Strategic Management Issues Research Articles

Strategic management of rural art museums in southern Zhejiang province, China: A mixed approach

Restoration of rural art museums in southern Zhejiang is important for regional and national development. Therefore, this study focuses on the strategic management issues of rural art museums in southern Zhejiang in the context of revitalization. This research sets three objectives: (1) to study and analyze rural art museums; (2) to synthesize strategic management; and (3) to create, propose, and define strategic management. This study used a mixed approach, with 300 stakeholders from five rural art museums in southern Zhejiang. The results show that elements of the strategic management model for rural art museums in southern Zhejiang Province can be determined. From the second objective, it is possible to formulate and implement a strategic management model in accordance with empirical data. An operational manual was developed and divided into 15 items for the strategic management of rural art museums that could be adapted to the southern region of Zhejiang Province. However, based on the questionnaires, in-depth interviews, and field visits, the average satisfaction with the level of rural art museum management was 3.27, with a standard deviation of 1.32. The average satisfaction score for the exhibition was 3.27 with a standard deviation of 1.38. Similarly, the average overall satisfaction with rural art museum was 3.4 with a standard deviation of 1.23. This study provides theoretical support and practical recommendations for strategic management of rural art museums. This study provides valuable insights into rural art museum research across the country. It also opens up new perspectives for the study of regional relations within the academic community and increases the depth and breadth of academic discussions.

КРЕАТИВНИЙ МЕНЕДЖМЕНТ В СИСТЕМІ СТРАТЕГІЧНОГО УПРАВЛІННЯ ЗМІНАМИ ТА РОЗВИТКОМ КОНКУРЕНТОСПРОМОЖНОСТІ ПІДПРИЄМСТВА

The article examines the essence and components of creative management in the system of strategic management of changes and development of the enterprise's competitiveness. The works of Ukrainian and foreign scientists devoted to the issues of creativity, competitiveness and strategic management of changes and development, considered by them from the point of view of philosophical, psychological, pedagogical, sociological, economic and strategic analysis, were studied and analyzed. A clear interaction of concepts such as "competitiveness", "creative management", "strategic management of changes and development" was determined. The most common criteria for strategic management of changes and development of the enterprise's competitiveness within the framework of creative management are highlighted. Accordingly, similarly to the criteria of creative management, the main criteria of strategic management of changes and development of the enterprise's competitiveness within the framework of creative management were defined. The division of competitiveness factors into external and internal was carried out, in relation to the strategic management of changes and development of the enterprise's competitiveness. The main indicators of the enterprise's activity and the components of creative management are proposed, which will form its system of strategic management of changes and development of competitiveness, which should include the following creative components, such as: intelligence and knowledge; experience and communications; creative abilities of employees; willingness to experiment; motives and incentives; critical thinking and self-assessment. They are related to the performance indicators of the enterprise, namely: financial indicators; staff productivity; new business models; corporate culture; innovation management; competitive advantages and strategies. The scheme of creative management in the system of strategic management of changes and development of competitiveness of the enterprise was formed, which will include the main indicators of the effectiveness of its activity, the constituent elements of creative management and strategic management of changes and development of competitiveness.

RESEARCH ON THE STRATEGIC CONSENSUS OF EMPLOYEES IN THE PROCESS OF ENTERPRISE DIGITAL TRANSFORMATION (THE CASE OF “XDF DONG YUHUI ESSAY INCIDENT”)

In contemporary enterprise development, digital transformation is an important trend. Its success depends not only on technical capabilities, but also on the support of organizations and teams. Employee strategic consensus, as an important dimension of corporate strategy execution, plays a decisive role in the smooth advancement of digital transformation. On the basis of reviewing the development history of the concept of strategic consensus, this article focuses on exploring the mechanism of employee strategic consensus in the digital transformation of enterprises. The article analyzes the potential negative impact of a lack of strategic consensus among employees, using the "New Oriental Dong Yuhui Essay Incident" as an example. Research shows that employee strategic consensus helps accelerate decision-making and execution, improve adaptability to change, promote innovation and collaboration, and improve employee satisfaction and loyalty. Enterprises can effectively establish and maintain strategic consensus among employees by strengthening strategic communication, promoting broad participation, establishing incentive mechanisms, and conducting in-depth research on feedback, thereby promoting the realization of digital transformation goals. As digital transformation has a profound impact on enterprises' internal structure and culture, employee strategic consensus will continue to be a key issue in corporate strategic management and organizational performance improvement.

Information Technology Skills and Firm Performance of Kenya Tea Producers Companies

The study sought to examine the influence of information technology skills on performance of Tea Producers companies in Kenya. The study reviewed theoretical and empirical literature relevant to the role of Information Technology skills on performance of Tea Producers companies in Kenya. The conceptual framework was discussed to show the relationship between Information Technology skills and firm performance (dependent variable). Positivism philosophy guided this study. Positivism philosophy emphasizes the importance of empirical evidence and scientific methods in understanding the world and acquiring knowledge. The study used cross-sectional survey design to establish the role of Information Technology strategic alignment on performance of Tea Producers companies in Kenya. In this study, the target population was identified as tea producer companies that are members of the East Africa Tea Trade Association (EATTA) in Kenya. This choice was made on the premise that these entities are likely to possess pertinent and accurate information relevant to the research. Specifically, the population encompassed all 29 tea producer members of EATTA. Respondents’ population comprised of six top managers from each organization translating to 174 top managers. The sample size was 121 top managers. They were targeted because top managers of organizations mostly handle strategic management issues. The research employed purposive sampling to select respondents and primarily relied on gathering primary data. A questionnaire with a diverse set of questions was utilized to collect responses from participants. Prior to the main study, a pilot study was conducted to ensure the validity and reliability of the questionnaire. The findings of the study indicate that information technology skills exert a positive and statistically significant influence on the performance of tea producer companies in Kenya. Findings revealed that cross-training, encouraging innovation and providing employment opportunities influences performance of Tea Producers companies in Kenya. This implies that a unit improvement in information technology skills would lead to improvement in performance of Tea Producers companies in Kenya. Based on the findings, this study recommends that the management of tea Producer companies should formulate and implement effect employee training programs to improve their IT skills.

Technology Communication and Firm Performance of Kenya Tea Producers Companies

The study sought to examine the role of Technology Communication on performance of Tea Producers companies in Kenya. The study reviewed theoretical and empirical literature relevant to the role of Technology Communication on performance of Tea Producers companies in Kenya. The conceptual framework was discussed to show the relationship between Technology Communication (independent variable) and firm performance (dependent variable). Positivism philosophy guided this study. The study used cross-sectional survey design to establish the role of Information Technology strategic alignment on performance of Tea Producers companies in Kenya. In this study, the target population was identified as tea producer companies that are members of the East Africa Tea Trade Association (EATTA) in Kenya. This choice was made on the premise that these entities are likely to possess pertinent and accurate information relevant to the research. Specifically, the population encompassed all 29 tea producer members of EATTA. Respondents’ population comprised of six top managers from each organization translating to 174 top managers. The sample size was 121 top managers. They were targeted because top managers of organizations mostly handle strategic management issues. Purposive sampling technique was used to select respondents. The study mainly relied on primary data. The study used a questionnaire with diverse set of questions for the respondent to answer. A pilot study was carried out in order to ascertain the validity and reliability of the questionnaire. Descriptive statistics in the form of means and standard deviations were computed on the Technology Communication and performance measurement scales to provide an initial outline of the distribution of the participants' responses. The study concluded that Technology Communication has a positive and statistically significant influence on performance of Tea Producers companies in Kenya. Based on the findings,this study recommends that the management of Tea Producer companies should ensure effectiveness in adopting information technology and using it in governance of their organization. In addition,the management of Tea Producer companies should ensure their employees are well equipped with information technology skills to improve their productivity.

Issues of Organization of Strategic Sports Management

he issues of quality management in sports have special significance today. Back in 2017, the country declared a decade of sports, and there is very posi­tive statistics of involvement in sports and physical culture. However, the structure of sports itself, which has developed in the post-Soviet space, remains illogical and cannot fully meet the needs of society in modern services. The article aims to search the most effective mechanisms for managing sports activities based on the theoretical developments of strategic management. Methodologically, the article is based on lo­gical justification, comparison, deduction of forms and methods of management pre­sent in management theory and strategic management. As a result of the conducted research, we believe that the most important components can be: individually formed mission of a sport or educational organization, individually selected balanced scorecard indicators of efficiency. The parallels presented during the research — from kindergarten to university, taking into account the involvement in sports today, respond to the mass demand for health care. This is why the issue of strategic sports management should remain on the agenda.

Strategic management of the portfolio of urban real estate: research of the current scientific knowledge

Municipalities possess a wide range of real estate. However, land, buildings, and premises must not only be managed individually, but also optimized and strategically developed as a comprehensive portfolio linked to the objectives of public administration activities and, of course, to the development plans of a particular municipality. Nevertheless, a comprehensive view of the issue of managing and building a real estate portfolio in public administration is missing. This is evidenced by the lack of a methodology that would help local authorities with the task. Thus, a quantitative analysis of scientific publications was conducted, dealing with the issue of strategic management of real estate portfolios at the city level, both within the Czech Republic and throughout the world. This article aims to present a qualitative search of the content of scientific publications, thereby contributing to the creation of a foundation for further systematic research into this issue.

Strategic management of intellectual property for technology as an object of civil law relations

Strategic management of intellectual property for technology as an object of civil law relations

MANAJEMEN STRATEGIS KOMUNIKASI HUMAS DALAM MENINGKATKAN CITRA POSITIF DINAS KETENAGAKERJAAN KOTA BANDUNG

Humas' strategic communication management plays a crucial role in enhancing the positive image of the Bandung Employment Service. First of all, there is a need for a deep understanding of the external and internal environments that can affect the image of the service. This research is to describe and analyse about Strategic Management of Human Communication in Improving the Positive Image of Employment Services, covering formulation, implementation and evaluation. This research uses a qualitative approach in which this research aims to analyze issues of strategic management of communication in enhancing a positive image. The research methods used in this research are descriptive methods. The location that will be the object of this research is the Government Intension located in Bandung City. The location of this research is located at the Bengal City Employment Service, located at R.A. A. Marta State No.4, Turangga, Lengkong District, Bandung City, West Java 40264. Integrating well-planned communication, this strategy is able to create message alignment across communication channels, forming a more positive public perception of the role and contribution of the Labour Service. The strategic role of communication proved to be a major driver, linking communication activities with the long-term vision of the institution and building a strong reputation. Responsiveness to the needs of the community, supported by the use of modern communication technologies, provides the ability to engage more effectively and respond quickly to emerging issues.

Стратегічне управління підприємством у контексті економіки вражень: інтеграція емоційного маркетингу в бізнес-модель

This article addresses the pressing issue of strategic enterprise management within the framework of the modern experience economy. The main objective of the article is to demonstrate the necessity of integrating emotional marketing into a company's business model to enhance its competitiveness and meet consumer needs. Various approaches to strategic management and their adaptation to the conditions in which preference is given to the emotional perception of products and services are analyzed. By reviewing, systematizing, and summarizing the scientific works of numerous scholars, the article emphasizes that traditional approaches to enterprise management no longer meet the contemporary market challenges. In the context of global competition, enterprises are compelled to seek new ways to attract and retain customers. A crucial component of this process is understanding the psychological aspects of consumer behavior, as well as the enterprise's ability to rapidly adapt its strategies to changing market demands. This not only ensures increased profitability but also enhances brand reputation. It is substantiated that the successful implementation of an emotional marketing strategy requires changes in enterprise management approaches at all levels—from operational to strategic. This includes the development of new methods for evaluating the efficiency of marketing activities focused on consumers' emotional responses, as well as the implementation of innovative technologies that allow for a better understanding and fulfillment of customer needs. The article also notes that the implementation of emotional marketing requires continuous market monitoring and a readiness for rapid changes on the part of enterprises. This entails the need for developing flexible management strategies that allow for quick responses to new trends and the adaptation of offerings to individual customer needs. Additionally, it is important to ensure synergy between different enterprise departments to maximize the impact of the implemented measures. Future research prospects in this area include developing specific approaches to evaluate the efficiency of integrating emotional marketing into an enterprise's business model, as well as analyzing the impact of such strategies on the long-term sustainability of the enterprise in a changing market environment.

Вопросы стратегического управления в нефтегазовых компаниях при освоении арктических месторождений

The current development of hydrocarbon fields in the Arctic necessitates innovation-driven solutions regarding technology and management. While extensive production experience exists in onshore projects, the complexities of offshore hydrocarbon fields, such as limited access and underdeveloped infrastructure, demand strategic decisions in an unstable market environment. Long-term in nature, these decisions require a comprehensive application of strategic management methods and tools. The irreversibility of economic processes associated with substantial investments and the potential for major financial losses in project failure underscore the importance of employing strategic management methodologies. Global factors such as fluctuating oil prices, geopolitical challenges, the rise of green energy, and heightened corporate social responsibility expectations in the oil and gas sector necessitate a reevaluation of fundamental principles in strategic management systems. This study employs logical and general research methods to classify and synthesize relevant literature, identifying strategic management issues and evolving principles and approaches in strategy formulation. Technical and economic aspects of project implementation onshore and offshore are highlighted. The article argues for the revision of strategic management principles in Arctic oil and gas projects, particularly in offshore field development. Conceptual models of functional strategies for business units implementing onshore and offshore projects are proposed.

О необходимости реализации стратегического подхода в управлении кадрами уголовно-исполнительной системы

The article analyzes strategic approaches to personnel management of modern organizations, the content and results of the implementation of program documents related to the improvement of work with the personnel of the penal enforcement system, and also formulated proposals to improve the personnel strategy of the Federal Penitentiary Service of Russia, contributing to the efficiency of staffing and the activities of personnel services. The topic raised is relevant due to the insufficient elaboration of issues of strategic personnel management of the penal system. In addition, the activities of institutions and bodies of the penal enforcement system in recent years have been carried out in conditions of an acute shortage of personnel, which determines the need to form an effective personnel strategy aimed at high- quality recruitment of staff positions. The analysis of the literature made it possible to identify the main features of strategic personnel management, the objective need to develop personnel strategies. The successful implementation of these areas of the personnel policy of the penal enforcement system will contribute to the improvement of the regulatory and legal support of service.

The Three-Lens Approach to Agility: Capturing Distinct Strategic Views on the Organization for Comprehensive Examination of Firm Agility

Observing strategic agility as a performance outcome require properly observing the firm over a period of time. This study was conducted to explore and enhance an agility framework for analysing how companies perform as they evolve over time. The theoretical framework developed in this multiple case study emerged based on a combination of an extensive literature review and observed strategic management issues that arise during direct observations. The three-lens approach consists of the Business Model Effectiveness Lens, Productive Information Systems Lens and the Independent – Dynamic Culture Lens. Business Model Effectiveness demonstrates ability in managing the changes in the business model throughout adaptation cycles and is reflected in firm performance. A productive information system is the fundamental support essential for timely, swift and accurate decisions, and, in turn, knowledge cultivation. Culture of an agile company develops in concurrence with firm dynamics throughout adaptation cycles and independent of original founder imprint. Analysis using the three-lens agility framework showed that companies under study did not represent agile companies. All three companies are found to not have business model effectiveness, the information systems were unproductive and the organizations’ culture were not independent of the founders and tend to be outdated. Analysis using the three-lens agility framework allows for observing the birth and development of a firm. While each lens offers a distinct approach to analyse agility, together the lenses make up an integrated framework that provides insights on firm evolution and development.

Strategic Management And Organizational Performance

The study was set to establish the effect of strategic management on organizational performance a case of Lyamujungu SACCO. The study employed a correctional sectional research design. It involved quantitative and qualitative methods which enabled the study to evaluate the relationship between the study variables. A sample of 105 respondents were selected using simple random sampling and purposive sampling techniques. The quantitative and qualitative data from the respondents was analyzed using SPSS Version 21.0 and thematic analysis respectively. Quantitative results in form of descriptive statistics, correlations and regressions were presented in tables based on the study objectives. The study found out that strategy management, has a positive significant relationship with organizational performance of SACCOs (r = .962, P≤.01). With these findings, the study makes a contribution of providing empirical evidence that has been widely absent to channel the presently zealous discussion surrounding issues of strategic management and organizational performance in Lyamujungu SACCO. The study recommends that, for effective strategic management at Lyamujungu SACCO management should work hand with Board members and all other stakeholders implement the resolutions of the Annual general meeting as well the Board meeting. 

Automation, organizational ambidexterity and the stability of employee relations: new tensions arising between corporate entrepreneurship, innovation management and stakeholder management

While previous entrepreneurship research has only seldom drawn on organizational ambidexterity, the analysis of the important contemporary tensions among entrepreneurship, innovation management and strategic management issues may be facilitated by more closely analysing organizational ambidexterity in entrepreneurial settings. In this paper, we follow this thinking and more closely analyse an often applied form of corporate entrepreneurship: automation. Such automation is transferring work that was formerly conducted by humans to machines and may thus result in new tensions between corporate entrepreneurship, innovation management and the management of organizational stakeholders such as employees. The present paper investigates whether increased automation lowers the stability of firms’ relationships with their employees. In addition, we expect that this relationship is moderated by organizational ambidexterity, as employees may have perceived ambidexterity as a signal that their firm will not overly invest in exploitation only, but maintain a balance between exploitation and exploration. Drawing on stakeholder theory, previous insights into corporate entrepreneurship and a survey of German Mittelstand firms, our findings show that highly ambidextrous firms are indeed more vulnerable to automation, leading to lower employee relational stability. Our findings thus suggest that in highly ambidextrous firms, novel tensions around automation-related corporate entrepreneurship will be detrimental to the stability of the firm’s relations with one of its key stakeholder groups: employees.

ТЕНДЕНЦИИ В РАЗВИТИИ СТРАТЕГИЙ КОНТЕНТ-МАРКЕТИНГА КОМПАНИЙ НА РЫНКЕ В2В

The article discusses issues related to increasing the role of content marketing strategies in building the competitive power of B2B companies. The author analyzed the approaches to determine the definition of content marketing and strategies of content marketing; focused on the drawbacks of academic research on these terms; proposed his own definitions of content marketing and content marketing strategies; and considered the advantages and disadvantages of applying content marketing strategies. To detect trends in building content marketing strategies, a comparative analysis of their application by Russian (Siberian region) and North American enterprises working with the B2B market was conducted. The study revealed that enterprises in the Siberian region are less advanced in content marketing, and most of them do not build content marketing strategies. The similarity in goals for implementing content marketing strategies by the Russian companies in the Siberian region and by the North American companies was identified. However, Russian companies rarely register and discuss any content marketing strategies. The results obtained may be useful when substantiating the choice of strategic decisions in the company’s communication with customers and for other strategic management issues.

The Concept of Employers Brand-the Case of Heineken

Organizational managers and the academic community have converged in recent years in recognizing human capital as a valuable resource at the base of operating in markets that are increasingly based on knowledge and skills. This perspective has been reinforced by the rapid development of organizational competition, at the level of locating, attracting and maintaining the appropriate labor force. Competition between organizations, known as the 'war for talent', has become a central issue in strategic human resource management and has been argued to be increasingly intense. The reason behind, may be that jobs are becoming more and more complex, while achieving high levels of organizational performance requires more and more innovative solutions to problems that depend on highly skilled and quality workers. Organizations should develop processes to enhance understanding of the behaviors and attitudes of talented employees (potential and existing). These should keep pace with contemporary social and demographic trends and the strengthening of the labor force migration phenomenon. The concept of employer brand, on the one hand, has to do with attracting strong talent, but equally important is the attraction and retention of the right employees, in the right conditions, contexts and constraints. This article dealt with the concept of employer brand, having as research objective the thorough study of the concept, analyzing the Heineken organization based on the case study technique. The organization was chosen as it is a prime example of employer branding, which can provide valuable lessons for today's organizations.

Girls With Game: Sport and Community Development Strategies

This case focuses on the Little League Softball World Series and the potential interest and growth of youth softball. The case outlines current trends and highlights potential opportunities to grow the game after a 2020 decision to move the Little League Softball World Series from Portland, Oregon, where it had been hosted for over 25 years, to Greenville, North Carolina. This case challenges students to (a) examine how sports organizations must be intentional about growing a sport, (b) develop new solutions to involve the local community, and (c) find new and effective ways to promote a girls’ sport (and an international event at the local level) in a manner that advances women in sport. It is intended for use in strategic management, event management, and/or contemporary sport issue courses. The case provides instructors with the opportunity to highlight the importance of advancing diversity in youth sport, with an emphasis on community impact, and effective strategies to promote women in sport.

Опыт реализации стратегического подхода к управлению развитием малых городов России

The article studies the experience of strategic approach use to management small towns development in Russia. To achieve significant positive changes in the level of social and economic development of small towns, highquality formulation and effective implementation of strategic planning documents are necessary. The aim of the article is to identify the features and practice of strategic approach use to management of small towns development in Russia exemplified by the city of Myshkin (Yaroslavl region) and the city of Belogorsk (Amur region). General scientific methods of synthesis, analysis, as well as classification and statistical analysis were used. The authors summarized approaches to the classification of small towns according to three criteria: function, economic resource, agglomeration type. It was determined that in direct dependence on the state of social and economic development of small towns, about 26 million people live, what is 18% of the population of Russia. We analyzed experience in strategic management and evaluated the content characteristics of the quality of strategies in the examples of Myshkin and Belogorsk. It was established that in terms of strategy to use an exclusively “typical approach” is not so effective, since individual growth points must be identified in each city, which modern strategizing tools (SWOT, PEST, SNW analysis, BigData, etc.) help to find. An important direction should be a strategic approach to the development of small towns in order to ensure the interconnection and interrelation of the main instruments of strategic planning and social and economic development at all levels, presented in the paper in the form of a variety of documents. The practical significance of this study lies in the fact that the provisions, conclusions and proposals made in it can be used by local authorities in dealing with issues of strategic management of small towns development.

ЦИФРОВАЯ СТРАТЕГИЯ КАК МАРШРУТ ДВИЖЕНИЯ ОРГАНИЗАЦИИ

The theoretical understanding and study of the processes of digitalization of enterprises in all industries without exception is a relatively new and complex scientific problem that requires systematic research. The modern realities of doing business, due to the specifics of the post-pandemic period, constant changes and political instability in the world, actualize the issues of strategic management and, as a consequence, digital transformation. The article analyzes the patterns and trends of digital business development in Russia based on official statistics. Approaches and classifications of digital transformation strategies are considered. Attention is focused on possible problems and key stages of its development.