ABSTRACT Over the last two decades, public space discourse has shone brightest on those stages of urban design and historic preservation either termed “placemaking” or “placekeeping,” arguably leaving a gap everywhere amid this “place-shaping continuum.” This paper attends to that chasm through mixed-methods research to “Blacklight” urbanism through the eyes of merchants and community planners producing culture and building neighborhood economies without equitable support from propertied, financial institutions. By ethnographically narrating a complex case of the historically Black artistic community in South Los Angeles’ subregion nicknamed “the ‘Shaw,” this paper illuminates a new hue in the place-shaping spectrum for those celebrating Black heritage in the shadows of spatial abandonment called “placesteading.” It details three tactics of the Crenshaw placesteading strategy called “counter-valuation.” Through transdisciplinary study, these three new terms contribute to the global project of dignifying pluriversal planning practices and diasporic worldviews in urban geographies, heritage conservation, and design.