The article deals with a scientific substantiation of the possibility to solve an essential methodological goal — social diagnosis of human capital on some concrete social practice, taken as an indicator. A humorous genre ‘stand-up comedy’ is suggested to be chosen as the indicator. Arguments: 1) It is one of the most energetically developing areas with a youth audience in Russian mass culture. 2) The economic side of the project, its capitalization in the literal sense of the word, is also actively developing. 3) High level of the individual success, which allowed for the consideration of a stand-up comedian as a local ‘growth point’. 4) The last argument allows involving the arsenal of the passion theory, reconsidering the problem from a social energetic point of view. 5) It, therefore, allows considering irregular distribution of stand-up communities localization as an effect of passion theory erosion in a particular region (The Republic of Khakasia). Stand-up was analyzed from different points of view: philosophical, historical, aesthetic, economical, political and micro-sociological. As a result of the analysis a number of provisions were put forward which allow designing empirical research programmes. For instance, by using an idea that laughter is alienated aggression, one may clarify the perspective of social tension studies. Historical analysis showed that stand-up metamorphosed from a Protestant sermon and may be the indicator of westernization of both society and its regional localizations. Political studies of the problem allowed formulating relativity of the social and aesthetic resonance of comedy. Micro-sociological analysis helped to define the mechanism and distribution tendency of passion theory tension in an audience. As a result of the study certain thematic clusters and an algorithm of their logical interdependence were defined, aimed at empirical research, which will make it possible, in short term, to implement methodologically valid study of human capital by using a stand-up comedy as an indicator.
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