Strong Message Research Articles

할리우드 상업 애니메이션 속 사회의제 표현 분석 - 브래드 버드 감독의 <아이언 자이언트>(1999)를 중심으로

Unlike Live-action Hollywood movies Hollywood animation movies have rarely expressed social agenda because they have been produced primarily for family audiences. In 1999, a feature animation directed by Brad Bird, “The Iron Giant” was released by a big studio, Warner Brothers. The director conveyed the strong message of humanity through the friendship between a lonely boy and a robot, created as a war machine and embodied it in beautifully animated images. This film expressing serious social agenda has been considered a classic masterpiece despite its box office failure. By studying the directing intention of this classic animation that emotionally expresses heavy social agenda, I hope to contribute to the advancement of the somewhat stagnant Korean feature animation industry for its the diversification of subject-matters.

Effects of brand awareness and feminist message level in femvertising: An experimental study

Femvertising is a general advertisement term that builds awareness of women's issues, rights, and gender equality. This particular type of advertisement is used by brands with the expectation that it will be effective on women, especially women with high levels of feminism. This study aims to determine the effects of brand awareness and the level of feminist messages on brand trust, word of mouth (WoM), attitude toward advertisements, and purchase intention. To achieve this aim, a 2 × 2 experimental design was used to manipulate the level of brand awareness and the level of feminist messages in the advertisement. A total of 405 women with high feminist attitudes participated in the experiment. Data analyses revealed that brand awareness exerts a positive effect on brand trust, but the level of feminist messages does not exert any significant effect on either brand trust or purchase intentions. Furthermore, data analyses showed that less familiar brands can achieve more positive results in attitude toward advertising and WoM if they use strong feminist messages in their advertisements, compared to well-known brands.

Is the alarm on deception ringing too loudly? The effects of different forms of misinformation warnings on risk perceptions of misinformation exposure

Misinformation is widely regarded as an undermining force to European democracies. Yet, to date, empirical research shows that the amount of misinformation people encounter is rather low, and not in proportion to the strong alarming messages spread throughout society. In this light, current interventions that pre-bunk misinformation by using warning messages may disproportionally prime suspicion and result in inflated estimates of misinformation. To assess whether messages that pre-bunk misinformation result in disproportionate risk perceptions related to inaccurate or false information, and to explore the effectiveness of alternative interventions, this article relied on an online between-subjects experiment in the Netherlands ( N = 437). Our main findings indicate that exposure to a media literacy intervention does not result in higher first- or third-person risk perceptions related to misinformation exposure. However, a warning message that emphasizes the identification of reliable news while contextualizing the threats of misinformation significantly lowers perceived misinformation salience. As an important implication of our findings, we suggest that pre-bunking interventions should relativize the threats of misinformation by facilitating the recognition of honest and reliable information as an alternative path to help people identify reliable information.

Penerapan IMC (Integrated Marketing Communications) oleh Pemerintahan Kabupaten Sukoharjo pada Kegiatan Sukoharjo Expo 2023

The success of an event has an impact on improving the image of an institution. A good image of an institution affects public trust and can benefit the institution. One of the events held by the Sukoharjo Government Regency in creating its institutional image is the Sukoharjo Expo. The Sukoharjo Expo is an activity that carries the theme “Ekonomi Kerakyatan, Penggerak Kejayaan Ekonomi Nasional”. The event is an exhibition to commemorate the 77th anniversary of Sukoharjo Regency and support economic recovery for micro, medium, and various fields. The implementation of IMC supports public relations in communicating with the public, especially in promoting activities. This can support institutions to convey strong, clear, and consistent messages so that communicants can truly receive and understand the message. The study aims to categorize and explain the implementation of the IMC strategy in the 2023 Sukoharjo Expo activities. This study used the theory of Morissan (2015) with 7 categories of integrated marketing communications. This research is a qualitative study with data from interviews, observations, and documentation. The sampling technique used purposive sampling. Data analysis used interactive model analysis. The results of the study show that the Sukoharjo Government Regency at the Sukoharjo Expo 2023 event has implemented all 7 theories of Morissan (2015), namely advertising, personal selling, sales promotion, public relations, direct marketing, interactive / internet marketing, and internet marketing. Furthermore, the findings were analyzed using SWOT analysis to determine the strengths, weaknesses, opportunities, and threats.

Breaking Through the Glass Wall: How Organizations Can Support Women Freelancers

Abstract: This article explores the "glass walls" women freelancers and entrepreneurs perceive as barriers to their professional advancement and business development, through an examination of existing research on unconscious gender biases and social norms that delineate how subtle stereotypes associate leadership more readily with masculine traits, undermining some women's confidence in their expertise while also revealing studies that show this dynamic hinders women's self-promotion and willingness to position themselves as prospective business owners. Additionally, the piece investigates how closely-knit 'old boy's clubs' and networking traditions privileging stereotypically masculine social activities disadvantage women seeking clients within their industries, while organizational dynamics like homogenous cultures and family-unfriendly policies unintentionally exacerbate these issues, limiting women's access to opportunity. The article concludes by outlining practical, research-backed strategies organizations can implement to break down glass walls through inclusive practices such as auditing for biases, establishing mentorship programs, and showcasing female role models, sending a strong message that all entrepreneurs will find supportive communities where talent alone determines success through a judicious, data-driven approach that progressively advances equity within the freelance sphere.

Cultural Aspects of Character Education found in Comic "Pelayaran Ke Dusung": An Ecranization through the Application of Augmented Reality

This research examines the cultural aspects of character education portrayed in Firdaus' comic, "Pelayaran Ke Dusung," which was nominated for a festival award. This comic has undergone the process of screen adaptation (ekranisasi) from the Epic I La Galigo with the main character, Sawerigading. To bring this comic closer to readers, it can be accessed through an Augmented Reality (AR) application. This approach aims to preserve the moral character values contained in the Epic I La Galigo. The objectives of this research are 1) to actualize thematic stories with local content that are relevant to actual life, and 2) to preserve the cultural values found in the comic "Pelayaran ke Dusung," which is popular among Gen Z. The results of this research show that comics with reflections or guidance on how the taught values can be implemented in real life provide a strong message, empowering readers to practice the values of Sipakatau, Sipakalebbi, and Sipakainge in their daily lives. In addition to developing AR-based comics, this research also conducts a comprehensive evaluation of the effectiveness of utilizing AR for comics. This not only focuses on technical aspects such as visual quality and interactivity but also on its impact on understanding and internalizing the traditional Bugis character values among the younger generation. The implications of this research are expected to provide empirical evidence regarding the potential of AR in bringing traditional values to life and making it more relevant and engaging for the younger generation.

Campaign-induced interpersonal communication following exposure to strong and weak persuasive messages

Campaign-induced interpersonal communication following exposure to strong and weak persuasive messages

Kesalahan Berbahasa Dalam Lagu “Tegar” Rossa: Dampaknya Terhadap Makna Dan Penyampaian Pesan

Songs are an integral part of human life and play an important role in conveying messages and emotions. However, there are often language errors in song lyrics that go unnoticed. This article discusses language errors in the song "Tegar" sung by Rossa, focusing on the use of the word "tegar". According to the Big Indonesian Dictionary (KBBI), the word "tegar" means "stubborn" or "ngeyel," which has a negative connotation. However, in the song, "tegar" is used to describe fortitude and strength, which is different from its original meaning. This qualitative research aims to understand how language choices in songs affect meaning and message delivery as well as listener interpretation. The results of the analysis show that the use of the word "tegar" in songs can change listeners' perceptions and demonstrate the flexibility of language. Language errors in the context of art are acceptable and even enrich the language with new nuances. This article underlines the importance of paying attention to lyrics in creating quality songs with strong messages.

COVID-19 vaccination in pregnancy: A quantitative and qualitative analysis of the effect of strong public health messaging in an Australian cohort.

SARS-CoV-2 infection in pregnancy predisposes women and their offspring to adverse health outcomes, while internationally reported rates of vaccination uptake remain low. Our study objective was to quantify the uptake of COVID-19 vaccination in pregnant women, and to assess their attitudes toward vaccination in pregnancy with both quantitative and qualitative analyses. This is a prospective, cross-sectional survey at Australia's largest quaternary level maternity centre. A total of 351 pregnant women, at 6-42 weeks gestation receiving antenatal care at our hospital, completed an online voluntary, anonymous, 17 question survey. This was conducted during a five-week period in November to December 2021. The main outcome measures were demographic data, prior SARS-CoV-2 infection and COVID-19 vaccination status, knowledge and attitudes surrounding COVID-19 disease and vaccination in pregnancy. High rates of COVID-19 vaccination were observed in this pregnant population. Of the 351 respondents, 82% had received at least one dose of the COVID 19-vaccination. This increased compared to estimates of 15% in June 2021 which were obtained from the hospital's electronic health record. Our survey demonstrates that a strong public health campaign with clear messaging regarding the beneficial effects of COVID-19 vaccination in pregnancy can lead to high vaccination uptake rates.

Universal Beauty: Analysis of L’Oreal Paris Advertising by Semiotic Charles Sanders Peirce

This study aims to analyze the universal message conveyed through the emphasized symbols in the advertisement of L'Oreal Paris Infallible Foundation targeting multicultural audiences. In the era of globalization, global beauty brands such as L'Oreal Paris play a significant role in generating product innovations advertised extensively, including through digital platforms. The Charles Sanders Peirce semiotic analysis method is employed to identify signs and symbols in the advertisement and to analyze the universal meanings and messages conveyed. The findings reveal that the advertisement of L'Oreal Paris Infallible Foundation, showcased on the Official YouTube L'Oreal Paris Indonesia, successfully delivers its universal message by embracing diversity through the representation of models with diverse backgrounds. In this context, diversity is not only seen in the variability of skin tones but also in different cultures, races, and ethnicities. L'Oreal Paris effectively conveys the message that beauty is not confined to specific standards; rather, it is perceived as something broad, inclusive, and represented by various shapes and colors. Furthermore, the slogan "you're worth it" implicitly rejects narrow beauty stereotypes and norms, reinforcing the idea that every individual possesses unique and valuable beauty without having to conform to narrow standards. Thus, this advertisement not only promotes beauty products but also conveys a strong message of self-acceptance and appreciation for diversity in beauty perception. The universal message in this advertisement creates a positive and inclusive relationship with multicultural communities. This underscores the importance of understanding and acknowledging cultural diversity and values held by various societal groups in an increasingly interconnected era of globalization. Hence, L'Oreal Paris is deemed successful in promoting its products with an inclusive and culturally relevant approach, making it a good example of expanding market reach positively and effectively

Good Intentions Aside: Stereotype Threat in the Face of Media Strategies to Counter Age Bias.

The current study shifts the focus of research on media's role in facilitating and inhibiting self-stereotyping among the members of stigmatized groups. More specifically, this study proposes and tests a conceptual model explaining (un)intentional effects of a real-world anti-ageism social media campaign among stereotyped targets: Older workers. Drawing on an experiment among older Dutch adults (N = 649), we test the effects of two message strategies for reducing prejudice: the media-literacy and the counter stereotypical information strategy. The results show that exposure to content warnings as well as strong counter-stereotypical message (i.e., consisting of positive exemplars and the negation of generic age stereotypes) is powerful in inhibiting implicit stereotype endorsement, ultimately boosting favourable employability perceptions of older workers. By integrating insights from the parasocial content hypothesis and stereotype threat indications, we provide a nuanced understanding of how anti-bias campaigns impact stigmatized targets, and isolate reasons for the varied effectiveness of such interventions.

Agricultural transformation: A story about the Internet of Things

Precision agriculture, a sustainable solution for enhancing crop productivity, utilizes enabling technologies, primarily centred around the Internet of Things (IoT), to optimize irrigation and increase crop yields by adapting farming techniques to specific conditions. This study presents the adoption of a low-cost and eco-friendly IoT initiative in rural farms in Vietnam, which is an unexpected location. It marks the country’s first IoT start-up for agriculture during the 4.0 Industrial Revolution. To answer three research questions, we conducted a contemporary case study mixed with a couple of field experiments in a real-life context to learn how an IoT application was blended with local culture to transform traditional agriculture to a modern and digitalized industry. The pilot implementation yielded promising results, with positive feedback from farmers. Following necessary modifications, the system has been widely adopted across provinces in Vietnam. The study identified three key factors contributing to the start-up’s success: ‘Thiên thời, Địa lợi, Nhân hòa’. We believe that the start-up can assist millions of local farmers to get on the 4.0 train and that adopting IoT to initiate smart agriculture in Vietnam has sent a strong message ‘To be successful, global technology has to integrate into local culture’.

Body appreciation as a multifactorial construct in adolescent athletes and their athletic achievements

Given the strong cultural and social messages that encourage men and women to feel dissatisfied with their bodies, the cases of affection are increasing, since the standards and stereotypes imposed by society are not always adequate when talking about health or are even so far from reality and encourage some people to attempt against their health and physical integrity for the mere fact of complying with them, and adolescent athletes are no strangers to this situation. This was a quantitative cross-sectional observational study with a participation of 354 adolescent athletes between 10 and 19 years of age, of whom 51.4% were male and 48.6% female. A sociodemographic survey and the Body Appreciation Scale were applied. The results showed a high level of body appreciation in the participants and significant relationships with the years of sports practice and the result of the last competition. To conclude, although this research found variables that can influence the level of body appreciation, it is important to investigate further and include other aspects such as relationships with peers, coaches, family members and social networks, since the feelings and thoughts of adolescent athletes about their bodies influence their mental health and consequently their sports performance.

Recognising Cyber Blockades as Crimes Against Humanity: Can International Criminal Law Keep Up?

As a result of the heavily digitalised world on top of our increasing online presence and interconnectedness, states and civilian populations are becoming more and more vulnerable to cyber attacks. It is thus imperative to examine the dangers large scale cyber attacks pose with respect to their contribution to potential human suffering. As such, these large scale cyber attacks, especially a cyber blockade, may be able to constitute an international crime. The Prosecutor of the International Criminal Court announced at the Digital Front Lines conference that his office is willing to investigate cyber operations as potential war crimes given that they are capable of causing severe consequences akin to kinetic warfare. (Yoon Onn, 2023) This is the first significant step towards recognising the harmful effects of malicious cyber operations as international crimes. However, not only is the Rome Statute itself silent on cyber operations as potential international crimes, the ICC has not yet seen a case concerning malicious cyber activities as either a war crime or as a crime against humanity. As such, the central question the paper seeks to answer is whether the Rome Statute could potentially encompass cyber blockades as the crime against humanity of “other inhumane acts” under Article 7(1)(k) of the Rome Statute. The paper looks at crimes against humanity for three reasons: firstly, Karim Khan KC has already touched on cyber attacks potentially prosecuted as war crimes, as mentioned above, thus the knowledge gap is gradually being bridged with respect to war crimes. Secondly, there is an absence of any regulatory framework should a cyber blockade be unleashed in peacetime, where international humanitarian principles do not apply. Thirdly, establishing a cyber blockade as a crime against humanity would lead to greater individual criminal responsibility as opposed to a war crimes conviction. This, in turn, would send a strong deterrent message in both war and peace.

AESTHETICS OF JACKAL’S JUDGEMENTS IN THE FOLKTALES OF TRIBAL COMMUNITIES OF JHARKHAND

Aesthetics, the philosophical perspective that guides the interpretation of an art or its elements for beauty and taste, is not as a simple tool as it appears to be, and its complexity rests on its association with multiple principles and concerns. As located by Immanuel Kant in his The Critique of Judgement Kant (1790/1928), the presence of faculty of judgement consists two parts: ‘critique of aesthetic judgement and critique of teleological judgement,’ and there is a discussion on the ‘aesthetic purposiveness’ in judgement which is presented immediately after the discussion on the ‘logical purposiveness’ in the introduction. In handling the aesthetics of art, it is not merely an expression of the feeling or the sense of taste; rather it is a judgement ascribed to it. Teleology, on the other hand, moves on the regulative or heuristic path in achieving a goal or purpose of the object Bird (2023). However, this article moves away from the core philosophical dialogue on the nature of aesthetics to evolve a framework for contemplating the aesthetics associated with the presence of animal characters in the folktales of judicial/judgement belonging to the tribal communities of Jharkhand. A few judgement tales are taken for this study, not with any specific reason, but these tales have been identified as a matter of convenience in addressing a strong message that is constructed using the popular animal motifs that are quite common and particular to tribal communities in the state. By employing literary tools in delineating and portraying the animal characters as folk motifs and their aesthetic representations to effectively construct and convey the notion of moral judgement on the narrative events that are conditioned with the narrative requirements as per the narrative programme, this article attempts contemporize the dialogue on the moral and ethical attributes as well as to signify the existence of oral tradition with greater responsibility for human beings with amusement as a mere camouflage technique.

How have measuring, mapping and valuation enhanced governance of ecosystem services?

In 2012 we sought to operationalize ecosystem services for governance, and asked in our Ecosystem Services paper (Primmer and Furman, 2012): “Do measuring, mapping and valuing integrate sector-specific knowledge systems?” Since our paper, much operationalization and innovation work has been done toward integration. In this paper, we analyze articles addressing governance of ecosystem services and measuring, mapping and valuation from 2013 to today. Our review shows that much of the research addressing governance does it in relatively distanced ways, suggesting analytical and operational tools and improvements, rather than analyzing governance in-depth. Yet, it is apparent that over the ten years, inventorying of ecosystem services has given way to meaningfully integrated assessments and trade-off analyses as well as to in-depth analyses of stakeholder perceptions and argumentation. Participatory approaches, stakeholder mapping and actors’ roles have been integrated with more technical mapping, grounding analyses in decision-making. Valuation has become routine, yet also more explorative and in-depth, feeding to specific decision-making situations and general policy discussions. Based on the still existing gaps, we suggest that while measuring, mapping and governance should continue to be integrated into governance processes, also the political and administrative processes driving governance need a strong message from the scientific community analyzing ecosystem services governance; so strong that it is on par with the alarming messages about the state and trends of biodiversity and ecosystem services. Governance research has already produced the core message: Securing sustainability of ecosystem service provision, together with safeguarding ecosystem functions and the biodiversity that those functions rely on, requires knowledge integrating locally adapted tools and engaging transparent policy processes.

Nursing workforce plays a significant role in reducing COVID-19 deaths worldwide: A cross-sectional analysis of data from 178 countries.

Worldwide, the role of nursing workforce in reducing COVID-19 case fatality ratio (CFR) is analyzed with scatter plots, Pearson's r and nonparametric, partial correlation and multiple linear regression models. The potential confounders, median age, health expenditure, physician density, and urbanization were incorporated for calculating the independent role of nursing workforce in protecting against COVID-19 CFR. The study findings suggested that (1) the nursing workforce inversely and significantly correlates with COVID-19 CFR; (2) this relationship remained independent of the confounding effects of each individual confounder or their combination; (3) Nursing workforce was the only variable identified as a significant contributor for reducing COVID-19 CFR, when it was incorporated into stepwise regression model with health expenditure, median age, physician density, and urbanization for analyzing their individual predicting effects on COVID-19 CFR. A strong message for the health authorities is that, although in shortage, nursing workforce showed their significant role in reducing COVID-19 deaths worldwide. This study highlights that the role of nursing workforce should be incorporated into population health research.

Dear Tampa Bay: Creating and Leveraging a Climate Resilience Documentary Film Using Story-Telling for Citizen Engagement

ABSTRACT Increasing the climate literacy of local leaders in the Tampa Bay region is critical if the area is to successfully face the rising challenges of the climate crisis. One of the most vulnerable areas in the world, the Tampa Bay region is often considered ill-prepared to cope with rising sea levels, threats of extreme rainfall, flooding and intense hurricanes, and the potentially deadly impact of recording breaking heat. This project produced a documentary film to increase awareness and understanding of the area’s coastal climate related risks and solutions, and boost confidence and motivation to act among regional community members. We assess the impact of the film, which uses a storytelling format and strong visual messaging, on over 250 local community members’ understanding of risk, knowledge of appropriate resilience strategies, and empowerment to act. Qualitative analysis of pre-film and post-film surveys reveals the strong impact of the storytelling portions of the film on fact retention, feelings of urgency and the willingness to work with others to promote local resilience.

The Land for Peace Message Between Israel and Jordan: The Case of Baqura and Ghamr

Israel has reached historic agreements in its sought-after objective of recognition—each unique. There is a similarity between agreements between Israel and neighboring states. These agreements were with Egypt (1979) and Jordan (1994) . In both these, land for peace was an element. That is a legalistic interpretation of United Nations Security Council Resolution 242 adopted on November 22, 1967, in the aftermath of the Arab–Israeli War of 1967. There are two arguments on the land for peace concept. One is that there were more historical and significant reasons for peace than land. The other is that every millimeter of land is significant and not overlooked. Looking at both, this article examines the agreement with Jordan, focusing on two small farmland areas in the border areas referred to as Baqura and Ghamr in Arabic and Naharayim and Tzofar in Hebrew. The agreement was a land lease for 25 years (1994–2019). It could have been extended after that, yet Jordan called for its return, which Israel accepted. This is examined under four headings: Where did the land come from? The Israel–Jordan peace treaty; legal viewpoint; and private ownership versus state sovereignty. The take-out from such a message of land for peace examination is to bear the findings in mind for future agreements with Israel on how much land for peace, where, how, and why. The bottom line is that strong leadership and issues other than land may be more important in achieving a peace treaty, yet land for peace is a strong message.

Exploring Black and Latinx Adolescents’ Beliefs About Achievement, Resistance, and Activism

This mixed methods study investigates the beliefs about achievement, resistance, and activism of Black and Latinx adolescents attending six charter high schools in five U.S. cities. We report on both OLS regression analyses of survey data ( n = 344) and thematic analysis of interview data ( n = 26) collected during participants’ final year of high school. Quantitative analyses revealed that youths’ belief that their academic achievement represents a form of resistance against racism (“achievement-as-resistance”) significantly predicted their commitment to activism, and this relationship was moderated by participants’ school type. Youth attending “no-excuses” schools demonstrated a stronger relationship between their achievement-as-resistance beliefs and commitment to activism than their peers attending “progressive” schools. Explanatory qualitative analyses of interview data demonstrated that youth at no-excuses schools received strong messaging from their educators that achievement was the best way for Black and Latinx youth to resist racism. Youth also reported that their no-excuses schools did not engage students in activism and in some cases, responded negatively to student-led activism. Findings suggest that Black and Latinx youths’ achievement-as-resistance beliefs may have supported their commitment to activism, but this relationship may have been strengthened by youths’ desire to push beyond their schools’ narrow messaging about resistance.