Today's Strategies Research Articles

A Study on the Brand Marketing Strategy of Luckin Coffee Based on SWOT Analysis

Using a SWOT analysis, this study investigates the brand marketing approach of Luckin Coffee, a well-known Chinese coffee company. With the backdrop of the rapid evolution of marketing strategies driven by the Internet and new media, this study aims to address the gap in understanding how marketing strategies can be tailored to a specific company's unique characteristics. Specifically, it investigates Luckin Coffee's strengths, weaknesses, opportunities, and threats based on an analysis of its current marketing efforts across channels and relevant brand topics. The findings provide insights into how Luckin Coffee can optimize its marketing strategy to seize opportunities and mitigate threats, ultimately contributing to the enhancement of the brand's competitiveness and relevance in the market. This research is a valuable reference for other coffee brands seeking to formulate effective marketing strategies in today's dynamic business environment.

Research On Marketing Strategy of Social Media Platform: A Case Study Based on Tiktok

In the context of the digital age, the frequency of using social media platforms in people's lives is increasing. This paper discusses the market overview, marketing strategies, success reasons and future prospects of Tik Tok as a new social media platform. The research methods include literature review and empirical analysis. The literature review section provides theoretical support for subsequent case analysis based on previous research results; Through specific cases and data, the empirical analysis shows the marketing strategies of TikTok as a representative of social media platform in different market environments. This study aspires to deliver valuable insights and strategic lessons for businesses and digital platforms by meticulously examining TikTok's digital marketing strategies. By delving into a profound analysis and offering a holistic assessment, this research endeavors to furnish substantial empirical evidence and theoretical frameworks. These contributions aim to deepen the comprehension and academic discourse surrounding TikTok's influence and competitive edge within the dynamic global social media landscape. Furthermore, the findings are anticipated to inspire innovative approaches to digital marketing, emphasizing the significance of adaptive and data-driven strategies in today's interconnected digital ecosystem.

ОСОБЛИВОСТІ ВПРОВАДЖЕННЯ МОНІТОРИНГУ ПЕРСОНАЛУ НА СУЧАСНИХ ПІДПРИЄМСТВАХ

Businesses related to various niches and industries use employee monitoring to protect themselves from potential risks of data leakage and other external threats. Employee monitoring is a new strategy in today's business that is central to improving productivity and operational efficiency. The application of scientific methods of monitoring and analyzing the activities of employees in real time allows organizations to achieve a high level of accountability, optimal allocation of resources and making informed management decisions. Such a monitoring system contributes to the rise and development of the enterprise, creating a more productive and motivated work environment. The article examines the peculiarities of the implementation of employee monitoring as an important tool for ensuring the efficient operation of the enterprise, maintaining labor discipline and rational use of resources. Separate forms of monitoring that are used in practice are considered. Attention is focused on the legal aspects of the monitoring process, compliance with the needs of both employers and employees, in particular, taking into account the rights and privacy of the latter. In the modern conditions of business operation and development, employers have an interest in the most efficient use of their staff's working time. Time control is one way to achieve this. Controlling working hours can be efficient and beneficial for a company, but it can also raise certain ethical and legal issues. It is important that this control is carried out in compliance with all relevant legal requirements and taking into account the rights and interests of employees. Therefore, the employer must develop and implement internal regulatory documents that regulate monitoring procedures, as well as ensure that employees are informed about their rights and obligations in this process. This will avoid conflicts and ensure the legal purity of monitoring, maintaining a balance between the needs of the enterprise and the rights of employees. The choice of personnel monitoring and tracking tools is not limited to technical aspects, but includes the creation of a culture of trust and openness in the relationship between the employer and employees.

Analisis Media Sosial dalam Peningkatan Pemasaran Global

Social media has an increasingly important role in global marketing strategies in today's digital era. This research aims to analyze the impact of social media, especially e-commerce, in improving global marketing. Using literature study and online research methods, this research explores the role of social media in increasing global market access, building global brand awareness, influencing consumer behavior, supporting data-based marketing strategies, and achieving higher marketing efficiency. The results show that social media is not only a promotional tool, but also a key player in global digital business transformation, providing opportunities for companies to grow and compete in an increasingly digitally connected global market.

“WE WON’T BE DIVIDED, WE STAND UNITED!” MOVEMENTS’ PROTEST CLAIMS ON SOCIAL MEDIA

For social movement organizations to create impact, broadcasting the dWUNCness (diversity, worthiness, unity, numbers, and commitment) of protest is crucial. Public representations of dWUNC are inherent to social movements’ existence and increase the legitimacy of their acts. However, to what extent do social movement organizations claim dWUNC? Which dWUNC elements do they focus on? And, which protest and social movement features explain their dWUNC claims? In this study, I analyze Twitter and Facebook messages (N = 2,849) of social movement organizations (N = 186) about street protests (N = 232) staged in Brussels (Belgium). Descriptives show that in 67.7% (N =1,929) of their online protest messages, social movements speak in terms of dWUNC. Unity was frequently claimed, and dWUNC was communicated differently across social media platforms. Explanatory analyses show that social movements display dWUNC in and outside the boundaries of protest reality. Findings reveal the outcome of movements’ protest communication strategy in today's digital media landscape.

TRAINING OF SOCIAL MEDIA MARKETING (TIKTOK SHOP AND FACEBOOK) IN STARS BAKERY, KENDAL REGENCY FOR BUSINESS PROMOTION

Social media marketing via Tiktok Shop and Facebook has become an important strategy in today's business world because these platforms have a large reach and diverse active users. Stars Bakery has not utilized this optimally because its business promotion techniques still use word-of-mouth. The problems faced will have serious long-term impacts, such as product problems that are not widely known by customers, which will lead to a decrease in sales. This activity is carried out in the form of material presentation and training. Training conducted regarding creating Facebook and Tiktok Shop business accounts. Participants in this training are owners and employees at Stars Bakery. This activity was carried out at Stars Bakery because of the promotional techniques carried out. This community service activity aims to assist partners in selling and promoting their products widely with the aim of making their products known to the wider community, increasing brand awareness and increasing sales at Stars Bakery Kendal. The solution offered by this community service activity is social media marketing training through Tiktok Shop and Facebook. The results of this community service activity show that partners, namely Stars Bakery, are satisfied with the training provided. After attending this training, partners plan to use Tiktok Shop and Facebook as media for product promotion and sales.

Revising Engineering Education Curriculum as a Marketing Strategy to Boost Student Enrollment

In today's rapidly changing and competitive marketplace, engineering education institutions recognize the critical role of updating their curriculum as a strategic marketing tool to attract and retain students. The objective of updating the curriculum for future engineering education courses is to bridge the gap between traditional teaching and learning methods and the evolving needs of the industry. To gain valuable insights into the implementation and impact of curriculum updates, this study employs a thematic analysis technique. The thematic analysis aims to determine the main themes that address the following key research questions; What is the impact of updating engineering education curriculum towards student enrollment?.By conducting a thorough analysis of these research articles, this study seeks to provide practical recommendations for engineering education institutions looking to leverage curriculum updates as a marketing strategy in today's highly competitive landscape. By identifying the necessary changes in curriculum elements and addressing the challenges and barriers, institutions can enhance their appeal to prospective students and improve their ability to retain students. Ultimately, the findings of this study aim to support engineering education institutions in effectively utilizing curriculum updates to attract, engage, and retain students in an evolving educational environment.

Data integration: “Seamless data harmony: The art and science of effective data integration”

The idea of data integration has evolved as a key strategy in today's data-driven environment, as data is supplied from various and heterogeneous sources. This article explores the relevance, methodology, difficulties, and transformative possibilities of data integration, delving into its multidimensional world. Data integration serves as the cornerstone for well-informed decision-making by connecting heterogeneous datasets and fostering unified insights. This article gives readers a sneak preview of the in-depth investigation into data integration, illuminating its technical complexities and strategic ramifications for companies and organizations looking to maximize the value of their data as-sets.

Analysis Of Online Promotional Strategies At Azka Salon and Spa Muslimah Makassar

Azka Salon and Spa Muslimah is a beauty care business specifically for Muslim women that has lasted for 16 years and has 4 branches spread across Makassar. Such a business requires an optimal marketing strategy in today's advanced era in order to survive and compete. So this article aims to analyze the online promotion strategy used by Azka Salon and Spa Muslimah. This type of research is descriptive qualitative to tell problem solving based on the data that has been collected by presenting, analyzing, and interpreting the data obtained. There are two data sources used, namely primary and secondary data sources originating from the Koran, articles, books, journals, business websites to social media (facebook, Instagram and tick tok) Azka Salon and Spa Muslimah. As for the results obtained, Azka Salon's online promotion strategy has been implemented optimally. This is inseparable from Azka Salon's consistency in uploading interesting content and having a special promotion team that has made it last until now

Enhancing Financial Literacy through Digital Programs A Comprehensive Guide using WASPAS Method

Enhancing financial literacy through digital initiatives is a pivotal strategy in today's technology-driven world. These projects offer accessible and interactive education, utilizing technology to deliver content and empower individuals to effectively understand and manage finances. They encompass various tools such as mobile applications, online courses, and interactive simulations, catering to diverse learning styles and preferences across different demographics and professional levels. Covering topics ranging from budgeting, saving, investing to credit management, these programs often incorporate gamification elements to make learning engaging and motivate users to participate seriously in their financial education. Overall, digital initiatives for financial literacy play a crucial role in democratizing access to financial knowledge, equipping people with the skills required to navigate the complex financial landscape and make informed decisions to achieve financial well-being. Research in personal financial management is imperative to address the significant challenges individuals face, including financial struggles, debt accumulation, and poor decision-making. Such research contributes significantly to combating the widespread problem of financial illiteracy by identifying effective strategies and tools tailored to diverse levels of financial literacy among people. Moreover, digital projects offer scalability and accessibility, enabling wider outreach, especially to marginalized communities with limited access to traditional financial education resources. By designing, implementing, and evaluating digital initiatives, researchers can assess their impact on reaching and engaging with underserved populations, thereby enhancing financial inclusion and equity. The WASPASS (Weighted Aggregate Product Assessment) technique yields two significant contributions, particularly through the expertise-driven evaluation of a new technique and the freshly developed LNN WASPAS version, which incorporates numerous criteria selections, thereby enhancing the sector. Seven experts primarily evaluate this version based on nine criteria. Interactive Online Modules, Virtual Workshops, Mobile App, Community Forum and Mentorship Program. Content Quality and Relevance, User Engagement and Interactivity, Effectiveness and Learning Outcomes and Accessibility and Scalability. Analysis in WASPAS Using the method of digital financial literacy programs shows the result. For the mentoring program Got First Grade, the mobile app is ranked low.

წარმატებული სტრატეგიის თანამედროვე გამოწვევები

A successful strategy is a well-defined long-term strategy, which leads the company to achieve its desired goals and along with it, predicting the expected slow changes in the environment and the opportunities created there. It also gives a chance to find a cost advantage. However, developing and implementing such a strategy in today's rapidly changing environment is associated with many challenges. Among them, one of the most important is the right choice of operational strategy and the compatibility of this strategy with the company's mission. However, if the mission is to tell the public about the company, what makes it similar to its competitors, the main challenge of the operations strategy is to distinguish the given company from competitors with the same mission. All operations, regardless of how correctly they are planned and controlled, always contain a certain potential for development, which does not require a radical change in the budget. It is the realization of such, seemingly insignificant, but numerous opportunities, in the final analysis, ensures the continuous development of the company's operational processes and systems, manufactured products and rendered services. Two important things happen at this time. The first is that all directions of the operational strategy, be it customer relationship management, measures to increase the company's productivity, or the design of innovations, are interrelated and, one might say, interdependent processes; Second, and more importantly, a key management challenge has shifted the planning of operational processes from a position of control to development. Unfortunately, in most national companies, there is no clear development strategy, let alone an operational strategy. And where a strategic development plan seems to exist, very little attention is paid to the challenges of the company's core operating function and to operational development in general. In order to find out what attention should be paid to operational development, we more than 100 managers of small and medium businesses were interviewed in Kutaisi and its surroundings. Analyzing the obtained results gave us the following picture: 36% of respondents have not even heard of a strategic development plan and, naturally, have no idea what operational strategy and operational development should mean; and of those who confirm that they are well aware of the importance of a strategic development plan, almost half (46% to be more precise) have not heard of such a need for the operational strategy of the main creator of such a plan. That is, in fact, 67% of the respondents have no idea even about the essence of operational strategy. It is even more problematic that 18% of the total number of respondents perceived "operative development" as a medical term. The Japanese call continuous development "Kaizen". It can be safely said that today "Kaizen" also represents a culture of successful company development. Although it refers to development in personal life, family and public activities, but when it comes to the company, "Kaizen" means continuous development with managers and hired staff. Shifting the emphasis to situational strategy indicates that not infrequently changes are so sudden that they overwhelm you, and focusing only on a pre-planned strategy does not guarantee success. Today, in fact, two main challenges of strategy formation face each other: focusing on anticipated changes and focusing on changes revealed over time. In our opinion, if today the strategy focused on expected changes, that is, pre-planned, still works well, tomorrow it can be said for sure that the balance will be tilted in favor of focusing on the changes revealed in the process of strategy implementation.

An Application of an (R, S) Inventory Management Model for a Construction Materials Manufacturing Company by Using Simulation

Globalization has motivated companies to develop competitive strategies in today's business environment. In this context, they lead them to review their costs. When the cost items are analyzed, the most critical point that will give an advantage to companies in terms of cost is that companies healthily manage their inventory. Inventory management is of vital importance as the companies have a significant percentage in terms of cost and ensure that the customer demands are met in a timely and sufficient manner. This study focuses on the problems of the company's inventory control decisions that ensure balanced and minimum costs through effective inventory management. In this study, one-year data on demand, consumption, and inventory of a company that uses traditional methods including semi-finished products are considered. Since the demand is not known precisely and it is probabilistic, we apply the (R, S) inventory control model. We use simulation as a stochastic methodology to determine the inventory level of the construction company under consideration. As a result of the study, after comparing the actual data in the current system with the developed model we apply, it is observed that the cost reduction and its use provided additional benefits to the company.

Research of scientific approaches to assessing the effectiveness of corporate enterprise product strategy

The object of research is scientific approaches to the product strategy of corporate enterprises, as well as types of product strategies, presentation of methods for evaluating product strategies, and the experience of successful companies with effective product strategies. Factors that influence the implementation and choice of a product strategy are considered in a structured and step-by-step manner. The basis of the activity of every enterprise is to achieve the set goals. It is precisely in this that the use of a product strategy will be needed, as it helps to focus and come to the question of determining the goals of entrepreneurial activity with the appropriate importance. And the determined indicators of the evaluation of the effectiveness of product strategies carry out a corrective action in the process of promotion of the enterprise, make it clear whether changes in the product strategy of the enterprise are necessary, and whether the enterprise has achieved the specified goals. The most effective product strategies in today's conditions of high competition and the rapid turnover of dissatisfied customers are based on the satisfaction of customer needs, which is the most modern approach to success. To determine the degree of customer satisfaction with the presented product, metrics are used, which in turn help to adjust the company's offer and product strategy. Highly appreciating the contribution of scientists to the development of the theory of product strategy formation, it is worth noting that there are a number of unresolved issues of a theoretical and applied nature, related to the lack of a unified view on the effectiveness of the formation of a product strategy, different visions and the unsystematic nature of the process of its evaluation, the uncertainty of directions for improving the formation process product strategy and debatable approaches to the choice of product strategies in the activities of corporate enterprises. This necessitates the further substantiation of scientific provisions regarding the formation of the product strategy of corporate enterprises of the food industry.

The Effect of Service Quality, Personal Selling, and Complaint Handling on Customer Retention of Sharia Bank Customers with Customer Satisfaction as Intervening Variable

Customer retention is an important element of any banking strategy in today's increasingly competitive environment. The purpose of this study is to examine and explain the effect of service quality, personal selling, and complaint handling on customer retention in Islamic bank customers in Indonesia with customer satisfaction as an intervening variable. The population of this study was Islamic bank customers in Indonesia with sampling using a purposive sampling technique, the number of samples used in this study was 107 respondents. The data analysis technique used is SEM-PLS using Warp PLS version 7.0 as a data processing tool. The results of this study indicate that service quality, personal selling, and complaint handling have a significant positive effect on customer satisfaction. Customer satisfaction itself has a significant positive effect on customer retention, while the three independent variables have no significant effect directly on customer retention. Different results when service quality, personal selling, and complaint handling have a significant positive effect on customer retention after being mediated by customer satisfaction variables.

Promotion Strategy Using Online Digital Media at Food Stall Putri

The spread of the Covid-19 pandemic throughout the world, including Indonesia, has caused most daily activities to be replaced by an online system. This creates an urgency for MSMEs to implement business marketing through digital systems. This study aims to create and implement the best business strategy in today's digital era for Warung Putri based in Batam, Indonesia. This business strategy is to create a printed menu and start implementing digital marketing using Instagram as a social media platform. The results of the study show that the printed menu and the implementation of digital marketing through Instagram have increased user brand awareness of the products of female stalls which hold an important key for business customers database growth.

IMPROVING ASPECTS OF FORMING THE OPERATIONAL STRATEGY OF DOMESTIC ENTERPRISES

ABSTRACT Introduction. The article is devoted to the study of the process of forming the operational strategy of national enterprises at the current stage, as the main means that allows effective use of the resources and production capabilities of the enterprise and ensures the achievement of the desired result of activity, as well as helps to stabilize the national economy in today's realities. Goal. Research on the technology of selecting tools for the formation of an effective operational strategy of the national enterprise. To achieve this goal, the following tasks were formulated: to investigate the essence of the operational strategy and its place in the general strategy of the national enterprise; to describe the main stages of forming the operational strategy of the enterprise; to formulate an effective methodological toolkit for the formation of an effective operational strategy of the national enterprise in the conditions of modern economic and political challenges. Research methods. Methods of comparative, systematic, structural analysis, and generalization are used. Results. The essence of the concept of the enterprise operational strategy was studied, the place of the operational strategy in the general strategy of the enterprise was determined. Thus, the strategy of the organization is in essence a general plan and a set of measures for its development in general, while the operational strategy is a certain important component of the overall strategy. In this regard, it is important to note that the operational strategy determines how to manage the key organizational links of the operational system, as well as how to ensure the implementation of strategically important operational tasks. The main stages of the formation of the company's operational strategy are characterized and the key aspects and tools that are important for the effectiveness of this strategy in today's conditions are highlighted. Accordingly, the following aspects are key ones to build an effective operational strategy of the enterprise: the combination of opportunities identified during the analysis of the strategy and its own strengths, the creation of a positive synergistic relationship between them, as well as a clear calculation of the enterprise's break-even point. It has been studied that at the moment, the basic principle of profit maximization for national enterprises recedes to a secondary position in comparison with the importance of functioning stably even at the break-even point and thereby supporting the national economy. It is proposed to organize support for such entrepreneurs at the level of state and local funding and by providing them with certain incentives. An important principle in the construction of the operational strategy of such enterprises should be clear and complete control of the break-even point. Conclusions. The main provisions of the scientific article will contribute to the formation of an effective operational strategy of national enterprises. Key words: management, operations, strategy, operational strategy, methods of operational strategy formation.

V-set domain containing T-cell activation inhibitor-1 (VTCN1): A potential target for the treatment of autoimmune diseases

Autoimmunity eventuates when the immune system attacks self-molecules as a result of the breakdown in immune tolerance. Targeting autoimmune diseases via immunomodulation has become an essential strategy in today's era. A B7 superfamily member immune checkpoint, the V-set domain containing T-cell activation inhibitor-1 (VTCN1), also known as B7-H4, B7S1, and B7x, is involved in negatively regulating T-cell activation. VTCN1 transcript has been reported in various lymphoid and non-lymphoid tissues, but its protein expression is restricted, indicating its translational regulation. Dysregulation of VTCN1 has resulted in the exacerbation of various autoimmune diseases. Moreover, increased soluble form of VTCN1 in the patient's sera positively correlates with the disease progression and severity. The current review summarizes all the reports till date, unfolding the role of VTCN1 in various autoimmune diseases and its therapeutic potential.

Analyzing higher education performance by entropy - TOPSIS method: A case study in Viet Nam private universities

The development in both quantity and quality of the system of private universities over the past time has created great opportunities for people to study and improve their qualifications and working skills. It is also challenging for educational managers to find the right university development strategy in today's competitive environment. Therefore, evaluating the effectiveness of using private universities resource to analyze training performance is considered one of the issues. In this study, the Entropy method is used to determine the weight of the criteria. Then the Technique for Order of Preference by Similarity to Ideal Solution (TOPSIS) is used to determine the ranking order of the private universities. Next, Spearman's rank correlation coefficient was applied to evaluate the correlation between rank-ordered variables over the 2 years of analysis selection. Finally, ANOVA was used to compare the criteria between groups of universities. The combination of methods contributes to creating an objective environment in assessing the performance of each university. Thereby, universities can see the important criteria to pay attention to, creating a premise for universities to establish strategies for development and competition. At the same time, educational leaders have the right perspective in choosing key universities to invest in finance and facilities.

Precision farming techniques for sustainable weed management

Weed management in modern agriculture is crucial to avoid yield losses and ensure food security. Climate change, intensive agricultural practices, and natural disasters change weed dynamics, requiring changes in weed management strategies. In addition to labor shortages, manual and chemical control options are no longer viable because of weed resistance to herbicides and the effects of eco-degradation and health hazards. As a result, weed management strategies that boost agricultural productivity are urgently needed. Precision agriculture has become one alternative for managing weeds, using tools and technologies to boost farm productivity. Recent innovations in precision application technology have made it possible to make smaller treatment units that can be applied to meet sitespecific demands. These systems combine ground-based and aerial weed sensing systems (that are site-specific, need-specific, and cost-effective) with integrated weed management. Despite the viability of all of these strategies in today's agriculture, site-specific selections and the appropriate combination of these eco-friendly strategies can efficiently reduce herbicide use, and ensure environmental protection while enhancing weed control efficiency and crop yield.

CREATING ORGANIZATIONAL MEMORY IN ENERGY COMPANY BY USING FUZZY TOPSIS AND FUZZY VIKOR METHODS

According to today's strategy of gaining competitive advantage; it is possible for a corporation to be effective and efficient whether it aims to make the same work better, faster, more efficient and cheaper than other corporations. In today's information age, change and competition in business are experienced rapidly; "organizational memory", where the collective feelings/experiences of corporations are stored, is the basis of the memory in the Corporation and it is invisible, whereas it is formed by the experiences and experiences that have penetrated into whole corporation, has a major/important place. Organizational memory includes all kinds of data/information, methods and capabilities that the corporations’ experience in the past and associate with its current decisions when necessary. In the study, 45 number of experts working in the energy sector (Decision-Makers: DM) were interviewed to determine the criteria, sub-criteria and weights used in facilitating knowledge and formation of organizational memory in companies, and as a result of the interviews, the criteria and sub-criteria of the study are formed. The criteria and sub-criteria (11 number of main criteria /41 number of sub-criteria) are evaluated. In the study, fuzzy multi-objective mathematical model (FMOM: by using Fuzzy AHP (Analytical Hierarchy Process), Fuzzy TOPSIS and Fuzzy VIKOR methods) are used to develop/evaluate/calculate the formation of organizational memory in companies working in energy sector. By the help of the mathematical model, formation of organizational memory in 12 number of energy companies have been evaluated/calculated by using Fuzzy TOPSIS and Fuzzy VIKOR methods and most suitable company is selected. In the study, the criteria were weighted by using Fuzzy AHP method, and among the criteria the most important evaluation dimension/main-criteria is "Storage Criteria" which has the highest importance weight value, therefore it was the most important criterion. The most important factor in storing organizational memory is the place where it is stored and should be improved by time. In energy companies; organizational memory/info may be stored in many places. These places are: business plan, work schedules/flow diagrams/programs, procedures, rules and guidelines, standards, policies, documents showing the work flow, performance criteria, case studies, business designs, archives (physical archive repositories and electronic archives), information about products and services, current situation evaluations/reports, employees' experiences, company culture, transformations within the company ... etc.