Statement Items Research Articles

The Implementation of Entrepreneurship Values in Sprachbeherrschung Learning Based on Local Wisdom

This research was conducted on Sprachbeherrschung learning in the German Language Education Study Program, FKIP-Unpatti. This study aimed to implement the value of entrepreneurship in German language learning based on local wisdom and also to shape the students’ character by instilling values such as independence, creativity, risk-taking, and responsibility. Students are not only trained with knowledge and theories in textbooks, but in the learning process students are instilled with entrepreneurship values, which consist of five aspects, namely: (a) the learning process of Sprachbeherrschung; (b) the cultivation of entrepreneurship value through group roles; (c) the impact of the implementation of entrepreneurship value on learning outcomes; (d) the feasibility of dividing roles into groups; and (e) the effectiveness of learning Sprachbeherrschung based on local wisdom. The instrument is a questionnaire which was then analyzed using descriptive analysis method. Previously, the validity and reliability of the questionnaire had been tested and the test results stated that all statement items in the questionnaire were valid and the questionnaire was reliable. Based on the analysis results, it is shown that 60% of respondents agreed on the aspects of the Sprachbeherrschung learning process, 50% of respondents agreed on the aspects of instilling entrepreneurship values through group roles, 70% of respondents agreed on the aspects of the impact of the implementation of entrepreneurship values on learning outcomes, 90% of respondents agreed on the aspects of the feasibility of dividing roles in groups, and 70% of respondents agreed on the aspects of the effectiveness of local wisdom-based Sprachbeherrschung learning. Furthermore, the average value of each aspect was calculated and it was found that the five aspects had an average value that fell into the agreed category. Keywords: entrepreneurship value, Sprachbeherrschung learning, local wisdom

The Correlation Between Math Anxiety Level and Numeracy Skills of Fifth-Grade Students

This study aims to determine the correlation of math anxiety to numeracy skills. The sample in this study was one class, namely class V at 5 Elementary School Selong with a total of 27 people. The research design used is correlational with quantitative research type. The results of the validity and reliability tests stated that there were 17 valid and highly reliable math anxiety questionnaire statement items and there were 20 valid and reliable numeracy test items. To analyze the data, researchers used the Person Product Moment correlation which previously conducted a normality test manually with the help of excel using the Saphiro Wilk formula. Based on data analysis, the calculation of the variable relationship is -0.40. This means that math anxiety with numeracy skills is a negative correlation. Based on the interpretation of the correlation coefficient, the relationship between the two variables is in the moderate category. The amount of contribution of math anxiety variables to numeracy skills is 16% and 84% is determined by other variables. After that, the significance test is carried out with the T-test, then seen from the hypothesis testing criteria, namely obtained tcount = -2.17 while ttable (5%) = 2.06. From the calculation results, it can be seen that the result of tcount = -2.17 < ttable = -2.06. This shows that H0 is rejected and H1 is accepted. So it is concluded that "there is a significant correlation between math anxiety level and students' numeracy skills"

Students Perception on Soft Skills in Faculty of Medicine, Universitas Swadaya Gunung Jati, Cirebon, Indonesia

Background: Soft skills is important attributes of professionalism in the practice of medicine. Soft skills to be known as person's ability beyond knowledge, intelligence, or competence. Faculty of Medicine in Universitas Swadaya Gunung Jati, Cirebon, Indonesia, has used various learning methods to support students' skills, allowing students to have different perspectives in understanding soft skills. Aims: To identify the perception of medical students at Faculty of Medicine, Swadaya Gunung Jati University, in the pre-clinical stage towards soft skills. Methods: This was an observational descriptive study. Respondents were selected using Stratified Random Sampling techniques, sample size was 262 respondents were obtained from semester 2, 4, 6 and 8. This study used primary data with 42 statement items with univariate analysis. Results: From 262 respondents, of 93.1% students (244) have a good perception of the definition of soft skills. As many as 50.4% (123) of 262 respondents have a good perception of time management. As many as 81.3% (213) of 262 respondents have a good perception of critical thinking. 73.7% (193) of 262 respondents have a good perception of teamwork. As many as 87.4% (229) of 262 respondents have a good perception of public speaking. Conclusion: This study showed medical student perception of soft skills regarding definition, time management skills, critical thinking, teamwork, and public speaking had a good perception. In the future, Faculty needs to provide space for students to develop these soft skills through training or interprofessional education and other programs. Received: 10 September 2024 | Reviewed: 16 October 2024 | Revised: 23 October 2024 | Accepted: 31 October 2024.

Emotional literacy and problem-solving skills with pbl model and hpc strategy: Circulatory system concept

Emotional literacy as a new 21st-century literacy is one-factor influencing student learning success. This study aims to analyze the differences in emotional literacy and problem-solving skills in Problem-Based Learning (PBL) model learning with Homogeinity psycho cognition (HPC) Strategy and PBL. This study included quasi-experiment research with a pretest-postest nonequivalent control group design. The research sample was 75 fifth-grade students taken randomly from several elementary schools in the Nusaniwe Sub-District based on the placement test. The research instruments were an emotional literacy questionnaire and a problem-solving skills test instrument consisting of 20 statement items and 8 problem items related to the human circulatory system. Data analysis used the Mann-Whitney U Test and one-way ANCOVA. The results showed no difference in emotional literacy between the treatment group (PBL with HPC strategy) and the control group (PBL). The ANCOVA test results concluded that students' problem-solving skills in the PBL model with the HPC strategy were superior to those in the PBL model. This finding helps develop appropriate and strategic science-biology learning in elementary schools.

Pengaruh Kualitas Pelayanan dan Fasilitas Terhadap Minat Berkunjung Wisatawan di Karang Setra Waterland

Quality of Service and Facilities is the most important thing in every tourist destination, so if these two things are done well, it will automatically affect the interest in visiting. Thus, this study aims to determine how the influence of the quality of services and facilities on the interest in visiting Karang Setra Waterland. The method used is a verifiative descriptive quantitative method. The types used in this study are primary data and secondary data. The population in this study was taken from the average tourist visits in 2019-2023 of 4,700 and the sample used amounted to 100 respondents, the results of using the Slovin formula. The sampling technique is carried out by survey or questionnaire. Data collection was done by observation, questionnaires, interviews, and documentation. The questionnaire model in this study used the Likert Scale. The verifiative analysis used in this study is instrument test (validity test and reliability test), normality test, multiple linear regression analysis, determination analysis, and partial and simultaneous hypothesis test. The results of this study show that each statement item is said to be valid and reliable. The influence of the independent variable on the dependent variable in this study was 52.70%. The results of partial and simultaneous hypothesis tests show that the Quality of Service ( ) and Facilities ( ) has a positive and significant effect partially and simultaneously on Visiting Interest (Y) in Karang Setra Waterland.

Sosialisasi Pemanfaatan Chatgpt Sebagai Pendukung Alat Pembelajaran Bagi Guru SMP PGRI 8 Sidoarjo

In the ever-evolving digital era, education faces unprecedented challenges and opportunities. Technology is now an integrated part of the learning process, providing various tools that can increase the effectiveness and efficiency of education. One technological innovation that has great potential to support educators is ChatGPT. This ability can be utilized by teachers for various purposes, including in making learning tools. With the help of ChatGPT, teachers can save time and energy in designing teaching materials, assignments and learning evaluations that suit students' needs (Kharis et al., 2024). The teachers at SMP PGRI 8 Sidoarjo have not made much use of technology that makes it easier for them to prepare learning tools. This can be seen from the results of initial observations which show that 71.4% of teachers have never used applications or technology that makes it easier to create learning tools. This Community Service implementation was carried out with the aim of introducing, socializing and assisting teachers in utilizing ChatGPT to develop learning tools more quickly, effectively and efficiently. The results of participant responses regarding the implementation of activities are measured by participant satisfaction, which is the average of participant satisfaction with the satisfaction indicator factors. In this activity, 84.46% of participants gave an average rating of very good to the statement items in the questionnaire, which can be interpreted as meaning that 84.46% of participants were very satisfied.

The Parameter Optimization of Support Vector Machine with Genetic Algorithm in Risk Early Warning Models

Machine Learning algorithms are widely used by lenders in risk early warning models. With Machine Learning, the risk levels of individual and corporate customers are determined at the account and customer level. Lenders want to manage risk by evaluating the payment performance of customer or account with the help of Machine Learning algorithms. Banks, which have an important place among lenders, develop risk early warning models with the help of learning algorithms using customer information. In the development process of risk early warning models, while banks generally use customer information and credit bureau information for the individual segment, they use financial, non-financial and behaviour-based information for the corporate segment. In this study, it is planned to develop a risk early model for customers in corporate service segment. For the customers of corporate service segment, Balance Sheet and Income Statement items were used and the financial ratios were calculated for risk early warning models. In the development of risk early warning models, Mutual Information method was used as a novel feature selection approach and Support Vector Machine method (linear function, radial basis function and sigmoid function) was used as a supervised learning approach. By changing the neighbourhood metric (k), important patterns were discovered with the Mutual Information method in feature selection process. The optimal C and gamma parameters for Support Vector Machine models have been tried to be determined with the Genetic Algorithm, which is among the Meta-Heuristic algorithms. In order to find the optimal metrics in this study, the metric values for all parameters of the SVM model (function specific) have been kept quite wide. In this dataset of corporate service customers, the small neighbourhood metric has been found to have a significant impact on model learning and performance.

Utilizing item response theory for the analysis of self-regulated learning scale in mathematics

In the learning process, students must be able to regulate themselves. This is an effort to improve the quality of student learning, especially their learning achievement. The purpose of this study is to empirically analyze the characteristics of self-regulation skills in learning mathematics. The analysis was carried out by utilizing Item Response Theory (IRT) with a Partial Credit Model (PCM). This study is a descriptive quantitative study with the subjects of the study being 123 students of grade 10 of Senior High Schools in Yogyakarta. Data collection was carried out using a questionnaire that had been developed and its item characteristics were analyzed using IRT. The independent learning scale questionnaire in mathematics consists of 16 statement items and measures 5 aspects. Based on all the questions that are feasible to be analyzed using the PCM model, it is known that there are 5 aspects that fit, namely (1) self-confidence, (2) discipline in learning, (3) active in learning, (4) responsibility, and (5) motivation in learning. This instrument can be used to measure students' self-regulation skills in learning mathematics based on their ability level.

Kepuasan Kerja Tutor Pusat Kegiatan Belajar Masyarakat (PKBM) di Kota Pekanbaru

The aim of this research is 1) to find out how high the job satisfaction of tutors is in Pekanbaru City. This type of research is descriptive with a quantitative approach. The population in this study was 63 PKBM tutors in Pekanbaru City aged 25-45. The sampling technique using Simple Random Sampling is a method of drawing from a population or universe in a certain way so that each member of the population or universe has the same opportunity to be selected or taken, using the Slovin formula, the sample is 54 tutors aged 25-45 years. Data collection method in research This is in the form of a questionnaire. The research instrument goes through several stages, namely: 1) reviewing all theories related to the variables to be studied, 2) compiling indicators for each variable, 3) compiling a grid, 4) compiling statement items and establishing a measurement scale, 5) trialling the instrument , 6) analysis of question items by testing the validity and reliability of each statement item. Data collection in this research used a questionnaire. With a total research sample of 54 people, the trial was carried out at PKBM Pekanbaru City with 30 tutors aged 25-45 years. The money was used as a trial sample, validity test with a value of rtable = 0.361 obtained from 30 tutors aged 25-45 years. Based on descriptive analysis, the mean value of job satisfaction was obtained based on each indicator it is at a mean value of 3.78 which is is at a high level. The highest indicator is colleagues with The mean value of 3.91 is in the high interpretation, then namely Bosses/Leaders with a mean value of 3.78 are in the high interpretation, wage/salary indicator with a mean value of 3.72 and indicators that have The lowest mean value is promotion with a mean value of 3.70 in the interpretation tall. The conclusion of this research explains that based on indicator, then the job satisfaction of PKBM tutors in Pekanbaru City gets a score The mean is 3.78 in the high interpretation, meaning job satisfaction for PKBM tutors in the city Pekanbaru is already relatively high.

Adaptive physical education learning: evaluation by teachers of deaf students at special elementary schools

PurposeThis research aims to evaluate adaptive physical education learning in deaf students at special elementary schools.MethodsThis study employs an evaluation model approach to assess the efficacy of adaptive physical education instruction. Specifically, this research utilizes the CIPP (Context, Input, Process, and Product) model for evaluation. The participants in this study were teachers who taught physical education in West Sumatra, with a sample size of 60 teachers in West Sumatra, Indonesia. Data collection was carried out using a research instrument in the form of a questionnaire administered via Google Forms. The results showed that all statement items of the questionnaire were valid for reliability testing.ResultsThe results of this research showed that the evaluation using the context and input components of the CIPP scored 74.32% and 70.71%, respectively, indicating both as good. However, the process and product aspects attained a score of 50.83% and 48.10% indicating them as enough.ConclusionsThis research concluded that the implementation of adaptive physical education learning for deaf students was good. Based on the results, this research recommends that evaluations be conducted at the school level for students with special needs. Additionally, evaluation is also needed using participants involved in education.

Analisis Biaya Operasional, Harga dan Kualitas Produk Terhadap Peningkatan Pendapatan Pada UMKM Kuliner di Sidoarjo

Background – Currently, many Micro, Small and Medium Enterprises (MSMEs) in the culinary sector are seeking to capitalize on the widespread appreciation for regional products that are embedded in the cultural fabric of Indonesian society. Likewise, in the Sidoarjo area, a multitude of culinary MSME owners are trying to attract consumers by offering products that offer typical flavors native to their respective regions. Aim – The aim of this research is to determine operational cost tests, price tests and product quality tests to increase the income of MSMEs Design / methodology / approach – This research method is quantitative research with SEM-PLS as a data analysis method with the Smart PLS 3.0 program. Data was collected through a questionnaire distributed to 100 research sample respondents, namely culinary MSMEs in Sidoarjo, with each variable measured using certain statement items. Findings – The findings of this research indicate that culinary MSMEs in Sidoarjo need to focus more on pricing strategies and improving product quality to increase their income. Operational cost efficiency does not necessarily contribute significantly to increasing revenue, possibly because human resources are an obstacle. This research provides important insights for MSME players and stakeholders in formulating effective business strategies, by emphasizing the importance of price and product quality in influencing income. Conclusion - The three variables studied were Operational Costs (X1), Price (X2), and Product Quality (X3), only the Price and Product Quality variables showed a positive and significant impact on Income Increase (Y) among culinary MSME actors in Sidoarjo. Research Implication – This research was carried out to determine whether operational costs incurred could be more effective and have a positive impact on productivity and income. Limitations – Limitations This research only involved the Sidoarjo area

Pengaruh Promosi terhadap Tingkat Pendapatan Toko Pakaian Pasar Baru Kecamatan Panyabungan Kabupaten Mandailing Natal

This research aims to determine the effect of promotions on the income of clothing businesses in Pasar Baru Panyabungan, Mandailing Natal Regency, North Sumatra. Data collection was carried out through a survey of 56 respondents consisting of market traders, where 35.71% of the respondents were men and 64.29% were women. The majority of respondents were aged between 26-40 years (35.71) and had a high school education or equivalent (62.50%). The results of simple linear regression analysis show that promotion has a significant influence on income, with a regression coefficient of 0.484. This means that every one unit increase in the promotion variable has the potential to increase revenue by 0.484 units. The regression model obtained is Y= 82.586 + 0.484 The validity test shows that all statement items are valid with a calculated r value greater than r table (0.2221), while the reliability test with Cronbach alpha shows a value of 0.685 for promotion and 0.839 for income, which means the instrument used is reliable. In addition, the classical assumption test ensures that the data is normally distributed and there is no heteroscedasticity. The research also identifies challenges such as intense competition and environmental issues in the market. These findings emphasize the importance of effective promotional strategies, supported by government policies that encourage sustainable economic growth in traditional markets.

The role of collaborative governance and total quality management on immigration services quality

This research aims to investigate the role of collaborative governance on the quality of immigration services and the role of Total Quality Management on immigration services quality. This research method uses a quantitative method approach, research data was obtained by distributing online questionnaires via the Google Form platform. The questionnaire is designed to contain statement items on a Likert scale of 1 to 7. A 7-point Likert scale can minimize measurement errors and be more precise. The Likert scale used in this research is (1) strongly disagree, (2) disagree, (3) quite disagree, (4) Neutral, (5) quite agree, (6) agree, (7) Strongly agree. The respondents for this research were 378 senior employees of the immigration department in Indonesia who were determined using a simple random sampling method. Analysis of research data uses the partial least squares (PLS) structural equation modeling (SEM) approach with data processing tools using SmartPLS 4.0 software. The variables in this research are the dependent variables, namely collaborative governance, Total Quality Management and the dependent variable is the quality of immigration services. The stages of data analysis are validity testing, reliability testing and significance testing or hypothesis testing. Based on the results of the analysis and discussion that have been presented in this research, this research uses the Partial Least Square (PLS) method for data analysis, it can be concluded as follows, it is concluded that collaborative governance has a positive and significant relationship to the quality of immigration services, Total Quality Management has a positive and significant relationship to the quality of immigration services. Implementing collaborative governance can encourage improvements in the quality of immigration services. Implementing Total Quality Management can encourage improvements in immigration services quality.

Pengaruh Fitur Shopping Live Terhadap Pembelian Impulsif Pengguna Aplikasi Shopee.

The aim of this study is to investigate whether shopping live features influence impulse buying. A total of 100 respondents who met the requirements were collected as a sample based on research conducted using a questionnaire. Confirmatory factor analysis and Cronbach Alpha were used to evaluate the validity and reliability of respondents' responses to statement items. Simple regression analysis was used to assess the research hypothesis. Based on these experiments, this research determines that the live shopping feature has an impact on impulse purchases made on the Shopee platform.

Development of TPACK Self-Assessment Instrument for Madrasah Ibtidaiyah Preservice Teachers

The digital era requires teachers to have TPACK abilities. Not only teachers, but pre-service teachers also need to be equipped with TPACK abilities in order to become competitive teachers in the digital age. To measure the TPACK ability of prospective teachers, it is necessary to develop an instrument that can measure TPACK. This research was conducted with the aim of developing a TPACK self-assessment instrument for PGMI students who are prospective teachers of Madrasah Ibtidaiyah (MI). The approach used in this research is research and development (R&D) type ADDIE, which is carried out through five (5) stages, namely analysis, design, development, implementation, and evaluation. The instrument was developed based on the seven components of TPACK. A total of 34 PGMI students who have carried out teaching practices act as samples in this study. After validation and reliability tests were carried out using SPSS, 39 items were valid statements out of a total of 40 items, with an alpha coefficient of 0.970. Thus, it can be said that 39 items of statements are reliable and appropriate to be used to measure the TPACK ability of PGMI students.

The Effect of Training on Employee Performance in the Food & Beverage Department at the Stones Legian, Bali - Autograph Collection Hotels

Effective training creates good employee performance. The purpose of this research is to determine the effect of training on employee performance in the Food & Beverage Department of The Stones Legian, Bali - Autograph Collection Hotels. There were 80 respondents in this research using saturated sampling method. This research found that employee performance is positively and significantly affected by training. Questionnaires were distributed through data collection and measured 24 statement items with a Likert 4 scale. Classical assumption testing, simple linear regression, coefficient of determination and t-test are used in data analysis techniques in this research. Based on the coefficient of determination analysis, it was found that training significantly influenced 70.4% of employee performance. Then other aspects that have not been included in this research also have an influence of 29.6%.

How the role of digital leadership and public service reform on bureaucratic revitalization? An empirical study of e-government implementation

This research investigates the relationship between the variables of public service reform (PSR) and bureaucratic revitalization and the relationship between digital leadership (DL) and bureaucratic revitalization. The research method used in this research is quantitative survey research which aims to determine the relationship between two or more variables. The research method for this research is quantitative associative, the population of this study is senior immigration officers. The data analysis method uses structural equation modeling (SEM) partial least squares (PLS), the respondents for this study were 634 senior immigration office employees who were determined using the simple random sampling method—non probability sampling, the questionnaire was designed to contain statement items using a 7 point Likert scale. A closed questionnaire is a list of questions or statements that are equipped with multiple answer choices expressed in scale form. The Likert scale used in this research is (1) strongly disagree, (2) disagree, (3) quite disagree, (4) neutral, (5) quite agree, (6) agree, (7) strongly agree. Data processing in this research used SmartPLS software. The independent variables of this research are digital leadership and public service reform and the dependent variable is bureaucratic revitalization. The stages of data analysis in this research are the outer model test which includes convergent validity, discriminant validity and composite reliability as well as inner model analysis, namely hypothesis testing. The results of this research show that public service reform has a positive and significant relationship to bureaucratic revitalization and digital leadership has a positive and significant relationship to bureaucratic revitalization. This research implies that leaders focus on engaging, using, and handling the uncertainty of emerging technologies, digital tools, and data, leaders to support bureaucratic revitalization, the immigration department must implement digital leadership, immigration leaders should encourage the use of digital platforms in their organizations, support and facilitate digital transformation. The immigration department should increase the revitalization of the bureaucracy, the immigration department should carry out public service reforms. Public services are to be good if they fulfill several principles of public interest, legal certainty, equal rights, balance of rights and obligations, professionalism, participativeness, equality of treatment/non-discrimination, openness, accountability, facilities and special treatment for vulnerable groups, timeliness, speed, convenience and affordability.

Evaluation of the reporting quality of randomized controlled trials of acupuncture for depression based on CONSORT statement, STRICTA criteria and SHARE checklist

To evaluate the reporting quality of randomized controlled trials (RCTs) of acupuncture for depression. Systematic searches were performed in PubMed, the Cochrane Library, EMbase, CNKI, Wanfang, SinoMed and VIP Database for RCTs of acupuncture in treatment of depression. The search time was from the establishment of database to December 1, 2023, and the language restriction was Chinese and English. The reporting quality of RCTs of acupuncture for depression was evaluated using the CONSORT statement, the international standardization for trial reporting, STRICTA, the international standard for clinical trial interventions of acupuncture, and SHARE, the guideline and checklist for reporting sham acupuncture controls. According to the CONSORT statement items, the items with the reporting rate less than 50% was accounted for 54.05% of all of the items for Chinese articles, and there were 8 and 1 items with a reporting rate of 0% and 100%, respectively. For the English articles, the items with the reporting rate less than 50% was accounted for 35.14% of all of the items, and there were 3 and 7 items with a reporting rate of 0% and 100%, respectively. The reporting rate of 15 items in Chinese and English articles was greater than 50%, e.g. structured abstract, background and purpose. Based on STRICTA criteria, the reporting rate of either Chinese or English articles was relatively high. The items for Chinese articles with the reporting rate less than 50% was accounted for 23.53% of all of the items, and there were 1 and 4 items with a reporting rate of 0% and 100%, respectively. For English articles, the items with the reporting rate less than 50% was accounted for 11.76% of all of the items, and there was 1 item with a reporting rate of either 0% or 100%. In compliance with SHARE checklist, the reporting rate was low for either Chinese or English articles. The items with the reporting rate less than 50% was accounted for 57.89% of all of the items for Chinese articles, and there were 2 and 0 items with a reporting rate of 0% and 100%, respectively. For English articles, the items with the reporting rate less than 50% was accounted for 52.63% of all of the items, and there was 1 item with a reporting rate of 0% and 100%, respectively. The overall reporting quality of RCTs of acupuncture for depression is low currently. It is urgent to enhance the reporting of the details on sham acupuncture control especially. It is suggested that RCTs should be reported strictly in compliance with the CONSORT statement, STRICTA criteria, and SHARE checklist in the future.

Validity and Reliability of Instruments for Measuring Phubbing Behavior in High School and Equivalent Students

These four causes of phubbing—smartphone addiction, internet addiction, social media addiction, and gaming addiction—are interconnected. The purpose of this article is to develop an instrument that counselors can use to determine the level of phubbing behavior among students in their school by testing its validity and reliability. The steps taken include: (1) determining aspects of the phubbing behavior scale, (2) formulating phubbing behavior scale indicators, (3) formulating phubbing behavior scale descriptors, (4) compiling phubbing behavior scale statement items, (5) testing validity, and (6) testing the reliability of the instrument. The 143 respondents consisted of students from several schools, including Maharani Pharmacy Vocational School Malang, National Vocational School Malang, State Senior High School 1 Gambiran, Widyagama High School Malang, Dr. Soetomo High School, and Vocational High School Darissulaimaniyyah. All respondent schools were located in East Java, Indonesia. After obtaining data from the students, it was analyzed using IBM SPSS Statistics 26 to test the validity and reliability of the phubbing behavior scale. The phubbing behavior scale indicators were derived from aspects such as communication disorders and obsession with cell phones. The scale, initially composed of 23 statement items, was found to have one invalid item, number 13, after testing. Thus, the remaining valid items totaled 22.

Pengaruh Kualitas Produk Dan Citra Merk Terhadap Sikap Serta Dampaknya Terhadap Loyalitas Pembelian Produk Sepatu Bata Di Toko Cabang Mall Paragon Semarang

This study aims to analyze and describe the effect of product quality and brand image on consumer attitudes and the effect of consumer attitudes on product purchase loyalty at Bata Shoe Store Mall Paragon Semarang. This research is a type of descriptive quantitative research. This research is a type of descriptive quantitative research. The data collection technique in this study was a questionnaire which was prepared by reducing several aspects related to the research variables. The data collection tool in this study refers to the Likert Scale. Each statement item provides alternative answer choices prepared based on the Likert Scale with a range of five scales (1 to 5) which describe the level of conditions, namely certain categories that represent the respondent's answer choices. Research variables include independent variables consisting of product quality (X1) and brand image (X2), while the dependent variables in this study are consumer attitudes (Y1) and purchase loyalty (Y2). The data instrument test in this study uses validity and reliability tests. Model testing is done with the coefficient of determination test and the F test. Hypothesis testing uses a partial significance test or t test with the help of the SPSS application. The research findings are (1) Product quality has a significant effect on consumer attitudes (2) Brand image has a significant effect on consumer attitudes. (3) Consumer attitudes have a significant effect on loyalty.