Introduction. The problems of formation and development of the professional personality of a higher school teacher do not lose their relevance during the entire period of modernization of the education system. Complex social and pedagogical changes in the structure and content of the educational process in a modern university, a variety of ever-increasing requirements for the results of training future specialists, the introduction of new teaching tools – all this makes the university teacher aware of the need to improve their pedagogical qualifications, increment and enrich professional pedagogical experience and culture. The task of forming a professional pedagogical personality of a university teacher who is aware of the internal logic and regularities of the pedagogical process as the basis of their professional success is becoming more and more obvious. The purpose of the research is to develop and scientifically substantiate a program of professional development and professionala and pedagogical retraining of a teacher of a professional school, which includes a concept, model and project of activities aimed at the formation and development of his pedagogical personality in all the richness of its structures – professional worldview, professional experience and culture, professional motivation, interests, needs and attitudes. Methodology and research methods. The methodological basis of our research is personality-oriented, system-activity approaches, ideas and principles of humanization of the educational process, its practical orientation. The methodological principles of the research determined the choice of research methods: we used general scientific (general logical, theoretical and empirical) methods, survey methods, included observation, as well as data from open sources and databases Results. The main result of the research is the concept and model of professional and pedagogical retraining/advanced training of a teacher of a professional school, which provides a university specialist and an employee of the training center of an industrial enterprise who does not have a basic pedagogical education, a reliable basis for correct pedagogical decisions and socio-professional stability in a dynamically developing educational situation. Scientific novelty of the research is determined by the introduction of the concept "teacher identity" as a socio-professional and professional and personal characteristics of the teacher, systematize modern ideas about the role of the teacher in the implementation of educational tasks, clarifying opportunities, the process of retraining and improvement of professional pedagogical training of University teachers in the formation and development of professional skills as a teacher and educator. Practical significance. Theoretical and practical results of the study can be used in the selection of content and additional professional education, in the preparation of teaching materials for the optimization of the educational process at school, College and University, as well as to develop a system of assessment requirements to the quality of teaching.