel on Social Work Education–accredited programs (N = 320). We asked: (a) under what circumstances respondents recommend to students that they disclose and not disclose their conditions to class or field instructors, and (b) for those with mental health conditions, what factors influence their workplace disclosure decisions. Findings include that some respondents prioritize student preferences and recognize multiple benefits of disclosure, but many place constraints on student disclosure, consider disclosure unprofessional, or accept myths about people with mental health conditions. Faculty make personal workplace disclosure decisions based on trust and relevance. Implications for welcoming students and faculty with mental health conditions include recognizing potential benefits of disclosure and addressing mental illness discrimination in academia and field.

Hybrid learners' intention on B-station: A case study of Art primary students at A University in the People’s Republic of China

Background and Aim: Information technology skills are crucial for teachers and students. Strengthening the support of technology in the history of art or the history of design courses can enhance teaching quality, foster students' comprehensive artistic literacy and innovation ability, and advance the development and progress of art education. With the continuous progress and development of technology, it is increasingly important in the education of art and design history, providing students with a broader understanding of the subject. This research not only investigates students' intention to use B-station, a video website, to learn the history of art or the history of design but also provides practical insights into the role of technology integration in learning art and design history, which can be applied in the classroom setting. Materials and Methods: To ensure the reliability of the study, a questionnaire was distributed to College of Fine Arts students at a university in China, resulting in 506 valid responses. The quantitative data were then analyzed using JAMOVI2.4.6. To measure the internal consistency of the questionnaire, Cronbach's α and McDonald's ω were used. Factor analysis was performed using EFA and CFA, and hypothesis testing was conducted using SEM, further enhancing the robustness of the study's findings. Results: The research proposed ten alternative hypotheses. The results indicated that eight hypotheses were accepted, and two were rejected. It was found that ACL, as a mediator variable, cannot enhance the impact of LII on ILB. Similarly, PBC, as a mediating variable, cannot enhance the impact of AL on ILB. Conclusion: The survey questionnaire employed in this study was adapted from willingness scales used in other countries. Unlike previous studies, the findings imply that ACL and PBC did not have a significant mediating effect. This may be attributed to differences in research subjects and environments. This study helps study Chinese students' learning habits, preferences, and teaching styles.