Business Administration Students Research Articles

Enhancing ICT Literacy and Achievement: A TPACK-Based Blended Learning Model for Thai Business Administration Students

The COVID-19 pandemic has heightened the need for 21st century skills, particularly computer and ICT literacy (CICT) in Thailand. This study aimed to develop a TPACK (Technological Pedagogical and Content Knowledge)-based blended learning model (BLM) to enhance CICT skills and academic performance among 179 Business Administration (BA) undergraduates in the 2022 academic year Computer and Information Applications course. Research instruments were designed and evaluated by experts. Over 18 weeks, qualitative and quantitative data were collected, with the qualitative data undergoing content analysis. Descriptive statistics were used to analyze quantitative data, comparing pretests, post-tests, and 2-week retests using a repeated measure ANOVA. One-sample t-tests were used to assess the model’s impact on CICT skills. The results showed a significant score improvement between tests, with the highest mean being seen in the 2-week retest. The BA-TPACK model significantly enhanced CICT skills, exceeding 80%. The students expressed high satisfaction, with the BA-TPACK model effectively enhancing CICT skills and academic achievement, recommending its integration into future computer and information courses. This study’s contribution lies in addressing the pressing need for CICT skills in the ‘new normal’. By developing and implementing a BLM grounded in the TPACK framework, this study not only enhances students’ CICT proficiency but also fills a crucial gap in the literature regarding effective pedagogical approaches to foster 21st century skills.

Nam Nghi Resort in Phu Quoc

Learning outcomes This case study provides in-depth, practical knowledge to develop business strategies for the management program. After reading this case study, the students will be able to learn about the challenges and problems that service firms face during a crisis, the drastic changes in the market environment due to a crisis and the analysis tools that can be used when analyzing the shifted market environment. By analyzing this case study, students will be trained for the decision-making that arises in the process of crisis management in the hotel industry. Case overview/synopsis Nam Nghi Resort, situated on the picturesque Phu Quoc Island in Vietnam, experienced the tumultuous period of the COVID-19 pandemic. Before the pandemic, Nam Nghi was a thriving five-star resort, deeply rooted in Vietnamese culture and renowned for its luxurious amenities and breathtaking location. However, the onset of COVID-19 brought unprecedented challenges to the hospitality industry, leading to a sharp decline in tourism and revenue. Despite the adversity, Nam Nghi implemented risk management practices successfully and displayed resilience and adaptability. Through rigorous cost minimization, strategic facility upgrades and targeted marketing efforts, Nam Nghi managed to navigate the crisis and gradually rebuild its business as travel restrictions eased. As the industry began to show signs of recovery, the general manager faced new challenges in restoring the resort’s prepandemic vitality. The challenge remained of understanding changing consumer values and market dynamics. Complexity academic level This case study can be used as class material for Master of Business Administration (MBA) students. In particular, MBA students in the hospitality industry such as hotels, resorts, travel agencies and restaurants are the target audience. Supplementary materials Teaching notes are available for educators only. Subject code CSS 12: Tourism and hospitality.

WONK: keeping the edge in the era of artificial intelligence

Learning outcomes After completion of the case study, students will learn to use Lean Canvas to identify business opportunity. They will also learn the balancing of exploitation of profit-producing activities and exploring new opportunities according to the environmental dynamism. Case overview/synopsis WONK, a tutor discovery and booking app was launched by MyEdge in 2016 to search and book verified tutors in locations served by the company. Based on their requirements, parents and students could sort and book verified tutors in their area. Through the app, users could search for academic and hobby classes in the form of individual tuitions. The ease of use and the service offering made it a popular app with students enrolling every 6 min. Within a span of six years, WONK had provided services to thousands of students in 20+ countries and had 200,000+ tutors registered on their app from 15,000+ pin codes. Despite a plethora of Edtech companies in India, a different business model and services offered gave them an edge over other Edtech companies. To keep up with the customer needs, they were constantly making the upgrades to their technology and expanding their services. Vidhu Goyal, the founder of the company, was enjoying the progress when another development in the technology hit the world. With the launch of applications based on artificial intelligence, will it disrupt the business or not? Complexity academic level The case study is recommended to be taught in a 90-min class to Master of Business Administration students. The case study may be used in courses related to strategy, information systems management and entrepreneurship. Supplementary materials Teaching notes are available for educators only. Subject code CSS 11: Strategy.

Roti Azan: post-pandemic competitive strategy

Learning outcomes After completion of the case study, students are expected to demonstrate understanding of the process of strategy formulation (which include conducting situational analysis) and strategy implementation. Case overview/synopsis Perusahaan Azan, which trades under the brand name Roti Azan for its fresh bread and Azan for its dry bread or rusks, was established as a family business in 1968 by Haji Abu Bakar bin Ali in his hometown in Kuala Pilah, in the state of Negeri Sembilan in Malaysia. In the mid-1980s, the management of the business was passed on by Haji Abu Bakar to one of his sons, Haji Mohd Ghazali bin Haji Abu Bakar. Haji Ghazali was named managing director in 1985 and officially inherited his father’s company in 1987. By 2004, Perusahaan Azan breads had started to penetrate major grocery stores nationwide, and later the business began to expand internationally in 2010, with Oman and Iraq among the first countries it ventured into. The company sold both its fresh and dry bread in local stores; however, in the international market, only dry bread types were sold, specifically wholemeal rusks and long rusks, which had longer shelf lives. Post-pandemic, by 2022, the company had exited the retail fresh bread market and had focused only on its contractual fresh bread and retail dry bread markets. He thought about the main strategic choices he had of going forward, either to revive its retail fresh bread segment or venture into a coffee shop business. The former was the bread and butter of the company in the last 50 years. However, he knew that re-entering this market was getting more difficult, as it requires competing head-to-head with the giant breadmakers. There were also issues of rising costs and high wastage. For the latter coffee shop project, the company did not have experience in directly “serving” the customers, with its businesses so far had been mainly in production. He pondered on the best decision to undertake to sustain the company’s profitability into the next generation. Few family businesses can pass this crucial stage. He knew he had to act fast to ensure that the company’s plans for the future could be successfully implemented. The case study is suitable for use in teaching courses in strategic management, organisational management and integrated case study for advanced undergraduates and postgraduates in the programmes of business administration, Muamalat administration and accounting. Complexity academic level The case study is suitable for use in advanced undergraduate students in management, business administration, Muamalat administration and postgraduate students in MBA, Master in Muamalat Administration or other related master’s programmes with a course in strategic management, organisational management and integrated case study. Supplementary materials Teaching notes are available for educators only. Subject code CSS 11: Strategy.

The perception of transversal skills among students of business administration: Gender gap. Service-learning, gender and skills in higher education

Higher education is increasingly oriented towards educating in values, based on the acquisition of practical skills. This has led to the development of active methodologies which complement theory-based learning and classroom lectures. Service-learning integrates ethical and social commitment by applying previously acquired skills and knowledge in real-life situations. This study aims to analyse the self-perception of transversals skills among students of business administration through a service-learning and the possible influence of gender. A questionnaire comprising 57 variables using a Likert scale was administered to a sample of 210 students, the data were analysed, and statistic significance tests were carried out. The results suggest there is a positive relationship between participation in the service-learning activity and the level of skill, especially for ethical and social skills, with significant differences by gender. This work aims to contribute to the consolidation of service-learning as a tool for the acquisition of ethical and social skills at universities, which is so important for future managers of companies and organisations.

What matters the most, the assessment method or individual skills in marketing research learning?

PurposeThe purpose of this study is to generate knowledge about assessment methods in blended business education, which have become increasingly important to establish sustainable assessment practices that support knowledge acquisition for undergraduate students in business administration at a Colombian university.Design/methodology/approachFor the analysis, a two groups comparison was performed using a nonequivalent control group design with a sample of 420 students. As this study wants to find insights to improve the knowledge on assessment topics in marketing research (MR) education, it was focused on the students from the business administration program. This study also uses individual scores from the state test as prior cognitive scores and the high school classification provided by the National Ministry of Education in Colombia (2012).FindingsIt was found that the variables that best predict performance on the MR course examinations were the mathematics skills and reading comprehension scores on the state test. The study also showed a better performance of female students on both assessment methods. There were no significant differences between the assessment methods or among the high school levels.Research limitations/implicationsOne of the limitations of this study is the limited number of items on the tests. Additionally, the authors recommend conducting an analysis of the differences between the testing items to provide a detailed explanation of students’ performance when comparing computer-based testing and paper-and-pencil testing.Practical implicationsFurther design of teaching material and assessments online and offline, based on local and regional marketing problems, is suggested. As the current text and readings are more oriented to the English-speaking contexts, most of the problems presented are oriented to multinational companies and brands.Social implicationsInsights into the skills required for future jobs provide valuable guidance (World Economic Forum, 2020). Essential skills for emerging roles, like data scientists, can find robust support within the MR course. To further enrich in-class and online exercises with Excel and SPSS, Colombian educators can leverage data sets obtained from sources like the national statistics office and international market intelligence databases available through the university’s library, including Passport and Statista. Engaging with authentic data sets provides students with a more profound understanding of practical applications in MR.Originality/valueThis approach facilitates the identification of key variables, such as assessment and cognitive abilities in math and reading, which predict students’ knowledge acquisition in MR. It not only offers insights into the relevant factors influencing learning in MR but also provides valuable feedback. Additionally, it suggests potential avenues for future research in this field.

An Investigation on Students Learnings & Mental Health Influenced by Artificial Intelligence

Artificial intelligence has impacted student’s social, emotional, and physical well-being. It has resulted in how a person thinks and reacts to a particular situation. The Purpose of this investigation is to test the effectiveness of learning patterns on our mental health. It can affect a student’s energy level, concentration, dependability, and mental ability. On the other hand, AI can automate the process of grading assignments and providing feedback to students, which can save teachers a lot of time and can focus more on student interaction. It is essential to ensure that AI systems used in education are unbiased and fair. We read articles about the connection between artificial intelligence and mental health that use mood rating scales and classified them into the pros and cons of artificial intelligence. In our college, we will also carry out a poll that shows how Artificial intelligence has harmed and benefited the students. Therefore, it is crucial to carefully examine the benefits and risks of AI in education and implement appropriate safeguards to ensure that it is used ethically and responsibly. Public mental health based on artificial intelligence engineering has a wide range of application and development prospects in enhancing the effectiveness of instruction, achieving high efficiency and intelligence, and enhancing specialized education. The use of artificial intelligence-based public mental health in business administration teaching effects has highly favorable importance for precisely determining the mental health and teaching effects of business administration students. We develop a method for the influence of public mental health on the teaching effect of the business administration profession based on artificial intelligence engineering to improve the teaching- learning effect of the business administration major. ( Keywords:- Learnings, Mental Health, and Artificial Intelligence )

Mediating Effect of Students Entrepreneurial Attitude in Relationship of Financial Literacy and Financial Behavior on Entrepreneurial Intention

Entrepreneurship is often regarded as a significant driver of economic development due to its ability to provide employment opportunities and viable resolutions to societal challenges. This research aims to determine the impact of financial behavior and literacy on entrepreneurial intention, specifically among business administration students who are the participants of this study in Sindh universities. Furthermore, the present study also investigated the extent of financial literacy and financial behavior among business administration students at the Sindh University Campus in Larkano, Pakistan. The present study utilizes a quantitative methodology, with data being gathered via the administration of a survey questionnaire. The research revealed a significant and favorable correlation between financial literacy and the financial behavior of business students, as well as their intention to start their firms. The results also highlight the connections between financial behavior, entrepreneurial attitude, and entrepreneurial intention, and pointing to the student entrepreneur's attitude does not mitigate the direct impact of financial behavior on entrepreneurial intention. This implies that how people handle their financial matters directly influences their intention to engage in entrepreneurial activities, irrespective of their attitude towards entrepreneurship. The findings underline the significance of developing healthy financial habits as a prerequisite to developing entrepreneurial intention.

The Relationship Between Artificial Intelligence (AI) Usage and Academic Performance of Business Administration Students

Abstract – Artificial Intelligence, renowned for its data interpretation, learning, and task achievement capabilities, has gained popularity in various industries and academies due to enhanced efficiency and quality. This study aims to determine the extent of AI usage among students, including functionality, availability, complexity, assessment scores, course mastery, and grading metrics. It also seeks to determine if a relationship exists between AI usage and their academic performance. The study employs a quantitative approach using a correlational design. The respondents of the study are 293 Business Administration students from Negros Oriental State University Main Campus 1, Dumaguete City. The study's findings suggest that AI usage among students is moderately prevalent in terms of functionality, availability, and complexity. However, the students' academic performance was found to be above-average, with high scores on assessments, course mastery, and excellent grades. There is no significant relationship between AI use and academic performance found. In conclusion, AI tools offer personalized learning experiences, immediate feedback, and collaborative activities, but further growth and improvement are needed, including training, accessibility, research, monitoring, and best practices sharing

Social entrepreneurship in young students promoted by Latin American universitiesEmprendimiento social en jóvenes estudiantes impulsado por las universidades de América LatinaEmpreendedorismo social em jovens estudantes promovido por universidades latino-americanas

Purpose The purpose of this study is to analyze the strategies that allow sowing social entrepreneurship initiatives among young university students in Latin America. This study will also help to understand the different needs and expectations currently treated in higher education in developing its role as a promoter of entrepreneurship in students. Design/methodology/approach The study uses a multinomial logistic regression method analysis based on data collected through an online survey and applied to a sample of 599 advanced business administration students in five Latin American countries. Findings The results indicate that three of the independent variables under study are relevant as strategies to instill in university students the initiative for creating social entrepreneurship: establishing links with social communities, providing entrepreneurial education with a social orientation, and offering financial education. Research limitations/implications These research findings indicate the role universities should have in promoting social entrepreneurship in university students. Therefore, the proposed strategies are crucial to improving this type of entrepreneurship. Originality/value The main contribution of this study is to analyze issues as crucial as social entrepreneurship in Latin American university students and broaden knowledge of the main strategies universities in this region must adopt so that students launch into the social area.

Relationship Between Artificial Intelligence (AI) Usage and Academic Performance of Business Administration Students

Artificial Intelligence, renowned for its data interpretation, learning, and task achievement capabilities, has gained popularity in various industries and academies due to enhanced efficiency and quality. This study aims to determine the extent of AI usage among students, including functionality, availability, complexity, assessment scores, course mastery, and grading metrics. It also seeks to determine if a relationship exists between AI usage and their academic performance. The study employs a quantitative approach using a correlational design. The respondents of the study are 293 Business Administration students from Negros Oriental State University Main Campus 1, Dumaguete City. The study's findings suggest that AI usage among students is moderately prevalent in terms of functionality, availability, and complexity. However, the students' academic performance was found to be above-average, with high scores on assessments, course mastery, and excellent grades. There is no significant relationship between AI use and academic performance found. In conclusion, AI tools offer personalized learning experiences, immediate feedback, and collaborative activities, but further growth and improvement are needed, including training, accessibility, research, monitoring, and best practices sharing.

PENGARUH EFIKASI DIRI, NORMA SUBYEKTIF, DAN PENDIDIKAN KEWIRAUSAHAAN TERHADAP INTENSI BERWIRAUSAHA PADA MAHASISWA FISIP UNIVERSITAS 17 AGUSTUS 1945 SURABAYA


 
 
 Currently, Indonesia is still experiencing unemployment problems. One way to overcome unemployment and improve the Indonesian economy is to increase the entrepreneurial interest of the younger generation. Entrepreneurial knowledge really supports entrepreneurial values, especially for students, so it is hoped that they will foster an entrepreneurial spirit for entrepreneurship. It is hoped that student intentions and knowledge about entrepreneurship will be useful in fostering entrepreneurial activity within the student environment. Entrepreneurial intentions will make someone more active in looking for, exploiting and creating existing opportunities in order to achieve their desire to become an entrepreneur. The existence of a high desire (intention) to succeed in achieving something will form high self-efficacy in the individual. Self-efficacy can encourage a person's performance in various fields, including entrepreneurial intentions. Self-efficacy is a person's self-confidence in carrying out their duties which can encourage a person's performance. The FISIP faculty at the University of 17 August 1945 Surabaya has provided entrepreneurship education by including entrepreneurship courses in the college curriculum. The purpose of this research is to determine and analyze the influence of Self-Efficacy, Entrepreneurial Intentions, and Entrepreneurship Education, on Entrepreneurial Intentions in Social Sciences Students at the University of 17 August 1945 Surabaya. This research is quantitative research using survey methods. Data collection was carried out through observation, as well as distributing online questionnaires via Google Form to respondents, namely Business Administration students at the 17 August University of Surabaya. The results of this research show that Self-Efficacy, Entrepreneurial Intentions, and Entrepreneurship Education have a partial and simultaneous effect on Entrepreneurial Intentions.
 
 

Assessing the level of physical activity among UiTM Perlis students

Physical inactivity has become a major health concern in Malaysia. It is associated with several cardiovascular diseases, chronic diseases, and even death. This study aims to assess the level of physical activity (PA) among students of Universiti Teknologi MARA Perlis. A cross-sectional study was carried out among 167 students within the age group of 20 to 27 years old. The Malaysian version of the Global Physical Activity Questionnaire (GPAQ) was used to measure the PA level. The results were expressed in MET-minutes/week (metabolic equivalent). More than half of the students (59%) were engaged in high physical activity per week, while 40% were engaged in moderate PA. A low level of physical activity was reported by 1% of the students. There was a significant contrast in the level of PA between genders, where the male was found to engage more in total PA than the female (p = 0.001). Sports Science students’ engagement was significantly higher in the total of PA (4600.13 MET) than in Business Administration students (3354.05 MET) (p = 0.002). There was a weak relationship between METS and gender (r = - 0.233, p = 0.002) and between MET and faculty (r = -0.287, p = 0.002), respectively. The present result indicates that most of the university students were physically active, where males were most active compared to females. However, a negative relation was found between the MET and gender or faculty, respectively. In essence, further research is necessary to identify the physical activity determinants among these populations.

The interactive effect of individual and co-worker narcissism on counterproductive work behavior

PurposeCounterproductive work behavior (CWB) imposes significant costs on organizations, thus antecedents of CWB are of particular interest to both practitioners and academics. The authors examine how one’s own narcissism interacts with co-worker narcissism to influence willingness to engage in retaliatory CWB against a co-worker.Design/methodology/approachThe data for this study were obtained from Amazon Mechanical Turk participants and Master of Business Administration students, representing a cross-section of employee representatives.FindingsThe authors find that employees expect narcissistic co-workers to engage in continuing future CWB and this, in turn, increases employees' willingness to engage in retaliatory CWB. That is, non-narcissistic employees are provoked to engage in organizationally-destructive behaviors by peers perceived as narcissists. This affect is attenuated by the employee’s own narcissism. Relative to non-narcissists, narcissistic employees find a narcissistic co-worker more likeable, which reduces their willingness to engage in retaliatory CWB against the co-worker.Practical implicationsFor corporations and HR managers, this study demonstrates the caution necessary when considering hiring and operational practices. Specifically, non-narcissists demonstrate increased willingness to engage in organizationally-destructive behaviors after interpersonal conflict with a narcissistic co-worker.Originality/valueThe authors extend prior research about interpersonal drivers of CWB, which primarily considered superior-subordinate dyad, by examining the joint effects of individual and co-worker narcissism in peer-to-peer relationships.

How does abusive supervision differentiation affect employee work-family conflict? A moderated chain mediation model

Purpose This study aims to explore the mechanism of abusive supervision differentiation on employee work-family conflict, and examine the chain mediating role of work-related rumination and organizational citizenship behavior/deviant workplace behavior, as well as the moderating role of work-family boundary segmentation preference. Design/methodology/approach The authors designed two studies: Study 1 was a scenario experiment with 120 Master of Business Administration students. To further explore this finding, the authors conducted a multiwave survey in Study 2 with 345 employees from various organizations. Findings The results of Study 1 showed that abusive supervision differentiation had a positive effect on work-related rumination, and work-related rumination mediated the relationship between differentiated abusive supervision and organizational citizenship behavior/deviant workplace behavior. The results of Study 2 not only confirmed the conclusions of Study 1 but also revealed that organizational citizenship behavior/deviant workplace behavior significantly affected work-family conflict. Abusive supervision differentiation had a positive effect on work-family conflict through work-related rumination and organizational citizenship behavior/deviant workplace behavior. In addition, work-family boundary segmentation preference negatively moderated the relationship between organizational citizenship behavior and work-family conflict. Originality/value First, to the best of the authors’ knowledge, this study is the first paper to test the spillover effect of abusive supervision differentiation on the family domain through a chain mediation model. It extends the research on abusive supervision differentiation from the work domain to the family domain. Second, previous research has highlighted role conflict or role insufficiency as significant factors contributing to work-family conflict. However, this study suggests that abusive supervision differentiation from workplace managers can also trigger work-family conflict, providing a new perspective in the study of precursors to work-family conflict.

Compliance is the armour for lending institution: a case study related to agri-finance

Learning outcomes The case study will help to learn about the importance of pre-sanction precautionary measures before lending to self-help groups (SHGs), to learn about the potential lapses and errors while sanctioning SHG finance and to learn about the importance of bank’s guidelines and compliance before sanctioning loans. Case overview/synopsis This case study details the tenure of Seema in a rural branch of Safe Bank of India located in Haryana which she joined as a manager in the year 2016. She overachieved the target given by the district collector office, and going by the tide, she kept her reliance on the references provided by non-government organization (NGO) without complying the bank’s instructions. She committed errors while sanctioning the loans, which led towards the upsurge of non-performing assets of the branch. Later on, after investigation it was discovered that she did not follow fundamental bank’s instructions. In wake of those lapses and errors, how she could have avoided those lapses and secure the public money? What were the most important documents while granting agriculture finance and what due diligence she should have taken? How did she treat calls from the government departments? Was she right in trusting the suggestions of the NGO? Complexity academic level This case study caters to students of various streams, namely, management, business administration and law, and can be targeted at both undergraduate and postgraduate students. It could be suitable for several types of courses and students. Furthermore, this case study can also be targeted for various training programmes for bank employees and employees of various lending institutions engaged in agriculture finance and credit linkage programmes. Supplementary materials Teaching notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes. Subject code CSS 1: Accounting and finance.

LEVEL OF BUSINESS PRESENTATION SKILLS OF BUSINESS ADMINISTRATION STUDENTS IN CAVITE STATE UNIVERSITY - TANZA CAMPUS: BASIS FOR OUTCOMES-BASED ACTIVITIES

The level of business presentation skills among business administration students is crucial for their success in the corporate world. This study aims to identify the level of business presentation skills of business administration students at Cavite State University - Tanza Campus and propose outcomes-based activities to enhance these skills. The research utilized a descriptive research design and gathered data from third and fourth-year business administration students through a questionnaire. Additionally, the age range of the majority of respondents was 18–32 years old, and 69 percent of the sample consisted of females. Third and fourth-year students were equally distributed among the year levels. The study also found that students demonstrated a satisfactory level of business presentation skills, including visual aidmaking skills, vocal skills, public speaking skills, persuasion skills, delivery skills, and audience engagement skills. Furthermore, the findings of this study are used for proposing outcomes-based activities tailored to enhance business presentation skills, thereby preparing students for future success in the field.

Government Financial Aid's Benefits on Academic Achievement Among Business Administration Students

The primary purpose of the study is to determine the type of government financial aid provided to students at the Philippine College Foundation and to evaluate its benefit on both tuition expense coverage and living expenses for the beneficiaries. This study involved 202 respondents enrolled in the second semester of the AY 2022-2023 and currently enrolled in the AY 2023-2024. The researchers employed a quantitative descriptive-correlational research design to determine the relationships the variables of the study. Furthermore, the Researchers utilized a self-made survey questionnaire on government financial aid as the primary data source, encompassing the study's independent variables. The General Weighted Average (GWA) data obtained from the registrar's office served as secondary data to assess the academic achievements of the respondents to complete the study. The findings revealed that government financial aid benefits both living expenses and tuition coverage for all the grantees, resulting in high academic achievements among the students. Finally, the study underscores the significant relationship between government financial aid and student achievement, with students demonstrating increased motivation to excel academically as they perceive the grant as a driving force to complete their studies.

Analysis of Project-based Speaking Worksheet Integrated with ICT on the Needs of Business Administration Students

This article presents a needs analysis conducted among 103 third-semester Business Administration students at the State Polytechnic of Ujung Pandang. The aim was to identify their necessities, lack and wants regarding English language learning to design practical English-speaking worksheets using a Project-Based Learning (PBL) model integrated with Information and Communication Technology (ICT). The data were obtained from a questionnaire as a primary source. The findings revealed that students encountered significant problems in speaking aspects, as demonstrated by the majority of students’ responses falling into the ‘poor’ category, including vocabulary 69.9%), pronunciation (62%), fluency (45.6%), and grammar (49.5%). Additionally, students strongly desired innovative learning materials and worksheets to engage them more effectively in the learning process. Specifically, they emphasized the importance of incorporating visually appealing graphics and interactive audio-visual elements to make the learning experience more engaging and enjoyable. This need analysis is a starting point for further development of the English speaking worksheet.

O caso Melissa: desafios de sustentabilidade para a expansão internacional de uma marca brasileira de sandálias plásticas

Abstract The Melissa sandals division is a subsidiary of Grendene, a Brazilian footwear manufacturer with over 40 years experience in the market. It is internationally recognized for its plastic footwear and accessories. In the last few years, the brand has been facing new challenges regarding the building of a more sustainable identity for its products and trying to implement reverse logistics initiatives in foreign markets. In this context, the case puts the reader in the role of Melinda Voguel, the executive director of Melissa Sandals, to reflect on a sustainability plan that will allow the brand a greater presence in international markets. The case was designed for undergraduate and graduate students of Business Administration, Economics, and Logistics who want to discuss topics such as brand sustainability, international marketing and branding, reverse logistics, and circular economy.