Store Attitude Research Articles

Media richness effectiveness: Humanoid robots with or without voice, or just a tablet kiosk?

AbstractHumanoid robots can serve as in‐store communication medium, providing functional as well as hedonic value. Previous studies have demonstrated their proficiency in providing functional value, such as guiding customers, advertising products, or carrying groceries. However, in a retailing context, engaging customers often requires more than meeting their basic functional needs. This study is the first to examine the potential of humanoid service robots (HSRs) in providing hedonic value as well, comparing their performance to that of more traditional in‐store media in entertaining customers. Based on media richness effectiveness theory, the role of robot voice is also investigated. An experimental field study was performed administering a fun quiz to passers‐by at an airport store considering three conditions (via tablet, robot with voice, or robot without voice). The results show that the quiz via a humanoid robot (as compared to via a tablet kiosk) provides customers more functional and hedonic value. While functional value favorably affects loyalty intentions mainly via enhanced store image, hedonic value has a direct and indirect effect mainly via store attitude. Adding voice to the HSR does not seem to provide significant added value. Data on actual purchase behavior also hint at superiority of the robot over a traditional tablet kiosk.

Do diverse frontline employees make a difference in customers' self-concept and store attitude? The role of diversity in body size and ethnicity

PurposeAddressing stigmatized identity threat cues customers experience, this study aimed to uncover the effects of frontline employees' ethnic and body-size diversity which lead to customer self-objectification and negative store attitude.Design/methodology/approachThe researchers conducted two studies: Study 1 utilized a one-way ANOVA and a PROCESS mediation model to test the effect of Western beauty-ideal stereotypes on stigmatized identity threat and self-objectification. Study 2 utilized a 2 × 2 experimental design to examine the effects of body-size diversity and ethnic diversity on perceived warmth of sales associates and store attitude.FindingsResults demonstrate that retail store environments which present Western beauty-ideal stereotypes among sales associates cultivate higher levels of stigmatized identity threat cues with their customers, which leads to self-objectification. Also, our findings demonstrated that a lack of ethnic and body-size diversity (i.e. thin and White) among sales associates decreased the perceived sales associate warmth and in turn lowered store attitude.Research limitations/implicationsParticipants of the first study were limited by the White participants. The implications highlight the integral need for retailers to hire sales associates who fall outside the parameters of typical Western beauty standards because today's customers desire inclusive brands who do not discriminate based on ethnicity, body size and other characteristics.Originality/valueThis research utilized social identity theory to uncover the effect of retail sales associate stereotype on customer perception of employees, which has not to our knowledge been previously studied.

Consumer Buying Behaviour Towards Khadi Fashion Wear

Studies to examine the perceived authenticity of Khadi Bhandars selling Khadi fashion wear are scarce. There has been research on Khadi textiles, but very few studies have examined consumers’ buying patterns, especially for Khadi, an authentic Indian material. This study focuses on Khadi Bhandars selling Khadi fashion wear products, and it looks at the elements that impact consumer behaviour for buying Khadi products. The participants included people who purchased Khadi textiles and fashion wear. Store atmosphere, perceived authenticity and attitude towards buying are considered as predictor variables. Exploratory factor analysis and a structural equation model were used to analyse the data. The store atmosphere is found to have a substantial influence on perceived authenticity, buying intention and attitude towards buying. An individual’s attitude and perceived authenticity have significantly influenced their buying intention, and their buying intention significantly influenced their buying behaviour.

Time Availability as Moderating Variable to the Influence of Price Reasonability, Store Attitude and Product Diversity on Impulse Buying

Indonesia as a captive market makes it an attraction for many retail entrepreneurs, both national and international, to compete for the existing market gaps so that competition becomes very tight, especially the frozen processed food product retail industry (Frozen Food), which has its own market gap, especially after the Covid-19 pandemic. Market anticipation and a good understanding of consumers related to how their buying behavior is very decisive for business entities that will enter the frozen food retail industry and for this reason, significant research is needed to determine their buying behavior. This study aims to analyze the effect of store atmosphere on impulse buying with time availability as moderation and to analyze the effect of product diversity on impulse buying with time availability as moderation by using a sample of consumers who shop at Minamart Gresik Outlets. The study used a research sample of 150 respondents with Structural Equation Modelling-Partial Least Square as a tool for testing the hypothesis. The results of this study indicate that all the hypotheses proposed have a significant effect on impulse buying moderated by the time availability variable.

골프용품 기업의 인플루언서를 활용한 마케팅 활동이 브랜드 이미지 및 구매의도에 미치는 영향

[목적] 본 연구의 목적은 골프 수업에서 온라인 골프게임을 적용에 따른 학습 효과를 분석하는 것이다. [방법] 결과 도출을 위해 83명의 학생들에게 온라인 게임 수행 방법을 설명하고, 각각 3회씩 라운딩 결과를 기록하도록 하였다. 학습 효과를 분석하기 위하여 수업 환경을 고려한 설문지를 사전, 사후 배포하여 자료를 수집하여 그 차이를 분석하 였다. [결과] 도출된 결과를 살펴보면 어려운 운동에서 재미있는 운동으로 인식의 변화가 나타났고, 골프 용어 및 경 기 운영에 대한 이해가 높아졌으며, 수행력 향상에도 도움이 된 것으로 분석되었다. [결론] 온라인 골프 게임은 학습 효과 향상 도구로 활용 가치가 있는 바. 코로나-19 시대 비대면 교육 환경을 고려한 새로운 골프교육의 모델을 제시 하고, 온라인게임의 순기능을 확대하는 교육 프로그램 개발 시 시사점을 제공한다.

플래그십 스토어를 통한 체험마케팅 활동과 브랜드 태도 및 구매의도 간의 관계 : 골프 브랜드를 중심으로

플래그십 스토어를 통한 체험마케팅 활동과 브랜드 태도 및 구매의도 간의 관계 : 골프 브랜드를 중심으로

커피전문점 서비스품질, 점포태도, 점포충성도의 영향관계 연구 : 개인 해석수준의 영향을 중심으로

Purpose - This study investigates the effect of service quality of coffee shop on store attitude and store loyalty. It demonstrates that the individual's behavior identification level plays a moderating role when the service quality of coffee shop affects store attitude. Conceptually drawing on Brady & Cronin's three-dimensional model of service quality, this study examines the effect of service quality of coffee specialty store on customer's attitudes and loyalty. Also, according to construal level theory, it examines the individual's propensity difference whether the individual's behavior identification level on service quality and store attitude has a moderating effect Research design, data, and methodology - This study used Brady & Cronin's three-dimensional service quality model, and 183 valid cases collected through the questionnaire survey were used for data analyses. For hypothesis testing, regression analysis, multiple regression analysis, and covariance analysis were conducted. Result- As a result of this study, first, it is confirmed that service quality has a positive effect on store attitude toward coffee shop. Second, the difference of an individual's construal level did not have a moderating effect on the influential relationship of service quality on the store attitude of coffee shop. This is because the influence of the service quality is greater than the difference between groups at the construal level. Therefore, there was no moderating influence according to construal level. Third, the store attitude of coffee specialty store has a positive effect on store loyalty. Conclusions - It is confirmed that there is a difference in the effect of service quality and store attitude on general and college students. This suggests that it can be used to establish marketing strategies by segment. And, the college students were found to be more influenced by physical environment quality factor among three dimensions of service quality. Therefore, it is necessary to further improve efforts to raise the level of service quality perception through physical environmental factors such as clean and pleasant environment including the interior of a coffee shop, and internal table arrangement. The empirical study on the moderating effects of customer's tendency of difference is meaningful in the absence of empirical studies.

Paradoxical effects of famous music in retail venues

AbstractThe present study analyzes the effects of famous versus nonfamous ambient music in retail venues on actual shoppers' emotions and cognitions, which, in turn, affect buying intention and brand images. Our theoretical model was basically validated by the data collected in actual shopping venues in 2 studies. Study 1 explores the effects of music famousness on buying intention through the mediation of affect, self‐congruity, and product quality (N = 304). Study 2 explores the effects of music famousness on perceived brand quality through the mediation of self‐congruity and store attitude (N = 351). As expected, famous music has positive effects on shoppers' responses according to the mediating role of affective and cognitive responses and their sequential mediating effects. Paradoxically, famous music has also negative effects on these variables because it distracts consumers from their shopping, reducing cognitive activities. We draw theoretical and managerial conclusions from these findings.

Retailer's Innovative Differentiation Method Based on Customer Experience: Focusing Mediating Effect of Omni-channel Shopper Type

Purpose: The purpose of this study is to examine the relationship between customer satisfaction and customer attitude by focusing on the mediating effect of Omni-channel shopper type.Methodology/Approach: A survey questionnaire was conducted by the consumer who purchased fashion clothing at SPA brand store in Daegu, Korea. Total of 364 survey responses were collected for data analysis.Findings: The study found that customer experience has been stimulated by experiential providers. It was also found that customer experience positively influenced on store attitude.Research Limitation/implication: This study limited the retail stores to SPA brand stores. Therefore, there had limitation in generalizing the results of this study in other types of retail industry.Originality/Value of paper: The study will be of benefit to both the scholars and marketing practitioners in terms of moderating effect of Omni-channel shopper types on consumer satisfaction.

AN EXAMINATION OF THE ANTECEDENTS OF CUSTOMER SATISFACTION, BEHAVIORAL RESPONSE AND INTENTIONS AMONG RETAIL STORE FORMATS

The purpose of this study is to examine the effect of store image attributes, customer attitude and perceived value on consumers’ satisfaction, behavioral response and intentions and also, the effect of customer satisfaction on behavioral response and loyalty intentions. A structured questionnaire was successfully distributed to 600 respondents, who had made purchases from sixty retail formats operated in Delhi and Gurugram belonging to the domain of Shopping Malls, Hypermarket, Supermarket, Department Stores, Discount stores and Category Killers through systematic stratified sampling for the collection of data. Factor analysis was employed to identify the store image attributes as perceived by retail customers. Multiple regression analysis was conducted to predict customers' satisfaction, behavioral response (word of mouth communication), intention to switch, and customers’ loyalty intention from retail store image attributes, customers’ overall store attitude and perceived customer value, and to predict behavioral response and intentions from customers’ satisfaction. The results of the study showed that customers’ overall store attitude and perceived customer value are significant for all the dependent variables (customers' satisfaction, behavioral response (word of mouth communication), intention to switch, and customers’ loyalty intention), while store image is partially influencing customers’ satisfaction, behavioral response and intentions, furthermore customer satisfaction is significant predictors of customers’ behavioral response and intentions. The implications for marketers and managers have also discussed.

경험제공단서, 고객경험, 매장태도 그리고 재구매의도와의 영향관계 : Omni-channel shopper 유형의 조절효과

본 연구는 고객경험에 영향 미치는 선행 변수인 경험제공단서가 고객경험에 미치는 영향과 고객경험이 매장태도에 미치는 영향 그리고 매장태도가 재구매 의도에 미치는 영향에 관해 실증적으로 분석을 하였다. 연구의 결과 첫째, 경험제공단서 중 제품구색과 판매촉진은 쾌락적 경험과 경제적 경험에 유의한 영향을 미치는 것으로 나타났으며, 매장분위기와 매장위치는 쾌락적 경험, 경제적 경험, 관계적 경험에 유의한 영향을 미치는 것으로 나타났다. 판매직원은 모두 고객경험에 유의한 영향을 미치는 것으로 나타났다. 둘째, 모든 고객경험 요인인은 매장태도에 유의한 영향을 미치는 것으로 나타났다. 셋째, 매장태도는 재구매 의도에 유의한 영향을 미치는 것으로 나타났다. Omni-channel shopper 유형의 조절 효과에 대한 연구결과를 보면 넷째, 쾌락적 · 경제적 경험과 매장태도 간의 관계에서 Showroomer형의 소비자 집단이 Reverse Showroomer형의 소비자 집단 보다 더 영향을 미치는 것으로 나타났고, 관계적 경험과 매장태도 간의 관계에서는 Reverse Showroomer형의 소비자 집단이 Showroomer형의 소비자 집단 보다 더 영향을 미치는 것으로 나타났다. 본 연구는 소매매장을 방문하는 소비자가 어떤 경험제공단서에 대해 자극을 받으며, 무슨 고객경험의 유형을 어느 정도 지각하고 있는지와 그에 따른 행동결과인 매장태도와 재구매 의도에 대해 알 수 있었다. 그리고 Omni-channel shopper 유형에 따른 Showroomer/Reverse Showroomer의 조절적 영향에 대해 살펴볼 수 있었던 연구라는 점에서 의의가 있음을 밝힌다.

Antecedents of Local Food Store Attitude Corresponding to the Power Concepts in Cultural Orientations

Purpose - The present study theoretically reviews the use of power norm according to the cultural orientation of consumers to categorize the shopping...

남성 소비자의 패션 점포 내 다른 고객 특성 지각이 점포 태도와 행동에 미치는 영향

Abstract This study analyzed the influence of other customers' perception (similarity, physical attraction, and suit-able behavior) of the fashion retail environment on male customers' store attitude and behavioral response.In addition, comparing the effect of store type, this study comprehensively provides the effect of other cus-tomers' perception in fashion retailing. In order to investigate research questions, an online survey was con-ducted and 220 responses were analyzed using AMOS 18.0. The results of this research were as follow.First, the dimensions of physical attraction and suitable behavior of other customers influenced toward tar-get customer's fashion store attitude. Second, the effect of store attitude towards the perceiver's behavioralresponse was proven. Third, customers established their store attitude by other customers' physical attractionin luxury stores, while others' behavior was meaningful in SPA store. Fourth, other customer's similaritydimension did not influence the male customers' store attitude. This study contributes to a comprehensiveunderstanding of other customer's effect in fashion stores by examining different store types. In addition,managers may establish a customer portfolio strategy and training based on this research.Key words: Fashion store, Male customer, Other customer perceptions, Store attitude, Behavioral response;패션 점포, 남성 소비자, 다른 고객 지각, 점포 태도, 행동 반응

Understanding the online channel extension of traditional retailers: Online-offline and online-prototypical congruence

Many Chinese traditional retailers have turned to the multichannel forms by establishing their own online stores. When doing so, retail managers face a difficult choice between two online marketing orientations: “pursuit of ideal” (i.e. online-prototypical congruence orientation) and “retention of tradition” (i.e. online-offline congruence orientation). To help managers make this choice, this study proposes a conceptual framework to illustrate how these two orientations affect retail store attitude when retail brand familiarity differs. The results indicate that both orientations can improve consumers’ retail store attitudes. When retail brand familiarity is low, the online stores of traditional retailers should balance both orientations in product selections and adopt “pursuit of ideal” in prices. When retail brand familiarity is high, “retention of tradition” should be applied in product selections and both orientations should be integrated in prices for gaining more positive change in retail store attitude.

Do Eco‐friendly VMD and Store Reputation Increase Satisfaction of Retail Customers?

ABSTRACTThis study builds on previous research to investigate the effect of the benefits of eco‐friendly VMD (visual merchandising) on satisfaction as well as the effect of satisfaction on store attitude. This also testifies the moderating effects how the benefits of eco‐friendly VMD affect customer satisfaction by store reputation. A total of 363 responses were used to examine the process through which core benefits and relational benefits of retailers with eco‐friendly VMD affect psychological satisfaction and social satisfaction. This is a unique study offering empirical evidence that psychological and social satisfactions are the mechanisms through which benefits of eco‐friendly VMD lead to store attitude. Results indicate that information benefit and psychological benefit result in positive psychological satisfaction and social satisfaction, which in turn leads to positive store attitude in retail customers.

Fashion retail store facades and the creation of store image and store attitude

Successful use of displays in stores arouses consumers' curiosity, and induces them to purchase a product after a visit. Facade is a word meaning an external front wall of a building, and is usually the first point of visual contact for the consumers. The present study is an empirical investigation of external appearance of a clothing store, with a factorial design of facade, show window, and wall surface material designed for the purpose of the study. Dependent variables were store image variables and attitude toward store. A total of 320 questionnaires from male and female consumers were used for the analysis. Facade type and material had significant main and interaction effects, while show window type had no meaningful effects overall. A facade of irregular design prompted significantly higher levels of perceived 'elegance', 'uniqueness', and 'attractiveness' of the store. Material itself did not have significant influence but did have significant interaction effect with facade design. The interaction effect was found in store attitude as well. In order to create a positive store attitude, a concrete material facade should have an irregular design. Companies owning fashion brands should carefully select facade type and wall surface material in the visual merchandising strategies of a store.

Fashion retail store facades and the creation of store image and store attitude

Fashion retail store facades and the creation of store image and store attitude

The Relation Analysis Among the Customer Relationship Marketing Strategy, Store Image, Consumption Emotion, Store Attitude, Store Loyalty of Fitness Centers

The Relation Analysis Among the Customer Relationship Marketing Strategy, Store Image, Consumption Emotion, Store Attitude, Store Loyalty of Fitness Centers

Comparative analysis of cross-culture and cross-channel study on influence of experiential factors upon store attitude - With a Focus on Mobile Phone Distribution Channel in Korea & USA -

Comparative analysis of cross-culture and cross-channel study on influence of experiential factors upon store attitude - With a Focus on Mobile Phone Distribution Channel in Korea & USA -

The Effect of Functional-congruity and Self-congruity on Coffee Shop User's Consumption-related Emotions and Store Attitude Formation

The Effect of Functional-congruity and Self-congruity on Coffee Shop User's Consumption-related Emotions and Store Attitude Formation