As a classic nonlinear filtering method, Spectral Amplitude Modulation (SAM) is widely used in the field of bearing fault characteristic frequency identification. However, when the vibration signal contains high-intensity noise interference, the accuracy of SAM in identifying fault characteristic frequencies is greatly reduced. To solve the above problems, a Data Enhancement Spectral Amplitude Modulation (DA-SAM) method is proposed. This method further processes the modified signal through improved wavelet transform (IWT), calculates its logarithmic maximum square envelope spectrum to replace the original square envelope spectrum, and finally completes SAM. By highlighting signal characteristics and strengthening feature information, interference information can be minimized, thereby improving the robustness of the SAM method. In this paper, this method is verified through fault data sets. The research results show that this method can effectively reduce the interference of noise on fault diagnosis, and the fault characteristic information obtained is clearer. The superiority of this method compared with the SAM method, Autogram method, and fast spectral kurtosis diagram method is proved.