Project Start-up Research Articles

Choosing a promotion channel for a startup project in the modern media space

Relevance. The startup market is becoming increasingly saturated. Effective promotion channels allow you to stand out from the competition and attract the attention of the target audience. Startups often work with a limited budget. Optimizing the choice of promotion channels is critical to maximizing the return on investment. Modern media management covers many platforms (social networks, blogs, video hosting, etc.). Choosing the right channel helps to optimally use resources and ensure maximum visibility. Different channels are suitable for different target groups. An effective choice of promotion channel helps to more accurately reach the desired audience, taking into account its preferences and behavior. Consumers are increasingly paying attention to digital communication channels. Taking into account current trends and preferences allows you to improve interaction with the audience. The influence of social networks and bloggers is becoming an important mechanism for creating trust among consumers. This can significantly increase the recognition of a startup. All this emphasizes the importance of a strategic approach to choosing promotion channels for a successful launch and sustainable growth of a startup project in the modern media landscape.The purpose of the study is to choose a promotion channel for a startup project in the modern media space.Objectives: to substantiate the relevance of choosing a promotion channel for a startup in the modern media space; to study the demand and effectiveness of modern promotion channels; to use in practice the method of multicriteria selection of promotion channels for a startup project; to substantiate the results obtained.Methodology. The research methodology is based on the methods of comparison and comparison, deduction and induction, qualitative and quantitative analysis, as well as the Churchman-Ackoff multi-criteria assessment method.Results. The study substantiates the relevance of choosing a promotion channel for a startup in the modern media space; the demand and effectiveness of modern promotion channels are studied; the method of multi-criteria selection of channels for promoting a startup project was used in practice; the obtained results were substantiated.Conclusions. The effectiveness of the selected channels for promoting a startup project in the modern media space was proven as conclusions.

Understanding corporate concerns. Barriers and challenges in corporate–start-up collaboration

Despite increasing awareness of the benefits of partnerships with start-ups, corporates are often hesitant to collaborate due to perceived barriers, resulting in failed or suboptimal collaborations. This paper explores and assesses the key barriers that hinder corporates from successfully collaborating with startups. Based on a CAWI interviews with corporations, it evaluates both the significance and the severity of these obstacles, as well as the challenges involved in establishing effective partnerships. Additionally, the study examines how various corporate characteristics—such as company size, experience with startups, strategic approaches, and methods of engagement—impact the success of these collaborations. The findings reveal that corporates face significant challenges in partnering with startups. Major barriers include difficulties in identifying suitable startups, a lack of understanding of startup innovations, and concerns over financial risks associated with startup projects. Other obstacles, though less prominent, include fears of reputational damage if collaborations fail and limited support from corporate leadership for engaging with startups. This research highlights the need for enhanced strategies and knowledge-sharing to overcome these barriers, ultimately leading to more effective corporate-startup collaborations. This paper makes a key contribution by filling a significant research gap in the evaluation of barriers to corporate-startup collaborations, particularly by identifying new and unexplored obstacles that have not been previously documented in the literature. By expanding the catalogue of known barriers and analyzing corporate characteristics that affect collaboration outcomes, the study offers valuable insights for improving strategies and fostering more successful partnerships between corporates and startups.

CROWDFUNDING AND FUNDRAISING AS INNOVATIVE FINANCIAL TOOLS IN PROVIDING ALTERNATIVE ENERGY SOURCES

Objectives. Search and substantiation of directions for investing investment resources in alternative energy sources using crowdfunding and fundraising mechanisms. Method. Research methods in this scientific article are statistical, logical, historical, graphic, as well as general methods of scientific thinking: analysis, synthesis, induction, deduction. The results. The existence of the problem of insufficient financial instruments for building a system of alternative regenerative energy sources is substantiated. The necessity of an in-depth study and analysis of the financial tools of crowdfunding and fundraising for more effective provision of financial resources for the production of alternative renewable energy sources has been proven. Scientific novelty. The need for innovative financial instruments for "green" projects of renewable sources of energy resources has been identified. It is proposed and justified to use fundraising and crowdfunding start-up projects for the most optimal financing of social, so-called "green" investments in renewable energy sources at the current stage of the military crisis. Practical significance. The practical implementation of the proposed measures for the development of innovative projects based on fundraising and crowdfunding in the system of alternative renewable energy sources in the conditions of a crisis state of the economy will save financial resources and increase the profitability of domestic enterprises in the energy sector, which will have a positive effect on the general macroeconomic situation in the state.

TOPICAL ASPECTS OF THE FORMATION OF COMPETENCES IN THE FIELD OF TECHNOLOGICAL ENTREPRENEURSHIP IN THE FRAMEWORK OF BACHELOR'S DEGREE IN ECONOMICS IN RUSSIA

Background. Achieving the national goal of ‘technological leadership’ set by the President of the Russian Federation on 7 May 2024 is possible by combining the efforts of various state structures, public constructs, and entrepreneurs. One of the social institutions capable of setting development guidelines in this direction are universities. And not only training specialists in the field of technology, but also those who will work with these specialists in the team of the project, which will later be transformed into a functioning business. And such specialists, in particular, are economists, whose task is to ensure that the economics of a technological entrepreneurship (TE) project will allow to obtain financing for its implementation. This means that economists must be able to evaluate the economic efficiency of solutions embedded in a project with specific properties inherent in TA. And the key question arises - what disciplines and/or sections of disciplines should be incorporated into the basic educational programmes of universities in the direction of Bachelor's degree ‘Economics’ in order to form and develop the competences of students in the field of technological entrepreneurship. In this regard, it is necessary to find answers to a number of questions: whether the inclusion of disciplines on the economics and finance of technology companies in the curriculum can be considered sufficient to achieve this goal, or whether modern conditions require a different approach; what to focus on when selecting disciplines and their sections; how to provide the educational process with teachers who have relevant knowledge, skills and abilities in the field of technological entrepreneurship; what forms of organisation of the educational process and extracurricular activities of students are appropriate and appropriate; and what forms of the educational process and extracurricular activities of students. Purpose - to investigate the issues of formation and development of competences in the field of technological entrepreneurship in Russian universities for Bachelor's degree students of the direction ‘Economics’ in modern conditions. Materials and methods. In the course of the research we applied a systematic approach, methods of observation, comparison, synthesis, graphical presentation of information, as well as analysis of existing literature and regulatory documents on the topic and analysis of open statistical data. The article is based on such sources as: normative legal acts, statistical data, publications in the Internet, conference materials, periodicals. Results. In order to achieve the national goal of establishing technological leadership in the Russian Federation, it is necessary to multiply the number of startup projects. One of the key areas for solving this task is to immerse university students in various aspects of technological entrepreneurship in order to develop their competences in this area and increase their readiness to become entrepreneurs both immediately after graduation and some time later. To increase the number of students familiar with technological entrepreneurship, entrepreneurial competence trainings are organised within the framework of the Federal project of the Ministry of Education and Science of the Russian Federation in cooperation with development institutions ‘University Technological Entrepreneurship Platform’. However, in order to increase the number of successful startups and improve the quality of their feasibility studies required for obtaining funding, it is necessary to incorporate disciplines and/or sections/themes of disciplines oriented to the formation of competences in the field of technological entrepreneurship and aimed at educating a socially responsible entrepreneur into the curricula of Bachelor's degree programmes in Economics. Teaching of such disciplines should be carried out by both the university teaching staff trained in TE and its various aspects, and representatives of business and various structures interacting with it in the framework of their professional activities, taking into account the advantages and disadvantages of both teachers and ‘practitioners’. In addition to the direct study of TE within the framework of the educational programme, it is advisable to use various formats of introducing students to its aspects outside the educational process - during excursions, round tables, master-classes, business games, etc. The students should be introduced to the aspects of TE within the framework of the educational process.

E-Learning system application in art entrepreneurship teaching based on multimodal feature fusion and neural network

College student entrepreneurship teams can leverage the advantages of mobile internet resource integration and online collaborative production platforms to easily integrate various resources, thereby achieving rapid start-up and development of entrepreneurial projects. This also makes the threshold for college students to start businesses lower and easier to achieve. This article designs an interactive aesthetic education and entrepreneurship teaching system based on multimodal feature fusion and interactive systems. The core concept of the interactive aesthetic education and entrepreneurship teaching system is multimodal feature fusion and interactive system. Multimodal feature fusion can integrate different teaching resources, so that students can better understand the factors that need to be considered in the entrepreneurial process and practice. Interactive systems can enable closer interaction and communication between students and teachers, thereby better understanding and mastering entrepreneurial knowledge and skills. The design and implementation of a systematic system will help enhance the entrepreneurial ability and quality of college students, help them better understand the entrepreneurial process and factors that need to be considered in practice, and provide entrepreneurial practice reference for students in Chinese universities who have the intention of designing entrepreneurship.

The Impact of Startup Mentoring Programs on the Entrepreneurial Intention of Startup Projects in Central Vietnam

This research evaluates the impact of startup mentoring programs on the intention to start new venture creation of startup projects in central Vietnam. The research data was collected from a survey of 250 mentees participating in mentoring programs organized in provinces in the central region of Vietnam. The results of the research show that the mentoring program has an impact on 5 factors leading to the entrepreneurial intention of mentees in descending order, including: Financial Management Skills, Strategic Thinking, Team Building Skills, Visionary Thinking, and Communication Skills. The research results also show that the mentoring program does not have enough impact on Risk Taking Capabilities to lead to the entrepreneurial intention of mentees.

Software Using in Digital Design Under Hybrid Training

The difficulties and tasks of using software when applying hybrid learning technologies in the design of digital devices are considered. The composition of the device under study has been determined. Indicators of training quality are associated with the choice of software using the example of the degree of satisfaction with the design result. Software modules for the development of digital devices have been identified. The software of the device being developed is considered as a component of a laboratory workshop. A feature of hybrid learning is noted that is associated with the complexity of prototyping and the need to ensure compatibility of project files created online with computer software modules in the university laboratory. It is proposed to create a database of educational projects to ensure continuity in the design and formation of start-up projects. An example of the design results of a digital device for indicating and monitoring a process parameter is given. The difficulties when using domestically produced integrated circuits in educational design are highlighted. It is recommended to conduct hybrid training in the design of digital devices in small groups.

Особливості державної підтримки стартап-підприємництва в європейських країнах

The article examines the specifics of state support for startup industries in European countries. The authors analyze the main directions and features of implementing state policies in the field of innovation and startup entrepreneurship development. Existing tools for activating innovative and startup activities applied worldwide were identified. State support for the startup industry includes financial and non-financial assistance, as well as the creation of a favorable business environment. The essence and directions of state support for startups should depend on the stages of the innovation process and the needs of startups at each stage of their life cycle. Therefore, state support tools for startup entrepreneurship need to be differentiated and considered based on the innovation development needs at each stage. European Union countries employ various approaches to state support for innovation. Some countries, such as Spain, France, and Germany, directly support innovation in enterprises by providing financial and non-financial assistance. Others, like Finland, utilize indirect methods to stimulate innovation, such as subsidies and tax incentives. The predictability of state support for innovation is a crucial factor in its effectiveness. The article proposes recommendations for adapting and implementing effective mechanisms and tools to activate innovative and startup activities in Ukraine. Considering the resource constraints faced by Ukraine, particularly during full-scale warfare, the government must prioritize supporting selected startups and projects relevant to the country’s current circumstances. Post-war reconstruction efforts should involve creating a favorable legal and institutional environment to simplify the initiation and management of startup projects. Stimulating collaboration between businesses, research institutions, and universities through the development of innovation and technology spaces, incubators, accelerators, and startup schools is essential to support initiatives from talented youth, providing opportunities for skills enhancement and education for young entrepreneurs.

Féeton (B-L gauge boson) dark matter for the 511-keV gamma-ray excess and the prediction of low-energy neutrino flux* *Supported by the Talent Scientific Start-Up Project of China, the Natural Science Foundation of China (12175134, 12375101, 12090060, 12090064, 12247141), the SJTU Double First Class start-up fund(WF220442604), and the World Premier International Research Center Initiative (WPI Initiative), MEXT, Japan

The féeton is the gauge boson of the gauge theory. If the gauge coupling constant is extremely small, the féeton becomes a candidate for dark matter. We show that its decay to a pair of an electron and a positron explains the observed Galactic 511-keV gamma-ray excess in a consistent manner. This féeton dark matter decays mainly into pairs neutrino and anti-neutrino. Future low-energy experiments with improved directional capability will enable capturing these neutrino signals. The seesaw-motivated parameter space predicts a relatively short féeton lifetime that is comparable to the current cosmological constraint.

The Effects of an Entrepreneurial Project on the Career-Choice Readiness, Metacognition, and Growth Mindset of Secondary Students

The present study evaluated the effect of a four-day entrepreneurial project on the career-choice readiness of secondary school students. The hypotheses underlying this study state that participation in a school startup project increases the students’ career-choice readiness, growth mindset, and metacognition. Based on the literature, it is also assumed that a positive correlation exists between metacognition, growth mindset, and career-choice readiness. The present study examined a student entrepreneurship program by conducting a pre–post design. School classes developed and implemented business ideas with qualified coaches within the program based on a comprehensive didactic approach. Data from each group of participants were collected at two measurement time points. The results demonstrated that the values for all constructs increased in the post-test after participating in the entrepreneurial intervention. Furthermore, the findings indicate that a growth mindset is related to career-choice readiness and mediates the relationship between career-choice readiness and metacognition. Moreover, metacognition additionally favors a growth mindset. Based on the findings, entrepreneurial projects at schools are helpful for vocational orientation and should be extended by cooperating with external organizations and partners.

THE ROLE OF ENTREPRENEURSHIP EDUCATION IN GUIDING UNIVERSITY STUDENTS TO CREATE THEIR PERSONAL AND PROFESSIONAL PROJECTS WITHIN THE FRAMEWORK OF A STARTUP

Objective: This resvalueearch paper aims to shed light on the role of entrepreneurship education in realizing the personal and professional project of a university student within the framework of a startup. This is considering that entrepreneurial learning or (entrepreneurship education as some call it) is one of the basic courses that help the university student form a vision about future projects and professions.
 
 Theoretical Framework: Entrepreneurship education is a set of formal education methods that is based on informing and training any individual who wishes to participate in social economic development, through a project aimed at enhancing entrepreneurial awareness, establishing business projects or developing small business projects.
 
 Method: In order to be able to become familiar with this topic and address the problem at hand, we relied in this study on the descriptive and analytical approach, by describing entrepreneurship education, and analyzing the extent of the role that entrepreneurship education plays in guiding and assisting university students in establishing a startup project.
 
 Results and Discussion: The study reached several results, the most important of which is that entrepreneurship education plays a major role in creating personal and professional projects for university students and transforming them into a startup capable of finding innovative solutions to the problems at hand. The study also found that building a university student’s personal and professional project requires many acquisitions and skills that qualify him to establish a startup enterprise, such as: teamwork and team building skills, leadership skills, effective communication skills, and problem-solving skills.
 
 Originality/Value: This study contributes to the literature by emphasizing the importance of entrepreneurship education in realizing the personal and professional project of a university student especially in the form of startups, which would lead to its itegration in Higher education programmes.

Entrepreneurial ecosystem of startups in Bangladesh: mechanism of balanced coexistence

PurposeThis study has conducted exploratory research to understand who should comprise the members of a resilient supply chain for promoting an entrepreneurial ecosystem of a startup project and to determine the mechanisms for the balanced coexistence of all stakeholders. This is necessary to ensure mutual benefits for all stakeholders, each of whom has multidimensional interests. Additionally, this supply chain must be able to withstand any potential disruption risks.Design/methodology/approachThis research has employed a mixed-design approach. In this context, the study conducted an extensive qualitative and quantitative investigation, including 30 interviews and a survey involving 180 potential stakeholders in this supply network, respectively in the capital city of Bangladesh, Dhaka. The analysis of the interviews utilized principles of matrix thinking, while structural equation modeling (SEM) through LISREL was employed to understand cause-and-effect relationships.FindingsNetwork, platform and governance—these three independent constructs have the potential to contribute to the dependent construct, a resilient supply chain, aimed at promoting an entrepreneurial ecosystem for startup projects. It has been revealed that the management of such projects depends on the rules and regulations within the ecosystem. An excellent governance mechanism is essential for this purpose. To facilitate coexistence, the establishment of a platform is crucial, where cooperation among all members is mandatory.Practical implicationsFor practitioners, three distinctive but closely interdependent issues are explored and resolved in this philanthropic study. It has unfolded the elements of any startup project with essential settings.Originality/valueThe identification of the structural dynamics of potential stakeholders within the entrepreneurial ecosystem of startups is largely absent in existing literature. Therefore, there is a need to comprehensively investigate the entire network, including their roles, responsibilities and associations. This study makes a significant and novel contribution to the existing literature. Academics and practitioners alike have ample opportunities to learn from this new aspect of relationships across three distinct areas: the entrepreneurial ecosystem, startup projects and the development of a resilient supply chain.

METHOD OF USING INNOVATIVE TECHNOLOGIES AND STARTUP PROJECTS IN TEACHING PHYSICS

The integration of innovative technologies and startup projects into the teaching of physics has revolutionized the way students learn and engage with the subject. This approach not only enhances the learning experience but also prepares students for the challenges of the 21st century. In this article, we will explore the methods of using innovative technologies and startup projects in teaching physics, highlighting their benefits, challenges, and potentialapplications.

Startup Activity. Subjects and Signs

Relevance. Currently, there is no common understanding and approach to the definition of startup activity, startup, startup project, as well as to the range of their subjects. Many by-laws are adopted in which the concept of a startup and its subject composition contradicts previously adopted similar documents: for each state support program, its requirements for recipients are defined, which prevents equal access of entrepreneurs to economic benefits.The purpose of the article is to determine the range of subjects and distinctive features of startup activity.Objectives. Defining the circle of participants in startup activities; forming the concepts of «startup» and «startup project»; highlighting the main features of startup activities.Methodology. To achieve reliable results, general scientific methods of analysis, induction and deduction, interpretation and systematization of legal norms were used, the formal legal method and methods of generalization of legal norms were also used.Results. In the course of the study, a circle of subjects of startup activity was established, which includes both legal entities and individual entrepreneurs, as well as individuals.Conclusion. Startup activity combines startups and startup projects. If we are talking about startup entities, then we can include legal entities and individual entrepreneurs registered in accordance with the legislation. If we talk about the subjects of a startup project, then the circle of subjects includes mainly individuals who can only plan the launch of their innovative business. The idea may not necessarily develop into a real entrepreneurial activity, since various obstacles may arise on the way to a successful project, such as economic, technological, legal and social factors.

Sport in start-up projects and investments: Analysing ecosystem reports

Aim: This study analyses the diversity of enterprises in the startup sector, including information on the countries where investors are located, income models of startups, and investment stages. This study analyses the diversity of enterprises in the startup sector, including information on the countries where investors are located, income models of startups, and investment stages. Materials & Methods: The data is sourced from the 2021-2023 Turkey Start-Up Ecosystem Investment Report, prepared by Start-Up Centrum, Start-Up Market, and other institutions. This study analyses the diversity of enterprises in the startup sector, including information on the countries where investors are located, income models of startups, and investment stages. Technological advancements have led to the rise of new initiatives across all sectors. This study investigates the yearly development of entrepreneurial investments in the sports sector, both globally and in our country. The research data was collected using qualitative methods such as literature source scanning, exploratory information collection, and situation evaluation techniques. Findings: This research has found that start-up studies related to the sports sector, particularly in Turkey, are insufficient. The study suggests that investors should consider ideas related to healthy living, wearable technology, exercise support, personal trainers, athlete performance, branch-specific measurement and development, and games. It has been determined that game software and investments receive more funding than any other sector worldwide, including in Turkey. Additionally, many football clubs in Turkey and Europe benefit from blockchain services. Therefore, it is important to increase initiative incentives related to the sports sector and offer suggestions in this regard. (Extended English summary is at the end of this document) Özet Amaç: Bu çalışma, Start-Up Centrum, Start-Up Market ve farklı kurumlar tarafından hazırlanan, 2021 -2022- 2023 Türkiye Start-Up Ekosistemi Yatırım Raporu’nda yatırım alan girişimlerin sektörlerinden yatırım aşamalarına, yatırımcıların bulunduğu ülkelerden girişimlerin gelir modeline kadar, spor sektöründeki girişim çeşitliliğinin incelenmesi amacıyla yapılmıştır. Teknoloji çağının gelişmesiyle birlikte her sektörde olduğu yeni girişimler ivme kazanmıştır. Spor sektörüne yapılan, girişim yatırımların süreci yıl bazında dünyada ve ülkemizdeki gelişimi araştırılmıştır. Materyal & Metot: Araştırma verileri toplanırken, nitel araştırma yöntemlerinden, literatür kaynak tarama, keşfedici bilgi toplama ve durum değerlendirme tekniği kullanılmıştır. Bulgular: Yapılan bu araştırmada özellikle Türkiye’de spor sektörü ile ilgili Start-up çalışmalarının yeterli düzeyde olmadığı tespit edilmiştir. Sağlıklı yaşam, giyilebilir teknoloji, egzersiz desteği, kişisel antrenör, sporcu performansı, branşa özgü ölçme - geliştirme ve oyunlarla ilgili fikirlerin yatırımcılar tarafından değerlendirildiği tespit edilmiştir. Dünya ve Türkiye çapında bakıldığında oyun yazılımı ve yatırımlarının tüm sektörlerden daha fazla yatırım aldığı tespit edilmiştir. Türkiye, Avrupa’da futbol kulüplerinden birçok takımın blockchain hizmetlerinden faydalandığı tespit edilmiştir Bu kaynak ve raporlara bakıldığında spor sektörü ile alakalı girişim teşvikinin çoğalması gerektiği ve bu hususta öneri sunma açısından önem arz etmektedir.

The Role of Securities-Based Crowdfunding in Advancing the Local Economy for Small and Medium-Sized Enterprises (SMEs)

This article conducts an analysis of securities-based crowdfunding (SCF) as an alternative funding source outside traditional banking institutions. It explores whether the primary objective of SCF in Indonesia is indeed to advance the economy of the people, particularly focusing on Small and Medium Enterprises (SMEs). The article presents various perspectives on the concept of collective funding, where a group of contributors finance SME and startup projects, enabling these ventures to operate and progress. This approach aligns with the principles of a people-centered economy, which is characterized by an economy of the people, by the people, and for the people. The aim is to foster the people's economy, imbued with the characteristics of the Indonesian society which is religious and believes in sharing prosperity with others, as mandated by Article 33 of the 1945 Constitution of the Republic of Indonesia.

Culture-based Innovation: A Localized Approach for Designing

Egypt’s craft industry encompasses many dependent businesses, while crafts are slowly dissipating in the flourishing digital age, designers are emerging and becoming more substantial. Handicrafts are actually in their majority environmentally friendly, offer a quick and short monetary cycle, and most of all are a reflection of the local culture and identity. Globally, cultural inspired designs can easily be trendy and fashionable. This paper argues that designers play a major role in solving this matter. Culture integration into the new designs is rather challenging as there is no solid theoretical framework linking design and culture. Designers have the ability to address how core components of culture can be embedded in innovative functional objects. The paper analyses the role of design from the outcome of local startup project and based on a design intervention conducted in collaboration with the International Labor Office (ILO) in Egypt.

ЭТАПЫ РЕАЛИЗАЦИИ СТАРТАПА СТУДЕНЧЕСКОЙ КОМАНДОЙ В РАМКАХ КОМПЛЕКСНЫХ ВЫПУСКНЫХ КВАЛИФИКАЦИОННЫХ РАБОТ

This article is devoted to the development of recommendations for the creation of startup projects within the framework of comprehensive graduate qualification works (hereinafter referred to as KVKR). The implementation of the KVKR in the form of a startup is divided into 10 consecutive stages with their description and brief recommendations for implementation. This work is based on the analysis of a large number of papers on this topic and is a generalizing result of a long-term research work devoted to student startup projects.

ОСНОВНІ ВИКЛИКИ ТА ПРОБЛЕМИ СТАРТАП-ПРОЄКТІВ У СУЧАСНОМУ БІЗНЕС-СЕРЕДОВИЩІ

One of the most obvious phenomena in the modern economy is the impact of startup projects on the global economic system. It is noted that innovations are mainly stimulated and carried out by a small group of new companies, while most enterprises play a rather limited role. In recent years, the number of start-up entrepreneurs has received considerable attention as researchers, the media, society in general have recognized their role and importance. Startups today are catalysts for economic growth at global and local levels. They have already become a recognized innovative form of entrepreneurial activity with its own peculiarities, advantages and disadvantages. Startup projects attract and generate significant amounts of resources, and are perceived by many as something new, progressive, and doomed to success. Examples of leading companies are often inspiring, but they also create a misleading impression of guaranteed success and unlimited growth potential. An ongoing topic of research in entrepreneurship is understanding the determinants behind the failures and success of new ventures. This is especially relevant for high-tech startups, as these projects are characterized by a high degree of risk in the pursuit of super-fast and significant success, which is much more likely will lead to failure. The article highlights the problematic issues and the main factors that lead to the failure of startup projects. The purpose of the article is to analyze the main current trends related to the startup industry in the context of the transition from the Fourth Industrial Revolution to the Fifth – «Industry 5.0», the main challenges and problems that impede the effective development and scaling and successful implementation of such projects. The general dynamics and percentage of successful and unsuccessful startups, depending on the years of existence of the projects, are determined. The sectoral distribution of startup failures by areas of activity is outlined. The main factors and reasons for the failure of startup projects are identified, systematized and characterized. Relevant conclusions and recommendations for the effective management of startup projects are formed.

ГРАНТИ ДЛЯ БІЗНЕСУ: ЗАЛЕЖНІСТЬ КРИТЕРІЇВ ПРИЙНЯТНОСТІ ТА УМОВ ОТРИМАННЯ ФІНАНСУВАННЯ ВІД СУМИ ГРАНТУ

The article analyzes a number of grant programs to support micro, small, medium and large businesses in wartime conditions, namely: "eRobota" program, "Own business" direction, EIT Urban Mobility, "eRobota" program for processing enterprises, USAID program for medium and large processing enterprises, USAID program for MSMEs in the grain sector in increasing grain storage and drying capacities, "Developpp" program, the USAID/IBR project program, the USAID program "export-oriented program for the processing of grain, oil and leguminous crops". After analyzing the eligibility criteria in the above programs, which relate to the applicant's business reputation, the following conclusions are drawn: 1. An ideal reputation is important for receiving a grant, regardless of its size - both for small and very large projects. 2. The applicant's contribution is not mandatory in programs with small grant funding and for start-up projects. However, organizations applying for large grants must provide the project with alternative resources in the amount of 30% to 50%. 3. The age of the organization is important for the grantor, especially with large amounts of funding. But for the development of micro-businesses and startup projects, this criterion is less important. 4. Relevant experience in the priority grant program is mandatory, with the exception of cases of financing business opening or startups. 5. The requirements for the presence of partner organizations are ambiguous, but in order to receive large grants it is important to demonstrate connections with other organizations. 6. The availability of audit reports is not mandatory for most funds, but documents on the financial status of the applicant for the last year must be presented. 7. The number of employees does not directly affect the amount of the grant, but when the project is approved, an obligation to employ a certain number of people may be established. 8. In programs with large grant funding, a requirement for a minimum amount of annual turnover may be established, which is a mandatory condition. 9. The presence of a business development strategy is a significant advantage when selecting and making a decision on awarding a grant. It was concluded that the eligibility criteria and conditions for obtaining financing depend on the amount of the grant. The larger the amount of the grant, the higher the requirements of the grantor to potential grantees. At the same time, the business reputation of applicant organizations is equally important for all programs. However, each of them contains a different set of criteria that determine the ideal reputation of a potential grantee.