Spa Center Research Articles

Spa Center as the Economic Engine of the Municipal Business Ecosystem: Case of Banja Koviljača Organizational Network

This paper addresses the role of the Spa Health Resort as the Economic Engine of the Mu-nicipal Business Ecosystem. Usualy a single larger enterprise drives the local economy at the municipal level, and in the case of Serbia that company has often been from heavy in-dustries. For many transitional economies, local communities have been supported by the main municipal organization, identified in the literature under the terms economic engine, anchor, driver, powerhouse, catalyst, hub or lifeline. Most literature defines it as a compa-ny that plays a pivotal role in propelling municipal economic growth and development, acting as the source of economic stability and resilience within the municipality. Our re-search is based on dataset gathered from the Serbian Chamber of Commerce, extracted from the annual financial and business reports of 80,737 companies and sole entrepre-neurs in Serbia from 2013 to 2022 and supplemented by detailed insights into business reports of hypothesized economic engine. Our findings support the hypothesis that Spe-cialized Rehabilitation Hospital Banja Koviljaca's acts as economic engine for the region. Conclusion is that investment in balneo industry returns mutlifold benefits of different categories to the community and the state.

Environmental challenges in recreation and hospitality services of SPA centers

Environmental challenges in recreation and hospitality services of SPA centers

Assessment of radon levels in indoor workplaces in Tunisia and associated radiological risks

ABSTRACT This study aimed to assess indoor radon levels within different workplaces in Tunisia, including universities, schools, spa centres, and phosphate fertiliser factories. A total of 110 locations within these workplaces were monitored using solid-state nuclear track detectors (LR 115). The obtained results indicated that the geometric mean (GM) values of indoor radon concentrations measured at these locations were 24.6 Bq m−3 for universities, 31.3 Bq m−3 for schools, 72.2 Bq m−3 for spa centres, and 70.0 Bq m−3 for phosphate fertiliser factories. Overall, the GM of indoor radon concentrations measured in the four studied workplaces remained below standard values. Statistical analysis using the two-sample Student t-test revealed significant differences between the workplaces. The calculated annual effective doses due to radon inhalation were found to have GM values of 0.2 mSv y−1 for universities, 0.2 mSv y−1 for schools, 0.5 mSv y−1 for spa centres, and 0.4 mSv y−1 for phosphate fertiliser factories. These values are comparable to worldwide average values. Other risk parameters, such as lung cancer risk and lung cancer cases were also determined and reported in this study. While this study did not investigate the factors influencing radon concentrations, its primary advantage lies in being the first comparative study monitoring various workplaces in Tunisia, covering both underground and above-ground settings.

Modern hotel profitability centers: spa and wellness in the Russian hotel space

In the article, the authors, based on the analysis of domestic and foreign theoretical and periodical literature, argue that in the scientific community and in the practice of the hotel business there is no unified understanding of the essence and content of the concepts of «spa» and «wellness» in the hotel space and the interrelationships between these phenomena. The authors believe that in the modern hotel market, a hotel (especially in the luxury segment and the middle price segment) that does not offer spa and wellness services is at a disadvantage in terms of attractiveness to guests. Some hoteliers doubt the role of the spa center as a center of profitability of the hotel, since the value of such an object lies in meeting the expectations of guests, and many guests no longer consider spa centers and related facilities such as a fitness room, swimming pool, etc. as a luxurious addition to the services offered, and the developed hotel spa space is perceived as the standard for a modern hotel concept. The search for a solution to the problem of monetization of the hotel spa has led to the emergence of various economic models for managing the spa division: (1) direct management of the spa infrastructure by the hotel enterprise itself; (2) management by a third party; (3) rental of premises; (4) white label. In the article, the authors consider various methods used by Russian and foreign hoteliers to optimize hotel revenues through the activities of the hotel spa center. The authors conclude that despite all the existing problems, spa and wellness have become an integral component of the modern hotel business. Therefore, hoteliers must learn how to manage this new type of activity using effective economic models, creating original and profitable spa and wellness hotel concepts that harmoniously combine innovation, authenticity and local culture, meeting the specific needs of target segments.

Efficacy of balneotherapy on pain, function, and sleep quality in patients with chronic low-back pain: a prospective observational study.

The aim of this prospective observational study was to evaluate the efficacy of a cycle of sulfate-arsenical-ferruginous mud bath therapy on pain, function, and sleep quality in patients with chronic low-back pain (CLBP). One hundred twenty-three patients treated at Levico Spa Center (Italy) with 12 daily local mud packs and generalized thermal baths were included in this experience. General medical assessments were performed before starting the therapy, at the end of the treatment, and 3months later. Pain intensity and stiffness were measured by a 0 to 10cm visual analogue scale (VAS); the range of mobility of the lumbar spine was evaluated using the Schober test and functional disability by the Roland-Morris Disability Questionnaire (RMDI). The Pittsburgh Sleep Quality Index (PSQI) was used to assess the sleep quality. The VAS score for pain and stiffness showed a significant reduction (p < 0.0001) at the end of the treatment persisting for 3months of follow-up. Similarly, a significant improvement was found for the Schober test and RMDQ. Finally, we showed a significant decrease of PSQI score at the end of the cycle of mud bath and at 3months of follow-up. The Spearman analysis showed a significant positive correlation between the score of PSQI and VAS pain, VAS stiffness, and RMDQ. In conclusion, this preliminary study confirms the beneficial and long-term efficacy of balneotherapy on pain and function and, for the first one, shows the positive effect on quality of sleep in patients with CLBP treated with a cycle of mud bath therapy.

The influence of extreme thermal stress on the physiological and psychological characteristics of young women who sporadically use the sauna: practical implications for the safe use of the sauna.

Many individuals who use the sauna at a temperature of 120°C of higher are not aware of the negative consequences of extreme thermal stress. Despite extensive research into sauna use, the impact of extreme thermal stress on the physiological and psychological characteristics of sauna users have not been examined to date. The aim was to determine the effect of 20 min sauna sessions with a temperature of 80°C and 120°C on the physiological and psychological characteristics of women who sporadically visit the sauna. The study was conducted on 22 full-time female university students. Physical activity (PA) levels were evaluated with the Polish short version of the International Physical Activity Questionnaire (IPAQ). Anthropometric characteristics were measured before the first sauna session by the InBody270 body composition analyzer. Physiological parameters, including heart, energy expenditure, physical effort, and blood pressure (systolic blood pressure - SBP, and diastolic blood pressure - DBP), were assessed indirectly using Polar V800 heart rate monitors and the Omron M6 Comfort blood pressure monitor. The participants' wellbeing was assessed with the Profile of Mood States (POMS) questionnaire. The presence of significant correlations between heat exhaustion and heat stress variables and syncope during the second sauna session was examined with the use of classification and regression trees (CRT) and the cross-validation technique. Twenty-minute sauna sessions with a temperature of 80°C and 120°C induced a significant (p < 0.001) decrease in the values of SBP (excluding the temperature of 120°C), DBP, and body mass, as well as a significant increase in HR and forehead temperature. Exposure to a temperature of 80°C led to a significant (p < 0.001) increase in vigor with a simultaneous decrease in tension, depression, anger, fatigue, and confusion. In turn, sauna bathing at a temperature of 120°C had an opposite effect on the above mood parameters. Vomiting and confusion were the main predictors of syncope that occurred in some of the surveyed women. Excessive air temperature can induce symptoms characteristic of heat exhaustion and heat stress nausea, heavy sweating, fast weak or strong HR, high body temperature, and confusion. Therefore, sauna bathing at a temperature of 80°C can be recommended to women who sporadically use the sauna, whereas exposure to a temperature of 120°C is not advised in this group of sauna users. The present findings provide highly valuable inputs for managing wellness and SPA centers.

AN EXTENDED APPLICATION OF THE THEORY OF REASONED ACTION (TRA) MODEL IN PREDICTING TOURIST LOYALTY: THE MEDIATING ROLE OF DESIRE IN HEALTH &amp; SPA TOURISM

This research sought to examine the predictive power of an extended version of the Theory of Reasoned Action (TRA) model that incorporates desire to understand tourists' loyalty intentions towards a health &amp; spa center. The findings substantiate the model's high explanatory capacity and underline its relevance in the context of health tourism. It was found that positive attitudes towards health tourism services and the influence of subjective norms, which embody the opinions of tourists' social contacts, significantly influence loyalty intentions. Importantly, desire, which was included as an extension of the traditional TRA model, emerged as a crucial factor in this relationship, serving as a significant mediator between both attitudes and subjective norms and loyalty intentions. Our study highlights the central importance of understanding and considering desires when designing management strategies and recommends the implementation of targeted marketing campaigns, personalized offers and the continuous collection of customer feedback based on desire-based segmentation. This study contributes to the existing literature by extending the application of the TRA model to the health and wellness tourism sector and emphasizing the crucial role of desire as a mediator in promoting customer loyalty.

Health and its significance in the modern concept of wellness and spa

The aim of the study is to present selected issues related to health that are significant in the modern concept of wellness and spa.&#x0D; The World Health Organization has adopted the so-called positive definition of health, which encompasses it as a state of complete physical, mental, and social well-being, rather than merely the absence of disease or infirmity. Wellness is one of the contemporary approaches to health related to quality of life and actions for health (aspiring towards wellness). On the other hand, spa is an idea of a holistic approach to health, where the harmony of mind and body is to be ensured through the use of relaxing, cosmetic, and biological renewal treatments, often involving water. Spa centers combine relaxation with the care for psychophysical health. The purpose of these centers is to improve health, well-being, and appearance. These aspects are extremely important in the holistic understanding of health.

Current Threats and Risks to Health Tourism in Bulgaria

Over the last decade, modern society and various economic actors have faced risky instabilities, trials and challenges due to increasing globalization and the emergence of various global crises. Considering the last five years to date, management in the tourism sector is by no means immune from the unexpected threats, economic and health crises that continue to negatively impact all processes and future business development prospects. The need for the emergence of a new economic concept of risk and its management has been identified as urgent. The rapid development of tourism in the country and the absence of an adequate risk management strategy lead to the emergence of a number of undesirable consequences, aggravation of existing problems and generation of numerous adverse trends in the tourism and hotel industry in the country. The object of the study is health tourism in the hospitality industry in Bulgaria. The hotel product is complex, designed to satisfy the needs of guests. Composed of different elements, this paper focuses and analyses the complementary product, which with its service complements and enriches the final needs and satisfaction of the customer. Medical Spa Centres, as the subject of the study, are an example of a pulling force in the choice of a destination in health tourism. They improve economic growth, industry competitiveness and stimulate tourism consumption. The processes in the Medical Spa Centers are strongly influenced by the surrounding external and internal environment, working together under the wing of the hotel complex. Respectively, they increase the valuation of the economic entity, contribute to higher financial performance and at the same time satisfy various human needs of a health and wellness nature. The role and importance of Medical Spas has been proven in the development of the hotel product, therefore the need to implement strategic management approaches to address risk and unexpected threats should be analyzed. The methodology is based on a systematic approach and on different research methods, including: theory, publications, analysis and systematization. The empirical research was conducted through in-depth interview with managers of hotel complexes with Medical Spa centers to identify threats and risks typical for health tourism, and ways to overcome them in their organization with actual management measures. The last part of this paper analyzes the application of a model risk management system for a hotel tourism enterprise and the need to implement such a standard in our country.

ІННОВАЦІЇ В СФЕРІ СПА-ПОСЛУГ ГОТЕЛЮ

The article provides an analysis of innovations in the SPA industry and implementation of the latest techniques and innovative procedures in Ukrainian hotels. The fast pace of life of a modern active person, the rapid development of technologies, the deterioration of the ecological state, anxiety and insomnia, psychological disorders associated with military aggression and many other factors encourage tourists to pay more attention to their health and rest, choose hotels that provide SPA services. SPA is a place where one can restore one’s emotional balance, improve mental and physical health, increase social activity and creativity using healing treasures provided by the nature, various types of massage, rejuvenating procedures. The research methodology was based on the application of a system analysis of innovations developed and implemented in international spa centers such as Palazzo Fiuggi, Italy; Soneva Jani, Maldives; Rakxa, Thailand; Park Eagles, Austria. An abstract-logical method was used to make theoretical generalizations and conclusions about the essence of innovations in the field of spa services. The main areas of innovative activity are analyzed and their characteristics are provided. The importance of innovations in the field of SPA industry is considered and important factors that must be taken into account when providing services are determined. The main approaches that the company needs to focus on when providing SPA procedures have been determined. Classic and innovative wellness services with an indication of the healing effect are given. The main types of massage are defined. The characteristics of non-invasive procedures during which modern equipment is used and at the same time hospitalization of the patient to a hospital and quick rehabilitation periods are not required (Ultherapy, CoolSculpting). The characteristics of innovative equipment for relaxation and recovery are considered. Based on the analysis and study of innovations in the field of SPA services, the authors have proposed modern innovative procedures, which take into account the needs of customers and expand the range of additional services.

"Fitness" of the Urban Middle Class and "Wellness" of the Spa Centers in Delhi.

This article attempts to explore the notion of "wellness" in relation to the emerging health markets in Delhi. For this study, spa centers are going to be my major focus. How spa centers define and sell wellness? How does the notion of wellness link to the neoliberal economy and laissez-faire nature of the state? Moreover, in present societies how has it emerged as an "ideological normativity" which pathologies those who do not conform to the idea of wellness? Wellness is used in everyday conversation to indicate a healthy balance of mind, body, and emotions. It argues that how wellness as a quality is purportedly being sold through a range of objects and services, from a bottle of shampoo to the complex practice of power yoga. The article examines the spa center as a site and how it models the notions of health and wellness in new ways.

REPRESENTATION OF SPA TOURISM IN THE REPUBLIC OF NORTH MACEDONIA

Today's tourism movements involve a huge number of tourists. Each of them has a different interest or need that needs to be satisfied. Some tourists wants swimming, others sunbathing, others wants skiing or hiking, and some of them wants visiting the cultural-historical monuments. However, apart from what the tourists want, the satisfaction of the needs also depends from the tourist offer, what is offered to the tourists. The following factors play a role here: what types of transportation are available for that destination, what accommodation facilities are there, what tourist resources are available, etc. There are several aspects of tourism, according to: tourist needs, attractive-motivational values, according to the tourist season, the way the trips are organized, etc. Purpose: The purpose of this paper is to see the representation of spa tourism in the Republic of North Macedonia in relation to other types of tourism. In this case, the division is made into city tourism (the city of Skopje as a tourist attraction), spa tourism, which includes all spa centers in the Republic of Macedonia, mountain tourism, lake tourism and all other types of tourism that are represented in the country. Methodology: To achieve the set goal, the methods that were used are analysis and retrospective analysis of the number of domestic and foreign tourists and the number of overnight stays in the Republic of North Macedonia for the period from 2017 to 2021. The data were collected by the State Statistics Office and were processed tabularly and graphically. The analysis was performed on the basis of previously studied scientific theoretical content of materials that include: literature, books, magazines and newspapers, reports, relevant publications, on-line databases, as well as all other published materials. Results: In the researched period from 2017 to 2021, the most attractive places for domestic tourists to visit are lake places (64%), while for foreign tourists it is the city of Skopje with (43%) of tourists. Spas are in the last place in terms of visits for both domestic (5%) and foreign tourists (1%). According to the number of overnight stays, spa tourism is in second place for domestic visitors (10%), while for foreign tourists it remains in last place with 2% of the total overnight stays. Conclusions: Spa tourism is the least developed tourism in the Republic of North Macedonia. From the total number of visitors in the analyzed 5-year period, only 5% of domestic tourists and 1% of foreign tourists visited the spas. In terms of the number of overnight stays, spa tourism is in second place for domestic tourists with 10% and in last place with 2% for foreign tourists.

NUMBER OF OVERNIGHT STAYS BY SPA TOURISTS IN THE REPUBLIC OF NORTH MACEDONIA AND SOME EUROPEAN COUNTRIES

The spa industry is a booming business that is growing in popularity and profitability, and the outlook for the future is promising. The Republic of North Macedonia is a country with about 60 springs of mineral water that has eight thermal baths, from which two are currently not in operation. When comparing with some European countries, it can be seen that in Serbia there are more than 50 baths and more than 1000 springs, of which about 500 springs of cold and hot mineral water as well as an abundance of mineral mud. According to the number of overnight stays and arrivals, spas are leading tourist destinations in Serbia. In Croatia, unfortunately spa tourism is poorly developed taking that Croatia faces the Adriatic Sea (which is one of the calmest and clearest in the Mediterranean) and is the main tourist attraction in the country. Spa tourism is the most developed in Hungary where there are more than 100 spring of mineral water, currently there are 230 thermal baths. In Slovenia, one of the most developed forms of tourism is spa tourism. There are 87 thermal water springs with different properties and temperature (from 32 to 73 degrees Celsius). Slovenia currently has 12 SPA centers. Purpose: The purpose of this paper is to see the number of overnight stays in the spas, compered to the total number of overnight stays of all types of tourists in the Republic of North Macedonia, but also in some of the European countries. This paper covers the countries of Serbia, Croatia, Hungary and Slovenia. Methodology: To achieve the set goal, the methods that were used are analysis and retrospective analysis of the number of spa tourists, the number of overnight stays in spas and the total number of overnight stays of tourists in the Republic of Macedonia and some of the European countries for the period from 2010 to 2020. The data were collected by the State Statistics Office of the Republic of Macedonia and related to the researched countries, and they were processed tabularly and graphically. The analysis was performed on the basis of previously studied scientific theoretical content of materials that include: literature, books, magazines and newspapers, reports, relevant publications, on line databases, as well as all other published materials. Results: For the period from 2010 2020 the biggest number of overnight stays were Hungary (1 113 300 000) ) from which 44.45% were from the spa tourists. The Republic of North Macedonia for these 10 years has a total number of overnight stays 26,465,259, of which 7.71% are overnight stays in spas or 2,041,044. Conclusions: The percentage of overnight stays in spas compered to the total number of overnight stays for the Republic of North Macedonia is 7.71%. The biggest number of overnight stays by spa tourists were in Hungary (44.45%), and the lowest number were in Croatia (0.6%).

NATURAL HEALING ASSETS EVALUATION SCIENTIFIC APPROACHES

Topicality. The existing conceptual and methodological support was analyzed. Main of them is proposed by international institutions regarding accounting and valuation of natural assets. Arising disproportions in the process of natural healing assets accounting and the applying possibility of the modern approaches of it accounting are considered.Aim and tasks. The aim of the article is to determine the main international trends in the assessment of natural healing assets. The tasks of the article are the systematization of international approaches and the legal basis for the of healing assets accounting, the determination of directions for the natural healing assets evaluation as an element of blue growth, and the identification of the main contradictions in the institutional and legislative and regulatory provisions regarding the management of natural healing assets.Materials and Methods. The theoretical base of the article was developed using the method of theoretical generalization to define the concept of natural healing assets. Environmental and economic assessment approaches were used to identify accounting trends.Research results. The article proves that the income received by the state in the process of extracting natural-healing assets is not income in the pure sense, but is a rearrangement of the portfolio of natural-healing assets, namely the moment when assets from a physical state acquires a monetary equivalent. Income, at the same time, is investment and mutually beneficial cooperation with business entities, which depends on the institutional capacity of countries to diversify.Conclusion. Disproportions have been revealed regarding the accounting of natural healing assets, such as those that are taken into account only in interaction with medical and health services. International achievements in the assessment of natural healing assets were summarized into a single methodological basis for their assessment in monetary terms. We note that today natural healing assets in international practice are calculated only in the form of services provided at resorts or spa centers for treatment, recovery and rehabilitation. Also, disproportions arise in the absence of classification of natural healing assets as basic products, which complicates the process of accounting and evaluation of natural healing assets.

Hydrobiome of Thermal Waters: Potential Use in Dermocosmetics

Over the course of the last 20 years, numerous studies have identified the benefits of thermal waters on different skin conditions. Consequently, several investigations have been carried out on their effects on the skin, which are linked to their chemical composition, and, recently, scientists have turned their attention to the role of the thermal spring’s microbiota, named “hydrobiome”, regarding these therapeutic effects. At the same time, the development of cosmetics based on pre, pro, and postbiotics has reached great relevance and research is increasing every day. This review gathers information on the biological diversity of thermal spring waters and their potential use in obtaining biological compounds, metabolites, or bacterial extracts for use in dermocosmetics as active ingredients. These bioactive compounds are able to improve dermatological diseases such as atopic dermatitis or rosacea and ameliorate pruritus and xerosis; moreover, they can increase protection against UV exposure, strengthen barrier function, maintain good homeostasis of skin defenses, repair damaged skin, promote wound healing, improve skin condition, reduce uneven skin pigmentation, and prevent skin aging. From a future perspective, fruitful cooperation among researchers, hydrologists, thermal spa centers, and cosmetic industries will drive this sector toward a better understanding of the role of the hydrobiome of thermal spring waters on healthy skin and dermatological diseases and consider the inclusion of derivatives of this hydrobiome (in the form of fermenters, lysates, extracts, etc.) in dermocosmetic formulations. Therefore, and being aware of the potential of the hydrobiome in dermatological and skin care applications, the future prospects for the use of bioactive substances derived from it in dermocosmetic formulations are promising.

Перстективи за развитие на зимния туризъм в България

The purpose of the report is to present prospects for the development of winter tourism in combination with other types of tourism for the sustainable development of the state's economy. Bulgarian winter resorts are gaining international popularity with their favorable conditions for sports, the modern facilities with which the resorts are equipped and the mountainous nature that creates conditions for holding competitions on the tracks. Bulgaria has numerous mineral springs and is a popular spa and wellness destination. In almost all winter resorts there are spa centers that offer a variety of procedures, and in combination with the rich cultural heritage, conditions are created for the development of several types of tourism. The state's sports centers are located near various cultural and natural attractions, which provide opportunities for a variety of activities for visitors.

Health Promotion in Certified SPA and Balneotherapy (Medical SPA) Centres in Stara Zagora Region

This study aims to assess the conditions for health promotion available in the region of Stara Zagora in certified SPA and Balneotherapy (Medical SPA) centers. METHODS Based on Internet sources, an analysis of the offered programs, packages and procedures, and accessibility to mineral waters. RESULTS 8 certified Balneotherapy (Medical SPA) centers and 4 SPA centers are available on the territory of the Stara Zagora region. CONCLUSIONS The presence of mineral springs, the mild climate, and investments in a very good hotel base are conditions for developing tourism and promoting health in the region words.

Hotels vs private accommodation during the COVID-19 pandemic in Serbia?

Available statistical data at the global and national levels show how much tour-ism and hospitality suffered from the period of declaration of the worldwide pandemic of the Covid-19 virus (March 2020) until its "de facto" abolition (March/April 2022). However, the fact that tourism and travel became almost the primary need of people in periods of relaxation of measures is also evidenced by the available statistical data. Examples of countries in the world and in the region indicate that in that period there was a change in tourist movements, initiated by the changed needs and demands of tourists. For the purposes of this research, a survey questionnaire was formulated and distributed electronically to the e-mail addresses of numerous users in Serbia. The main goal of the paper is to indicate the utilization of hotel accommodation capacities in relation to private accommodation during the pandemic in Serbia. Investigate whether the role of hotels, which before the pandemic period were the most used form of accommodation, has declined (especially when it comes to leading tourist destinations in Serbia - city, mountain and spa centres), or whether the trend of choosing a "safer place to stay" has experienced an expansion in natural, non-urbanized environment. The obtained data can be useful, first of all, to managers of the tourism and hospitality industry, so that according to the summarized results of the research and the recommendations given in the work, they can adequately and timely correct and innovate their tourist offer.

The spa narrative of long 19th century Europe as map and network

The resort network of modern Europe developed over the course of the 18th and 19th centuries. Emerging at different times (first in Great Britain, then in France, then in Germany and Russia), all national spa centers in one way or another reproduce a single, taken from the Roman tradition of the term (as a result of direct “inheritance” or — as in Russia — through a foreign national settler) type of organization of living space. Being subordinated to the “dual purpose of curing and entertaining the sick” (Guy de Maupassant), this space turns out to be correlated with the idea of an “other” (different from normative-socialized) life. Separate segments of this single European network space of codified deviancy, linked typologically and genetically, can in turn be represented as bundles of various socio-cultural connections arising around specific spa “characters” (as an example — the literary and writing network of Baden-Baden resort). Finally, another type of connections correlated with the European spa environment is its literary representations, the 19th century European spa narrative, the main features and agents of which are discussed in the article, using Mikhail Bakhtin’s category of genre memory and with the help of the SNA method. The research allowed to separate out two important clusters within the European fictional spa narrative, firstly the lineage of Tobias Smollett and secondly the lineage of Walter Scott. Finally, it is demonstrated how both lines come together outside the 19th century in the work of W.G. Sebald.

Vinotherapy in cosmetology – the importance of cosmetic materials obtained from grapevines and wine

Viticulture and wine production are indispensable elements of Europe’s cultural and civilizational identity. The study aimed to characterize raw materials obtained from the common grape vine Vitis vinifera L., their use in cosmetology, and the presentation of vinotherapy as an interesting, cosmetically useful approach to utilize wine in body care and human well-being improvement. In Poland, vinotherapy treatments are becoming a popular supplement to the offer of SPA and wellness centres.