A recent paper by Capozza and Van Order (CVO) (1977) proposed a generalization of the Greenhut-Hwang-Ohta (GHO) (1975) analysis of pricing under three alternative types of spatial competition. The GHO analysis was based on a short-run model in which the locations of firms are assumed to be fixed. CVO accordingly proposed relaxation of this rigid assumption to examine if the GHO results also apply to the long-run zero-profit industry equilibrium. They confirmed the GHO results, which, however, they also contended, require certain particular modifications as well in the light of their own models. The CVO contribution lies in their simple model analysis of long-run industry equilibrium conditions-a generalization of the GHO analysis. However, they failed to recognize that the GHO analysis is based on another restrictive assumption regarding the form of the demand function. Moreover, they assumed even more restrictive demand conditions and misled themselves to a conclusion that L6schian competition never results in a lower price than spatial monopoly. Their conclusion is invalid since Loschian competition can be shown to result in a lower (not higher) mill price if only the demand function is assumed to be sufficiently convex to the origin (Ohta (1980)). This calls for a more general examination of conditions under which the firm's f.o.b. mill price may rise or fall due to spatial entry of rival firms. The present paper presents selected results of such examination. Section 2 briefly reviews the theory of spatial monopoly. Initially some fundamental assumptions are set forth. This is followed by derivation of the market demand function for the spatial monopolist. The market demand in turn is shown to be more or less elastic than the assumed basic demand function depending on the curvature of the latter curve. We also comment on the so-called paradox of spatial monopoly, which we claim is a misnomer. The analytical framework of Section 2 is employed in Section 3 as we generalize previous analyses and present a concise cataloguing of comparative static results of spatial competition.1 Again the basic demand characteristics, in combination with alternative types of spatial competition, are shown to play an important role in yielding the distinct elasticity results, and for that matter competitive equilibrium prices. In the process a counter-example to CVO's aforementioned argument on L6schian pricing is presented. Also discussed is the conceptual distinction between perceived and realized elasticities of demand under spatial competition, which CVO also failed to recognize. As a result, they erred in speculating that equilibrium mill prices would be the same under alternative types of spatial competition, given the size of the market area. We will show that they in fact are not. Section 4 concludes the paper by summarizing the basic results of our analysis.