Social Responsibility Strategies Research Articles

Motivations and Strategies of Sport-Based Corporate Social Responsibility: Multiple Case Studies of Taiwanese Enterprises

Since the United Nations announced the 2030 Agenda for Sustainable Development in 2015, which includes 17 Sustainable Development Goals (SDGs) guiding global efforts from 2016 to 2030, corporate organizations have increasingly integrated SDGs into their cultures, adopting innovative strategies to practice sustainable development. This integration has yielded numerous inspiring breakthroughs and success stories. Corporate organizations have found significant contemporary relevance in practicing corporate social responsibility (CSR) through sports. This study explores the motivations for and the scope of CSR activities undertaken by Taiwanese enterprises that use sports as a vehicle. Through in-depth interviews and multiple case studies, this study examines the commonalities and uniqueness of sport-based CSR, providing a detailed depiction of the current state and challenges faced by enterprises engaging in sport-based CSR and sustainable development. The findings will lead to new perspectives and feasible strategic directions for the advancement of sport-based CSR.

Too Good to be Nice: The interplay between the Cause marketing and information acquisition.

Cause marketing (CM) has become an important tool for firms to fulfill their social responsibility strategies. However, in reality, although some consumers have responded positively to the firm's CM strategies, others have doubts due to their lack of trust in the effectiveness of the firm or business. Therefore, in this paper, we consider a case that the supplier is a dual-purpose corporation that engage in a CM campaign and the consumer social preference is uncertainty and is unknown initially but can be resolved by the retailer's acquisition behaviour. By examining the two information acquisition strategies: committed acquisition and contingent acquisition. We find that, under either strategy, the retailer would like to acquire information only when the cost of information acquisition is small. Moreover, compared to contingent acquisition, the retailer is more willing to prefer committed acquisition. Additionally, we show that the supplier always prefers the committed acquisition strategy. However, the retailer's preference toward these two information acquisition strategies is related to the acquire cost. Specifically, when acquisition cost is small or large, the retailer is indifferent between these two strategies, when acquisition cost is in an intermediate range, the retailer will shift her strategy from the contingent strategy to the committed strategy. We also use numerical studies to illustrate main results. These findings provide theoretical support and management insights for managers to integrate CM into business transactions.

Integration of AI and IoT into Corporate Social Responsibility Strategies for Financial Risk Management and Sustainable Development

This research explores the integration of artificial intelligence (AI) and the Internet of Things (IoT) within corporate social responsibility (CSR) strategies, focusing on financial risk management and sustainable development. Employing a novel Coevolutionary multi-paradigm approach to technological development, this study examines how these technologies can be embedded into CSR practices to enhance sustainability and manage risks effectively. The findings reveal that successful integration depends significantly on the adaptability of institutional structures to support technological innovations. This study contributes to the literature by providing a comprehensive analysis of the intersection of AI, IoT, and CSR, highlighting the necessity for robust mechanisms and policies that ensure security, standardization, and sustainable use of emerging technologies. Through this investigation, this research offers a new perspective on leveraging advanced technologies to advance corporate sustainability and risk management objectives.

Conformity or differentiation: How corporate social responsibility affects employee behaviour in China

AbstractIn reality, not all enterprises pursue the same or similar corporate social responsibility practices. The effects produced by enterprises fulfilling the identical corporate social responsibility are not always the same. Based on the social identity theory and social exchange theory, this paper discusses the impact of corporate social responsibility on employee behaviour, so as to clarify the deep‐rooted motivations and effects of enterprises' choice of different social responsibility strategies under Chinese unique institutional contexts. By adopting a quantitative approach, this paper finds that corporate social responsibility positively predicts employee behaviour, and that different types of corporate social responsibility have different effects. In addition, this paper finds that employee organisational commitment mediates the relationship between corporate social responsibility and employee behaviour. Consistent corporate social responsibility mainly affects employees' in‐role behaviour primarily through normative commitment, and differentiated corporate social responsibility mainly affects employees' extra‐role behaviour through affective commitment. The theoretical and practical implications of these findings are discussed.

The Impact of Environmental Volunteering on Employees, Companies, and Local Communities: A Case Study on Romanian Companies.

This paper addresses the importance of organizational environmental volunteering as part of the corporate social responsibility (CSR) strategies of organizations. If more organizations support their employees' involvement in such projects, there can be hope for mitigating climate change and making the transition to a more sustainable world. We used partial least squares structural equation modeling to analyze the impact of management support on organizational environmental volunteering and of the latter on the employees' well-being and productivity. Making environmental volunteering part of an organization's CSR strategy can help the environment, the employees, and the organization itself. The results show a direct and positive relationship between management support and organizational environmental volunteering and between the latter and both the well-being and productivity of employees. The findings will help managers in both public and private organizations to better shape their strategies and encourage their employees to get involved in projects meant to reduce pollution and the carbon footprint.

Governing Corporations in National and Transnational Spaces: Cross‐Level Governmental Orchestration of Corporate Social Responsibility in South Korea

AbstractThe loose spatial and temporal coordination of national and transnational governmental corporate social responsibility (CSR) strategies enables multinational corporations (MNCs) to externalize irresponsible behaviours. Political CSR (PCSR) and ‘government and CSR’ studies show how governmental authority shapes CSR at the domestic and transnational levels but provide only limited insights into how to govern MNCs across levels and over time. Combining the concept of orchestration with insights from power transition theory, we theorize cross‐level governmental orchestration as power‐imbued, dynamic, and involving multiple modes of orchestration. Through an analysis of how the South Korean state has deployed CSR domestic and transnational strategies over 30 years, we induce three configurations of cross‐level governmental orchestration, blending coercive, directive, delegative and facilitative modes of orchestration, and identify the mechanisms behind Korea's transition from one configuration to another. Our results: (1) contribute to PCSR and ‘government and CSR’ studies by conceptualizing a systemic and dynamic view of cross‐level orchestration of governmental CSR strategies; (2) advance transnational governance studies by consolidating orchestration theories and considering coercive power, and (3) add to power transition theory by explaining how regulatory capacity‐building enables shifts of cross‐level orchestration configurations.

HOW DOES CSR STRATEGY IMPACT CORPORATE CASH POLICY IN EMERGING MARKETS? EVIDENCE FROM THE COVID-19 OUTBREAK

This study investigates the impact of corporate social responsibility (CSR) strategy on corporate cash policy in emerging markets, with a specific focus on the COVID-19 pandemic period. By analysing data from 7,731 firm-years across 30 developing countries during the period 2002-2021, the study finds that CSR has a negative effect on cash holdings. In other words, firms with lower CSR investment tend to hold more cash. However, an interesting finding is that the negative impact of CSR on cash holdings lost its significance during the COVID-19pandemic. This suggests that during this unprecedented period of economic uncertainty and disruption caused by the pandemic, firms with higher CSR were more inclined to hoard cash as a precautionary measure. In contrast, in normal times, the dominant motive for holding cash appears to be related to agency concerns. Furthermore, the study identifies countryspecific variations in the relationship between CSR and cash holdings. For instance, firms in Brazil and Saudi Arabia tend to use cash retention as a response to higher CSR, while firms in Argentina, Malaysia, Mexico, Poland, Taiwan, and Turkiye exhibit the opposite behaviour, using higher CSR as a signal for reduced cash holdings. Additionally, the study sheds light on industry-specific differences in the relationship between CSR and cash holdings. Beverage, construction and material, industrial material, oil, gas, and coal, technology hardware and equipment, telecommunications service provider, and travel and leisure firms are more likely to use cash holdings as a substitute for CSR, while alternative energy and media firms show the opposite pattern, using higher CSR as a signal for reduced cash holdings.

Corporate Sustainability and Financial Performance: Evidence from State-owned Enterprises in Indonesia

Corporate sustainability is a business approach to meet company needs and create stakeholders’ value in the long term. This is reflected in the company’s sustainable strategic planning and responsibility that is more inclusive and focuses on environmental, social, and corporate governance. This study aims to analyze whether corporate sustainability has an impact on the company’s financial performance. The sample studied consisted of 13 listed State-owned Enterprises (SOEs) in Indonesia for the period 2017–2021. To measure corporate sustainability, independent variables consist of the three pillars of environment, social, and governance or ESG (environment, social, governance). The environmental pillar consists of three categories, namely resource use, emissions, and innovation. While the social pillar consists of four categories, namely labor, human rights, community, and product responsibility. Finally, the governance pillar consists of management, shareholders, and social responsibility strategy. The company’s financial performance which is the dependent variable was measured using data on return on investment (ROI) and return on equity (ROE). Data analysis technique used is Automatic Linear Modeling using SPSS. The results of the study show a positive significant relationship between product responsibility (on the social pillar) with ROI and ROE. On the other hand, there is a negative significant relationship between management (on the governance pillar) to ROI and ROE. While other variables show no significant relationship to both ROI and ROE. The practical impact of this research will help academics, business entities, corporations, policymakers, regulatory authorities, and governments to better understand the relationship between sustainability and financial performance. It can also help companies to operate more effectively and efficiently in implementing corporate sustainability in state-owned enterprises in developing countries such as Indonesia. Keywords: corporate sustainability, ESG, financial performance

Exploring the Role of Corporate Social Responsibility Strategies for Business Success - Taking Tesco as an Example

Exploring the Role of Corporate Social Responsibility Strategies for Business Success - Taking Tesco as an Example

Making Big Business Everybody’s Business: Aboriginal leaders’ perspectives on commercial activities influencing Aboriginal health in Victoria, Australia

BackgroundThe commercial determinants of health is a rapidly expanding field of research; however Indigenous perspectives remain notably underrepresented. For Indigenous peoples the intersection of globalisation, colonialism and capitalism may amplify commercially-driven health inequities. This study aimed to explore the perspectives of Aboriginal leaders regarding the influence of commercial activities on Aboriginal health and wellbeing in Victoria, Australia.MethodsSemi-structured interviews with 23 Aboriginal leaders from across five sectors (n = 15 urban, n = 8 rural/regional) were analysed through reflexive thematic analysis.ResultsThree overarching themes were identified encompassing (i) harmful commercial practices and processes, (ii) improving corporate engagement and (iii) opportunities for self-determination through business. Participants expressed concern over aggressive marketing by the gambling industry, commercial exploitation of Aboriginal culture, the privatisation of public services, and lack of oversignt of corporate social responsibility strategies. Simultaneously, Aboriginal-led businesses were viewed as opportunities for cultural connection, and financial empowerment and self-determination.ConclusionNumerous commercial entities and activities are perceived to influence Aboriginal health and wellbeing. This study highlights the need for stronger policy and regulation to mitigate harmful industry practices while incentivising the potential positive impacts of the commercial activities on Aboriginal health and wellbeing.

University social responsibility strategy: a case study

University social responsibility strategy: a case study

International diversification and corporate social responsibility disclosure quality: Employee versus environmental dimensions

AbstractMultinational enterprises (MNEs) face increasing institutional complexity as they expand internationally, which has a significant effect on their corporate social responsibility (CSR) strategy. In this study, we investigate an under‐explored difference between MNEs' employee and environmental CSR disclosure quality concerning the extent to which CSR reports are indicative of substantive activities. We propose that as international diversification increases institutional complexity, MNEs lower the disclosure quality of environmental CSR yet improve the disclosure quality of employee CSR due to their different institutional implications. In addition, we examine the effect of MNEs' home country cultural differences regarding uncertainty avoidance on the relationship between international diversification and employee and environmental disclosure quality. Based on a sample of 335 global MNEs from 31 countries, we found general support for our hypotheses.

Environmental corporate social responsibility practices and firm innovation: Complementarities and empirical evidence from Spanish firms

This study examines the complementarity effect of combining different types of environmental corporate social responsibility (ECSR) practices on firm innovation. We apply the complementarity approach to test whether the adoption of different ECSR practices (i.e. practices for fewer materials per unit produced [materials], less energy per unit produced [energy], or decreasing environmental impact [impact]) generates super-additive effects on firms’ innovation, measured by innovations type: adoption, new-to-the-market, and new-to-the-firm innovation. We use data from the Spanish Community Innovation Survey for the period 2009–2014. The results show that the best combination of ECSR practices depends on the innovation type. For innovation adoption, all possible combinations of the three practices produce super-additive effects; however, the complementarity patterns differ for new-to-the-market and new-to-the-firm innovations. For new-to-the-market innovation, energy practices appear to be a key factor in fostering innovation when combined with materials or impact practices. For new-to-the-firm innovation, the combination of these three ECSR practices shows complementarity effects. These findings provide useful insights for the design of corporate social responsibility strategies.

Communication strategies for effective CSR and stakeholder engagement in the oil & gas industry: A conceptual analysis

This conceptual analysis explores communication strategies for effective Corporate Social Responsibility (CSR) and stakeholder engagement in the oil and gas industry. The oil and gas sector faces increasing scrutiny from stakeholders, including communities, governments, NGOs, and investors, regarding its social and environmental impact. Effective communication is crucial for companies to build trust, manage expectations, and demonstrate their commitment to CSR. The analysis discusses key communication strategies that companies can employ to enhance CSR and stakeholder engagement. These strategies include transparency, dialogue, collaboration, and storytelling. Transparency involves providing clear and accurate information about the company's CSR initiatives, performance, and impact. Dialogue involves engaging with stakeholders to understand their concerns, gather feedback, and address issues. Collaboration involves partnering with stakeholders to co-create solutions and maximize the impact of CSR initiatives. Storytelling involves sharing compelling narratives about the company's CSR efforts to inspire stakeholders and build a positive reputation. The analysis also highlights the importance of tailoring communication strategies to the specific context of the oil and gas industry. This includes addressing the unique challenges and sensitivities associated with oil and gas operations, such as environmental risks, community impacts, and regulatory complexities. Overall, the analysis emphasizes the importance of communication in driving effective CSR and stakeholder engagement in the oil and gas industry. Companies that adopt transparent, dialogue-driven, collaborative, and storytelling-based communication strategies are more likely to build trust, enhance their reputation, and create positive social and environmental impact.

Environmental regulations and charitable donations made by polluting companies: Evidence from China

Using a quasi-natural experiment on the adjustment of sulfur dioxide emission levy standards by provinces in China from 2007 to 2014, we apply a difference-in-differences method to examine how stricter environmental regulations affect charitable donations made by polluting companies. Empirical results show that the increase in pollution levy standards increases corporate donations by 0.505%, implying that polluting companies use charitable donations as a strategic action to address the negative impact of environmental penalties. We also find that the political connection, local environmental governance preference, public image and corporate social responsibility strategies significantly affect the relationship between environmental regulations and donations of polluters.

Analysing the interplay of isomorphic pressures, perceived benefits and top management support on social responsibility performance of Belt and Road megaprojects

PurposeThis study aims to investigate the factors influencing the social responsibility performance of Belt and Road Initiative (BRI) megaprojects. Specifically, it examines the role of isomorphic pressures and the joint influence of perceived benefits and top management support on megaproject social responsibility performance (MSRP).Design/methodology/approachDrawing from institutional theory, social exchange theory, and top management literature, this study established a conceptual model featuring eleven hypotheses. Subsequently, a questionnaire survey was administered to collect data from 238 actively engaged participants in BRI megaprojects. Structural Equation Modelling was utilised to analyse the data.FindingsThe empirical findings indicate that mimetic and coercive pressures positively influence MSRP. Perceived benefits and top management support significantly enhance MSRP. Moreover, perceived benefits and top management support partially mediate the effects of coercive and mimetic pressures. However, when it comes to normative pressures, their impact on MSRP is solely channelled through the support of top management.Originality/valueThis study is one of the early endeavours to explore the factors influencing the social responsibility performance of BRI megaprojects. It sheds light on the interplay between external pressures and internal factors in shaping social responsibility efforts in these projects. These findings are of particular significance for BRI actors and stakeholders, offering guidance for enhancing social responsibility strategies within the context of BRI megaprojects.

Examining the integration of women's issues in the corporate social responsibility (CSR) strategy of Coal India Limited

This paper examines efforts to integrate women's concerns into Corporate Social Responsibility (CSR) programmes and policies in India's coal mining sector. This is achieved by taking into consideration the subsidiaries of the largest coal producing company in the country: Coal India Limited. The study finds that, in relation to the various categories that fall under CSR, expenditure on, as well as the nature and number of projects related to, women's welfare is underwhelming. In light of this, the management of Coal India Limited's subsidiaries are urged to prioritise the launching of CSR projects that address women's needs, and which broadly, focus on gender equality and empowerment.

КОРПОРАТИВНА СОЦІАЛЬНА ВІДПОВІДАЛЬНІСТЬ – ЗАПОРУКА СТАЛОГО РОЗВИТКУ БІЗНЕСУ

The concept of corporate social responsibility has evolved significantly and has become an important basis for scientific research and for formulating public policy on economic development in different countries of the world. Under the influence of globalization, businesses are expanding their operations internationally, which leads to increased responsibility to different cultures, social groups and the environment in the conditions of increased competition and changes in consumer behavior. In today's world, corporate social responsibility is not only becoming a widespread trend, but also a requirement for successful business. Growing consumer awareness, increasing environmental and social concerns, and the globalization of the economy make corporate social responsibility strategically important for any company committed to long-term development. Moreover, a socially responsible business has a number of advantages over its competitors. Corporate social responsibility is an integral part of modern business. The article considers corporate social responsibility of business, examines different views of scholars on the concept of "social responsibility", theoretical and practical aspects of corporate social responsibility, and the impact of corporate social responsibility on modern enterprises. The results of studies on the impact of corporate social responsibility on the life of enterprises are analyzed. The approaches to social responsibility are analyzed and the main reasons for implementing corporate social responsibility practices are formulated. The practices of social responsibility of well-known companies on the example of Nike, McDonald's and Starbucks are studied.The main steps that can be effective for developing a corporate social responsibility strategy for business are formulated.

The Role of Public Relations in Disseminating Human Rights Culture and Social Peace in the Iraqi Society An Analytical Study of the Facebook Page of the High Commission for Human Rights

This research aims to clarify the role of public relations in disseminating a culture of human rights and social peace among the Iraqi public by examining the activities of the Public Relations Department in the Higher Commission for Human Rights. The primary focus of the research revolves around the question, "What is the role of public relations in spreading a culture of human rights and social peace among the Iraqi public?" The researcher employed a survey methodology to analyze the commission's activities published on its official Facebook page using both quantitative and qualitative content analysis from 1/10/2020, to 1/10/2021. Additionally, the researcher conducted scientific interviews with employees in the Public Relations and Outreach departments to obtain relevant information and data for the research. The study found that field visits were among the most important direct communication activities, while press releases constituted indirect communication activities, focusing on topics such as the right to healthcare and social care for citizens. The commission utilized persuasion techniques and arguments to convince its audience of the content of its communication messages. The communication strategies were identified as media strategy, relationship-building strategy, dialogue strategy, and social responsibility strategy. The research yielded several results, including the commission's focus on human rights in general and specific rights for targeted groups. Notably, field visits, receiving appeals and complaints, and conducting training workshops were prominent activities. Various persuasive techniques were applied, with a focus on logical appeals achieving the highest percentage compared to emotional and fear appeals. Additionally, the commission emphasized the use of logical arguments, such as the precedent argument, causal argument, and historical argument in its diverse content. Keywords: Role, Public Relations, culture, Human Rights, Social Peace, Higher Commission for Human Rights.

Investigating the Interconnection between Environmental, Social, and Governance (ESG), and Corporate Social Responsibility (CSR) Strategies: An Examination of the Influence on Consumer Behavior

The objective of this research is to develop a structural relational model that examines the relationship between environmental, social, and governance (ESG) variables and corporate social responsibility (CSR). Additionally, the study seeks to determine the impact of these factors on consumer behavior. This research endeavor included the gathering of data from Taiwan and Indonesia, with the aim of investigating the influence of ESG practices and CSR initiatives on customer attitudes and purchase intentions. The study used STATISTA 10 and LISREL to examine the impact of environmental, social, and governance practices on CSR activities. The findings indicated that the integration of environmental practices had a positive effect on CSR initiatives, but the influence of social and governance practices exhibited variability. The research emphasizes the importance of proficiently communicating environmental policies and proposes that organizations should prioritize environmental actions in order to bolster their brand and gain customer confidence. The results also underscore the need for consumer education about the ESG framework. The research closes by emphasizing the management implications, recommending that organizations should embrace a comprehensive strategy towards ESG and CSR policies in order to enhance company performance and ensure long-term sustainability.