Strategic Factor Analysis Summary Research Articles

Analysis the Impact of Halal Certification Strategies on the Development of Small and Medium Enterprises (SMESs) in Bandung

The study aims to determine the strategy for halal certification in the development of Culinary SMEs in the Greater Bandung Region from an internal and external perspective. The research method used is a qualitative method with a SWOT matrix approach of IFAS (Internal Strategic Factors Analysis Summary) and EFAS (External Strategic Factors Analysis Summary) and AHP (Analytical Hierarchy Process). The population in this study are competent parties who know the strategy of halal certification in the development of SMEs in the Greater Bandung Region and sampling was carried out using a purposive sampling technique with a total sample of 18 expert respondents who are ready and willing to be respondents. Based on the results of the IFAS and EFAS assessments, the halal certification strategy is in quadrant I, namely, "Grow and Develop". This research also shows the position of the halal certification strategy in the IA quadrant with the choice of the "Rapid Growth" strategy which has an S>O value, thereby supporting the SO strategy. Meanwhile, based on AHP analysis, the biggest problems and priority solutions are in the infrastructure aspect. The theoretical and practical implications of this research confirm that the problems and solutions that are the priority need to be considered by the relevant institutions. In conclusion, the government should play a proactive role in developing Culinary SMEs by raising awareness of halal opportunities and encouraging innovation. Halal certification institutions should optimize the certification process to support the development of Culinary SMEs.

Optimizing Integrative Holistic Early Childhood Development in Mimika Baru Sub-district: An IFAS and EFAS Analysis

This study investigates the implementation of Integrative Holistic Early Childhood Development (IHECD) in Mimika Baru Sub-district, focusing on four kindergartens: TK Negeri 1 Mimika, TK Kartika VI-31, TK Advent Timika, and TK Ceria Cerdas. Utilizing IFAS (Internal Strategic Factor Analysis Summary) and EFAS (External Strategic Factor Analysis Summary), the research aims to evaluate the current conditions and recommend strategies for optimizing IHECD. An evaluative study method was employed, involving questionnaires and focus group discussions to gather data on internal factors such as leadership, educator quality, and infrastructure, as well as external factors including government support and community involvement. The findings reveal that all institutions have more strengths than weaknesses and more opportunities than threats, placing them in quadrant I of the SWOT matrix, which indicates strong positions with significant growth potential. Despite these strengths, challenges such as inadequate infrastructure and insufficient health and safety measures were identified. The study underscores the need for tailored strategies to address these issues, suggesting that policymakers and stakeholders enhance support and resources to improve IHECD implementation. By focusing on strengthening internal capabilities and leveraging external opportunities, the overall quality of early childhood development services can be elevated, contributing to better educational outcomes and human resource development in the region. Furthermore, the research recommends a growth strategy for these institutions to maximize their strengths and opportunities. Future research should explore diverse settings, including rural areas, and consider longitudinal approaches to assess the long-term impact of recommended strategies. This comprehensive approach will ensure that all children in the Mimika Baru Sub-district have access to quality early childhood development services.

Agile Establishment of ERP System Roll Out in Maintaining Production Sustainability during the PSC Transition & Liquidation Phase Case Study a Site Acquisition in the Oil & Gas Industry

In the dynamic landscape of the Oil & Gas Industry, Information Technology (IT) emerges not only as an enabler but as the central driving force reshaping business operational paradigms. This paper delves into the transformative power of Enterprise Resource Planning (ERP) systems, with a spotlight on the agile approach unveils the critical role of the Software as a Service (SaaS) Systems establishment of the Applications, and Products in Data Processing (SAP), in providing a means to mitigate the business process gaps anticipates the indefinite time of Gazettal issuance, streamlining operations, and accelerate business deployment to maintain the oil production sustainability during liquidation and transition phase for a new Production Sharing Contract (PSC) in the case study of a site acquisition in Oil & Gas Industry. The primary data collection is gathered through Focus Group Discussions (FGDs) with key stakeholders, including the Company’s Management, Subholding Upstream, and Holding’s task force team consisting of SAP Consultants, and Business Process Owners (Subject Matter Experts) who are well-versed in the business requirements and current surrounding issues. Combining the literature review for secondary data collection for broader context and insights into best practices and lessons learned in similar cases. The data analysis focuses on the External Strategic Factors Analysis Summary (EFAS) is conducted using PESTLE, Porter’s Five Forces, and the Competitor Analysis to gain a competitive landscape, while the Internal Strategic Factors Analysis Summary (IFAS) with the VRIO framework, assessing a firm’s internal resources and capabilities to maintain a competitive edge over the long term, summarizes the key external & internal factors for the SWOT analysis resulting the alternative strategies. The ultimate best alternative strategy utilizes the Quantitative Strategic Planning Matrix (QSPM) method by analyzing attractiveness scores to the factors & enhances the probability of selecting the best strategic options. Through real-world case studies on a site acquisition and Oil & Gas Industry insights, the paper underscores how SAP SaaS Roll-Out with an established Shared Service Centre as a support organization could revolutionize the Oil & Gas sector, paving the way for enhanced efficiency, sustainability, and strategic decision-making would benefit in the Liquidation and Transition phase of a PSC. Ultimately, this research illuminates the indispensable nature of the SAP applications, as the linchpin driving the industry’s progression towards a more agile, competitive, and ready-to-use landscape as it opens further feasibility study of SAP SaaS “packaged-solution” deployment for the benefit of next block acquisition.

Feasibility Analysis and Strategies of Anchovy Business Development: Economic Resilience Analysis

This study aimed to determine the feasibility analysis and strategies used in the development of anchovy business in Tarakan City. This type of research is descriptive research using quantitative and qualitative approaches. The population and sample in this study were the Usaha Kembang Turi and this study used primary data. Based on the results of this study it is found that financial feasibility was seen from the R/C ratio of 2.40, BCR (Benefit Rate of Return) of 1.40, FRR (Financial Rate of Return) of 65.11%, PPC (Payback Period of Capital) of 1.54 and BEP (Break Even Point) of basic unit price were 118 units and the basic price of the sales was Rp.2, 340,000. Based on the predetermined eligibility criteria, it could be said that the anchovy business in Tarakan City is feasible to operate. The analysis phase was carried out by looking at the internal and external conditions of the company using situation analysis or SWOT analysis through IFAS (Internal Strategic Factors Analysis Summary), EFAS (External Strategic Factors Analysis Analysis), SWOT diagrams, and SWOT matrices. The results of data analysis showed that the strategies used were the SO strategies (Strength-Opportunity).

Landak Industrial Park (LIP) Development Strategy

Landak Industrial Park (KIL; Kawasan Industri Landak) is a national strategic project for Industrial Estates in West Kalimantan and is included in the List of 14 Priority Industrial Estate Developments Outside Java Island in the 2020-2024 National Medium-Term Development Plan (RPJMN; Rencana Pembangunan Jangka Menengah Nasional). The construction of KIL is experiencing delays, and to prevent the project from stalling, the main sources of industrial growth are new investment and increased utility from the current capacity. This study’s approach is both qualitative and quantitative. The analysis technique used is SWOT analysis using Internal Strategic Factor Analysis Summary (IFAS) and External Strategic Factor Analysis Summary (EFAS), developed using spatial analysis techniques from the concept of economic aggregation, which then generates value propositions and makes them the basis of a marketing strategy that includes market segmentation (segmenting), setting market targets (targeting), and creating a unique position (positioning). The result is from the SWOT analysis. KIL is in the turnaround quadrant, a position with a strategy of maximizing opportunities because it has major internal weaknesses. The geographical reach of other economic groups or business clusters that are quite close together is a trigger for the development of KIL. Scenarios from the KIL development strategy are expected to support strategic business decisions.

Landak Industrial Park (LIP) Development Strategy

Landak Industrial Park (KIL; Kawasan Industri Landak) is a national strategic project for Industrial Estates in West Kalimantan and is included in the List of 14 Priority Industrial Estate Developments Outside Java Island in the 2020-2024 National Medium-Term Development Plan (RPJMN; Rencana Pembangunan Jangka Menengah Nasional). The construction of KIL is experiencing delays, and to prevent the project from stalling, the main sources of industrial growth are new investment and increased utility from the current capacity. This study’s approach is both qualitative and quantitative. The analysis technique used is SWOT analysis using Internal Strategic Factor Analysis Summary (IFAS) and External Strategic Factor Analysis Summary (EFAS), developed using spatial analysis techniques from the concept of economic aggregation, which then generates value propositions and makes them the basis of a marketing strategy that includes market segmentation (segmenting), setting market targets (targeting), and creating a unique position (positioning). The result is from the SWOT analysis. KIL is in the turnaround quadrant, a position with a strategy of maximizing opportunities because it has major internal weaknesses. The geographical reach of other economic groups or business clusters that are quite close together is a trigger for the development of KIL. Scenarios from the KIL development strategy are expected to support strategic business decisions.

SUSTAINABILITY STRATEGY FOR DEVELOPMENT OF TILAPIA FISH SEED CULTIVATION BUSINESS WITH BIOFLOC SYSTEM

The purpose of the study was to determine the sustainability strategy of tilapia seed cultivation with a biofloc system followed by a SWOT matrix so that it was known whether this business could be continued with certain strategies that could be applied. The application of new technology in the form of biofloc technology has been tried in the process of tilapia seed cultivation in Jegu Village, Penebel District, Tabanan Regency, but it is also necessary to study whether the new technology can be implemented sustainably by analyzing it using the SWOT Matrix. This study uses a descriptive method by determining the location by purposive sampling with the consideration that the research site already uses a biofloc system. The results of the SWOT analysis show that the position of cultivators is in quadrant III Turn Around/Stability (Change Strategy) followed by a SWOT matrix based on IFAS (Internal Strategic Factor Analysis Summary) and EFAS (External Strategic Factor Analysis Summary) so that the right strategy is obtained is the WO Strategy namely taking advantage of existing opportunities by improving the internal weaknesses of Mina Ayu group members. So that what needs to be implemented: (1) Cultivators to be able to make maximum use of the capital provided by the capital providing institution, (2) Cultivators to be able to make alternative feeds as a substitute for pellet feed, (3) Cultivators to utilize natural resources that support optimally for increase the number of seeds produced, (4) Cultivators to look for alternative markets other than marketing in Lake Batur to guard against disturbances for cultivators in Lake Batur so as not to interfere with the distribution of the seeds produced, and (5) Cultivators to take advantage of local government policies which supports hatchery activities.

STRATEGI PEMASARAN DAMPAK PANDEMI COVID-19 BERDASARKAN ANALISIS SWOT PADA PT. INDOLAKTO DISTRIBUSI SOLO

Companies need to make strategic and policy decisions in handling the impact of the Covid-19 pandemic so that goals can be achieved according to the company's vision and mission. Good strategic planning is a very useful tool for running this business effectively and efficiently, which in its preparation requires a comprehensive design to the chosen implementation and control.
 Research using the SWOT analysis method was carried out at PT. Indolakto Solo Distribution. The research aims to determine internal IFAS (Internal Strategic Factor Analysis Summary) and external EFAS (External Strategic Factor Analysis Summary) factors using the SWOT method and determine marketing strategies using the SWOT method. The results obtained include the strengths factors with a score of 3.16 while the weaknesses factors have a score of 0.54 with a total IFAS of 1.31. Opportunity factors have a score of 2.53 and threat factors have a score of 0.89 with a total EFAS score of 0.82. The matrix is ​​at the value of the IFAS matrix is ​​strength (Strenghts) with a value of 2.62 and from the EFAS matrix is ​​an opportunity (Oportunity) is a value of 1.64. The recommended strategy is the Strengths and Opportunities strategy, also known as the SO strategy, which uses strengths to overcome opportunities.
 The IE Matrix strategy and the SWOT diagram show Quadrant I which means a favorable situation because the company has opportunities and strengths so that it can take full advantage of opportunities so that it is able to implement strategies that support aggressive growth policies.

Improving Performance Employees of Poly Service Department Nahdatul Ulama Hospital Strategy (RSNU) Tuban

The determinant factor in improving employee performance in the face of competition is the human resource factor. All service organizations will face particular in the service or service sector. Likewise with Nadhlatul Ulama Tuban Hospital in maintaining its existence amid service competition with other hospitals against the community in Tuban Regency. The most appropriate way to test the performance results is to do research. The purpose of this study is to understand human resource management strategies in improving the performance of its employees. The research results showed data processing of factors can affect employee performance. It called individual factors, psychology and company. The value of spirit in RSNU Tuban is also quite influential on the strategy of improving the performance of its employees, because all forms of action taken are not independent of the value of the organization's struggle established and presented amid the community. The results of processing research data are IFAS (Internal Strategic Factors Analysis Summary) value found 3.45 and EFAS (External Strategic Factors Analysis Summary)value found 2.99. so it can be concluded that employee performance improvement strategy through improved human resource management can improve performance in the RSNU and be in the category of satisfactory.

STRATEGI PENGEMBANGAN AGROWISATA SEBAGAI DAYA TARIK WISATA DI DESA GENGGELANG LOMBOK UTARA

This study discusses agro-tourism development strategies as a tourist attraction in Genggelang Village, Gangga District, North Lombok Regency. This type of research is a descriptive qualitative research, with the aim of describing the potential of agro-tourism in Genggelang Village, Gangga District, North Lombok Regency. The results of this study are presented using descriptive methods and SWOT analysis to obtain answers to the problem formulations, namely a description of the agro-tourism potential found in Genggelang Village, the formulation of agro-tourism development strategies in Genggelang Village.
 The data collection techniques used in this study were observation, interviews, questionnaires and documentation. Determination of informants is determined by purposive sampling technique. There are important findings in the research, there are several agro-tourism potentials such as coffee, cocoa, durian, and vanilla plantations. Based on research, and internal strategic factors analysis summary (IFAS), external strategic factors analysis summary (EFAS) and then SWOT analysis so that an agro-tourism development strategy for Genggelang village can be formulated, namely a rapid growth strategy. It was concluded that the appropriate agro-tourism development strategy for Genggelang Village is a rapid growth strategy and the strategy that can be implemented in the development of agro-tourism in Genggelang Village is the Strength Opportunity.

Innovative Response Cultural Fashion SMEs Towards Sustainable Business

Background: Research aims to identify the critical challenges and marketing strategies faced by cultural fashion SMEs and how they adapt to global changes to sustainable businesses. This research is descriptive qualitative. The data collection technique of this research used the interview method. The selection of informants in this study used a non-probability sampling method with a snowball sampling approach. Objective : This study aims to review the strengths and weaknesses, opportunities and threats based on information obtained from 7 informants Such as crafters, local communities, entrepreneur Udeng Pacul Gowang and representatives of the Sidoarjo Regency Education and Culture Office Method : The strategic factors of Udeng Pacul Gowang obtained are entered in the form of Internal Strategic Factors Analysis Summary (IFAS) and External Factor Analysis Strategic (EFAS) tables, where each factor of the company's strategy is weighted. Giving internal and external weights is based on the calculation of the category value of the assessment of each strategic factor, from here it is seen which one has the greatest influence and the smallest influence to provide an assessment. Next, the researchers matched internal strengths and weaknesses with external opportunities and threats based on the information obtained at the input stage. The analytical tools used in this study are the IE matrix (internal-external), the SWOT Quadrant Matrix, and the SWOT Matrix SWOT Analysis is able to identify the potential and barriers of the cultural fashion industry. Result : Innovative responses by SMEs in the cultural fashion industry are crucial for achieving sustainable business practices. The result of this study found that SMEs can use a range of strategies, including engaging in social and environmental responsibility practices, developing innovative products, and utilizing digital technologies to reach broader markets. Collaboration between SMEs, government, and other stakeholders is also important in developing sustainable business practices. These efforts can lead to positive outcomes, such as improved financial performance, enhanced social and environmental impacts, and increased competitiveness in the global market. Conclusion : (SMEs) play a crucial role in the socioeconomic development of a country. They create job opportunities, empower women, expand rural livelihoods, reduce poverty, contribute to GDP, develop businesses, and enhance entrepreneurial institutions. Among these SMEs are those in the creative industry of cultural fashion, such as Udeng Pacul Gowang products, which have global competitiveness. Udeng Pacul Gowang, made from batik cloth, is a product of state identity that can be used for cultural diplomacy. The development of this business potential requires the support of the government, the private sector, academics, and practitioners. The government can open up opportunities for UKM Udeng Pacul Gowang through policy regulations, while academics and practitioners can collaborate to conduct research and innovation for sustainable business continuity. The younger generation can also practice directly in understanding the business and culture of Udeng Pacul Gowang to regenerate craftsmen. The Sidoarjo Regency government's current support for local culture-based products requires evaluation and follow-up to provide capital grants, soft skills training, and appropriate technology for the digital era's challenges. Keywords: marketing strategy; cultural fashion; smes; sustainable business

STRATEGI PEMASARAN KERIPIK PISANG DI UD. HASIL ALAM SINGOJURUH KABUPATEN BANYUWANGI

This study aims to analyze the internal and external factors of banana chips in UD. Hasil Alam Singojuruh Banyuwangi Regency. The sampling technique in this study was purposive sampling. This study uses the IFAS (Internal Strategic Factor Analysis Summary) matrix, the EFAS (External Strategic Factor Analysis Summary) matrix, the IE (Internal External) matrix and the SWOT matrix. The results of this study indicate that UD. Hasil Alam have three strength factors, three weakness factors, three opportunity factors, and two threat factors. The research results show that the IFAS (Internal Strategic Factor Analysis Summary) value is 2.676 and EFAS (External Strategic Factor Summary) is 2.386. The results of the IE (Internal External) matrix show that UD. Hasil Alam is in position V, which is classified as the deepest Growth Strategy and Stability Strategy. The SWOT analysis of this study resulted in eight alternative strategies that can be recommended to increase the marketing of banana chips.

SWOT analysis of recruitment process at Badjoe M26 in improvement of business strategy

This research aim to analyze the recruitment process system for employees at the Badjoe M26 Warehouse Store, for knowing how is the recruitment process at the Badjoe M26 Warehouse Store, and for knowing the suitability of recruitment applied at the Badjoe M26 Warehouse Store. Types and approaches used that is Approach Qualitatively analyzed through SWOT analysis. Data collection is done Interview to the shop owner direct, and data from the results Interview then identified about internal and external factors using EFAS (External Strategic Factors Analysis Summary) and IFAS (Internal Strategic Factors Analysis Summary) matrices. score and weight of each internal and external factor like strength (Strength) of 2.88, Weakness is 0.44, Opportunity is 2.1 and Threat is 1.3. The total score of IFAS is 3.32 while the EFAS is 3.4. Research results show that position The Badjoe M26 Warehouse Store is in quadrant I which supports the Growth Oriented Strategy. This result signify the company have a good internal condition and a strong opportunity that will maximize source power more human quality and be capable innovate for successful effort undertaken.

Marketing Strategy Of Bengkulu Latung Skin Craft At The Shop Bengkulu City Taste

The purpose of the study was to determine the marketing strategy of lantung leather craft at the Taste Shop of Bengkulu City in order to obtain maximum sales results. The samples in this study were internal samples (21 people) + external samples (30 people) = 51 people, namely customers from the Sari Rasa Store, Bengkulu City. The analytical method used is a SWOT analysis consisting of an Internal Strategy Factor Matrix (IFAS) and an External Strategic Factor Matrix (EFAS). Based on the results of research on the marketing strategy of latung leather handicrafts, Based on the results of the discussion presented based on the results of previous studies, it can be concluded that the results of the SWOT analysis show that the internal strategic factor analysis summary (IFAS) / strengths and weaknesses of 3.16 and external strategic factor analysis summary (EFAS)/opportunities and threats of the Taste Shop business with a total of 3.41 from these results, it is better for the Taste Shop business to use the SO strategy, namely by utilizing all business strengths in order to seize and take advantage of existing opportunities optimally.

ANALISIS STRATEGI BISNIS DAN DIGITAL MARKETING UNTUK MENINGKATKAN PENJUALAN PADA UMKM KEBULI ABUYA

This study aims to find out: 1) digital marketing applied by Kebuli Abuya, 2) the role of digital marketing in increasing sales of Kebuli Abuya, and; 3) identifying strength, weaknesses, opportunities, and threats available using SWOT, STP, Marketing Mix Analysis. The method used in this study is qualitative- descriptive research. Data collection is done by interview, observation, and documentation. The results of the study based on the SWOT analysis, the researchers then conducted an Internal Strategic Factors Analysis Summary (IFAS) analysis which showed that the internal aspects of the highest score were in service, food menu and brand image. Meanwhile, based on the External Strategic Factors Analysis Summary (EFAS) analysis, it shows that the growth of Kebuli Abuya is largely determined by the customers, how loyal customers are able to provide increased sales for Kebuli Abuya. Strategy side of practices digital marketing, Kedai Abuya through social media such as Instagram, Facebook, LinkedIn and other internet network that are connected to the reach of consumers (online food delivery)such as Go-food, Grabfood and Traveloka eat. The application of digital marketing by Kedai Abuya has an effect of 30% - 40% in helping the sale.

Baznas Bogor City Strategy in Empowering the Dhuafa Through the Bogor Berkah Program

Zakat is one of the pillars in the Islamic economy which is a pillar of the Islamic religion, the importance of zakat in the economy is why in the Qur'an zakat is always juxtaposed with prayer, there are even 29 words zakat which are always juxtaposed with prayer, because zakat is meritorious in Community economic empowerment must be managed properly by amil zakat, in this context is BAZNAS Bogor City. The purpose of zakat itself is not only to help asnaf but also to make mustahiq become muzakki, therefore the distribution of zakat funds must be right on target so that this goal is achieved. This study aims to determine the determination of recipients of zakat funds distributed by BAZNAS Bogor City through one of its programs, namely Bogor Berkah, whether with this program the zakat asnaf group is helped and this study takes the object of ta'lim majlis. The approach used in this research is descriptive qualitative with SWOT analysis approach, IFAS (Internal Strategic Factor Analysis Summary) and EFAS (External Strategic Factor Analysis Summary). The results of this study indicate that in determining the receipt of zakat funds distributed by BAZNAS Bogor City through the Bogor Berkah program is the majlis ta'lim criteria which have small or medium business groups. and with this program there are not a few ta'lim majlis that empower their congregations of ta'lim majlis.
 Keywords: zakat, bogor blessing program, empowerment of dhu'afa

SWOT Analysis of Formation of Modern Irrigation Management Unit in DI Kromong (Kromong Irrigation Area), Kabupaten Mojokerto

Kromong Irrigation Area (Kromong Irrigation Area), is an irrigation area that already has readiness for the implementation of irrigation modernization (Sari, 2019). Hence, it is necessary to establish a Modern Irrigation Management Unit (UPIM), as an initial step to start the modernization of irrigation in the irrigation area. To find out the readiness for the establishment of UPIM, the data are needed for the existing irrigation management. The data were collected by firstly, interviewing irrigation officials in charge of the Kromong Irrigation Area. Secondly, distributing questionnaires to determine SWOT indicators to irrigation officials and the Association of Water Users Farmers Association (GHIPPA) in the Kromong Irrigation Area. Furthermore, the results of the SWOT indicators are weighted and rated to determine the Internal Strategic Factor Analysis Summary (IFAS) and External Strategic Factor Analysis Summary (EFAS) of each irrigation management agency. The study found that the readiness of mandatory functions in UPIM at Dinas PU PSDA Provinsi Jawa Timur had the highest value in the TOWS strategy quadrant graph (2.41 , 3.17), followed by UPT Pengairan Pugeran (1.89 , 2.24), and UPT PSDA Brantas Korwil Surabaya (0.78 , 1.86). All agencies have more strengths and opportunities than their weaknesses and threats. Therefore, DI Kromong is ready to establish an UPIM.

Five-Star Hotel Branding Strategy in Banten Province Due to The Covid-19 Pandemic

This study aimed at examining how the strategy of five-star hotels in Banten Province can maintain its branding due to the Covid-19 pandemic. The Covid-19 pandemic has led to a decrease towards the number of room occupancy rates and average length of staying for majority of guests. Besides, this study used a SWOT analysis to find out various internal and external factors which could affect the hotel condition during the Covid-19 pandemic. Acoording to the SWOT analysis results, the results of weighting and ranking, the Internal Strategic Factors Analysis Summary (IFAS) value was 0.23, and the External Strategic Factors Analysis Summary (EFAS) value was -1.00. Regarding the results of the IFAS and EFAS calculations, it showed that the recommended grand strategy was a defensive strategy in the form of a rebranding strategy. Hence, this research concludes the rebranding strategy form could be in the form of making announcements to the public such as staying at hotels is safe, and hotels always apply strict health protocols, implement "pay now stay latter" by selling staying vouchers to prospective visitors with a pay-now system, staying later as well as making special long stay packages for foreigners who will return to their countries, but they are hampered by the lock down policy or restrictions on large-scale community activities. As a result, there will not provide public transportation in the country or abroad. Therefore, the hotels still can survive and get income during the pandemic

Implementation Of Marketing Strategies In Increasing Sales Volume

Marketing strategy is the means to communicate company goals with the direction to be taken to achieve goals to stakeholders or parties who have decisions in the company. So as the marketing strategy is a very important value to be applied by service and non-service companies to remain competitive.The purpose of this study was to identify and understand the implementation of marketing strategies in manufacturing companies. The method used in this research is descriptive qualitative with the type of case study research on the object of research using the methods of observation, interviews, and documentation. While the data analysis technique using the SWOT analysis technique (Strength, Weakness, Opportunity, Threat).The results showed that through the EFAS (External Strategic Factor Analysis Summary) analysis, a total score of 2.95 was obtained and the IFAS (Internal Strategic Factor Analysis Summary) analysis obtained a total score of 2.25. This strategy focuses on efforts to maintain the capabilities of the company and use them to seize the opportunities that exist. Market penetration and product development are strategies that are usually applied by companies in this position.

Strategy for the development of large scale rice milling industry in Maros Regency

Maros Regency had rice production of 295,800 tons in 2019, supported by 642 units of rice milling facilities, including 12 large-scale mills that spread across several districts. However, the existence of the facilities was not able to maximize the processing of rice production. The objectives of this study were (1) to analyze the current state (existing) rice milling facilities in Maros, (2) identify and analyze the factors inhibiting and supporting the development of rice milling facilities in Maros, (3) formulate development strategies of rice milling in the Maros Regency. The data analysis included Internal and External Strategic Factor Analysis by identifying the factors that have been made, IFAS Matrix Analysis (Internal Strategic Factor Summary Analysis), and EFAS Matrix (External Strategic Factor Analysis Summary) by determining the weight and rating on the IFAS matrix and EFAS and Swot analysis are carried out using a SWOT matrix analysis, by conducting a merger interaction (merger) of the internal factor group (Strength, Weakness), with the external factor group (Opportunity, Threat). The study results indicate that Strength - Opportunity (SO) produces the highest weight, namely 6.18, so the large-scale rice milling facilities in Maros Regency should take advantage of all strengths to seize and take advantage of the most significant opportunities.