Strategic Planning Research Articles

Strategy implementation practices and Performance of State Corporations: Case of National Health Insurance Fund, Nairobi City County, Kenya

Many organizations in developed and developing countries and more specifically in Kenya are striving to perform, it is noted that issues of strategy implementation has continued to be uncertain in the Kenyan public sector. Many state-owned corporations are grappling with management problems which have led to their poor performance outcome. The National Health Insurance Fund is a state corporation through National Health Insurance Fund Act No. 9 of 1998. The Fund’s core mandate is to provide social medical insurance cover to all its members and their declared dependents (spouse and children). But according to National Health Insurance Fund Performance Report 2017- 2018, the National Health Insurance Fund has continued to implement social health strategies with a view to achieving Universal Health Coverage for the benefit of all Kenyans. The aim of the study was to examine the strategy implementation practices influencing the performance of state corporations in Kenya, specifically the National Hospital Insurance Fund. The study was grounded on Organizational Higgins’s Eight S Model, the Balanced Scorecard model, and Resource Based View theory. The study employed a descriptive research design. The study population consisted of 411 employees, managers, and patients from the National Health Insurance Fund headquarters. Questionnaires were used to collect primary data, and a pilot test was performed to assess the reliability and validity of the questionnaire. Cronbach’s Alpha coefficient was employed to determine the reliability of the research instrument. Data analysis involved the use of descriptive statistics, supported by the Statistical Package for Social Sciences (SPSS), to calculate frequencies, percentages, means, and standard deviations. A Multiple Linear Regression model was used to determine the influence of independent variables on the dependent variable. The study findings revealed that technological innovation, strategic resource planning, strategic leadership and strategy monitoring had positive and significant effects on the performance of the National Health Insurance Fund in Kenya. This study concluded that strategy implementation factors, including technological innovation, strategic resource planning, strategic leadership, and strategy monitoring, play a significant role in firm performance. The study recommends that the management of the organization should emphasize strategy implementation to improve the performance of their organization. Additionally, continuous investment in technological innovation, effective strategic resource planning, strategic leadership development, and robust strategy monitoring practices should be prioritized to enhance overall organizational performance.

Developing innovative financial products for sustainable economic growth

In today’s competitive landscape, technology firms increasingly turn to advanced data analytics as a strategic tool for boosting revenue growth and operational efficiency. This review explores how leveraging sophisticated analytical techniques can enable these organizations to extract actionable insights from vast datasets, thereby enhancing decision-making processes and driving business performance. Advanced data analytics encompasses a range of methodologies, including predictive analytics, machine learning, and big data analysis, which collectively empower firms to identify trends, optimize resources, and tailor products to meet evolving customer demands. One of the primary benefits of utilizing advanced data analytics is the ability to enhance revenue growth through improved customer targeting and segmentation. By analyzing customer behaviors and preferences, technology firms can develop personalized marketing strategies that resonate with their target audiences, resulting in increased conversion rates and customer loyalty. Moreover, data analytics facilitates the identification of new market opportunities, enabling firms to innovate and expand their product offerings effectively. Operational efficiency is another critical area where advanced data analytics proves invaluable. By monitoring key performance indicators (KPIs) and operational metrics, technology firms can streamline their processes, reduce costs, and minimize waste. Predictive analytics, in particular, allows organizations to anticipate potential disruptions in their operations, enabling proactive measures to mitigate risks and maintain smooth workflows. This capability not only enhances productivity but also fosters a culture of continuous improvement. Additionally, advanced data analytics supports informed strategic planning by providing insights into market dynamics and competitive positioning. Firms can leverage these insights to make data-driven decisions, allocate resources effectively, and align their business strategies with market trends. In conclusion, advanced data analytics serves as a catalyst for revenue growth and operational efficiency in technology firms. By embracing these analytical techniques, organizations can harness the power of data to drive innovation, improve customer engagement, and achieve sustainable competitive advantage. As technology continues to evolve, the strategic implementation of advanced data analytics will be essential for firms seeking to thrive in an increasingly data-driven world. Keywords: Advanced Data Analytics, Revenue Growth, Operational Efficiency, Technology Firms, Predictive Analytics, Customer Targeting, Strategic Planning.

Therapeutic Peptides Encapsulated into Lipid-Based Nanovesicles: Scaling from Lab to Plant

Lipid-based peptide-encapsulated nanovesicles represent a cutting-edge approach in drug delivery systems, offering enhanced stability, targeted delivery, and controlled release of therapeutic peptides. This review explores the comprehensive science and techniques behind the robust formulation and analytical methods for these nanovesicles, spanning from lab-scale research to large- scale manufacturing. Critical aspects include lipid selection, detailing how the choice of lipids impacts the stability and efficacy of the nanovesicles, and various peptide encapsulation techniques, emphasizing methods to achieve high encapsulation efficiency and controlled release. Key processes in vesicle formation, such as thin film hydration, sonication, and microfluidics, are discussed to highlight their roles in producing nanovesicles with consistent size and morphology. The importance of stability studies, including physical, chemical, and thermal assessments, is underscored. Analytical techniques such as Dynamic Light Scattering (DLS), Zeta Potential measurement, High-Performance Liquid Chromatography (HPLC), and Mass Spectrometry (MS) are detailed, showcasing their crucial roles in characterizing nanovesicles and ensuring their quality, safety, and efficacy for pharmaceutical use. The review addresses the challenges and solutions associated with scaling up production, including maintaining consistent product quality, optimizing manufacturing processes, and controlling production costs. It also navigates the regulatory landscape, discussing the stringent guidelines set by agencies such as the FDA and EMA and the necessity of strategic regulatory planning to facilitate market approval. This comprehensive review aims to serve as an in-depth resource for experts in the field, aiding in the translation of lipid-based peptide-encapsulated nanovesicle formulations from bench to bedside, ultimately enhancing therapeutic outcomes and expanding treatment options for various disease. Key Words: Peptide, Amino acid, Degradation, Pharmacokinetics, Peptide encapsulation, drug delivery systems, Peptide Characterization

Essential Characteristics for School Administrators in the Digital Age for Thailand

Introduction: It is well known that education and teaching practices are affected by technological developments. The ubiquitous spread of information and communication technologies in recent years has forced educational institutions to undergo a digital transformation so as to keep up with the today’s technological age. Educational activities have become sustainable in virtually all environments and under virtually all conditions, with interactive whiteboards having long since replaced the traditional blackboard in most schools. Changes emerging today include revised job definitions, changing patterns of daily life, and the desire for economic value; together they represent the primary results of this digital transformation. Objective: This study aims to explore the essential characteristic for school administrators in the digital age. Method: This is quantitative approach. The population was educational administrators in Thailand who are responsible for management in educational institutions. This Quantitative Research analyzed the data using Descriptive Statistics, Inference Statistic and Multivariate by IBM SPSS and Structural Equations Modeling (SEM) was analyzed by IBM SPSS AMOS. Results: 1) Government Policy (GP) 2) Performance Attribute (PA) and 3) Competent Innovation directly influence on Perceived Value. Moreover, Perceived Value directly influences on Performance Identification. Analysis of the SEM model was found to be accurate because the model is consistent with empirical data, harmonization index passed all criteria, Chi-Square = 173.53, df = 88 RMSEA = 0.04 and RMR = 0.03, index GIF = 0.96 and AGIF = 0.94 and R2/ df = 1.97. Conclusion: These findings can be used to develop academic fields such as research and strategic planning effectively and can be applied in educational industry as well, so making the product feature that meets the needs of the customer will result in the perception of the value of the product and making a purchase decision. This finding has benefits on human resources development and school management and school administrators as well.

Enabling crowdfunding platforms in Qatar: a regulatory framework for growth and sustainable innovation based on network analysis and Monte Carlo simulation

Purpose This study aims to explore the structure and dynamics of Qatar’s crowdfunding ecosystem to support economic diversification and enhance entrepreneurial activities. This research focuses on analyzing the development of the industry, its regulatory environment and the collaborative dynamics among stakeholders. Design/methodology/approach This study used network analysis and Monte Carlo simulations to examine the interplay between various stakeholders, including entrepreneurs, to understand their roles and interconnections. This study also simulated different economic scenarios to evaluate the potential impact of crowdfunding under various market conditions and regulatory frameworks. Findings The analysis reveals a moderate level of crowdfunding activity characterized by conservative fundraising outcomes. The key factors identified include the pivotal role of a supportive regulatory framework and the necessity of robust stakeholder collaboration and infrastructure to ensure the industry’s resilience and growth. Research limitations/implications The findings are constrained by the simulated scenarios and the current state of the crowdfunding market in Qatar, suggesting that further research could explore emerging trends as the market evolves. Practical implications This study provides actionable recommendations for policymakers and regulatory authorities to boost a conducive environment for crowdfunding platforms. This includes enhancing connectivity among stakeholders and building robust infrastructure to support industry growth. Social implications This study underlines the significant social benefits of crowdfunding, including promoting innovation, supporting economic growth and facilitating entrepreneurship. These elements are vital to Qatar’s broader economic diversification strategy. Originality/value This study provides original insights into the crowdfunding landscape in Qatar, particularly in terms of strategic planning and risk management, using advanced simulation techniques to predict the outcomes of different regulatory and economic scenarios.

Strategic infrastructure planning for the evolution of 2030 community pharmacy

Strategic infrastructure planning for the evolution of 2030 community pharmacy

Exploring the barriers to the development of organizational health literacy in health institutions to meet the needs of older patients from multiple perspectives: a mixed-methods study

BackgroundThe latest evidence on health literacy in China revealed that only 8% of individuals aged 65–69 years, a segment of the geriatric population, possess adequate health literacy levels, indicating a low level in China. Studies have demonstrated that improving the organizational health literacy of healthcare institutions is a crucial approach to addressing low health literacy among older patients.ObjectiveTo explore the obstacles hindering the advancement of organizational health literacy in healthcare institutions in meeting the needs of older patients.DesignA mixed-methods approach was employed to investigate both the status and barriers to the establishment of organizational health literacy within two healthcare institutions.ParticipantsParticipants included older individuals aged over 60, clinical staff, and managerial personnel from these two health institutions.MethodsThis research utilized the social-ecological model as its theoretical foundation and utilized a mixed-methods approach to examine the current status and challenges in developing organizational health literacy within healthcare institutions. Initially, a survey using a questionnaire (n = 178) was conducted among older patients to evaluate the establishment of organizational health literacy from their perspective. Following this, interviews (n = 22) were carried out with administrators, clinical personnel, and elderly patients to identify the barriers hindering the development of organizational health literacy within healthcare institutions.ResultsQuantitative research indicates that health institutions have been less accommodating to the requirements of older patients, with health information dissemination and communication emerging as the weakest areas. Qualitative investigations revealed three key influencing factors: patient-related factors, including physiological and cognitive decline, as well as low educational attainment among older patients; organizational factors, including inadequate clinical staff numbers, deficient long-term systematic training, and a digital divide resulting from health institutions’ digital advancements; and policy-related factors indicating a lack of regulations governing the establishment of organizational health literacy within healthcare institutions.ConclusionThe two most vulnerable aspects of OHL in medical institutions regarding the needs of older patients are health information and communication. The factors influencing the construction of OHL in medical institutions are multifaceted, encompassing micro, meso, and macro levels. At the macro level, it is essential for medical institutions to enhance leadership awareness of OHL and to incorporate its development into institutional strategic plans. At the meso-level, medical institutions should be made to optimize the medical environment for elderly patients and to prioritize health literacy training for medical staff. At the micro level, attention must be given to the characteristics and needs of elderly patients. Ultimately, by implementing a comprehensive construction of intervention strategies, the response ability of medical institutions to the needs of elderly patients can be enhanced.

Establishing the Institute of Independent Evaluation of Higher Education in the Russian Federation

The paper presents the results of the search, systematization and analysis of independent higher education evaluation systems that have been developed in the country in the recent decade. The research has been carried out using standardised evaluation mechanisms that adhere to the criteria of mass scale, openness, and stability. The analysis of the independent evaluation of higher education’s present situation revealed certain inconsistencies between the legislative and regulatory framework and real practice. It should be emphasised that, while different processes have now been developed for this type of evaluation, they still require enhancement. The assessment mechanisms themselves need to undergo an external, independent evaluation to ensure their reliability, integrity, and trustworthy evidence. It has been indicated that independent evaluation procedures have jointly developed into a system: the institution of independent evaluation. This system is characterised by integrity, orderliness, and definite linkages. One may consider the aggregating technology of the aforementioned evalu-ations to be the synergistic outcome of the system’s establishment. In order to achieve a synergistic effect on the evaluation of all higher education institutions and educational programmes in the country, the authors suggest a method for aggregating the outcomes of the described evaluation procedures. The obtained research outcomes prove their applicability to the internal and external evaluation of a higher education institution’s performance and to the strategic planning of the development of both the institution and the higher education system.

The Strategic Plan of the Working Day

“The Working Day” chapter of Capital makes sense today as an illustration of collective struggle over the sale of labor power by the hour. The historical materials in the chapter are instructive if read under the tutelage of Gertrud Kugelmann, considering the advice Karl Marx offers to her on where to start. A reassessment of Marx’s writing process is possible via his various plans in letters, his comments on method, the various sources used, and evaluating the role they have in Capital volume 1. Several scholars read Marx on commodities that “speak” but may sometimes miss idioms in English translation. Reading the German text can help us when searching for theoretical and political strategies for contemporary emancipation. With implications for replies to critics of Marx on slavery, my case is that the staging in Capital offers diagnostic potential where attention to the Parliamentary Blue Books might generate new research agendas, addressing current problems of time, social reproduction, climate, and class struggle. JEL Classification: B14

Analysis of Management Practices in A Non-Governmental Organization

Objective: This research sought to analyze the current practices of an NGO in the city of São José dos Campos, which works to assist children and adolescents with disabilities, with the aim of identifying opportunities for improvement in this management tool. Theoretical Framework: The economic and social conditions of part of the Brazilian population demand a level of welfare that the government is unable to provide. People with financial and health needs depend on some form of assistance to achieve minimum survival conditions. In this context, non-governmental organizations (NGOs) acquire fundamental importance for this population. Method: The methodology adopted used descriptive research, through a case study. Data collection was carried out through semi-structured interviews. Results and Discussion: The results were used to identify the main flaws in the application of the NGO's strategic planning, from the point of view of its managers. Research Implications: The practical and theoretical implications of this research show that strategic planning in organizations requires a formal structure to minimize risks to its survival. Originality/Value: This study contributed to corroborating that strategic planning is a fundamental tool for the success of these organizations, however, they must comply with implementation criteria to obtain the best results.

The Public Service Digitalization in the Philippines Towards a National Program to Capacitate Digital Frontliners

The rapid advancement of technology has driven a global transformation in public service delivery. In the Philippines, efforts to digitalize public services are crucial for inclusive development and efficient governance. This study, titled "The Public Service Digitalization in the Philippines Towards a National Program to Capacitate Digital Frontliners," examines this transformation through the experiences of government employees, known as digital frontliners. These individuals are key to implementing and managing digital technologies across public sectors.Using a mixed-method research design, the study integrates descriptive, correlative-comparative, and phenomenological approaches to gather quantitative and qualitative data. A total of 400 digital frontliners participated in a survey, while 10 key informants were interviewed. This approach provides a comprehensive analysis of the digitalization process, focusing on demographic profiles, challenges, job satisfaction, and service effectiveness.The theoretical framework includes the Theory of Digital Government Transformation, the Unified Theory of Acceptance and Use of Technology (UTAUT), and Capacity Building and Development Theory. These frameworks help understand the dynamics of public service digitalization, technology acceptance, and the importance of capacity building.Key findings reveal a diverse workforce among digital frontliners, significant challenges such as infrastructure limitations and digital literacy disparities, and varying levels of job satisfaction. The research underscores the need for robust digital infrastructure, tailored training programs, and streamlined administrative processes. It also highlights the importance of public-private collaboration.The study proposes a national program to enhance the capabilities of digital frontliners through continuous professional development and innovation support. This program aims to improve digital public services, making them more efficient, transparent, and accessible. The findings provide a foundation for evidence-based policymaking and strategic planning, contributing to the Philippines' digital transformation and inclusive growth.

Bridging research and practice: developing beekeeping knowledge and innovation systems

This paper presents the concept of a Beekeeping Knowledge and Innovation System (B-KIS). This concept is closely related to the Agricultural Knowledge and Innovation System (AKIS) – both theoretically and methodologically. By adopting a B-KIS approach we can: a) depict the general structure and functioning of activities aiming for knowledge development, innovation and learning within the apicultural sector; b) improve understanding of how services for beekeepers are embedded into national B-KIS; and c) provide some conceptual elements to support the development of a national or regionally adapted communication strategy for improved sustainability of beekeeping. From a policy perspective, it is important that the B-KIS becomes integrated into the national strategic AKIS plans.

Necessary reforms in the Greek academic system

Motivated by our EU funded ERA chair projects, that require proposing reforms to yield the Greek academic system more competitive with a particular emphasis on fostering brain gain and preventing brain drain, we propose policy changes on a wide range of topics, based on our joint academic management experience inside and outside of Greece in conjunction with our diverse backgrounds in the humanities, computer science, and the life sciences. The proposed reforms can contribute to increase the competitiveness of Greece in research and development (R & D). We classify proposals by their associated costs and include a plethora of zero cost proposals that do have the potential to increase efficiency and net research time as well as to improve current working conditions in Greek academia. However, to yield Greece more competitive at the international level, reverse brain drain, and foster brain gain, substantial investments and increases of R&D expenditure are required which depend on political willingness and require a long term strategic development plan for Greece beyond being a tourist destination in the European periphery.

Assessing indicators and preferences of cultural ecosystem services in urban areas: a case study of Murcia, Spain

ContextThe degradation of the environment due to anthropogenic action underscores the need to demonstrate the benefits that natural areas provide to society. Continuously growing urbanisation trends and high demand on urban green infrastructure requires the inclusion of cultural ecosystem services (CESs) in strategic urban planning. To achieve this, understanding the population's preferences regarding the various CESs provided by urban green spaces is extremely useful for their management and long-term planning strategies. Nevertheless, the complexity of urban environment and urban CESs and inclusion of participatory-oriented and demand-based planning poses challenges in conducting solution-oriented assessments.ObjectivesTo address this issue, we aim to define and validate spatial indicators that are applicable in any urban area. We employ them to quantify the provision of CESs considering that such approach can contribute to better urban planning strategies.MethodsA survey, aiming to validate five proposed CESs indicators and evaluate the population’s perception regarding the importance of CESs in urban green areas in the city of Murcia (Spain) was conducted. In total, 733 answers were collected. The survey results underwent through statistical and geospatial analysis at the neighbourhood level, which facilitated the creation of CESs maps, considering socio-demographic characteristics of the respondents.ResultsAll five proposed CESs indicators were highly accepted by the respondents across all demographic groups. Conversely, differences in the perception of importance of CESs are noted based on the age of the respondents. Disparities in CESs provision are observed between different city neighbourhoods and socio-demographic groups.ConclusionsWe identified significant differences in CESs perception by age group. We also detected the areas where action is needed to improve the CESs provision. Through this study, we emphasize the significance of participatory-based, demand-oriented, and territorially tailored planning approaches to ensure the high provision of CESs and enhance urban well-being.

“Planetary phase shift” as a new systems framework to navigate the evolutionary transformation of human civilisation

Purpose The paper aims to address a gap in foresight study and practice relating to the lack of unifying theoretical systems frameworks capable of examining empirical data from across a wide range of different ecological, social, political and economic systems. It attempts to develop a new “collective forward intelligence” that can not only make sense of these disparate trends and processes as symptoms of a wider planetary system but also, on this basis, construct accurate and plausible future scenarios to underpin national and international decision-making. Design/methodology/approach This study conducts a transdisciplinary integration of C. S. Holling’s adaptive cycle with phase-transition phenomena across biology, physics and chemistry, applied on societal and civilisational scales. A systems methodology is then applied to integrate historical and empirical data across the energy, food, transport, materials and information sectors of civilisation’s production system. Findings The paper develops planetary phase shift theory as a new collective forward intelligence framework for foresight study and practice, formalising the notion that humanity has arrived at an unprecedented historic and geological turning point. It finds that multiple global crises across both earth and human systems are symptoms of the last stages of the life-cycle of global industrialisation civilisation, which is the potential precursor either for collapse, or for a new civilisational life-cycle that may represent a new stage in the biological and cultural evolution of the human species. Research limitations/implications The research sets out a new empirically grounded theoretical framework for complex scenario analysis. This can develop more robust approaches to foresight study and practice, scenario development and forecasting. It suggests the need for a new research programme to understand the dynamics of the planetary phase shift and its diverse implications for societies, industry, technology and politics. The research is limited in that the current paper does not explore how it can be applied in this way. It identifies broad scenarios for a post-industrial civilisational life-cycle but does not identify the variety of complex subsets of these. Practical implications The paper provides powerful practical implications to develop new methodology based on planetary phase shift theory for strategic planning, risk assessment and management, as well as public policy and decision-making. Social implications The paper suggests the urgency and necessity of bold and radical societal transformation and implies key areas for civil society to focus on in innovating new values, worldviews and operating systems with a focus on the next life-cycle. Originality/value To the best of the author’s knowledge, this paper provides the first integrated transdisciplinary theoretical and empirical framework to understand how the interplay of earth system crises, societal change and technology disruptions is driving large-scale civilisational transformation with complex local ramifications.

Causes of Multi-Mechanism Abnormal Formation Pressure in Offshore Oil and Gas Wells

This study thoroughly investigates the complex origins of abnormal formation pressure in offshore oil and gas wells, taking the Rio del Rey Basin in Cameroon as a case study. Renowned for its abundant oil and gas resources, the area faces unique challenges in predicting overpressure due to its high-temperature and high-pressure reservoir characteristics. By quantitatively analyzing the main mechanisms such as undercompaction, high-temperature fluid expansion, and mud diapirism, the study addresses the complexities of overpressure prediction. This paper introduces an innovative analytical framework that combines hierarchical clustering algorithms with the LightGBM model. Further refined by the application of Bayesian optimization, the model intelligently adjusts hyperparameters to enhance predictive accuracy. Utilizing well logging data and applying machine learning techniques, the paper classifies and identifies different mechanisms causing abnormal pressures, achieving a model prediction accuracy of 0.942. The research findings highlight the predominant role of the undercompaction mechanism, accounting for approximately 70% of the abnormal high-pressure events in the study area. Fluid expansion and shale diapirism contribute smaller but significant proportions of 10% and 20%, respectively. These quantitative insights into the pressure mechanisms are vital for optimizing drilling operations and reducing risks in oil and gas exploration. The study’s hybrid approach, integrating geophysical analysis with advanced computational techniques, sets a precedent for future research. It provides new avenues for applying machine learning to understand complex geological phenomena in similar geological environments and makes a significant contribution to the strategic planning of hydrocarbon exploration and production activities.

How to make strategic conversations more AGIL

PurposeThis article addresses the role of communication processes in the formulation and implementation of strategic planning. It seeks to delineate a structured approach to define the contents of strategic conversations among internal stakeholders, to achieve actionable outcomes.Design/methodology/approachThis paper employs a theoretical approach, derived from Talcott Parsons’ AGIL framework, to conceptualize the contents of strategic conversations in a systematic way. Several examples are proposed to illustrate this framework.FindingsConversations among internal stakeholders in organizations, to be deemed strategic, should be orientated towards the formulation and implementation of priorities, procedures, prospective sensemaking and value patterns, as well as the media of interaction connecting them.Originality/valueThis paper offers original insights for practitioners and scholars aiming to comprehend strategic value in communication processes, thanks to Parson’s theoretical views, which have been seldom used in the strategic management literature. Our framework has the originality to offer a more comprehensive and systematic view of the topics making conversations strategic in organizations.

Three stages of entrepreneurial university support and students’ entrepreneurial behavior: A statistical analysis using R Studio

The objective of this research was to determine the relationship between entrepreneurial university input (EUI), entrepreneurial university core strategic plan (EUCSP), entrepreneurial university output (EUO), student entrepreneurial intention (SEI) and student entrepreneurial behavior (SEB). A survey-based questionnaire was administered and a sample was collected from undergraduates registered in 12 university business incubators in Punjab, Pakistan. The data were analyzed with R programming using RStudio by loading the “seminar” library. The study found that EUI, EUCSP, and EUO are significant predictors of SEI. The policy recommendations of this research can be used by Pakistani universities to reshape and improve students’ entrepreneurial intentions and behaviors.

Long-Term Fine-Grained Forecasts of Emergency Demand Using EMS Big Data and Population Estimates

In recent years, Japan has been facing a super-aging society, impacting various sectors. The issues of overcrowded emergency medical services and the increase in emergency transport cases are particularly severe, necessitating urgent responses. The research group, in collaboration with the Kobe City Fire Department, is conducting a study focusing on long-term fine-grained forecasts of emergency demand. This study aims to provide indicators for the strategic deployment of emergency teams and the scaling of medical facilities. By utilizing regional mesh data, it can capture local characteristics far more precisely than previous city or district-level forecasts, offering significant advantages for local government policy implementation. In the prediction process, there are two stages to leverage national land numerical information and improve the accuracy of the forecast model. The results reveal regional disparities in future emergency demand, enabling optimal allocation of emergency resources and strategic planning for emergency services.

EDUCATION AS A MAJOR CAPITAL AND THE MAIN BASIS FOR THE ECONOMIC POTENTIAL OF THE COUNTRY

Based on the works of philosophers of the ancient world and scientists of our time, the article analyzes the need for the existence of two components of its development in any country, namely human capital and financial and political opportunities. Attention is paid to the fact that intellectual potential is a set of resources that include human intelligence and creative ability, with its characteristic educational and qualification indicators. It is proved that higher education graduates are the intellectual core that forms the market of qualified specialists capable of becoming the economic potential of the country. It is shown that the rational use of this potential, in combination with other scientific achievements of society, contributes to the achievement of a new quality of economic development, raising living standards and preserving the environment for future generations. That is, the level of awareness and education of each individual is the molecule that lays the foundation for consolidating the country's competitive influence in the international market. To implement the above, the need for more active use of public administration in the educational process at all levels is determined, the expediency of applying legislative regulation of the process of interaction between higher education institutions and business structures is investigated, both for the establishment of joint projects and processes of commercialization and reform of education in different countries, including in modern Ukraine, and for achieving positive changes in strategic planning and economic development.