ABSTRACT This paper presents a novel approach to youth mental health by examining the connections between young Finnish men’s mental health, ideals of masculinity, and public discourses of mental health. Drawing from critical sociological and feminist theories on gender, power, and therapeutic culture, we apply a thematic discursive analysis to a questionnaire data (n = 910) about men’s mental health targeted at young men (primarily aged 15-29). The findings illustrate how young Finnish men consider ‘traditional’ ideals of masculinity widespread in Finland, restricting the actions of men, and upheld by narrow representations of gender. In addition, young men display critical reactions to the public discourses of mental health, especially the ones they feel are repeated in the media. These discourses are seen as insufficient and too individualised, echoing therapeutic culture. Based on our results, we argue that the highly individualised and gendered discourses of mental health, deriving from therapeutic culture and rooted in Finnish cultural and institutional practices, are inadequate for supporting young men’s mental health. Instead, these practices can create a vicious cycle where the often-well-intended efforts can limit and guide young men towards restricted gendered possibilities to express themselves, talk about mental health, and seek support if needed.