Strong Brand Identity Research Articles

Strategi Pemasaran untuk Membangun School Branding dalam Upaya Meningkatkan Daya Saing Lembaga Pendidikan di MA NU Sunan Giri Prigen KAB. Pasuruan

Technological advancements and social changes necessitate innovation in Indonesia's education system, including madrasas. This study focuses on the branding strategies employed by MA NU Sunan Giri Prigen in Pasuruan Regency to enhance its competitiveness. Utilizing qualitative methods through literature review and interviews, the research explores how MA NU Sunan Giri Prigen develops a strong identity, emphasizes core values, builds community relationships, and leverages social media and technology to strengthen its school brand.The findings indicate that MA NU Sunan Giri Prigen successfully establishes a strong brand identity through consistent use of logos, slogans, and school colors, while highlighting academic and non-academic excellence. The school actively participates in social activities and collaborates with the local community to reinforce its image as a quality educational institution relevant to the job market. This effective branding strategy has proven to enhance the school's reputation, attract new students, and strengthen alumni loyalty, enabling MA NU Sunan Giri Prigen to remain competitive in the increasingly challenging educational landscape.

Overcoming Data Barriers: Strategies for New Entrants to Achieve Differentiation in the UK Food Retail Market

The UK food retail market is a highly competitive and mature sector dominated by established players with extensive consumer data at their disposal. New entrants face significant challenges in penetrating this market, particularly due to data barriers that limit their ability to compete on equal footing with incumbents. This paper explores strategies that new entrants can employ to achieve differentiated competition despite these barriers. The study examines the critical role of data in the market, analyzes how established players leverage data for competitive advantage, and proposes alternative approaches for new entrants to overcome data-related challenges. By leveraging niche markets, innovative products, alternative data sources, and emerging technologies such as artificial intelligence and blockchain, new entrants can build strong brand identities and offer unique value propositions. The paper also discusses regulatory considerations and data governance, emphasizing the importance of ethical data practices and advocacy for fair data access. Through a comprehensive analysis of these strategies, this paper provides actionable insights for new entrants seeking to establish a foothold in the UK food retail market.

Analysis of Lululemon's Social Media Marketing Strategies

Lululemon, a prominent athletic apparel brand, has established a formidable marketing strategy that blends product innovation, community engagement, and digital integration to create a strong brand identity and loyal customer base. By targeting the high-end sportswear market and cultivating a strong brand image, Lululemon has garnered favor among upscale consumers and positioned itself as a promoter of healthy lifestyles. However, despite its considerable achievements, Lululemon faces challenges, including the need for continuous innovation to meet emerging consumer demands and the imperative to enhance data privacy protections in the face of growing concerns. This essay mainly studies Lululemon's marketing strategy and reveals insights into how a brand can successfully create and maintain a loyal customer base. The methods in this essay are collecting the materials on the Lululemon official website, and observing its presence on social media. By analyzing Lululemon's approach, marketers can learn valuable lessons on the importance of authenticity, community-building, and experiential marketing in building a successful and enduring brand.

Strategi Pemasaran dan Branding dalam Wirausaha Kopi Botol

This research analyzes marketing and branding strategies in bottled coffee entrepreneurship, with a case study of Hammam Thoriq Majid's Bolo Coffee business. The research objectives are to identify target markets, analyze competitive positions, develop differentiation strategies, evaluate marketing channels, design branding strategies, and provide practical recommendations for Kopi Bolo entrepreneurs. The research method used is qualitative, with data collection through literature study, interviews and observation. The research results show that effective marketing and branding strategies include understanding the target market, utilizing social media, managing relevant content, strong brand identity, measuring campaign effectiveness, and commitment to quality and innovation. Competitor analysis and consumer interest surveys also provide valuable insights for designing strategies relevant to market preferences. This research provides an academic contribution in developing marketing and branding concepts for bottled coffee entrepreneurs, as well as a practical guide for Kopi Bolo and similar businesses in facing dynamic competition.

The Role of Marketing Strategy for Knit Bag SMEs Businesses Success in the Case of Audy Handmade

Micro, Small, and Medium Enteprises (MSMEs) were known for their contribution to Gross Domestic Product (GDP) and work labor absorption. However, they often face a lack of strategic planning, limited funding, and strategy to meet market demands. This can be caused by a lack of marketing strategy formulation. This study aims to provide a descriptive overview of community service from university to empower MSMEs in marketing strategy analysis by conducting an international seminar. This study uses the Participatory Action Research (PAR) method in empowering Audy Handmade. This MSMSe focuses on knit bag production. This study consists of three main activities which initiated by preliminary visit to gain insight into existing problems. The international seminar was also conducted as the next activity to solve their problem. This seminar aims to become a sharing session between the MSMEs and marketing experts to share their conditions and provide feedback from experts to MSMEs. Lastly, there is an evaluation stage to ensure the main goals of the event were achieved. The workshop results in two points that need to be a concern for Audy Handmade. First, they need to produce a bag that can be of unique value for them such as adding some unique element or their logo on the bag. Besides that, they need to reorganize their marketing strategy. They need to focus on some specific marketing segment to help them take a position in the market. A strong brand identity, effective marketing strategies, and attractive product packaging were believed to help improve their products' visibility, competitiveness, and sales in the market. Therefore, Audy Handmade needs to strengthen its brand image, especially its product uniqueness, and its position in certain market segments. This needs to be taken into consideration as a means of strengthening their position in the knit bag industry.

Upaya Optimalisasi Media Promosi Melalui Pendampingan Usaha Untuk Ekspansi Pasar UMKM Di Kabupaten Tulungagung, Jawa Timur

Micro, small and medium enterprises (MSMEs) play an important role in the Indonesian economy. Tulungagung Regency is one of the regions in East Java that has quite large MSME potential. Even though they have quite large income potential, MSMEs in Tulungagung also face a number of challenges such as a lack of knowledge among business actors regarding promotional media, use of technology, use of social media, as well as obstacles related to marketing and market access that does not reach many groups. One effective solution to overcome the obstacles faced by MSMEs is a business mentoring program, which enables MSMEs to acquire the knowledge and skills needed to design and implement effective promotional strategies. The data collection method uses primary data through interviews, observation, practice, and documentation and secondary data, using literature. The analysis used in mentoring MSMEs is a descriptive method with a qualitative approach in the form of descriptions and narratives complete with pictures and explaining conditions during mentoring MSMEs. Efforts to optimize promotional media through business assistance is a program used to help improve better promotional methods so that they can expand the marketing reach of MSMEs, especially in Tulungagung Regency. The flow of assistance carried out is, program introduction, delivery of material, implementation of promotional media practices, and closing. This activity was carried out in Tulungagung Regency, with a target of assisting 32 businesses every month. With this systematic approach, it is hoped that MSMEs can increase the visibility of their products, expand market reach, and build a strong brand identity. In addition, active participant participation and input from them also allows the program to continue to be improved and adjusted to be more effective in the future.

IMPACT OF HALAL COMPLIANCE ON CONSUMER SATISFACTION IN THE COSMETIC INDUSTRY

This study investigates the impact of halal certification, business legality, and brand image on consumer trust and satisfaction in the cosmetic industry. With a focus on female consumers in Indonesia, the research employs a quantitative approach using purposive random sampling. Data was collected through questionnaires distributed via social media and analyzed using SmartPLS. The findings indicate that halal certification, business legality, and brand image positively influence consumer trust, which in turn significantly affects consumer satisfaction. Moreover, halal certification and brand image directly enhance customer satisfaction, underscoring the importance of these factors in fostering positive consumer perceptions and experiences. This research highlights the critical role of religious compliance, legal adherence, and strong brand identity in building consumer trust and achieving high levels of satisfaction in the competitive cosmetic market. Limitations of the study include its geographical focus on Indonesia and the reliance on self-reported data, suggesting avenues for future research to explore these relationships in different cultural contexts and using diverse methodologies.

Analysis of Bigetron E-Sport Team Branding Strategy via the Instagram Platform

This research aims to analyze the branding strategy used by the Bigetron E-Sport Team via the Instagram platform, with a focus on symbolic aspects of strategy, brand as a friend, nostalgia and event branding. The research method used is descriptive qualitative with data collection through non-participant observation of feed posts and reels from the @bigetronesports account. The theory used in this research refers to branding strategy concepts in the book "Strategic Brand Management". The results obtained from this research are that the Bigetron E-Sport Team has succeeded in implementing an adaptive, idealistic and differentiated branding strategy through the Instagram platform. They utilize symbols such as the color red and silhouette images to build a strong brand identity and attract fans' attention. Apart from that, the Bigetron E-Sport Team also uses Event Branding as part of their branding strategy, by holding offline events to increase brand visibility, attract media attention, and introduce players and sponsors to fans. By selecting these aspects, this research provides a deeper understanding of how the Bigetron E-Sport Team utilizes branding strategies through the Instagram platform to strengthen brand identity, deepen relationships with fans, and increase their presence in the E-Sport industry. It is hoped that this research will provide valuable insight for branding practitioners and E-Sport fans in understanding effective branding strategies in the context of social media.

The Role of Brand Image, Brand Ambassadors and Korean Wave on Intention to Purchase of K-popers Customers

The purpose of this study is to investigate how brand ambassadors and the Korean wave affect brand perception and how that affects consumer choice. Using non-probability selection approaches, a sample of 100 respondents was chosen from a population of K-poppers as part of this quantitative research study. Direct data searches, online research, and questionnaires were used to gather data. Structural equation modeling (SEM) statistical approaches are used in data analysis. The analysis's findings indicate that neither the Korean wave nor brand ambassadors alone significantly affect a company's reputation. Together, nevertheless, they significantly and favorably impact brand image. In addition, the Korean wave and brand image, as well as brand ambassadors, have a big impact on buying decisions. In general, the Korean wave and brand ambassadors have a big impact on brand perception and can influence consumer decisions separately or in tandem. These findings highlight the value of using brand ambassadors and the Korean wave in marketing tactics to create a strong brand identity and influence consumer decisions to buy, particularly among K-pop enthusiasts.

Perancangan Panduan Gaya Media Sosial Untuk Identitas Merek M-Knows Consulting

Rapid technological advancements force companies to explore new platforms and strategies to gain recognition from a wider community. Faced with increasingly fierce competition, companies need to develop the right strategy and a strong brand identity to stand out and survive in this sector. Social media is a key tool for building brand identity, which is why creating a social media style guide is essential. This research employs a descriptive qualitative approach in the form of a project study. The aim is to provide clear guidelines and policies through a social media style guide, fostering consistency and building a strong brand identity on social media. The research begins by analyzing internal and external factors, followed by the creation of the social media style guide. The results demonstrate that a social media style guide can indeed increase consistency and contribute to a strong brand identity on social media platforms.

Structural systems as aesthetic drivers: Unveiling the influence of structural systems on building aesthetics

The primary purpose of the structural system is to support a building, to resist various forces, to transfer the loads safely to the ground, and to give stability. In addition to this primary function, the structural system can have secondary functions, such as influence on the functionality and impact on the overall aesthetics of the building presented in the interior and exterior design. The aesthetics of a building plays a vital role because it contributes to the character and identity of a place, creating a positive and welcoming environment for residents, visitors, and workers, and directly impacting the experience of people, helping in creation of a strong brand identity, establishing an image in the mind of the public. Therefore, in this study, analysis of the impact of the structural systems on the building’s aesthetics has been made. Specific structural systems will be presented and explained. In addition, some case studies will be added to show the influence of the structural system on the building’s aesthetics

A COMPARATIVE STUDY ON COMSUMER LOYALTY OF E-COMMERCE COMPANIES FLIPKART AND AMAZON

This study compares Flipkart and Amazon in particular to delve into the nuances of client loyalty in the Indian e-commerce business. It uses a mixed-method approach to find the key variables affecting customer loyalty by combining surveys with other methods. According to the study, developing a following of devoted clients requires a variety of factors. On the one hand, it is essential to have concrete features like a user-friendly platform, competitive pricing, variety, and high-quality products delivered quickly. The report does stress, though, that loyalty is more than simply business. Strong brand identity and ethical business practices are critical, as demonstrated by the value of brand reputation and trust. The study demonstrates how Flipkart and Amazon use various approaches to foster customer loyalty. Flipkart creates a feeling of community by customizing the shopping experience for its customers through engaging marketing campaigns, special deals, and tailored suggestions. On the other hand, in order to expedite the shopping experience and encourage recurring transactions, Amazon places a high priority on a wide range of products, a strong logistical network, and reward programs like Amazon Prime. Notably, both businesses use artificial intelligence and data analytics to improve customer satisfaction and personalize services.One of the main challenges facing the e-commerce industry is security issues. While consumers like the ease of online purchasing, the survey notes that distrust and loyalty can be hampered by worries about data privacy, cybersecurity, and fake goods. According to the study, Flipkart and Amazon have taken steps to allay these worries, including putting strong security measures in place, guaranteeing authenticity, and keeping open lines of communication with their patrons. KEY WORDS: INDIA, E-COMMERCE, LOYALTY, FLIPKART, AMAZON, STRATEGY, FACTORS, CUSTOMER.

A proposed brand architecture model for UK fashion brands

Corporate brand identity is becoming a strategic issue in the UK fashion industry, as it is complex and constantly under pressure to differentiate. Fashion brands are expanding through a range of channels and rapidly changing takeovers, and it is unclear whether internal stakeholders are aware of the possible consequences of these approaches. In particular, there appears to be no literature on how retail and wholesale brands develop and manage their corporate brand identities during these changes and whether they draw on any meaningful connections with their customers. To understand how brand architecture might support the development of brand strategies in the UK fashion industry, perceptions of corporate brand identities were explored in retail and wholesale brands. Fifteen qualitative semi-structured interviews were conducted with elite informants. The findings reveal that retail brand identities can become disconnected from their sub-brands; therefore, brand identity may be invisible to consumers, while wholesale brands maintain a strong visible brand identity dependent on the brand’s values, historical legacy, innovation and positioning. A brand architecture model is developed that more accurately reflects the complex dimensions of UK fashion brands, particularly when channels expand and takeovers take place. These perspectives have not been reported in the literature.

Healthcare Branding and Reputation Management Strategies for Organizational Success

This study searches into the critical aspect of branding and reputation management within the dynamic view of the healthcare industry. This research aims to provide actionable insights for healthcare organizations to navigate the complexities of building and maintaining a strong brand identity by comprehensively analyzing the multifaceted aspects of healthcare branding, including its foundational principles, strategies, challenges, and opportunities. The research problem centers on identifying gaps and challenges in current healthcare branding and reputation management practices, recognizing the pressing need for systematic examination within evolving patient expectations, competitive pressures, and regulatory environments. This study offers a nuanced understanding of these critical areas through a structured exploration of healthcare branding’s fundamental significance, strategies employed for reputation management, and identifying existing challenges and opportunities. Drawing upon Brand Equity Theory, which underscores the value of a brand beyond solid assets, the study explains the role of brand equity in shaping patient perceptions, organizational success, and overall health outcomes within the healthcare context. Furthermore, the research outlines future avenues for investigation, including the impact of emerging technologies, longitudinal assessments of branding initiatives, data-driven insights, ethical considerations, and collaborative co-creation strategies. This study aims to advance knowledge and practice in healthcare branding and reputation management by addressing these areas and empowering healthcare organizations to enhance patient experiences, organizational performance, and public health outcomes in an ever-evolving healthcare view.

Luxury Brands and Social Media Drivers and Outcomes of Consumer Engagement on Instagram

This research aims to identify the factors that drive consumer engagement with luxury brands on Instagram and analyze the outcomes of consumer engagement. It will use an interpretive research philosophy, an inductive approach, a combination of secondary and primary data, a qualitative methodology, and semi-structured interviews and questionnaires to examine the drivers and outcomes of consumer engagement on Instagram with luxury brands. The results of the research suggest that luxury brands should invest in innovative and visually appealing content to appeal to their audience and create a strong brand identity. Additionally, personal characteristics such as age, gender, and income level also influence the relationship between engagement and loyalty. Future researchers should use social media analytics and data mining techniques to gain insights into customer behavior, preferences, and sentiments, and conduct longitudinal studies to examine the long-term effects of social media on relationship marketing.

Key aspects of personal brand identity in social media commerce: Impact on successful personal branding

This study explores the factors influencing personal brand identity and their impact on successful personal branding. It examines the positive influence of social media usage, self-expression, professionalism, and self-disclosure on personal brand identity, while also considering the inconsistent findings regarding the role of self-efficacy. The study finds that social media usage, self-expression, professionalism, and self-disclosure play crucial roles in developing a strong personal brand identity, which is essential for achieving successful personal branding. However, the findings on self-efficacy's influence on personal brand identity are inconsistent with previous research. This study contributes to the understanding of personal brand identity and provides valuable insights for individuals and organizations seeking to develop and maintain strong personal brands.

Marketing Strategies as a Catalyst for Community Involvement in Educational Waqf

This study investigates the role of marketing strategies in enhancing community involvement in educational waqf. Educational waqf, a charitable endowment in Islamic tradition, often relies on robust community support for its success. We explore how targeted marketing can serve as a catalyst in fostering this support. Our research highlights the significance of effective branding and awareness campaigns in establishing a strong brand identity and creating emotional connections with potential supporters. We also examine the impact of segmenting the target audience and tailoring marketing messages to improve engagement. The study further delves into the importance of community engagement through partnerships with local entities and the implementation of feedback mechanisms. Additionally, we address the role of transparency in reporting and the adoption of innovative practices in sustaining community interest and involvement. Findings reveal that strategic marketing approaches not only enhance visibility and support but also build trust and ensure long-term engagement. This paper provides insights into optimizing marketing strategies to maximize community participation in educational waqf initiatives.

Perancangan Brand Identity Bandung Communication and Community (Bdgcom_Unity)

Brand identity is an important aspect in the world of business and marketing. A strong brand identity can help a company differentiate itself from competitors, create an emotional connection with customers, and influence their perception of the products or services offered. In the current era of globalization and digitalization, brand identity is becoming increasingly relevant to gain customer attention and loyalty. This research was conducted to explain; (1) Providing a strong brand identity can provide a significant competitive advantage. Companies with a cohesive and positive brand identity tend to be more successful in retaining customers, attracting new customers, and maintaining their market share. (2) Knowing brand identity can help understand the relationship between strong brand identity and customer loyalty. Customers who feel emotionally connected to a brand are more likely to remain loyal and contribute to a company's long-term revenue; (3) knowing brand identity can also play an important role in company growth. With a strong brand, companies can more easily expand their products or services into new markets and attract investors or potential business partners. Data collection techniques focus on initial surveys, determining the problem formulation, determining research methods, processing and analyzing data, and creating a final report. The results of research on brand identity design for a company include visual communications such as logos, colors and graphic designs, as well as brand narratives in marketing messages, all of which contribute to brand identity. It is hoped that the findings of this research can provide recommendations that logos are very important in building a brand's identity.

A Study on Product Branding on Sale Performance

In today's competitive marketplace, effective product branding has emerged as a pivotal factor influencing sales performance. This study delves into the intricate relationship between product branding strategies and their consequential impact on sales outcomes. Employing a mixed-methods research approach, we conducted in-depth analyses of diverse industries to comprehend the multifaceted dimensions of product branding and its correlation with sales success. The research investigates the elements that constitute a strong brand identity, exploring the role of brand recognition, brand loyalty, and perceived quality in shaping consumer behavior. By employing both qualitative interviews and quantitative surveys, we aim to capture the nuanced perspectives of consumers and industry experts, providing a holistic view of the branding-sales nexus. Furthermore, this study assesses the effectiveness of various branding channels, including traditional media, digital platforms, and experiential marketing, in influencing consumer perceptions and purchase decisions. Through statistical modeling and regression analysis, we quantify the impact of branding investments on sales metrics, shedding light on the return on investment (ROI) of branding initiatives. In addition, the study examines the role of cultural and demographic factors in shaping consumer responses to product branding. By considering regional variations and demographic trends, we seek to identify market-specific nuances that can inform tailored branding strategies for enhanced sales performance. Ultimately, the findings of this research endeavor aim to provide valuable insights for businesses seeking to optimize their branding efforts for improved sales outcomes. By understanding the intricate dynamics between product branding and consumer behavior, organizations can make informed decisions to create compelling brand narratives that resonate with their target audiences and, consequently, drive heightened sales performance in a dynamic and competitive market landscape.

Impact of Technology in Financial Management

Goel Digital Marketing Agency, founded in 2021, is a cutting-edge company that specializes in providing comprehensive digital marketing solutions to businesses of all sizes. With a team of highly skilled professionals, they are committed to helping their clients establish a strong online presence and achieve their marketing goals. Their innovative strategies and data-driven approach ensure that businesses stay ahead in the competitive digital landscape. Web design, web development, lead generation, search engine optimisation (SEO), content marketing, email marketing, and online advertising. Our team of professionals is aware of how crucial it is to target the appropriate audience and produce compelling content that encourages conversions. We are able to generate high-quality leads for our clients and assist them in expanding their customer base by using the most recent tools and techniques. Branding services are also a key component of our offerings. We understand the importance of creating a strong and consistent brand identity that resonates with customers. Our branding services include logo design, brand messaging, and visual elements that effectively communicate our clients’ unique value propositions. With our expertise in branding, we help businesses stand out in the crowded digital marketplace and establish a memorable presence that drives customer loyalty and trust. Goel Digital Marketing Agency also provides master’s in digital marketing courses for individuals who want to gain in-depth knowledge and expertise in the field. These courses cover various aspects of digital marketing such as search engine optimization, social media marketing, content marketing, and analytics. By enrolling in these courses, students can acquire practical skills and strategies that are essential for success in the rapidly evolving digital landscape. With live projects and technical knowledge , students are able to apply their learning in real-world scenarios and gain hands-on experience. Additionally, the agency’s master’s program also offers networking opportunities with industry professionals, allowing students to build valuable connections and stay updated with the latest trends and advancements in digital marketing.