Strategic Contribution Research Articles

The Development Strategies for the Culinary Industry Typical of the City of Cirebon in the Era of Disruption

Cirebon has various types of culinary specialties that are spread in various regions, especially in the city of Cirebon. Cirebon culinary specialties certainly have a strategic contribution to Cirebon itself. The emergence of various culinary industries, both traditional and modern, which are developing at this time, will certainly have an impact on the existence of Cirebon culinary specialties. Various efforts have been made by Cirebon MSME players so that Cirebon culinary specialties can continue to compete. The purpose of this study was to determine the creative industry business development strategy in the disruption era carried out by business actors in Cirebon. This research is a literature study research by reviewing the results of previous research on culinary industry business development strategies in Cirebon City. The results of this literature review are that in developing certain products, attractive labeling and packaging are carried out, marketing online through social networks, making testimonials in the form of videos uploaded on YouTube and marketplaces or online stores. Based on the findings of the literature review that several culinary business development strategies typical of Cirebon, namely (1) Application of the Pentahelix model, (2) Promotion and Marketing through print media, (3) Promotion and Marketing television, (4) Increasing the Competence of Business Actors, (5) Promotion and marketing conventionally, (6) Creation of Culinary Atmosphere, (7) Culinary Artibut, and (8) Serving techniques.

Analysis of Product, Promotion and People Marketing Mix on Customer Decisions in the Use of Mobile Banking at Bank Mandiri Prabumulih South Sumatra Province Inpress Market Branch Office

Competition in the banking industry in Indonesia is getting tighter with the number of banking institutions operating. To compete, banks need to have a competitive advantage through the adoption of information technology and quality services. Bank Mandiri, especially Prabumulih Inpress Market Branch Office, has implemented mobile banking as one of the efforts to improve services to customers. However, the effectiveness of the marketing mix (products, promotions, and people) in encouraging customers' decisions to use mobile banking services still needs further research. This study aims to investigate the influence of marketing mix strategy on the decision to use mobile banking at Bank Mandiri Prabumulih Inpress Market Branch Office. Through the analysis of primary data collected from customers, this study is expected to provide deeper insights into the factors that affect mobile banking adoption. The results of the research are expected to make a strategic contribution in increasing the effectiveness of the promotion and use of mobile banking services, as well as strengthening Bank Mandiri's image in the eyes of customers.

Australian SASR in Borneo: The strategic contribution of the Australian SAS Regiment (SASR) during the Konfrontasi (1965-1966)

The Konfrontasi (Indonesia-Malaysia Confrontation) signaled the first combat deployment of the Australian Special Air Service Regiment (SASR). Between 1965 and 1966, two SASR squadrons were deployed and involved in secretive Claret Operations. The SASR’s operations were concentrated in the jungles of Borneo, along the porous and mountainous borders of Sarawak and Indonesia’s Kalimantan. The SASR had conducted reconnaissance missions collecting intelligence and track-and-ambush missions inside Indonesia’s territory. The SASR was also involved in ‘hearts and minds’ campaigns, building trust and partnerships with local aborigines in remote jungle areas to serve as friendly informers. This article assesses the tactical and strategic impact of SASR’s operations on the campaign’s overarching grand strategy. The SASR’s strategic value in the Konfrontasi albeit limited at the tactical level, yielded handsome strategic utility with lasting political benefits for Australia and Malaysia. This article provides a balanced evaluation of SASR’s performance and lessons for contemporary special forces operations.

Unveiling Indonesia’s poverty dynamics: Analyzing the structural impact of the tourism sector on poverty depth and severity

This study addresses the impact of the tourism sector on poverty, poverty depth, and poverty severity in Indonesia, focusing on the micro-level dynamics in the province. Despite numerous tourism destinations, their strategic contribution to regional progress remains underexplored. The motivation stems from the need to comprehend the nuanced relationship between tourism and poverty at both the national and local levels, with specific attention to the untapped potential at the province level in Indonesia. We hypothesize that a higher tourism sector GRDP will be inversely correlated with poverty levels, and the inclusion of a Covid-19 variable will reveal a structural impact on poverty dynamics. Employing a Panel Regression Model, secondary data from the Central Statistics Agency (BPS) spanning 2011–2020 is utilized. A panel data regression equation model, including CEM, FEM, and REM, is employed to analyze the intricate relationship between tourism and poverty. The findings demonstrate a negative correlation between higher tourism sector GRDP and the number of poor people. The Covid-19 variable, considered a structural break, reveals a significant association between increased cases and elevated poverty and severity across Indonesian provinces. This study contributes a micro-level analysis of tourism’s role, emphasizing its impact at the provincial level. The findings underscore the need for strategic initiatives to harness the untapped potential of tourism in alleviating poverty and promoting regional progress.

Communication Management in Diversity Tolerance to Maintain The Unity of The People

Management is the cornerstone of running and overseeing an organization in everyday life. Communication management is one of the pivotal factors for achieving organizational goals. From a communication perspective, such activities are evident in every aspect of daily life. Celebrating the ideals of organizational communication management is crucial amid the proliferation of technology. If left unchecked, this could lead to a breakdown of harmony. Therefore, the concept of religious tolerance should permeate social media to guide effective communication in the social sphere. A communication strategy that embraces diversity is essential for maintaining and strengthening community unity. Through this process, individuals engage in transmitting and receiving messages, thereby adapting to one another. The role of communication in organizational management entails attention to both organizational culture (the values, beliefs, and assumptions characterizing the organization) and organizational climate (evidence of behaviors shaping perceptions of various policies and practices), particularly concerning security. Communication management emphasizes the professional roles and strategic contributions of individuals to the organization. While many patterns in communication management systems and structures remain unexplored, communication management, especially in educational and strategic communication, has largely been built on approaches wherein organizations communicate clearly and consistently. Communication management serves as the primary guiding principle for organizations in their interactions with the external public, affirming the unity of people. Meanwhile, employees' communicative roles are chiefly relevant within the internal context of the organization."

Nurse informaticists' role in promoting health equity.

Nurse informaticists (NIs) play a pivotal role in addressing health-related social needs through integrating technology into electronic health records. NIs navigate regulatory landscapes, emphasizing screening for social determinants of health during hospital encounters. This article underscores NIs' strategic contributions to optimizing data collection, supporting health equity, and utilizing innovative technologies to bridge gaps in healthcare outcomes.

The Relationship of Digital Accounting and Digital Economics in Information Technology Transformation

The aim of this research is to conduct further studies related to the use of digital accounting in an effort to optimize the success of improving the digital-based economy so that it is hoped that it will actually provide real benefits for the business world without being accompanied by detrimental errors in management in the accounting field. The research method used is by conducting a questionnaire survey on several conceptual parameters in Digital Accounting that support the development of the Digital Economy in current conditions. Data analysis uses quantitative qualitative analysis to explain the results of the numerical data analysis produced. The sample used was 43 respondents taken randomly. The expected research output is to be able to make a strategic contribution to the use of digital accounting technology in supporting the development of the digital economy in the business world. The final conclusion of this research proves that digital accounting and the digital economy have a very strong relationship (Corr. Pearson=0.949141 > 0.80). Testing the correlation of digital accounting using the parameters of ease of information and data/internet access illustrates a very strong relationship with information transformation in the digital economic world.

Impact of Causation and Effectuation on Competitiveness among Nano Businesses in Nigeria

Globally, nano, micro, small, and medium businesses are known to stimulate industrialisation of national economies through their impactful and strategic contribution. However, less than 14% of nano businesses in Nigeria experienced growth and development, which has implications on the national economy and calls for concern. Therefore, this study examined whether causation and effectuation will have a positive significant influence on the competitiveness of nano businesses while integrating the theory of effectuation in these relationships. Cross-sectional data were collected from 255 owner-mangers of nano businesses through questionnaire survey instruments and analysed them through the technique of hierarchical regression of SPSS AMOS version 23 software. The analyses revealed that both causation and effectuation have positive significant influence on the competitiveness of nano businesses. The study concludes by acknowledging the role of causation approach in helping nano businesses set clear goals and efficiently allocate resources to achieve the goals and effectuation as an approach for pursuing opportunities during uncertainty to remain competitive.

Book Review – For the Culture: The Power Behind the World’s Most Successful Brands, from Apple to Beyoncé

Culture is the most powerful tool to influence consumer behavior, so if a brand or company wants to be successful, it is essential to understand the culture and the elements contained in culture- this is what Marcus Collins firmly believes in. In his new book, "For The Culture: The Power Behind the World’s Most Successful Brands, from Apple to Beyoncé", Marcus Collins shares his valuable insights and experience, highlighting how the most successful brands such as Apple, Reddit, and McDonald's use the power of culture to achieve business success. What’s more interesting is that he also provides us with more than 10 cases of the successes and failures of differing brands such as Supreme, Patagonia, Beats, IBM, Meta, Coca-Cola, De Beers, Pepsi, and Koda to help readers better understand that a correct understanding of culture and cultural differences allows brands and companies innovate and adjust their strategies according to the needs of their target markets and target groups, ultimately winning the market.Dr. Marcus Collins is globally recognized for his strategic, creative, and academic contributions (American Advertising Federation’s Advertising Hall of Achievement inductee, Thinkers50 Radar Distinguished Achievement Award, Cannes Lion Creative Strategy juror, Ad Age's 40 Under 40 recipient, and Crain’s Business 40 Under 40 recipient) having launched several successful campaigns such as “Cliff Paul” for State Farm, the Made In America Music Festival, and Google’s “Real Tone” technology—among others. He also led iTunes + Nike sports music initiatives at Apple before running a digital strategy for Beyoncé. Besides this, he is the author of the best-selling book For The Culture, which reveals the connection between culture and human behavior (http://marctothec.com/info).

Leadership Development Programs: Effectiveness from the Participants

Leadership development programs are pivotal in shaping effective leaders across various sectors. However, the effectiveness of these programs often varies based on the participant's perspective, which is crucial yet underrepresented in existing research. This study aims to explore and document the perceived impacts of leadership development programs on their participants, focusing on personal and professional growth, skill application, and organizational influence. This qualitative study utilized semi-structured interviews to collect data from 18 participants who had completed leadership development programs within the last five years. Participants were selected using purposive sampling to ensure a diverse range of industries and leadership experiences were represented. Data analysis was conducted using thematic analysis to identify key themes and subthemes, and theoretical saturation was achieved to ensure the comprehensiveness of the collected data. The analysis identified five main themes representing the impacts of leadership development programs: Personal Growth, Skill Acquisition, Professional Development, Application of Skills, and Organizational Impact. Each theme comprised several categories and concepts, such as enhanced self-awareness, leadership techniques, professional networking, practical application of skills in the workplace, and strategic organizational contributions, illustrating the multifaceted benefits of these programs. The study concluded that leadership development programs significantly contribute to enhancing individual competencies and organizational capabilities. These programs are instrumental in fostering not only the necessary leadership skills but also in promoting personal growth and strategic thinking, which are essential for effective leadership and organizational success.

Assessing the Strategic Contributions and Complexity Mitigation by Third-Party Logistics Providers within the Electronic Industry.

Assessing the Strategic Contributions and Complexity Mitigation by Third-Party Logistics Providers within the Electronic Industry.

Beyond deployments: Australia's strategic contributions to the Global Outbreak Alert and Response Network.

Beyond deployments: Australia's strategic contributions to the Global Outbreak Alert and Response Network.

A Game Theory Perspective on Delivery Methods in Construction

Question: Why is Integrated Project Delivery (IPD) a relatively underutilized procurement method in construction? Purpose: Expose and explain a few market failures that owners/developers might be ignoring by choosing traditional methods over IPD. Research Method: Game theoretic modeling and application of microeconomic principles. Informed by interviews with IPD participants, we model the important strategic and social advantages of IPD that complement more well-known efficiency advantages. Findings: Our primary insight is that traditional design-bid-build projects encounter pervasive moral hazard problems and externalities that reduce the efficiency of construction and create conflict between participants. At a basic human behavior level, IPD eliminates or mitigates these issues. Limitations: The interviews we conducted provide insight, not empirical inference. Therefore, this paper stands on its theoretical contribution and makes no boast of providing representative data or causal analysis. Implications: Owners/developers would do well to embrace IPD given its social and strategic contributions to Lean Construction. Additional efficiencies we highlight complement the more well-known advantages, possibly tipping the scales toward IPD for a greater number of construction projects. Value for practitioners: This paper will explain how non-integrated methods such as designbid-build create greater cost and conflict than previously realized. It suggests a path forward through (scalable) IPD that mitigates these costs. Keywords: Integrated Project Delivery, Procurement Methods, Moral Hazard, Cooperative Methods, Circular Economy, Construction Efficiency, Lean Procurement Paper type: Full paper

A SYSTEMATIC LITERATURE NETWORK ANALYSIS (SLNA)

This study aims to uncover current, trending, and future research areas within School-University Partnerships (SUPs). The research employs the Systematic Literature Network Analysis (SLNA) method, combining Systematic Literature Review (SLR) using the PRISMA protocol and Bibliometric Analysis with VOSviewer software. The findings indicate a consistent annual increase in SUPs publications, with the United States dominating the research landscape. The VOSviewer analysis reveals key research topics: pre-service teachers, initial teacher education, teacher education in Cluster 1, professional development and school-university partnerships in Cluster 2, and educational development, teacher training, and university in Cluster 3. Overlay Visualization highlights current research trends, including pre-service teachers, professional experience, professional learning community, professional learning, curriculum, learning communities, and communities of practice. Thematic evolution mapping suggests future research involving pre-service teachers in SUPs, such as exploring communities of practice. This research provides valuable guidance for SUPs researchers in selecting and determining future research topics, facilitating informed and strategic contributions to the field.

The Role of Information Technology in Governance Mechanism for Strategic Business Contribution: A Pilot Study

Information Technology Governance (ITG) aligns IT and business transformation in schools. Private schools need to implement a method to evaluate the process of aligning IT strategy with business strategy and whether IT investment supports business objectives. Â What factors influence the ITG of selected Indonesia High School (HS) aligning IT-Business strategy? Partial Least Squares Structural Equation Modeling (PLS-SEM) is a tool for analyzing the ITG model results in this study. The result is the composition of 9 variables with four independent variables (as structure mechanism variables), four dependent variables (as process and relational mechanism variables), and the ITG variable (as the final variable) shows a significant value of 0.75 at the ITG variable. This considerable value means that the ITG supporting variables of four independent and four dependent variables significantly affect the ITG variable by 75%. This study provides information if the system trust variable is increasing due to the influence of good IT strategy (independent) variables and good business (dependent) variables. The recommendation is that this ITG trust model can be used to evaluate the alignment of IT strategy with business strategy and whether IT investment supports business objectives in HS

PENGUKURAN KINERJA KARYAWAN PADA PT HT MANUFACTURING

This research focuses on measuring the performance of employees at PT HT Manufacturing, a company producing fishing bait and equipment. The study aims to assess employee performance in the Painting department and identify potential areas for improvement. The current performance measurement system is found to be subjective, emphasizing financial targets only. The theoretical framework discusses the concept of performance, performance measurement, human resources management, and the Human Resource Scorecard (HRSC). The HRSC is an important tool for measuring and managing the strategic contributions of human resources to achieve the company's objectives. The research methodology used is a survey, employing questionnaires and interviews to collect data from 24 employees in the Painting department. Data validity and reliability are tested using statistical analyses like correlation and Cronbach's alpha.
 The findings reveal that most indicators used to measure employee performance are valid and reliable. However, one indicator related to measuring performance between employees and their superiors is found to be invalid. The research concludes that the company's performance measurement needs improvement, and employee training plays a crucial role in enhancing job satisfaction and overall performance.Overall, this study provides valuable insights into the performance measurement process at PT HT Manufacturing and offers recommendations for enhancing employee performance and job satisfaction through effective training programs.

The effect of human capital on innovation: The mediation role of knowledge creation and knowledge sharing in small companies

Small companies face many obstacles and limitations that require more attention, especially the low quality of human resources, so that they continue to make a strategic contribution in creating innovation and becoming a driving force for a country’s economy. The purpose of this study is to examine the effect of human capital, knowledge creation and knowledge sharing on innovation. Data were collected using an online questionnaire. The research sample consisted of 396 small companies, and 187 were returned, filled in completely by managers of small companies in the Province of Bali, Indonesia. Data were analyzed using SEM with the PLS approach with WarpPLS 7.0. The results demonstrate that human capital has a significant positive influence on knowledge creation (β = 0.784; p < 0.001), human capital was found to have an effect on innovation (β = 0.212; p < 0.001), human capital has an effect on knowledge sharing (β = 0.853; p < 0.001), knowledge creation influences innovation (β = 0.428; p < 0.001), knowledge sharing has an effect on innovation (β = 0.323; p < 0.001), knowledge creation successfully mediates the influence of human capital on innovation, and knowledge sharing mediation is successful in the influence of human capital on innovation. This study improves the understanding of human capital by reducing the scarcity of empirical research and by uncovering the mechanisms through knowledge creation and knowledge sharing that influence innovation.

Glass Ceiling Paradox and Women’s Career Progression: A Case of Female Employees in Colombo Port, Sri Lanka

Despite the increasing participation of women in the workforce, their representation in decision-making positions on the corporate ladder has been slow and remains a worldwide concern. One of the primary reasons behind this concern has been identified in the literature as the theory of the ‘Glass Ceiling’. On the other hand, with such enormous strategic potential, more involvement and contribution of women in all economic sectors, particularly the maritime and ports industry in Sri Lanka is much needed. However, Sri Lanka has a lower rate of women's participation in the maritime sector compared to other countries in the world which highlight the need for further investigation into this issue. Therefore, the current research aimed to explore the effect of the Glass Ceiling theory on Women's Career Progression in the Sri Lankan port sector. The study used a quantitative approach and surveyed 108 executive-level female employees in Port of Colombo using a structured questionnaire. The data was analyzed using Partial Least Squares Structural Equation Modelling (PLS-SEM) with SmartPLS. The results revealed that Individual, Family, and Organizational factors negatively impacted Women's Career Progression, while Cultural factors had a positive impact. Furthermore, the study found that the Glass Ceiling has a 77.8 percent influence on the Women Career Progression among executive-level female employees working under the Sri Lanka Ports Authority. These findings highlight the need of addressing Individual, Family, Organizational, and Cultural factors to promote female upward mobility in the maritime and port industry in Sri Lanka.

Constraints on Budgetary Process and efforts of Ebonyi State Government at Agricultural Development

The idea of agricultural development evolved over the years as man sort to sustain life and expand farm production for sustenance and better economic earning. Therefore, agricultural development is central and strategic to economic and national development of Nigeria. Despite the strategic contribution of agriculture to Nigerian economy and national development, agriculture has remained with daunting challenges of poor government and budgetary attention. The general objective of this study is to investigate and analyze the efforts and constraints of budgetary process on agricultural development in Ebonyi State. The paper was anchored on structural-functionalism theory, to understand the place of institutions of government in spurring agricultural development in Ebonyi State. Data for the study were collected from questionnaire, in-depth interview from a sample of 399, while secondary data were collected from documents of Ebonyi State government on budgetary allocations to agricultural sector. Findings revealed that Ebonyi State government had made conscious efforts at using budgetary process for agricultural development. However, poor fund allocations, fund releases, legislative oversights, and corruption are constraints on budgetary process in enhancing agricultural development in Ebonyi State. It was recommended, among other things, that Ebonyi State government should invest more in agricultural mechanization through adequate budget releases for agricultural development.

Knowledge Culture and Employee Performance in Public Universities in Kenya

The role of university education is recognized as critical since it produces people equipped with the knowledge and skills to make strategic contributions toward the economic development of a country. Universities as ‘knowledge intensive’ organizations thrive on the production and dissemination of knowledge and rely heavily on the human resource component to facilitate, generate and disseminate it. The management of knowledge has become important to the institutions in view of its abundance and this has led to the development of several emerging issues such as the roles played by platforms created for sharing knowledge and cultural factors. Review of literature reveals that the culture of an organization affects how it is able to create a suitable environment to improve the performance of its employees. Knowledge culture represents that part of an organization in which its values, beliefs and norms influence the manner in which knowledge is utilized to attain competitive advantage. A knowledge culture that is supportive in promoting knowledge creation initiatives and sharing of the same is in a better position to build a strong knowledge base. Further review of literature shows that there are limited number of empirical studies that have been done to study the relationship between knowledge culture and employee performance in these institutions. This paper sought to contribute to this growing body of knowledge by determining the nature of this relationship in public universities in Kenya. The study was anchored on the resource-based view. Descriptive survey design was applied and descriptive and inferential statistics used to analyze the data. The target population consisted of 495 employees from 10 public universities in Kenya selected on the basis of their size and age. The study reported a significant and positive relationship between knowledge culture and employee performance when moderated with organizational structure in public universities in Kenya. Keywords: Knowledge Management, Knowledge Culture & Employee Performance