Strength Threats Research Articles

Strategi Bauran Pemasaran dalam Meningkatkan Penjualan Wedding Package di The Anvaya Beach Resort Bali

The sales target for wedding packages at The Anvaya Beach Resort Bali in 2020, 2021 and 2023 cannot be achieved. This research aims to identify a marketing mix strategy to increase sales of wedding packages at The Anvaya Beach Resort Bali. This research uses qualitative descriptive data analysis techniques which will be analyzed using SWOT analysis with the 7P marketing mix (Product, Price, Place, Promotion, People, Process and Physical Evidence). SWOT Matrix Analysis groups internal and external factors to produce four specific strategies, namely SO, ST, WO, and WT. In the research results, there are four marketing mix strategies in increasing sales of wedding packages at The Anvaya Beach Resort Bali, namely the SO (Strength Opportunities) strategy of having a wedding venue location which is a strategy to facilitate access in holding weddings, the ST (Strength Threats) strategy of utilizing the wedding venue by promoting The beauty of each wedding location that is owned, the WO (Weakness Opportunities) strategy improves weaknesses by utilizing the potential of social media which provides information about wedding packages to companies, and the WT (Weakness Threats) strategy maximizes ecommerce to expand the reach of the target market.

ANALYSIS OF BOTTLED DRINKING WATER (AMDK) BUSINESS STRATEGIES IN IMPROVING THE ECONOMY OF Islamic Boarding Schools (CASE STUDY OF MAMBAUL ULUM Islamic Boarding School, BATA-BATA PAMEKASAN)

At this time, the business world is entering an era of globalization, where all parties can freely enter any desired market, both domestically and abroad, without any restrictions. Seeing these conditions, every business sector should be required to know and follow climate developments or changes in every business activity. The company must clearly determine the direction in which its business activities are carried out and which parties are the targets of the movement of its business activities or in other words, having determined the direction of its business activities, the company must determine which parties are the targets of the sales of the products offered by the company. Bottled Drinking Water (AMDK) as a newly growing industry has been encouraged to increase national economic growth in the last year. In terms of the number of companies operating in the AMDK sector, according to the Association of Indonesian Bottled Drinking Water Companies (Aspadin), it continues to increase. The increasingly rapid progress in AMDK has encouraged many companies in this industry to expand their production and markets, as well as encouraging the entry of new entrants. The situation that has developed in recent years is increasing competition. The aim of this research is to find out the business strategy for bottled drinking water to improve the economy of the Mambaul Ulum Bata-bata Islamic Boarding School Cooperative. The type of research used in the research is SWOT analysis. The sample used in this research was 30 respondents, namely employees at the Aneka Usaha Bata-bata Islamic Boarding School Cooperative (KOPPONTREN AUBA). Data collection techniques in this research used interviews and observation. Based on the results of business strategy analysis research conducted by KOPPONTREN AUBA to improve the economy of its Islamic boarding schools, KOPPONTREN AUBA implements five business strategies, namely the first SO (Strengths-Opportunities) strategy by expanding market share by carrying out effective and efficient promotions, expanding cooperation with various parties , the second is the ST (Strength - Threats) strategy by managing product quality and carrying out product innovation, the third is the WO (Weakness-Opportunities) strategy by increasing promotions both online and offline and increasing the effectiveness of promotions, the fourth is the WT (Weakness-Threaths) strategy by how to increase the promotion of Labini AMDK to the community. Keywords: Strategy, Business, AMDK, SWOT

STRATEGI PEMANFAATAN INFORMASI IKLIM UNTUK KETAHANAN PANGAN BERKELANJUTAN DI KECAMATAN SUNGAI BATANG

Riau Province is known to have agricultural resources that have the potential to become a national food barn. The Riau region which has great potential is the Indragiri Hilir Region. However, in recent years, rice production from the region has decreased. This is caused by various factors, one of which is the lack of understanding of farmers about climate information so that they cannot carry out mitigation and adaptation. For this reason, this study aims to determine the strategy for utilizing climate information so that food availability in Sungai Batang Regency is guaranteed to be sustainable. This research was conducted in March - May 2023 in Sungai Batang District, Indragiri Hilir Regency. The data used in this research comes from primary and secondary data. Analysis of the data used in the form of descriptive analysis and SWOT analysis. The results of this study indicate that the strategy used in this study is the S-T (Strength – Threat) strategy. This strategy is a combination of internal factors, namely strength factors and external factors, namely threat factors. From this strategy, the authors can recommend several programs that can be used to maintain food security in Sungai Batang District.

STRATEGI PENGEMBANGAN SISTEM PENGELOLAAN AGROFORESTRI DI DESA KARANGSARI KECAMATAN DARMA KABUPATEN KUNINGAN

Karangsari Village is one of the villages that applies agroforestry in land management. Around 204 ha or 74% of the village area is agroforestry land and about 500 people of the total population are farmers. However, in its management there are various obstacles such as fluctuating prices or tending to fall during the harvest, pest and disease attacks and capital procurement. Some of these problems are common, but by conducting a SWOT analysis based on the strengths, weaknesses, opportunities and threats contained in the management of agroforestry in Karangsari Village, it is found that the ST (Strength Threat) strategy is a situation when facing various threats, but still has strengths from internal aspects. Several strategies were obtained: 1) implement a coordination system to determine market needs; 2) using organic fertilizer as an alternative material; 3) planting crops that are in high demand during a pandemic; 4) implementing the development of young agricultural entrepreneurs, 5) utilizing farmer groups as a forum for farmers to plan and deal with problems contained in management, 6) strengthen relationships between farmers and village officials so that there is good synergy, and 7) improve infrastructure development especially for road access.Karangsari Village is one of the villages that applies agroforestry in land management. Around 204 ha or 74% of the village area is agroforestry land and about 500 people of the total population are farmers. However, in its management there are various obstacles such as fluctuating prices or tending to fall during the harvest, pest and disease attacks and capital procurement. Some of these problems are common, but by conducting a SWOT analysis based on the strengths, weaknesses, opportunities and threats contained in the management of agroforestry in Karangsari Village, it is found that the ST (Strength Threat) strategy is a situation when facing various threats, but still has strengths from internal aspects. Several strategies were obtained: 1) implement a coordination system to determine market needs; 2) using organic fertilizer as an alternative material; 3) planting crops that are in high demand during a pandemic; 4) implementing the development of young agricultural entrepreneurs, 5) utilizing farmer groups as a forum for farmers to plan and deal with problems contained in management, 6) strengthen relationships between farmers and village officials so that there is good synergy, and 7) improve infrastructure development especially for road access.

Perencanaan Strategi Pemasaran Jasa Kalibrasi Dalam Menghadapi Persaingan Dengan Menggunakan Pendekatan Analisis SWOT dan AHP

There are shipyard industry companies that provide measuring instrument calibration services. In 2022, the calibration service experienced a decline in marketing and a lack of external market segments compared to internal ones. This research aims to identify the factors that contributed to this decline, analyze marketing strategies using the SWOT analysis approach, and prioritize calibration service marketing strategies using the AHP method. The results of the SWOT analysis revealed four alternative strategies: SO (Strength-Weakness), WO (Weakness-Opportunity), ST (Strength-Threats), and WT (Weakness-Threats). In the IFAS and EFAS matrix, two influential factors were identified: licensing to enter the calibration laboratory location, which involves too much bureaucracy and makes customers hesitant to return (score of 0.45), and damaged calibrator standards that may lead to the suspension of calibration scope (score of 0.70). Based on the hierarchical structure, the AHP method prioritized the WT strategy with a weight of 5.11. This strategy includes conducting periodic checks, forecasting the calibrator to ensure good maintenance, and establishing cooperation with agencies that require calibration services. These prioritized strategies aim to increase sales and improve the marketing of calibration services for shipyard industry companies.

STRATEGI BAURAN PEMASARAN DALAM MENINGKATKAN TINGKAT HUNIAN KAMAR PADA GLAMPING DI TAMAN DANU CAMP, BEDUGUL


 
 
 Glamping activities have become one of the trends in the world of tourism, making many tourism industry managers compete in fulfilling this trend. Taman Danu Camp is one of the Glamping areas in Bedugul. The existence of this competition makes Taman Danu Canp have to maximize marketing strategies to increase sales of Glamping rooms. This study used data collection techniques, namely observation, library studies, questionnaires, interviews, and distributing questionnaires to obtain data. The results showed that the marketing strategy at Taman Danu Camp, SO (strength Opportunity) Strategy: strategies to increase and maintain excellence and strategies to expand market share. WO (weakness opportunity) strategy: a strategy to improve product quality and a strategy to improve service quality to tourists. ST strategy (strength threats): strategies to maintain a positive image of Glamping both in the community and in the perception of tourists and strategies to expand cooperation. WT (weakness threats) strategy: strategies to improve the quality of products and services and strategies to improve the quality of resources.
 
 

Analisis Strategi Pengembangan Pemasaran Berbasis Pasar dalam Upaya Meningkatkan Kinerja Pemasaran Bank Sampah

The waste problem is a common phenomenon in many countries. Uncontrolled waste accumulation can damage the beauty of the city, disrupt public health, cause disasters such as floods, water pollution, air pollution and so on. Various models of waste management have been carried out by several parties to reduce waste problems, one of which is through the Garbage Bank. This research was conducted at the Bersinar Waste Bank, Bandung and was qualitative in nature using the Exploratory Research method and Snowball Sampling interview method with the leadership, employees and customers of the Bersinar Waste Bank, as key informants. Using the 7P Marketing Strategy concept (Product, Price, Place, Promotion, People, Process, Physical Evidence) with marketing planning using STP (Segmenting, Targeting, Positioning) by Philip Kotler and Keller (2016) and making a SWOT analysis to choose the implementation of performance strategies proper marketing. The results of the research show that the strengths and weaknesses as well as external factors containing opportunities and threats in terms of management aspects and marketing aspects can be known precisely, what strategies will be taken in the marketing process and performance to increase the number of customers and sales volume at Bank Sampah Bersinar using the SWOT Matrix. Companies design policies based on weakness-opportunity (WO) strategy, strength-opportunity (SO) strategy, strength-threat (ST) strategy and weakness-threat (WT) strategy. Providing intensive counseling to customers, in sorting waste so that it has high value, taking advantage of opportunities and overcoming existing threats such as the need to recruit all scavengers around the waste bank to become customers at the Bersinar Waste Bank.

Analysis Of Tourism Development Strategy Of Long Beach In Bengkulu City

This study aims to find out the tourism development strategy for Panjang Beach in Bengkulu City using SWOT Analysis. The research method used in this research is descriptive qualitative, data collection techniques by distributing questionnaires to respondents and interviews with beach managers. The analysis method used is SWOT, namely identifying Strengths, Weaknesses, Opportunities and Threats. The research results show that the Pantai Panjang tourist attraction in Bengkulu City is in quadrant II. This means that the strategy used is a diversification strategy. The right combination of strategies to use is ST (Strength-Threats), namely by using all strengths to overcome all forms of threats, such as the following: the management can optimize the natural potential and uniqueness of the tourist attraction by sustaining and nurturing the tourist attraction on an ongoing basis and exercising firm control, maintaining all existing facilities at tourist locations, establishing cooperation between the private sector, government and the community in creating new innovations so that they are not inferior to other tourist attractions.

Analis Strategi Pemasaran Pada Produk Manhole Menggunakan Metode SWOT Dan AHP Di PT XYZ


 XYZ is a company engaged in the metal casting and machining industry, playing a role as a company that produces products and markets its products in various regions. The formulation of marketing strategy analysis needs to be carried out in this research so that it can compete more with other competitors. While SWOT is an analytical method that is widely used to determine strategic factors, which are based on strengths, weaknesses, opportunities and threats, owned by a company. But in fact the SWOT method raises many alternative strategies, making it less efficient in determining the marketing strategy decisions to be used. Therefore, the Analytical Hierarchy Process (AHP) method is needed, with this method you can choose the best alternative based on information on the most preferred alternative. Because this method can focus on a problem to be solved and can be framed in a more organized frame of mind, so that decision making can be more effective on existing problems, namely Strength Opportunity (SO), Weakness Opportunity (WO), Strength Threats (ST), Weakness Threats (WT). The determination of the AHP method produces Weakness Threats (WT) with the highest weight of 5.61 as the strategy chosen to be applied to PT. XYZ, namely, always continue to innovate in utilizing technology properly, especially in marketing management so that the product promotion process can be maximized, then by continuing to be active in promoting so as not to lose competitiveness with the popularity of other competitors.

Strategi Pengembangan Paket Oleh-Oleh Olahan Salak di Kelompok Tani Ambudi Makmur 2

Ambudi Makmur 2 Farmer Group is an agribusiness company in Bangkalan Regency whose main commodity is engaged in salak crops. Agribusiness activities in this company include on-farm activities and salak processing activities. The COVID-19 pandemic caused sales of processed salak products to decline and this condition had an impact on decreasing company revenue. This study aims to formulate a strategy to increase sales of processed salak products in the new normal period through sales in the form of processed salak souvenir packages. The target market for salak processed souvenir packages is not only Bangkalan tourists but also the general public around Bangkalan. The methods used are SWOT analysis, non-financial analysis, and financial analysis with respondents being business voters, employees, consumers and tourism officials. The strategy used by the Ambudi Makmur 2 Farmer Group for planning business development ideas in the new normal period is the S-T (Strength-Threats) strategy by developing souvenir packages processed by salak. Based on the results of non-financial analysis and financial analysis, the development of this salak processed souvenir package is feasible to run.

DEVELOPING MARKETING STRATEGIES TO INCREASE CUSTOMER SATISFACTION

Designing a marketing strategy is creating a business plan for a company to reach potential consumers and convert them into customers of the company's products or services. The main objective of the marketing strategy itself is to achieve and communicate a sustainable competitive advantage over competing companies by understanding the needs and wants of customers and increasing service quality. This study aims to conduct an analysis and develop marketing strategies. Qualitative methods were used in this study using Servqual and SWOT. The Servqual method is used to measure the level of customer satisfaction, and the SWOT method is used to formulate a marketing strategy. The study's results obtained through the Servqual method showed seven differences in negative gap values. However, two positive gap values were found in perceived importance and expectation. The SWOT analysis results carried out the ST (Strength-Threats) strategy, which includes plans to improve the characteristics of tourist objects, innovate new rides, etc.

Analysis Of Quality Of Service Using The Swot Method At Pertamina Of Ihc Dental And Oral Poly Clinic In Jakarta

The purpose of this study was to analyze the quality of service using the SWOT method at the dental and oral clinic of the Pertamina IHC Clinic in Jakarta. The method used in this study uses a qualitative SWOT analysis model. The results of the study are the results of the SWOT strategy analysis, 1) Strength opportunities (SO) strategy, namely implementing service standards and improving the quality of existing services, increasing consumer confidence, expanding the target market. 2) Weaknesses opportunity (WO) strategy, namely completing medical equipment and supply of goods. 3) Strength threat (ST) strategy, namely developing competitiveness, increasing the response of health workers, continuing to provide the best service in serving patients. 4) Weaknesses threat (WT) strategy, namely paying attention to patient comfort, equipping equipment and fittings to support service quality, immediately do digitalization so that it is easier for employees to work

SWOT Analysis on AI-based Self-driving Car Companies

Purpose: This study examines the challenges and possibilities that advancing self-driving vehicle technologies may provide for transportation regulations. Self-driving technology can benefit low-income households and people with mobility issues since it can increase accessibility while reducing dependability and commuting expenses. This emerging technology has uses and effects that go far beyond any current projections. This study offers a complete review of the relevant papers and literature, covering a range of topics from security to viability from an economic perspective. In this regard, we have analyzed certain parameters on the challenges faced for launching self-driving vehicles. According to the results of the SWOT analysis, a step-by-step strategy to introduce self-driving vehicles is the right approach. The export of self-driving vehicles can help to create jobs and maintain economic stability. Methodology: This study is based on exploratory research by examining various reports from websites and recent research papers. Further, we have accessed and framed Strength-Opportunity (SO), Weakness-Opportunity (WO), Strength-Threat (ST), and Weakness- Threat (WT) strategies for the smooth implementation of self-driving vehicles in India. Finding: The present study will analyze the opportunity in implementing self driving vehicle and factors like exports that will influence Indian economy. Government is rigid with self driving cars because of the fact that many will lose their jobs. Originality: This study addresses a number of concerns, prominent among them is the difficulty in adopting self-driving cars and their effects once they become operational or are made legal. Paper Type: Exploratory based research analysis on challenges for implementation of self driving vehicle.

STARATEGI PENGEMBANGAN EKONOMI KREATIF DESA WISATA UNGGA KECAMATAN PRAYA BARAT DAYA KABUPATEN LOMBOK TENGAH


 
 
 
 This study discusses the creative economy devlopmen strategy in ungga vilage praya district soutwest distric central lombok. So that the purpose of this research is to provide a desciption of the potential of the creative economy in ungga vilage southwest praya subdistrict central lombok regency and to formulation the offorts made to the creative economy devlopment strategy in ungga vilage soutwest praya subdistrict central lombok regency. This study uses a qualitative desctiptive approach with date clolection techniques in the form of observation. Interviews, documentation and questionnaires. Data analiysis technique using SWOT analysis. The results show the SO (strenght-opportunity) and WO (weaknesses-opportunity) strategies namely by utilizing all the strnght factors possessed by the creative economy potential of the vilage of ungga to get the opportunities it has. and the ST (strength-threat) and WO (weaknesses-threat) strategies which are to make the marketing targets clearer by utilizing the tecnology that is currently developing. This can be done with solutions to improve marketing strategies through social media that are packaged attractively so that tourist want to make crafts as interesting gifts. The government provides training education and socialization to craftsmen and the community regarding the resilience of the creative economy potential.
 
 
 

Proposed Marketing Strategy to Increase Service Sales Using the SWOT-Analytic Hierarchy Process Method (Case Study at The Ganteng Barber, Langsa City)

The Handsome Barber is one of the barbershop businesses in Langsa City which was founded by Mr. Musliadi, in 2020 The Handsome Barber was established and had only been running for about 1 year, having its address at Jalan Ahmad Yani. The problems experienced by The Handsome Barber are the ups and downs of the number of customers using The Handsome Barber services every month and the planned targets are not being achieved. The aim of this research is to identify opportunities, threats, strengths, and weaknesses in The Ganteng Barber and create marketing strategies to improve the marketing system. The method used is SWOT and AHP. The results and discussion show that the company's internal and external factors identify strengths, weaknesses, opportunities, and threats with a weighted score of Strengths 0.240, Weaknesses 0.208 Opportunities 0.315, and Threats 0.237. The marketing strategy in improving the marketing system at The Ganteng Barber is the S-O (Strength-Opportunity) Strategy to maintain a quality workforce, the W-O (Weakness-Opportunity) Strategy to maintain quality and good relationships with customers, the S-T (Strength-Threat) Strategy to empower a skilled workforce Experienced and W-T (Weakness-Threat) Strategy Increasing prices must be matched with quality. The conclusion of this study is based on the SWOT analysis Cartesius diagram, The Handsome Barber is in quadrant (I) where the quadrant is a good situation for the company to take advantage of its strengths to exploit existing opportunities.

Strategi Pengembangan Wisata Air Terjun Oehala : Studi pada Kecamatan Mollo Selatan, Kabupaten Timor Tengah Selatan

Purpose: This study aims to determine the Oehala Waterfall Tourism Development Strategy (South Mollo District, South Central Timor District). Data collection techniques Using questionnaires, interviews, and documentation.
 Methodology: The data analysis technique in this study used SWOT analysis, with the help of SPSS version 21 software.
 Result: The results showed that the results of internal factor analysis (IFAS) and external factor analysis (EFAS) obtained the following values: strength factor (2.96), weakness ( 0.98), opportunities (2.64) and threats (0.96). So that the coordinate points (1.68. 1.98) are obtained in quadrant I. This indicates that tourism in Oehala Waterfall faces various threats coming from outside, even so this sector still has internal strength. Through SWOT analysis obtained the SO (strength opportunities), WO (Weakness Opportunities), ST (Strength Threat), and WT (Weakness Threat) strategies, so as to maximize opportunities in order to prevent threats that could disrupt the Oehala Waterfall Tourism Development Strategy in order to carry out Development goals can be maximized

The potential strategy of promoting China's participation in arctic energy development

As a non-Arctic country and a major energy consumer, China is increasingly interested in participating in Arctic energy development. This study aims to investigate potential strategies to promote China's participation in Arctic energy development. Accordingly, this study analyzes the strengths, weaknesses, opportunities, and threats (SWOT) of China's participation in Arctic energy development based on a discussion of the current status of Arctic energy development and the Arctic policies of major countries. In addition, this work develops strategies in accordance with the above analysis. The results show that China has strengths in terms of capital, energy demand, policy support, and international cooperation when participating in Arctic energy development, while its weaknesses include the lack of core technology and equipment, high carbon intensity of energy development, and geographical disadvantage. China faces opportunities stemming from conflicts among Arctic states, the advancement of global carbon neutrality, and the development of Arctic waterway while facing threats such as increased competition, international public opinion pressure, high development costs, environmental risks, and pandemic instability. Under an integrated framework, this work offers four strategies: Strength-Opportunity (SO), Strength-Threat (ST), Weakness-Opportunity (WO), and Weakness-Threat (WT). Finally, this study proposes specific measures in four areas, including strengthening policy support, promoting technical research and development, enhancing international cooperation, and improving enterprise competitiveness.

Application of Business Model Canvas as a Business Strategy in Creative Economy Businesses in The Field of Photography in Makassar City

This research aims to find out how the application of the canvas business model has been carried out by creative economy business actors in the field of photography and provide alternative strategy options to develop their business. This research is descriptive research with a qualitative approach, data collection techniques are carried out using observation, interview, and documentation methods. The results of this study indicate that the business run by creative economic businesses in the field of photography is part of a business model canvas consisting of 9 blocks where the results of the SWOT analysis that has been carried out, there are four strategic options for creative economic businesses in the field of photography consisting of strengths opportunities (SO), weakness opportunities (WO), strength threats (ST), and weakness threats (WT). Of the four strategy options, the right strategy to be developed in the creative economy business in photography is weakness opportunities (WO). From the results of the mapping that has been carried out by researchers using the business model canvas and alternative strategies, researchers assess that businesses that have been running can apply the business model canvas as an alternative business model and the strategies that have been given by researchers can be implemented by creative economic businesses in the field of photography to increase business income.

ANALISIS SWOT ATAS STRATEGI EKSPANSI RUMAH SAKIT HM DITINJAU DARI KINERJA KEUANGAN DAN NON KEUANGAN

This study aims to evaluate the expansion strategy at HM Hospital using a SWOT analysis based on its financial and non-financial performance. The theory and concepts used are Resource Based View Theory (RBV), SWOT analysis, theory of performance, and expansion. This research uses quantitative and qualitative methods based on case study analysis of HM Hospital. The results showed that the financial performance of HM Hospital based on financial ratios was still quite good in terms of liquidity, activity, solvency and investment ratios. However, in terms of profitability, it has not achieved sustainable profits and has tended to still suffer losses in the last four years. Based on non-financial performance, HM Hospital which operates distinctive of heart and internal medicine is already good in terms of buildings, technology, organization, innovation, reputation and services that focus on middle to lower patients. HM Hospital focuses on the best cost strategy to peak.competitive advantage. Based on the evaluation of financial and non-financial performance, HM Hospital can focus on four strategies, it is ST(Strength-Threat), SW(Strength-Weakness), WO(Weakness-Opportunity) and WT (Weakness-Threat). By maximizing it, HM Hospital's future expansion strategy can be growth by opening new branches in the form of clinics or hospitals and successfully being listed on the Indonesia Stock Exchange (IDX) in 2024 with careful preparation and planning.

Analysis of the Establishment of the Regional Technical Implementation Unit for the Animal Health Center (UPTD Puskeswan) for the Food Crops, Horticulture and Livestock Service Office in Mamuju Regency

The purpose of this study was a strategy in designing the establishment of the Regional Technical Implementation Unit for Animal Health Centers (UPTD Puskeswan) in order to optimize animal health services in Mamuju Regency. This study used an exploratory method using a survey. The sampling technique in this study used questionnaires, documentation and interviews. There were 10 samples of respondents from animal health workers and 100 samples of service users. Data analysis in this study used SWOT analysis. The appropriate strategy to support animal health services is a rapid growth strategy with alternative strategies: (1) strength-opportunity (SO) to improve service quality, service quantity and support the operational needs of officers in carrying out activities; (2) strength-threat (ST) implementing service SOP for animal health officers so that services are more efficient and systematic; (3) weakness-opportunity (WO) socialization of services to facilitate information to the public; and (4) weakness-threat (WT) making long-term planning to improve work ethic and understanding of drug use by veterinary officers.