Effective Communication Strategies Research Articles

Understanding AI Adoption: The Mediating Role of Attitude in User Acceptance

This study investigates the factors influencing the adoption of AI tools by examining the roles of Perceived Usefulness (PU) and Perceived Ease of Use (PEOU) in shaping Behavioural Intention to Use (BIU) through the mediating effect of Attitude Towards Use (ATU). Drawing on the Technology Acceptance Model (TAM), the study employed Mediation Analysis through user estimand method using IBM AMOS to analyze data collected from IT professionals, Bengaluru. The findings reveal that both PU and PEOU significantly affect BIU, both directly and indirectly via ATU. These results underscore the importance of both perceived usefulness and ease of use in fostering positive user attitudes and enhancing behavioural intentions towards AI tools. The study's implications highlight the need for developers and organizations to focus on improving the functional benefits and user-friendliness of AI tools while also addressing user attitudes through comprehensive training and effective communication strategies. By understanding and leveraging these mediating pathways, organizations can better facilitate the adoption and utilization of AI technologies. This research contributes to the theoretical understanding of technology acceptance and provides practical insights for promoting AI tool adoption.

The impact of information provision on public willingness to use recycled water for flushing from the perspective of risk perception

To solve the current urban water shortage, increasing the willingness of urban residents to use recycled water for flushing is one proposed approach. This study developed a risk perception measurement model of recycled water for toilet flushing to explore which risk triggered people’s risk perception of recycled water, and then analyzed the interaction among information provision, trust, risk perception, and willingness to use recycled water. The main results were as follows. First, the risk perception of recycled water for flushing mainly come from four types of risks, which were performance risk, health risk, service risk and financial risk in order of importance. Second, reducing the perceived risk can improve public willingness to use recycled water for flushing, and greater trust in the water authorities and recycled water enterprises reduces the public’s perception of the risk of recycled water. A higher level of initial trust is related to higher willingness to use recycled water. Third, information provision can enhance the risk perception of recycled water and enhance trust in the water authorities and recycled water enterprises, but information provision does not directly affect the willingness to use recycled water. This indicates that reducing performance risk and health risk of recycled water, will be the key to controlling the overall risk perception of recycled water and promoting willingness to use. Effective risk communication strategies combine information provision and trust in information providers, which together affect risk perception and thus the willingness to use recycled water.

Urban Tourism Appeal: The Effectiveness of Communication Channels and Multimedia Formats in Creating Tourists’ Expectations

Tourists’ expectations related to urban tourist destinations, which often derive from wider concept of destinations’ images, encompass a wide range of needs, desires and anticipations that tourists develop prior to visiting a particular destination. They are formed under the influence of different factors, one of which is traditional and digital communication channels. The objective of this research is to determine whether different communication channels and multimedia formats, used by tourists in the pre-travelling phase, could shape their expectations related to tangible and intangible characteristics of urban tourist destinations. The data gathering was conducted by applying Computer-Aided Web Interviewing (CAWI) on a representative sample of 312 adult citizens residing in Belgrade, the capital of the Republic of Serbia. The findings indicate that both traditional and digital communication channels, alongside personal recommendations used prior to the trip, significantly contribute to shaping respondents’ expectations concerning tangible characteristics of urban tourist destinations. Digital communication channels and personal recommendations appeared to be more important in shaping expectations related to the intangible characteristics of urban tourist destinations. Also, different formats of online media content exhibited positive associations with expectations concerning the tangible and intangible characteristics of urban tourist destinations. The obtained results provide recommendations for tourist organizations and local government entities, valuable for developing effective communication strategies for targeting potential tourists.

Influence Of Transformational Leadership And Work Motivation On Employee Performance

This research is motivated by the significant competition between construction service providers in the Civil Water sector. This research was carried out in Bandung to learn about and analyze transformational leadership and communication on employee performance in one of the companies operating in Bandung's architectural, civil, mechanical, electrical, and environmental management consulting services. Employee performance generally focuses on transformational leadership and communication. The research method used is quantitative, with a descriptive and verification approach. The sample used was 100 employees at a company engaged in architectural, civil, mechanical, electrical, and environmental management services in Bandung. The research results show valid results for each statement item with a value of 0.3, and reliable results show a value above 0.7. For transformational leadership, (X1) is 0.784, Communication (X2) is 0.789, and Employee Performance (Y) is 0.780. From the value (R Square), it is known that the influence of transformational leadership (X1) and communication (X2) on employee performance (Y) is 0.810 or 81.0%. Leadership (X1), Communication (X2), and Employee Performance (Y) are in the relatively good category. The direct influence of transformational leadership (X1) is 13.3%. The direct influence of Communication (X2) is 32.1%. Employee performance is influenced by transformational leadership and communication by 81.0%, while the remaining 19.0% is caused by other variables or other factors that were not researched. From the research results above, it can be concluded that transformational leadership and communication significantly influence employee performance in one of the companies operating in the architectural, civil, mechanical, electrical, and environmental management consulting services in Bandung. The practical implications of these findings are that professionals in this field can enhance employee performance by adopting transformational leadership and effective communication strategies.

Public Opinion Formation in the Digital Age : A Review of Literature

The digital age has brought significant changes in the way people access and process information. Social media and other online platforms have become a major source of information and public opinion. This study aims to review the literature on public opinion formation in the digital age. This study uses the literature review method to analyze literature relevant to the research topic. A literature review shows that the digital age has had a significant impact on the formation of public opinion. Social media and other online platforms have become the primary means for individuals to access information, share ideas, and exchange opinions. This has led to changes in the way public opinion is formed and disseminated. The formation of public opinion in the digital age is a complex and dynamic phenomenon. Social media and other online platforms have an important role to play in shaping public opinion. A better understanding of the process of forming public opinion in the digital age is needed to develop effective communication strategies and build a more democratic society.

Factors influencing air passengers' intention to purchase voluntary carbon offsetting programs: The moderating role of environmental knowledge

BackgroundThis paper aims to investigate the factors that influence air passengers' intention to purchase the VCO program by applying the extended Theory of Planned Behavior. Furthermore, we examine how the influence of these factors on purchasing intention varies according to passengers' levels of environmental knowledge. MethodsWe surveyed 319 individuals in Korea who have had air travel experience within the past three years and are planning future air travel. The collected data were analyzed using SPSS 25.0 and AMOS 25.0. To verify validity and reliability, we conducted confirmatory factor analysis and reliability analysis. Hypotheses were tested using a structural equation model, and the moderating effect of environmental knowledge was verified through multi-group analysis. FindingsOur findings revealed that personal norms, subjective norms, attitudes, and perceived behavioral control influence customers' intentions to purchase VCO program, in that order. Additionally, a critical aspect of our research is the multigroup analysis that demonstrates how environmental knowledge moderates the effects of attitudes and personal norms on purchase intentions. This indicates that the level of environmental awareness significantly shapes the decision-making process for participating in VCO program. Our study provides valuable insights for developing effective communication strategies to promote VCO program, emphasizing the need for tailored approaches based on individuals’ environmental knowledge. OriginalityThis study is the first to analyze the intention to purchase voluntary carbon offset (VCO) program among Korean passengers. We conducted a comprehensive analysis based on the extended Theory of Planned Behavior (TPB) and investigated how the relative influence of each factor varies depending on the level of environmental knowledge.

Features of training and competitive activity in eSports

In modern eSports, team dynamics and communication are recognized as vital elements for optimizing player performance, underscoring the importance of cohesive teamwork and effective communication strategies. Additionally, the debate surrounding the classification of eSports as a sport is characterized by divergent perspectives: while some contend that its exclusion is warranted due to perceived minimal physical exertion, others assert that eSports necessitates a blend of skills and psychological training akin to those seen in traditional sports, challenging the notion of physicality as the sole criterion for defining a sport. The article comprehensively explores various facets of eSports and its delineation as a sporting activity, shedding light on nuanced understandings of "competitive experience" within the eSports community. Moreover, it introduces a nuanced definition of eSports players as active participants in organized tournaments who engage in systematic practice and training regimens to prepare for competitive events. Notably, the article underscores the critical role of training activities in eSports, encompassing the cultivation of strategies, tactics, reactions, and game analysis, alongside the significance of fostering effective teamwork dynamics. Furthermore, it highlights the distinctive features inherent in both the training and competitive spheres of eSports, stemming from its unique demands and intricacies. Ultimately, the study's findings contribute to the refinement and standardization of terminology within the eSports domain, facilitating a clearer understanding and classification of this evolving sport within the broader athletic landscape. The features of training and competitive activity in eSports are established and the differences in training and competitive activity in eSports are identified.

Political Choices of Muhammadiyah Citizens as a Muslim Minority in the 2018 Bali Governor Election in Indonesia

Purpose: the primary aim of this study is to explore how the Muhammadiyah community in Bali, a minority Muslim group, engaged in the 2018 Bali gubernatorial election to assert and navigate their political identity. This research seeks to understand the impact of their political participation within the broader dynamics of identity politics in a predominantly non-Muslim setting. Theoretical Reference: the study is framed within theories of political identity and political communication, which provide insights into how identities are formed, communicated, and leveraged in political contexts. These theories help elucidate the complex interactions between minority groups and the political environment, particularly in areas where identity politics play a significant role. Method: A qualitative descriptive approach was employed to capture the political preferences and behaviors of Muhammadiyah members during the 2018 gubernatorial election. Data was gathered through interviews, focus groups, and analysis of campaign materials and public statements. This method enabled a detailed and nuanced understanding of the Muhammadiyah community's political engagement. Results and Conclusion: the findings indicate that Muhammadiyah members actively participated in the election, using it as a platform to advocate for their political and social interests. Their engagement was shaped by their minority status and the need to assert their identity in a socio-political landscape dominated by different religious and cultural norms. The election outcomes revealed both the challenges and opportunities faced by Muhammadiyah in navigating identity politics in Bali. Implications of Research: this study highlights the critical role of minority religious communities in shaping political landscapes, even in regions where they do not form the majority. Understanding these dynamics is essential for policymakers, political leaders, and civil society organizations that aim to foster inclusive political processes. It also underscores the importance of effective political communication strategies that cater to diverse communities. Originality/Value: this research contributes to the limited literature on the political behavior of Islamic organizations like Muhammadiyah in regional politics, particularly within non-Muslim majority regions. It offers a unique insight into how identity politics and minority status influence political engagement and communication, adding depth to the discussions on multiculturalism and political inclusion in Southeast Asia.

Lighthouse in the Mist

Previous research has explored the interactions between public leaders and citizens through social media channels. However, there is a gap in our understanding regarding the communication of limited information to the public during times of crisis. This study focuses on the initial phase of the COVID-19 pandemic as a crisis scenario and investigates how state governors utilized Twitter to communicate with the public, as well as the subsequent impact on citizens' responses. Employing computational social science techniques, this research analyzes a dataset comprising 47,831 tweets posted by U.S. state governors during the first six months of the COVID-19 pandemic, spanning from March to August 2020. The results affirm the crucial role of social media in crisis communication and offer insights into effective social media strategies for public communication.

Exploring the Dynamics of Miscommunication between Arabic and English in Economic Discourse

The main goal of this study is to gain a comprehensive understanding of the complex and diverse dynamics of miscommunication that occur during economic discussions between Arabic and English languages. By exploring this topic, the study aims to shed light on important questions about the origins of these misunderstandings and their effects on economic interactions. To achieve this objective, the research will draw upon valuable insights from previous agreements, intercultural bargaining, and global economic relations. It is crucial to emphasize that economic misunderstandings in conversations arise from various factors, including differences in language structure, disparities in cultural backgrounds, and varying contexts. These elements contribute to the confusion surrounding economic terminology, such as sentence structure, vocabulary and meaning difficulties, and contrasting communication styles. The research also examines the influence of cultural nuances and investigates how past events, cultural practices, and societal legacies shape the understanding of economic terms. The importance of effective communication in promoting trust and facilitating successful economic collaboration cannot be overstated. It goes beyond the economic implications of unfavorable trade terms and strained international relations. This research delves into the challenges faced by interpreters and negotiators, highlighting how technology can either alleviate or exacerbate the issue of miscommunication. Ultimately, it serves as a reminder that managers' misunderstandings play a pivotal role in economic dialogues. In today's interconnected global economy, clear and precise communication is essential for productive negotiations and the maintenance of long-lasting international business relationships. To address this, we propose proactive measures such as supporting training programs, leveraging technology wisely, and demonstrating a strong commitment to intercultural communication. The study underscores the significance of adopting effective communication strategies to navigate complex economic conversations and uphold harmonious global economic relationships in an ever-changing world.

Обратная связь как инструмент эффективного управления проектами: значимость, методы использования и практические примеры

This article analyzes the importance of feedback in Agile projects, emphasizing its role in improving management processes and motivating personnel. Methods of collecting feedback, such as surveys, meetings, and project data analysis, are discussed. Special attention is paid to practical aspects of giving and receiving feedback, including strategies for effective communication among project participants. Principles of transparency, openness, and respect are discussed in the context of the Agile approach, along with recommendations for developing authentic leadership and building trusting relationships within teams. The influence of feedback on the process of continuous improvement and project refinement is explored. Overall, the article provides an overview of modern methods and practices of using feedback in Agile projects and recommendations for their application to achieve suc-cessful outcomes.

The Challenges of Engaging African American Communities During a Public Health Crisis: The Role of Government Information, COVID-19 Discourse, and Emotional Content on Social Media

ABSTRACT During a public health crisis, social media platforms play a pivotal role in circulating information and influencing public reactions. This research investigates the dynamics of public engagement with COVID-19-related content and government information sources within African American online communities, a population that has experienced significant health risks and inequities. Using advanced computational research methods, we analyzed 199,542 posts from 1,152 communities created between January 2020 and December 2022. The present research focused on the presence of COVID-19-related content, government information sources, the emotions of anger and fear in these posts, and their associations with user engagement metrics. The results indicated that posts discussing COVID-19 and those incorporating government information sources tend to receive lower levels of engagement. On the other hand, posts with higher levels of anger generated more shares and comments. The findings suggest a “triple disadvantage” in user engagement for social media messages that reference government sources and discuss public health risks without delivering strong negative emotions. These patterns are crucial not only for understanding the challenges faced by the at-risk population but also for aiding researchers and practitioners in developing more effective communication strategies during public health crises.

Unveiling Effective Student Communication Strategies for English Mastery

This research explores how communication strategies assist seventh-grade students in overcoming English-speaking challenges at SMP Muhammadiyah 9 Boarding School Tanggulangin, Sidoarjo, Indonesia. Using qualitative methods, including observation and semi-structured interviews, the study identifies various strategies employed by students, such as avoidance, paraphrase, borrowing, appeal for assistance, and mime, with language switch in borrowing being predominant. Findings indicate a positive impact of these strategies on students' ability to achieve communication goals. This study underscores the importance of optimizing communication strategies to enhance English proficiency and facilitate effective communication in language learning environments. Highlight: Diverse Strategies Identified: Students use varied methods to tackle English-speaking difficulties. Dominant Technique: Language switch in borrowing prevails among student strategies. Effective Impact: Communication strategies positively enhance student English proficiency and communication success. Keywoard: Communication Strategies, English Proficiency, Seventh-Grade Students, Qualitative Research, Language Learning.

Cross-Cultural Mediators in Resolving Conflicts in Indonesia

This article focuses on the role of cross-cultural mediators in resolving conflicts related to cultural violence in Indonesia and provides an overview of the cultural context in Indonesia and the factors that contribute to the prevalence of cultural violence. The article then discusses the role of cross-cultural mediators in facilitating dialogue and promoting understanding between different cultural groups. Using a qualitative research methodology, the article explores the experiences of cross-cultural mediators working in different parts of Indonesia. Diverse references like literature, academic papers, scientific publications, dissertations, and similar materials concerning delicate cultural aspects, categorization of aggression within Indonesian society, and elements impacting the development of a violent culture are mentioned within the paper. The article highlights the challenges and opportunities that mediators face in their work, including the need to build trust and develop effective communication strategies. The article argues that cross-cultural mediation can be an effective tool for resolving conflicts related to cultural violence in Indonesia. The article emphasizes the importance of developing culturally sensitive and context-specific mediation strategies that take into account the unique cultural and historical factors that contribute to violence in different regions of the country. In conclusion, the article highlights the need for greater support for cross-cultural mediators in Indonesia, including training and capacity-building programs, as well as increased awareness and recognition of the important role that mediators play in promoting peace and resolving conflicts related to cultural violence. The article argues that cross-cultural mediation has the potential to contribute to building a more peaceful and just society. Keywords: cross culture, mediation, conflict, resolution

Chinese-English Interpreting Strategies from the Perspective of Communicative Translation Theory : A Case Study of Xi Jinping’s Opening Speeches at the Belt and Road Forums

Since the launch of the Belt and Road Initiative, China has been enhancing its international collaborations and expanding its global influence. This paper examines President Xi Jinping’s opening speeches at the Belt and Road Forum, highlighting the linguistic features and discussing effective interpreting strategies based on communicative translation theory. A qualitative method is employed to explain Xi’s use of allusions and colloquialisms. It is found that effective communication strategies in interpreting from Chinese to English require careful consideration at lexical, syntactic, and discourse levels. Specifically, it suggests modifying fragmented sentence structures to align with English expressions and enhancing discourse coherence through techniques such as repetition and conjunctions. As such, it is hoped to provide interpreters with practical insights for navigating challenges in interpreting activities.

Long-term complications of COVID-19 in Jordan: A study on persisting symptoms and management

BackgroundThe COVID-19 pandemic has led to the emergence of a significant health issue – post-COVID-19 syndrome (PCS), characterized by long-term complications in survivors. This study focused on Jordan to assess the prevalence of PCS, associated symptoms, and potential influencing factors, including vaccine types. MethodsA cross-sectional study recruited 500 participants from various regions in Jordan. Structured questionnaires were used to collect data on participant demographics, symptoms, and treatment approaches. The study also investigated the relationship between specific symptoms and different COVID-19 vaccines. ResultsThe majority of participants were aged 25–55 years, well-educated, and had chronic comorbidities. Notable sensory complications included anosmia and dysgeusia, while psychiatric symptoms and reduced sexual desire were also prevalent. Interestingly, Pfizer® and Sinopharm® vaccines were linked to distinct symptom patterns. Participants pursued various treatments, including pharmacological and non-pharmacological options such as honey and vitamins. Relatives, friends, and pharmacists were the primary sources of information for participants. ConclusionThe study underscores the significant burden of PCS in Jordan and highlights the necessity for tailored interventions, mental health support, and effective communication strategies in post-COVID-19 care. The findings contribute to a comprehensive understanding of PCS and offer valuable guidance for healthcare systems in addressing the evolving healthcare needs of COVID-19 survivors.

Marketing Communication Strategy in Tourism Development based on Local Wisdom of Jayapura City Communities

<p><strong>Introduction:</strong> Based on a two-way communication model, effective communication between stakeholders can foster citizen participation in tourism management. Jayapura City's coastal tourism potential must be professionally managed, as evidenced by limited facilities and ineffective promotional strategies. The study aims to examine the community's social, economic, and cultural characteristics and devise an effective marketing communication strategy for developing coastal tourism in Jayapura City.</p><p><strong>Methods: </strong>A qualitative approach utilizing a causal descriptive survey method, also called mixed methods. With Lisrell, the research was analyzed using multiple linear regression and the Structural Equation Model (SEM) model.</p><p><strong>Findings:</strong> The effectiveness of marketing communication in the development of beach tourism in Jayapura City is relatively low in the role of tourism managers and the use of media in tourism promotion. Coastal tourism managers are still dominated by the elderly who are not updated with digital technology. The potential of culture and local wisdom has not been optimized in tourism management. There has been no synergy between interested parties such as government, customary, and community in the application of tourism marketing communication.</p><strong>Originality:</strong> Many studies have been conducted on tourism marketing communication strategies, but only a few have studied them from the perspective of tourism development which involves participation and local wisdom of the people in Papua. This study shows that marketing communication strategies are part of the solution, and research on local wisdom and community culture can provide alternative tourism development to improve the welfare of local communities.

Conspiracy Theories, Vaccine Hesitancy and Determinants of Vaccination Acceptance in Nigeria: A Conceptual Review

Purpose: This conceptual review aims to dissect the intricate web of conspiracy theories, vaccine hesitancy and determinants of vaccination acceptance within Nigeria's socio-cultural context, shedding light on their genesis, propagation and impact on public health outcomes. Methodology: Employing a multidisciplinary approach, this study synthesizes existing literature and theoretical frameworks from various disciplines, including sociology, anthropology, public health, and communication studies. Methodological rigor is ensured through comprehensive literature review and critical appraisal of relevant studies, enabling a holistic exploration of the subject matter. Findings: Through a systematic analysis, the review identifies and examines socio-cultural, economic and political influences that shape vaccination behavior in Nigeria. It illuminates the multifaceted determinants contributing to vaccine hesitancy, ranging from religious beliefs to historical legacies to socio-economic factors and healthcare accessibility challenges. The review also highlights the genesis and propagation of conspiracy narratives, their impact on public trust in vaccination and consequent implications for immunization uptake. Unique Contribution to Theory, Policy and Practice: This review makes several contributions to theory, policy, and practice in the field of vaccination and public health. Firstly, it advances theoretical understanding by synthesizing existing knowledge and proposing conceptual frameworks that elucidate the socio-cultural, economic, and political determinants of vaccination behavior in Nigeria. Secondly, it informs policy development by identifying key areas for intervention, such as addressing vaccine hesitancy, countering misinformation, and strengthening healthcare infrastructure to enhance vaccine delivery. Finally, it offers practical insights for public health practitioners and policymakers, providing evidence-based recommendations for designing effective vaccination campaigns, communication strategies, and community engagement initiatives tailored to the Nigerian context.

Crisis communication strategies: A qualitative study about a natural medicine controversy in Colombia

Crisis communication strategies: A qualitative study about a natural medicine controversy in Colombia

Navigating the climate change minefield: the influence of metaphor on climate doomism

Climate doomism is an increasing concern for climate change communication. In the United States, this opinion regarding anthropogenic climate change is now more prevalent than climate skepticism, and is the primary reason cited for opposition to climate action. Doomism is the belief that catastrophic warming of the planet is now inevitable, and that effective mitigation is impossible. The behaviors resulting from this view are comparable to the result of climate skepticism: doomism produces paralyzing eco-anxiety and subsequently inaction. Prior work has hypothesized that the rise in climate doomism and eco-anxiety is linked to climate change risk communication. This study investigates the possibility that the metaphoric language used to communicate the severity and urgency of climate change could inadvertently promote doomism. We employ a survey model to test the influence of metaphoric language on perception of urgency, feasibility, and individual agency in relation to the climate crisis. American English-speaking participants (N = 1,542) read a paragraph describing climate change either as a “cliff edge” or “minefield,” with human agency manipulated to be present or absent. Responses were considered to be doomist if they reported a high sense of urgency, paired with a low sense of feasibility and/or agency; this indicates they have a high awareness of the risks associated with the climate crisis, but a low belief that it will be addressed, and/or that their actions can produce meaningful change. Use of either metaphor improved perceived feasibility without a reduction in urgency, indicating that metaphor is an effective climate communication strategy for conveying risk without promoting doomism. However, metaphoric presentation is only effective when paired with human agency, suggesting that agency is a necessary component for successful metaphoric climate communication strategies.