Specific Social Networking Sites Research Articles

Self-presentational concerns and lurking among users on social networking sites: an empirical study based on a moderated mediation model

PurposeThe phenomenon of nonposting behavior, known as lurking, has become increasingly prevalent on social networking sites (SNS). This study aims to understand why certain users are inclined to lurk on SNS by proposing a theoretical framework that integrates self-presentational concerns, SNS fatigue and social presence.Design/methodology/approachBuilding upon the theoretical framework, a moderated mediation model is established to illustrate the mechanisms of lurking on SNS. Survey data were collected from 616 SNS users through an online survey and analyzed using the SPSS macro PROCESS.FindingsThe findings show that self-presentational concerns have positive and direct effects on lurking. Moreover, the relationship between self-presentational concerns and lurking is partially mediated by SNS fatigue. Furthermore, both the direct effect and the mediating effect are moderated by social presence.Originality/valueThis study offers a novel theoretical perspective on lurking behavior by introducing a moderated mediation model. The findings reveal intricate mechanisms underlying this specific SNS usage behavior and its connections to both self-presentational concerns and SNS fatigue, thereby enriching the existing literature on user engagement and inactivity on SNS. Furthermore, this research highlights the pivotal role of social presence in moderating the effects of self-presentational concerns, offering new insights into the dynamics of online social interactions.

Polymedia Literacy and Other Ethical Considerations for Online Ethnographic Research on Social Networking Sites.

Drawing on the authors' own ethnographic research, this article discusses the importance of developing polymedia literacy as a key step toward ethical online research on social networking sites (SNS). Polymedia literacy entails the ability to critically analyze the vast landscape of SNS, their affordances, and users' social motivations for choosing specific SNS for their interactions. Internet researchers face several ethical challenges, including issues of informed consent, "public" and "private" online spaces, and data protection. Even when research ethics committees waive the need for a formal ethics approval process, researchers of online spaces need to ensure that their studies are conducted and presented in an ethical and responsible manner. This is particularly important in research contexts that pertain to vulnerable populations in online communities.

Time on social networking sites is associated with impulsive decision-making

ABSTRACT Almost five billion individuals worldwide use social networking sites (SNSs) such as Instagram, Facebook, Snapchat, and X (formerly known as Twitter). The social rewards obtained on these sites induce users to spend substantial durations of time on them. However, current research demonstrates mixed findings on whether greater time on SNSs is related to riskier decision-making and impulsive tendencies. To address these findings, we conducted an online study (n = 225) to assess how time across four SNSs relates to impulsive decision-making in the delay discounting task. We included each trial as an individual choice in a regression model predicting preference for the immediate reward, for a total of 20,265 choices. Greater average time across all SNSs was related with a higher likelihood of choosing the immediate, but smaller, reward. In other words, people who spent more time on SNSs also made more impulsive decisions. When including individual platforms, greater time on Instagram and X, but not Facebook or Snapchat, was related with a higher likelihood of choosing the immediate reward. These findings help clarify prior literature on the relationship between platform specific SNS use and impulsive decision-making. We discuss limitations, directions for future research, and broader implications for the field.

Passive social networking sites use and disordered eating behaviors in adolescents: The roles of upward social comparison and body dissatisfaction and its sex differences

Previous research has indicated a link between social networking site (SNS) use and eating behaviors, but the underlying mechanisms have not been well explored. This study investigated the role of upward social comparison and body dissatisfaction in the relationship between passive SNS use and disordered eating (DE) behaviors, as well as sex differences. A total of 744 middle school students (51.6% female, Mage = 12.87 years, SD = 0.68) completed self-report questionnaires regarding passive SNS use, upward social comparison, body dissatisfaction, and DE behaviors. Results revealed that: 1) girls reported significantly higher levels of passive SNS use, body dissatisfaction, and DE behaviors than boys; 2) passive SNS use was a significant predictor of DE behaviors both sexes; 3) body dissatisfaction mediated the relationship between passive SNS use and DE behaviors for girls; 4) the chain mediating effects of upward social comparison and body dissatisfaction between passive SNS use and DE behaviors were found only among adolescent girls; 5) Compared to boys, body dissatisfaction in girls is more significantly related to DE behaviors, and upward social comparison is more closely related to body dissatisfaction in girls. These findings suggest that passive SNS use, rather than general SNS use, was related to body dissatisfaction and eating concerns. Interventions targeting specific passive SNS users may be an effective avenue for the prevention and management of body-related concerns and disordered eating behavior in adolescent girls.

Communicating Destination Social Responsibility Through Social Media: The Roles of Tourists’ Social Engagement, Citizenship Behaviors, and Emotions

Social media is a particularly useful tool to promote sustainable tourism destinations. However, little is known about consumer engagement with social media communication in a destination social responsibility (DSR) context within the tourism industry. Grounded in the Stimulus-Organism-Response model, this study examines the factors that influence the intention to generate electronic word-of-mouth (eWOM) on DSR issues through a specific social networking site. This research includes tourists’ social engagement, citizenship behaviors, perceived DSR, emotional responses to perceived DSR, and emotions toward a post as explanatory variables to investigate a specific behavioral intention as the outcome. The authors designed a study based on an online survey of Spanish Facebook users. Empirical testing confirmed most of the hypothesized effects except the influence of tourists’ helping behaviors on the intention to share the post.

Motives for using social networking sites: a uses & gratifications perspective amongst people with eating disorder symptoms

Studies investigating motives for social networking sites (SNS) use amongst people with eating disorder (ED) symptoms are scarce. The uses and gratifications theory states that people actively select media content to gratify their individual needs and this may help to explain why individuals with eating disorder symptoms choose to expose themselves to specific media content and how they choose to respond. Some evidence exists that readiness to change may be a factor related to SNS use patterns in this population. The aim of the present study was to investigate the potential relationship between readiness to change ED cognitions/behaviors and SNS use motives in individuals with current or past ED symptoms, employing a uses and gratifications theory perspective. Participants were recruited from ED recovery websites; 103 individuals (16–55 years old) provided complete data. As hypothesized, ED symptom severity was inversely associated with readiness to change and time spent on (specific) SNS was not associated with ED symptom severity. The results of hierarchical regression analyses further suggested that if individuals felt less capable of overcoming their dysfunctional cognitions/behaviors about their body/eating (i.e., were less ready to change), they were more likely to be motivated to use SNSs for the purpose of impressing others and reputation management. The clinical implication is that high amounts of SNS use may not necessarily be harmful for people with EDs or recovering from EDs, whereas using SNSs for the purposes of impression management could potentially be related to being less ready to recover.

How it feels to be “left on read”: Social surveillance on Snapchat and young individuals’ mental health

Research has shown that young individuals frequently turn to social networking sites (SNSs) to monitor others’ behaviors. This is especially likely with Snapchat, as this platform offers extensive monitoring options in real time, for instance through the use of the “snap map”. However, despite the growth of surveillance features, little is known about the use of these features and their possible association with individuals’ mental health. Consequently, this cross-sectional survey among 16- to 25-year-olds (N = 360, Mage = 19.51) examines (1) whether individuals with a higher need for popularity are more likely to engage in Snapchat surveillance behaviors, (2) whether these behaviors, in turn, are associated with indicators of individuals’ mental health, specifically feelings of loneliness and depressive symptoms, and (3) whether fear of missing out mediates the association between surveillance behaviors and these mental health indicators. The findings show that a higher need for popularity is associated with the monitoring of others through Snapchat, which, in turn, was associated with health indicators via fear of missing out. These associations were, however, not found for general Snapchat use, indicating that specific uses of this platform are more detrimental than others. Future research should, therefore, focus more thoroughly on the relationships between specific SNS behaviors and individuals’ mental health.

Media literacy and partisan convergence across social network sites

ABSTRACT The existing literature highlights social network sites (SNS) as important channels for consuming news and receiving misinformation. However, people surf multiple SNS daily, such as Facebook, Twitter, Line, etc. People also connect and interact with each other, given the characteristics of specific SNS. Driven by partisan bias, partisan supporters may be driven to converge on a specific SNS due to a political echo chamber that exists there. In such a partisan convergence scenario, politicized SNS usage may lead to bias to color the spread of fact-checking and, therefore, politically bias SNS users’ level of media literacy. We examine this hypothesis in a pre-registered national survey (n = 1060) in the 2020 Taiwan Presidential Election. Results show that (1), in general, the usage of the private messaging app Line is related to a lower level of media literacy. The effect holds across political and non-political misinformation items. (2) DPP supporters are much more likely to use Facebook than other supporters, while their political opponents are alienated from Facebook. Therefore, (3) Facebook usage is related to a higher media literacy discerning DPP-related fake news but not others, and the effect exists beyond DPP supporters.

Recommendation matters: how does your social capital engage you in eWOM?

PurposeThe purpose of this study is to contribute to the existing knowledge on two aspects. First, the authors introduce a conceptual model based on the social capital theory (SCT) to understand the mechanisms through which social capital factors affect consumers’ electronic word-of-mouth (eWOM) engagement and purchase intentions via social network sites (SNSs). Second, the present study empirically tests and validates the proposed relationships that delineate social capital dimensions as crucial precursors of eWOM engagement and purchase intention in the specific SNS context, namely, Facebook, Instagram and Twitter.Design/methodology/approachThe authors applied both exploratory and descriptive design based on a triangulation approach. The authors adapted an in-depth interview method in the first part to better specify our constructs and hypotheses. At the quantitative part, the authors conducted the survey method on 1,169 consumers as central part of the research for empirical testing and validating our conceptual model. The authors applied structural equation modeling analysis by using AMOS 22.0.FindingsOverall, the results of this study indicate that social capital-based drivers have a significant role underlying the eWOM engagement of consumers, while engagement in eWOM has a further effect on their purchase intentions. In this study, social network culture appears as the most dominant social driver of consumers’ engagement in eWOM, followed by tie strength and interpersonal trust.Research limitations/implicationsThis study extends prior research on drivers of eWOM. An integrated conceptual model under SCT is proposed and tested to verify the dimensional interrelationships and effects on consumers’ eWOM engagement and purchase intentions. Second, this work advances the understanding of eWOM behavior in a novel context, social networks. Cross-cultural comparison of our results in other regions of Turkey or different countries might enable generalizability, which is one of the limitations of the study.Practical implicationsThis study highlights that consumers are incorporating recommendations into their social networking behavior. The findings of this study show that before constructing their social media strategies, marketers should first investigate the congruence between the cultural environment of the SNS in which they connect with their customers and the positioning of their products.Social implicationsThis study suggests implications about privacy guidelines for SNS regulation setters. Policymakers should understand when and how consumers’ profile and social tie information should be disclosed and accessed through their eWOM behaviors and try to develop trustful regulations.Originality/valueThis study serves as the first attempt to demonstrate that social capital drivers affect consumers’ purchase intentions through their eWOM engagement by its robust conceptual model. No integrated model under SCT has ever been proposed and tested on consumers’ eWOM engagement via SNSs.

Sustaining Formal and Informal English Language Learning through Social Networking Sites (SNS): A Systematic Review (2018–2022)

There has been a gradual shift over the years towards the use of social networking sites (SNS) in formal and informal English language learning which was accelerated during the COVID-19 pandemic. Though there is an abundance of articles dedicated to probing into the in-depth use of SNS in English language learning, a clear correlation between the formal and informal application of SNS in English language learning is still scarce. Therefore, this systematic review aims to exhaustively analyse the recent findings regarding the integration of SNS in English language learning in both formal and informal learning contexts. Two databases were employed, which are the Web of Science (WoS) and Educational Resources Information Centre (ERIC) and thirty articles were extracted for further review. These articles were selectively restricted to a five-year (2018–2022) range and have been screened for any contradiction against the research objectives. As an overview, SNS is favoured for different kinds of applications in teaching and learning purposes due to observed improvements in overall language skills, social interactions, motivation and flexibility. It is proposed for future researchers to focus on a specific target group as well as specific SNS platforms which could help the researchers to minimize discrepancies.

Using Social Networking Sites During Lockdown: Risks and Benefits.

Previous research about use of Social Networking Sites (SNS) use during the COVID-19 lockdown has examined benefits and risks of SNS use (i.e., support through SNS, problematic SNS use and interaction about COVID-19) without comparing them. This study has two objectives: (i) to evaluate which SNS uses (problematic SNS use and interaction about COVID-19 on SNS) predict increased emotional distress, and (ii) to analyse if social support and interaction about COVID-19 mediated the relationship between time spent on SNS and increased emotional distress. A total of 1,003 participants (75.5% women) over 18 years old took part (M = 42.33; SD = 14.32 years). Three hierarchical linear regressions were performed for the first objective and a path analysis was performed for the second. Results showed that negative social comparison on SNS had the highest positive regression weight, followed by interaction about COVID-19 and addictive consequences. Also, an indirect effect of time spent on SNS on anxiety, depression, and life satisfaction through interaction about COVID-19 and support through SNS was found. The results indicate that comparative SNS use is the best predictor of emotional distress. The mediation model proposed was confirmed, highlighting the importance of assessing specific SNS uses.

Assessing the Influencing Factors of Electronic Word-of-Mouth on CSR Issues. A Case of Hospotality Service Industry of China.

Corporate social responsibility (CSR) information can be effectively disseminated via social media in a variety of industries, including the hospitality sector. In the same way, the media has a significant impact on CSR because the news media helps companies achieve their CSR goals. Prior research has not examined the main factors that influence electronic word of mouth (eWOM) on media coverage of CSR issues via social networking websites. For the purpose of examining the most significant predictors of intention to share or comment on negative CSR news reported by one media outlet on a specific social networking site (SNS). 677 Wechat users in China were surveyed in order to test the proposed model empirically. According to the findings of the study, eWOM intentions are positively influenced by environmental CSR content, and advertisement related CSR content. It also confirmed that the value of information is positively influenced by the credibility of the source. The variables interpersonal influencer impact and privacy concerns had no significant relationship, nor did they have any significant relationship with the intentions to share and comment on Wechat. Further the study findings suggest the theoretical and managerial policy recommendation for decision makers.

Disentangling Associations Between Frequency of Specific Social Networking Site Platform Use, Normative Discrepancies, and Alcohol Use Among Adolescents and Underage Young Adults

Although there is a robust literature examining normative discrepancies for drinking, less is known related to normative discrepancies related to alcohol-posting behavior on social networking sites (SNS). Given that SNS are posited to be an important risk factor for adolescent and young adult alcohol use, the aims of the present study were to: (1) document descriptive and injunctive normative discrepancies for number of alcohol-related posts on SNS, (2) examine associations between frequency of using SNS platforms (Facebook, Instagram, Snapchat) and descriptive and injunctive normative discrepancies, and (3) to examine whether descriptive and injunctive normative discrepancies are associated with willingness to use alcohol and drinking among adolescents and young adults. Data were drawn from the baseline assessment of a larger longitudinal experimental study (N= 306, age 15-20). Overall, participants perceived that their peers are more approving of and post about alcohol use more often than they do themselves, thus indicating significant descriptive and injunctive normative discrepancies. More frequent use of Facebook was associated with having greater descriptive normative discrepancies, whereas frequency of both Facebook and Instagram use were associated with greater injunctive normative discrepancies. Results further indicated that controlling for frequency of SNS use, descriptive normative discrepancies, but not injunctive, were associated with greater willingness to drink and drinks per week. Results provide evidence that in particular, descriptive normative discrepancies for SNS use may be important to target when planning intervention programs to reduce the impact of SNS use on adolescent and young adult alcohol use.

An examination of the determining factors of users’ intentions to share corporate CSR content on Facebook

ABSTRACT Corporate social responsibility (CSR) has become an essential concept in the context of the hospitality industry, where it is considered as a significant factor in competition and firms’ survival. However, little is known about the factors that influence electronic word of mouth (eWOM) regarding CSR communication through social media in the hotel context. This research proposes a comprehensive model including expressive information sharing, environmental consciousness, homophily and attitude towards sharing firms’ content (both commercial information and about environmental CSR issues) as predictors of individuals’ intention to share firms’ content on a specific social networking site (SNS). To test the model empirically, Facebook users were surveyed in Spain. Empirical testing confirms most of the hypothesized effects except the influence of expressive information sharing on attitude towards sharing firms’ environmental CSR content, the impact of homophily on attitude towards sharing firms’ commercial content, and the influence of this variable on intentions to share content on Facebook.

Forming digital identities in social networks: the role of privacy concerns and self-esteem

Purpose This paper aims to identify the data elements that social network sites (SNS) users consider important for shaping their digital identity and explore how users’ privacy concerns, self-esteem and the chosen SNS shape this process. Design/methodology/approach This study conducted an online survey with the participation of 759 individuals, to examine the influence of privacy concerns, self-esteem and the chosen SNS platform, on the shaping of the digital identity, through a classification of identity elements that users disclose when using a SNS, the Rosenberg self-esteem scale and relevant constructs from the literature. Findings Findings reveal that users consider the name, gender, picture, interests and job as most important elements for shaping their digital identity. They also demonstrate that privacy concerns do not seem to affect the amount of information users choose to publish when shaping their digital identity. Specific characteristics of SNS platforms are found to affect the way that users shape their digital identity and their privacy behavior. Finally, self-esteem was found to affect privacy concerns and digital identity formation. Research limitations/implications To avoid a lengthy questionnaire and the risk of low participation, the respondents answered the questions for one SNS of their choice instead of answering the full questionnaire for each SNS that they use. The survey included the most popular SNSs at the time of the survey in terms of popularity. Practical implications The results contribute to the theory by furthering our knowledge on the elements that shape digital identity and by providing evidence with regard to the role of privacy and self-esteem within social networking. In practice, they can be useful for SNS providers, as well as for entities that design security and privacy awareness campaigns. Originality/value This paper identifies novel factors that influence digital identity formation, including the specific SNS used with its particular characteristics in combination with privacy concerns and self-esteem of the user.

Russian Students' Use of Social Network Sites for Selecting University Abroad

This qualitative case study explores how undergraduate students from the Russian State University for Humanities used social network sites (SNSs) for their decision to transfer to higher education institutions (HEIs) abroad. Participants reported using specific SNS features, such as likes and shares, for measuring HEI rating and indicated that ability to use native language was among motivating factors for membership in a specific SNS. The reported benefits of SNSs included instantaneous connections with likeminded individuals, realistic visualization of campuses, and unbiased and multidimensional views presented by SNS members. One of the emerging findings was that participants with no connections abroad relied exclusively on SNSs for their college choice. Participants with connections abroad relied on the advice of international contacts, and SNSs played a complementary role. HEI professionals may consider hiring and training international students to maintain consistent and meaningful content on different SNS platforms, particularly in their countries’ specific SNSs.

The Shorter the Better? Effects of Privacy Policy Length on Online Privacy Decision-Making

Privacy policies provide Internet users with the possibility to inform themselves about websites’ usage of their disclosed personal data. Strikingly, however, most people tend not to read privacy policies because they are long and cumbersome, indicating that people do not wish to expend much (cognitive) effort on reading such policies. The present study aimed to examine whether shorter privacy policies can be beneficial in informing users about a social networking site’s (SNS) privacy practices, and to investigate associations between variables relevant for privacy decision-making using one theory-based integrative model. In an online experiment, participants (<em>N</em> = 305) were asked to create a personal account on an SNS after being given the option to read the privacy policy. Privacy policy length and the SNS’s level of privacy were varied, creating a 2 (policy length) x 2 (level of privacy) between-subjects design. The results revealed that participants who saw short policies spent less time on reading but gained higher knowledge about the SNS’s privacy practices—due to the fact that they spent more reading time per word. Factual privacy policy knowledge was found to be an indicator for participants’ subjective privacy perception. The perception and evaluation of the specific SNS´s privacy level influenced the assessment of privacy costs and benefits. Particularly when benefits were perceived as high, self-disclosure was increased.

Active Social Network Sites Use and Loneliness: the Mediating Role of Social Support and Self-Esteem

A growing body of research has documented the association between general social network sites use and loneliness, though results have not clarified whether social media increases or decreases loneliness. The relationships between specific social network sites use patterns and loneliness, as well as the mechanisms underlying this association, should be further examined. To address this issue, the current study investigated the mediating roles of social support and self-esteem between active social network sites use and loneliness. A sample of 390 undergraduate students (Mage = 19.39, SD = 0.95) anonymously completed the Active Social Network Sites Use Questionnaire, the Rosenberg Self-esteem Scale, the Multidimensional Scale of Perceived Social Support Scale, and the Emotional and Social Loneliness Scale in their classrooms. Latent variables structural equation modeling analysis indicated that: (a) active social network sites use was negatively associated with loneliness; (b) social support and self-esteem could significantly mediate the relationship between active social network sites use and loneliness, which contained two mediating paths: the simple mediating effect of social support and the sequential mediating effects of social support and self-esteem. These results coincide with previous research and extend them by examining the effects of how individuals use social media. Our understanding of how social media use helps to reduce the feeling of loneliness, as well as the intervention programs that aim to reduce loneliness, may benefit from these findings.

Connecting activities on Social Network Sites and life satisfaction: A comparison of older and younger users

Social Network Sites (SNSs) have been found to promote psychological well-being of individuals through bonding and bridging social capital by allowing users to engage in different networking activities with their close and weak ties. However, these findings primarily focus on younger population or adopt simplistic measures of SNS use without distinguishing different activities, leaving how specific SNS uses may affect older users' psychological well-being unclear. This study examined the effects of engaging in different Facebook activities on older users over 50 as compared to younger adults between 18 and 25, using Facebook behavioral data in conjunction with survey data. Drawing from Socioemotional Selectivity Theory and Uses and Gratification theory, it tested different effects of SNS activities on older and younger users’ psychological well-being. We found that compared to younger adults, older adults benefit less from having a large network and more from engaging in directed communication activities.

Shyness and social media use: A meta-analytic summary of moderating and mediating effects

Since the advent of social networking sites (SNSs) such as Facebook and Twitter (often called social media), the link between shyness and using these platforms has received substantial scholarly attention. We assumed that the diverging findings could be explained by the patterns of use examined in the primary studies. A three-level, random effects meta-analysis was conducted (50 effect sizes, total N = 6989). Shyness and SNS use across all available indicators were unrelated. As predicted, the association was moderated by the specific SNS use pattern. Shyness was negatively associated with active use (e.g., posting photos), ρ = −0.11, 95% CI [−0.20, −0.03], and with the number of SNS contacts (i.e., online network size), ρ = −0.26, 95% CI [−0.34, −0.17]. Negligible or no associations were found for general use (e.g., daily logins), ρ = 0.07, 95% CI [0.02, 0.13], or passive use (reading others’ posts), ρ = 0.07, 95% CI [−0.01, 0.14]. A meta-analytic mediation model suggests that the number of SNS contacts can partially explain the previously identified negative association between shyness and well-being.