Strategic Business Development Research Articles

A SCALE UP FOR LOCAL PRODUCT THROUGH SACRIFICING THE HIGH-QUALITY BY TECHNO-PRENEURSHIP: CASE STUDY SADE VILLAGE, LOMBOK ISLAND

Purpose: This research paper aims to develop a vision statement for breakthrough innovations in the notation and recording industry, enhancing revenue generation and profitability, addressing customer needs, aligning local business teams, and stimulating economic growth.
 
 Methods: This research paper uses a combination of qualitative research and stra-tegic business development methods to develop a vision statement and strategies for the notation and recording industry. It focuses on understanding stakeholders' needs, identifying innovation opportunities, and implementing strategies in real-world settings to drive sustainable growth.
 
 Results and Conclusion: The research reveals that a vision statement and stra-tegic business development initiatives have significantly increased revenue and profitability in the notation and recording industry. These strategies have fos-tered confidence in regulatory compliance, customer satisfaction, and business team alignment. They have also facilitated economic growth and community empowerment, particularly in regions like Lombok Island.
 
 Research implications: The research emphasizes the importance of continuous innovation, regulatory compliance, customer-centricity, community engagement, strategic alignment, and continuous adaptation in the notation and recording in-dustry. These factors help businesses stay competitive, maintain trust, and contrib-ute to sustainable growth. By fostering a culture of collaboration and continuous monitoring, businesses can enhance their performance and drive sustainable devel-opment.
 
 Originality/value: This research presents a comprehensive approach to developing a vision statement and implementing strategic initiatives in the notation and re-cording industry. It emphasizes innovation, simplicity, and speed, integrates quali-tative research with business strategy, emphasizes responsible practices, strategic alignment, and relevance to emerging markets. The research provides insights to help practitioners navigate complex challenges and unlock new opportunities.

Blockchain sharding for e-commerce supply chain performance analytics towards Industry 5.0

ABSTRACT In today’s competitive and volatile e-commerce markets, effective supply chain performance measurement (SCPM) gradually becomes essential for investigating pitfalls and loopholes in strategic vendor management and business development. Surrounding the atmosphere of Industry 5.0, sustainability and resilience are two primary pillars, which should be further considered in the SCPM beyond merely operational effectiveness and efficiency. This study customises evaluation criteria based on the green supply chain operations reference model. Moreover, a blockchain sharding-enabled performance analytics system is designed, where a real-life case analysis is conducted to verify the system efficacy. Consequently, the supply chain sustainability and resilience can be fostered.

The Future of Manufacturing

How artificial intelligence (AI) will enhance the industry’s capabilities. By Asif Moghal, Director of Strategic Business Development, Design and Manufacturing at Autodesk

Theoretical foundations of formation of organizational culture of higher education institutions

Modern reality in conditions of fierce competition, a high degree of uncertainty and economic instability puts forward new demands on the management of organizations and actually reorients it from extensive to intensive sources of development. It becomes obvious that in the current conditions those organizations will «survive» and will be able to function and develop in the future, which in their activities are focused not only on improving financial and economic indicators, but also on the formation of a completely new ideology of management, a new nature of connections and relations with external and internal environment, i.e. for the development of one’s culture. In view of this, in recent years, both in practice and in theory of management, it is possible to observe an increase in attention to the organizational culture of the enterprise. Organizational culture is an integral part of any organization, and in modern conditions it turns into an effective and efficient tool of strategic business development, shapes the image of the organization, allows solving numerous problems that arise in them, it is oriented towards achieving the business goals of the organization and ensuring the efficiency of its functioning. Certain conceptual ideas about organizational culture have existed for quite a long time. In recent years, in the research of domestic scientists on this issue, significant progress has been observed in understanding the essence of organizational culture, its role and significance for the internal integration and development of the organization. At the same time, dynamic changes and the development of the competitive environment require the analysis of organizational culture from the point of view of not only the internal processes of the organization, but also its role in creating and strengthening competitive advantages.

The quest for sustainable sports management: evidence from the football industry

PurposeThis study investigates how the COVID-19 pandemic has affected the sustainability of sports business models by means of a specific case analysis, conducted on M-I Stadio S.r.l., the service management firm that provides all types of backstage activities related to football matches performed at San Siro Stadium in Italy.Design/methodology/approachBuilding on interviews on its management team's direct experience and on archival data, the authors depict the consequences of the pandemic in terms of corporate governance, accounting choices and overall strategic business development through information triangulation from a forward-looking perspective.FindingsComplying with restrictions, M-I Stadio S.r.l. preserved its financial position by embracing digitalization, increasing information flows with partners and adopting a risk aversion behaviour. Overall, results indicate that the pandemic played a catalyst role in the transformation process of the football industry. Moreover, apart from the physical and virtual merge acceleration, well-being for athletes, society and the planet, transcending the gaming part of sports activities has also been taking place. The study also illustrates the foreseeable developments of sustainable sport management practices from a critical perspective.Originality/valueSince the San Siro Stadium management company might represent one of the forefront companies, within the sports industry, this study results should be conveniently taken into consideration by sporting authorities and international bodies, emphasizing the relevance of sustainability (i.e. environmental and social practices within the sports industry) and digitalization so as to better prepare sports organizations and to provide the overall industry with the tools deemed necessary to navigate this important transition in a smoother way.

The problem of rationalization in management decision–making

In modern conditions, for each enterprise, the development and adoption of strategic decisions are an integral part of its activities. The situations developing in the production sphere of any company are often characterized by the complexity of tasks, dynamism of processes, inaccuracy and variability of data on the current state of affairs. In such conditions, the managerial and coordination capabilities of a manager often cannot cover large amounts of information necessary for understanding and making the right decisions in the process of managing a number of technological operations and production procedures. As a result, the risk of business management violations increases.The relevance of the study of the directions of rationalization of the model of formation and implementation of strategic decisions in the company is due to the fact that in conditions of increasing competition and increasing globalization, the successful activity of the enterprise can be ensured by timely rationalization of the model of strategic business development. The purpose of the study is to consider the directions of rationalization of the model of formation and implementation of strategic decisions in the company.

Особенности анализа затрат на качество в компаниях по производству подшипников

Improving the quality of goods, works and services is one of the key tasks of strategic business development and increasing its competitiveness. The aim of this paper is to determine the features of classification of quality costs in bearing production, determine the structure of these costs and identify the relationship between their various types to improve the efficiency of production quality management. The main concepts of classification of quality costs based on the studies of Russian and foreign scientists are outlined. Besides, the identification of quality costs of a particular bearing manufacturing enterprise according to the principles of TQM-management: preventive, supervision costs and loss expenses has been carried out. The analytical part of the study is fo-cused on assessing the dynamics of quality costs in the considered production. In the paper, based on the data of the management accounting system, the period 2020–2022 is analyzed. At the next stage of the study, the identification of the influence of factors on the value of quality costs by means of deterministic factor and corre-lation-regression analyses is carried out.

Analisis Nilai Tambah dan Strategi Pengembangan Agroindustri Keripik Kentang di Kabupaten Tuban

ABSTRACT
 Potatoes undergo processing to create a product, specifically potato chips, which represents a strategic business development to enhance their recognition among consumers, ensuring that the sales turnover remains consistent and continually optimizing performance. This study's primary objective is to assess the value added by potato chips as a raw material, necessitating an added value analysis to gauge the efficiency and profitability of the operation, including the "Kemala Sukma" potato chips agro-industry situated in Ngemplak Village, Tuban Regency. Data for the research encompassed business owners, employees, and consumers, with a sample size of 40 respondents determined through a census of business owners and employees as per the author's specifications. The utilized method for added value analysis is the Hayami Method, which yielded an added value of IDR 177,289,- from the potato chips agro-industry, resulting in a value-added ratio of 62.18%, categorizing it as high, exceeding the 40% threshold. The profit earned by the agro-industry players amounted to IDR 103,489,- with a profit ratio of 88.23%. Additionally, the strategy for developing the internal environment within the Kemala Sukma potato chips agro-industry encompasses two components: strengths and weaknesses, each with associated variables. Simultaneously, the external environment considers the opportunities and threats confronted by the potato chips agro-industry.
 
 KEY WORDS : Added Value, Hayami Method, Profit, Development Strategy

Features of the implementation of corporate tools to optimize personnel activities

The article presents the experience of a law firm in drawing up and implementing corporate Instructions for employees. The manager used SMART, Agile and SCRUM business technologies in his work. For four years, the Employee Violation Log was used to record findings. When their number began to directly impede business development, the manager analyzed the violations and noticed certain patterns. Regardless of qualifications and work experience, employees make the same mistakes, which are of an “everyday” nature. It has been established that employees do not know how to act in situations of uncertainty. Taking the most repeated mistakes as a basis, the manager created “Instruction No. 0” — a set of rules that describe the way out of possible controversial situations. It is noted that employees take a more responsible approach to completing tasks, and the manager began to devote more time to strategic business development. These rules have become the company's corporate culture.

A Study on Verify the Welfare Measure provided in the Company with Regards to Employee Satisfaction in GK Sarees to Dindigul

Employee satisfaction research should be done with greatest care. Measuring Employee satisfaction must be a continuously, consistent, timely, accurate and reliable process. This is where a new employee satisfaction approach becomes a powerful strategic business development tool for organization.

DEVELOPMENT OF CORPORATE VENTURE CAPITAL UNDER THE CONDITIONS OF INTENSIFICATION OF INNOVATIVE ACTIVITY

In recent years, corporate venture capital has gained popularity in all areas of the economy in different countries of the world. Along with traditional venture capital funds, business angels and accelerators, traditional corporations also invest in startups around the world. Most often, these processes take place according to the corporate venture capital model. This makes it possible to remove restrictions on the participation in corporate venture funds mainly of legal entities, will open up opportunities for the participation of various subjects in corporate venture funds, and promotes the investment of funds in innovative structures. The purpose of the article is to analyze corporate venture capital, to identify structural characteristics of corporate venture capital and peculiarities of corporate venture investing in Ukraine. During the research, the method of synthesis and analysis, induction (in the study of corporate venture capital, structural characteristics of corporate venture capital and peculiarities of corporate venture investing in Ukraine); the method of schematic, graphic images (for the visual display the received results of the study) has been used. The main structural characteristics of corporate venture capital have been singled out. The signs of structural characteristics of corporate venture capital include the parameters of the corporate venture capital investment model, the types of corporate venture investment goals, criteria for deciding on financing a startup for investors and analysts of corporate investment funds, the types of corporate venture capital investments, the main motives for investment by corporate venture capital funds, ways to promote business growth through corporate investment in venture capital funds, the main financial parameters of the sustainability of corporate venture capital. Ukrainian investors appeared in this field literally 5-7 years ago, but their interest in global international startups is already marked. It was established that for Ukrainian businessmen venture investments at the stages of the B+ series are a new stage of expansion of the investment portfolio. The amount of investment depends on the investor's faith in the project and the arrogance and talent of the startup. If «seed» and «angel» investments are calculated on average in hundreds of thousands of dollars, then capital investments in the innovative business are measured in millions and tens of millions. The main goal of corporate venture capital is strategic innovative business development. Activation of activity through corporate venture capital investments in Ukraine is only developing, and much depends on the business reputation and personal characteristics of managers. Ukraine's economy needs integration into global economic processes through the development of corporate venture capital.

ESG-Transformation in Russia: Turning to a Social Direction of Business Development

Relevance. Obviously, there is a direct relationship between the implementation of the company's sustainable development goals, its movement in ESG directions and strategic business development. In general, as practice has shown, the first attempts at ESG transformation made in Russia revealed a number of shortcomings in the formulation of the ESG direction in companies, among the main ones noted: weak methodological elaboration, lack of understanding of problems, lack of elaboration of individual areas and fragmented data provision. In the current conditions, it is difficult to talk about the environmental E-component of ESG as the flagship of the sustainable development of companies, as it was before. In this connection, many experts are now talking about the upcoming ESG transformation towards ESG-S. It became possible to assess the level of work of companies in this area based on the analysis of information provided on the companies' website, disclosure of non-financial reports on the RSPP site, as well as sociological studies of the BEAC and HSE, which formed the information base of this consolidated study.The purpose of this study is to analyze the main directions of companies' work in the context of the Scomponent of ESG as a basis for strategic business development in Russia.The objectives are to analyze the social aspects of the activities of most large Russian companies in the main areas: staff turnover, gender equality and interaction with stakeholders, as well as consideration of their assessment issues and partner requirements.Methodology. The following research methods were used: inductive/deductive, normative-analytical, system method and generalization method. Results. The results obtained will be the basis for a systematic assessment of the level of ESG-S results achieved by business at the present stage, as well as a vector of further business movement towards the national specifics of ESG.Conclusions. As a result of the conducted research, conclusions were obtained about the achieved level of ESG-S, and on their basis, further steps towards ESG transformation in today's conditions were outlined.

PENGENALAN PEMBUATAN LAPORAN LABA RUGI PADA UKM VEZARA COLECTION

For small and large businesses, financial reports are very important. By examining the available financial reports, strategic business development decisions can be made. Because they find creating financial reports difficult and time consuming, small business owners often overlook this. Big businessmen who have carefully completed financial reports are exempt from this. Businessmen can determine the state of the company and whether it is making a profit or loss from the income statement. MSMEs will find it easier to decide on strategies to achieve profit goals and increase business efficiency and effectiveness if they use income statements. The purpose of this community service activity is to increase knowledge about the importance of income statements for MSMEs and the stages in making profit and loss reports so that partners really understand making profit and loss reports. This activity was carried out by the MSME partner VEZARA COLLECTION, located at the Cililitan Glosir Center, East Jakarta. The implementation is carried out using Zoom, which is attended by partner owners, and by the community service team, which is carried out on holidays. The results of this community service activity can run optimally according to the targets set and in accordance with the objectives of the community service.

Small Medium Enterprise Data Visualization Analysis as Strategic Business Development

Micro, Small, and Medium-Sized Enterprises (MSMEs) are economically productive enterprises that are privately owned. The purpose of micro, small, and medium-sized enterprises is to grow and develop the national economy in tandem with the objective of creating a competitive Indonesian society through local economic growth. Data science is a body of knowledge that incorporates a number of concepts and analytical techniques capable of solving contemporary problems. The implementation of data visualization is an effective method for discovering insights or information concealed within data. This investigation makes use of MSME data for the Jember district for the period 2020-2021. Using the scatter plot model, asset attributes and MSME turnover by region (sub-district) and business type were utilized to visualize the data. The dataset used in the analysis process has been pre-processed to ensure that the research conducted is relevant to the problem to be solved. The scatter plot model was selected for the visualization technique due to its ability to visualize data with attribute characteristics that have a correlation or attachment. Based on the results of a data analysis visualizing the productivity achievements of MSMEs in Jember Regency for the period 2020-2021, the level of achievement for MSME turnover in Jember Regency is no more than Rp. 25,000,000,-. Based on the findings of the analysis, the average proportion of MSMEs at this level is 92%. The results of the analysis also indicate that the type of trading business achieves the greatest turnover. The results of a comparative analysis of data on turnover achievements with assets indicate that the types of production and service businesses have the highest percentage, 64%, whereas the types of trading businesses score 56%.

Accounting in digital business security: a transformational approach

Introduction. The article examines the features of accounting and reporting for digital assurance of business efficiency based on a modern approach. It has been proven that the goal of digitization is achieved under the conditions of digital transformation of existing and creation of new sectors of the economy, as well as restructuring of spheres of life into new, more efficient and modern ones. Accordingly, the reconstruction of the national economy and the development of innovative infrastructure require an appropriate level of capital investments, these can be both external and internal investments in the investment-attractive innovative infrastructure of the economy. The investment attraction process is preceded by the stage of presenting generalized accounting information about the prospects for changes in the business's economic potential, both for the short-term and the long-term perspective in a reporting format that cannot be provided by traditional public financial reporting. However, such information content contains n-dimensional actuarial reporting, which serves as the basis of value-oriented management and draws its content from the actuarial accounting system. The peculiarities of drawing up a 3D Balance Sheet (Statement of Financial Status) and a 3D Statement of Financial Results (Report on Total Income) based on business operations without drawing up accounting records are outlined. It has been proven that the traditional accounting paradigm has long since acquired a digital format of generalization of information through the prism of modern information technologies, then a new innovative step for its development in the context of mass digitization and the digital economy should be an innovative N-dimensional 5D interpretation of the spatial representation of generalized accounting information, which is expedient digital visa in the environment of Ukrainian software products "Master: Accounting", "Dilovod" or "ISpro". The purpose of the article is to investigate the specifics of the theoretical, methodological and practical principles of actuarial accounting for the information provision of real and potential investors, as well as other capital providers, through the prism of actuarial reporting, which eliminates agency contradictions between business owners (shareholders) and top management managers, which will contribute to the effective reconstruction of Ukraine's economy. The main research hypothesis is related to the assumption that actuarial accounting is able to provide interested parties with the most complete, systematic, verified and adequate to their requests Method (methodology). Includes general scientific methods - elements of the theory of logic; methods of theoretical generalization and abstract science; methods of comparison and grouping; classification method. The results. As a result of the conducted research, elements of scientific novelty were obtained, which are as follows: it is proposed to actively introduce an innovative type of accounting - actuarial, in the format of an n-dimensional actuarial accounting paradigm for domestic economic entities in the conditions of the digital economy. Which in terms of content meets the requirements of real and potential investors. The course, within the framework of such a strategy of successful post-war reconstruction and strategic business development, will contribute not only to an active movement in the direction of digitalization of society, but will also ensure an innovative transformation of the accounting system. Therefore, the practical significance of the conducted research lies in the development of recommendations for filling out financial statements, bypassing the stage of drawing up accounting records at domestic enterprises, which will contribute to the prompt and objective assessment of the impact of each business operation on changes in the structure of the Balance Sheet (Statement of Financial Position) and the Report on Financial results (Report on total income) in the actuarial accounting system.

Аналіз класичної та чандлерівської концепцій щодо теорії витрат у довгостроковому періоді

The aim of the article is to study both the classical and Chandler’s conceptions regarding the cost theory in the long run and determine their differences. Proceeding from the current realities of increasing the role of new technologies and their impact on the competitiveness of enterprises, the article proves the need to introduce a new type of costs – «one-time» costs. The innovative essence of these costs is disclosed, which makes it possible to consider one-time costs as those that correspond to the intensive direction of expansion of production, as well as to separate them from conditionally fixed and variable costs. The possibility of the impact of one-time costs (as costs associated with the acquisition or development of new technologies) on the scale effect is also considered. It is proved that it is the distribution of one-time costs on the volume of production that allows the enterprise to achieve a positive scale effect much faster and minimize its costs. It is shown that the synergistic effect is an important component in strategic management and business development, but it can also be negative in the case when the interaction of factors leads to a negative impact or increases undesirable consequences. The article notes the reason for the absence of a negative scale effect in the Chandler’s conception, which explains the desire of many enterprises to merge. This desire is also explained by the existence of fixed and variable costs in the long run in Chandler’s conception, in contrast to the classical theory, where there are only variable costs in the long run. The possibility of further determining and applying the optimal structure and rate of change of one-time and conditionally fixed costs per unit of production in order to improve the efficiency of production and competitiveness of enterprises is considered.

Relationship between institutional trust, intraorganisational collaboration and commitment to strategic business development

Purpose: The aim of this study is to identify the relationship between the two dimensions of institutional trust and collaboration and their individual and joint impact on the commitment to strategic business development. Design/methodology/approach: The study included employees of innovative companies, in which collaboration is very important to create innovative solutions. The results obtained using structural equation modelling (SEM), confirmed the important role of institutional trust in the process of stimulating collaboration and the influence of both constructs, either directly or indirectly, on the commitment to the strategic enterprise development. Findings: The research indicates that institutional trust, collaboration, and employee commitment to strategic business development are interrelated within organizations. Trust, particularly in terms of organizational assurance and a sense of security, serves as a foundation for collaboration, which, in turn, strongly influences employee commitment to the organization's strategic goals. These findings provide valuable insights for both researchers and practitioners interested in enhancing teamwork and commitment in organizational settings, particularly within innovative companies. Research limitations/implications: By addressing these limitations and pursuing the suggested avenues for future research, scholars can continue to deepen their understanding of the complex interplay between trust, collaboration, and employee commitment in organizational settings. Practical implications: The paper highlights the importance of trust, collaboration, and employee commitment in organizational contexts. Organizations that heed these findings and implement strategies to enhance trust and collaboration may experience positive outcomes in terms of teamwork, commitment, and ultimately, their competitive advantage. Social implications: Research focuses on organisational dynamics. Its societal implications boil down to strengthening the social capital of the organisation and, as a result, strengthening the psychological capital of employees, improving their well-being in the workplace, fostering commitment and, as a result, the innovation and competitiveness of the organisation. Policy makers and organisations can learn from the research in order to implement human resource policies oriented towards building social capital, which can finally contribute to improving the quality of life of employees and society as a whole. Originality/value: The value of the paper lies in its contribution to understanding the relationship between the two identified dimensions of trust, collaboration and commitment in innovative organisations. The findings can also serve as a basis for the formulation of practical guidelines for managers. Keywords: institutional trust, collaboration, commitment to strategic enterprise development, innovative enterprises. Category of the paper: research paper.

Changes in the structure of the CSR strategy of companies in the context of Russia’s military invasion of Ukraine in 2022

Purpose of paper: This is a presentation of basic changes in the approach to the Corporate Social Responsibility (CSR) strategy of Ukrainian and Polish companies in the context of Russia’s military invasion of Ukraine, and their impact on business efficiency. This study was conducted to determine how businesses have changed CSR strategies based on the assistance provided. Design/approach: The paper is consisted with 3 parts. The first is about a theoretical context of CSR in Ukraine and Poland – as a short view of literature and practices related to topic, in the time of begging of War. The second part includes findings on research sample – questionnaire research among Ukrainian companies and their practices with CSR during the begging the War. The last part is an attempt of conceptualization own proposal of operationalization of CSR strategy in a time of war called Emergency Reflection Algorithm. Practical implications: The development of corporate social responsibility is one of the ways of strategic business development in achieving strategic goals, strengthening competitive positions in the market, building partnerships, establishing stable relationships between all elements of the internal and external environment of enterprises. Social implications: With the beginning of Russia's military invasion of Ukraine, there is an active participation of business in addressing the vital needs of civilians, military support, for Ukrainian citizens. Enterprises spend insane resources in material and financial terms in turbulent times of war. In general, understanding they bring emergency impact into a social surviving. The main subject of the research was the assessment of CSR practices in the face of a huge change, which was Russia's aggression against Ukraine. Findings: Half of the surveyed enterprises changed the strategic goals of CSR. In general, the primary goals are “Income” and “Use of material and financial resources: hire productivity of assets, better capital use, cost decrease”. The identified CSR strategy meets the criterion of measurability, and therefore all changes that are made to the current strategy or when formulating a new strategy must be adjusted to the strategic goals of CSR. Surveyed enterprises changed their strategic goals, while the rate of change in the strategic indicators of the positive contribution of CSR. This result demonstrates the need for changes in the enterprise management system. Originality/value: There was proposed the Business Model Canvas as tool to help forming/ adapting a CSR strategy. Keywords: CSR, Ukraine enterprises, war in Ukraine, sustainability management. Category of the paper: research paper, conceptual paper.

Raw material recycled practices for carbon neutrality

Carbon reduction is a primary strategic business development target of every industry. Petrochemical engineering and ferrous metallurgy are raw material industries that are key players in carbon emission control and are also facing huge challenges. Raw material recycling is a subject that has received much focus but is difficult to apply to products that have high quality and functional characteristics. This practical paper introduces two case studies of Company A to illustrate practical suggestions on raw material recycling realization and management for carbon neutrality from the following business strategic aspects: chances and risks of application, technical process innovation, carbon reduction rate and cost. The results show the obvious feasibility and benefit of recycling raw materials into certain strategic selected products. This can reduce carbon effectively in parallel when there is a balance among the maturity level of raw material recycling systems in the market, supplier technical capability, and product demand. This research provides suggestions to firms on how to set up a transformation management strategy and achieve readiness for green innovation.

Breeders' Perceptions of Cattle Aid from the Provincial Government of South Sulawesi

Research on farmer-livestock groups' perceptions of cattle assistance from the Animal Husbandry and Animal Health Service of South Sulawesi Province in Soppeng Regency was carried out in February - March 2022. This location was chosen because Soppeng Regency is one of the areas that received cattle assistance programs from the Livestock and Animal Husbandry Office. Animal Health and success in the development of beef cattle population and also in Soppeng Regency has a very strategic beef cattle farming business development. This research uses descriptive quantitative research, which describes or illustrates the perception of farmers/breeders towards the cattle assistance program from the Department of Livestock and Animal Health of South Sulawesi Province in Soppeng Regency. The number of samples in this study were 42 farmers with deliberate sampling. Analysis of the data used is descriptive analysis using a Likert scale. Based on the results of research on farmer perceptions of the beef cattle assistance program provided by the government through the Animal Husbandry and Animal Health Service of South Sulawesi Province in Soppeng Regency, it was found that the perception of cattle farmers with indicators of farmer income, mindset, breeding methods, population increase, and quality livestock received by farmers are in the high category because they are more likely to agree with the beef cattle assistance program.