This study investigates the perception of retailers towards channel partner services, with a sample size of 368 retailers. The aim of the research is to gain insights into retailers' beliefs, attitudes, and opinions regarding the quality, effectiveness, and value of the services provided by their channel partner. The study employs a quantitative research approach, utilizing surveys as the primary data collection method. The survey questionnaire includes measures related to service quality, reliability, responsiveness, communication, which are key dimensions of retailers' perception towards channel partner services. The sample size of 368 retailers ensures a sufficiently diverse representation of different retail sectors, store sizes, and geographical locations. Data analysis involved descriptive statistics, such as means, frequencies, and percentages, to provide an overview of retailers' perceptions. Additionally, inferential statistics, such as correlation and regression analysis, is conducted to identify any relationships between retailers' perception and variables such as delay in delivery, Customer service issues, credit facilities. The findings of this study will contribute to the understanding of retailers' perception towards channel partner services and provide valuable insights for both retailers and channel partners. Retailers can use the findings to evaluate their existing partnerships, identify areas for improvement, and make informed decisions regarding collaboration. Channel partners, on the other hand, can gain insights into retailer’s expectations and tailor their services to better meet retailers' needs, thereby enhancing their value proposition and fostering stronger partnerships.