The author believes that the so-called cinematic speaking on the Soviet, that is, an array of texts, formulated within the contours of fi lm, television, and other screen arts, is one of the representative sources shaping the domestic discourse of the reception of the Soviet. Within the framework of this work, research attention is focused on the consideration of modern Russian films about the legends of Soviet sports, which, in the area of the abovementioned cinematic speaking, appeal to a number of phrase themes, such as sports, personality, heroism, asceticism, service, and moral values. According to the author, the repetitive nature of references to Soviet sports mythology is associated with the dire need of having some kind of incredible task fulfilled; but, unlike, for example, S. Toymentsev, the author considers this task to be cultural, educational and didactic rather than politically predetermined. The author sees Soviet sports biopics as a good opportunity for a large-scale conversation at the level of everyday consciousness, designed to ensure the galvanization of eidos, re-launch of values and remastering of meanings. However, despite the self-evidently noble nature of such intentions, modern sports dramas are unable to fully realize their mission for a number of reasons. The first reason why biographical films about Soviet athletes do not turn into a guide to action, and their protagonists do not become sought-after role models, is the dramatic discrepancy between the glorified personal qualities of the heroes and the main plots of current popular psychology, which consistently inculcates the cult of hedonism and the so-called ‘positive mindset’. The second reason that determines the emergence of the viewer’s “cognitive lag” is associated with the unanimous silencing in such films of the ideological component of Soviet social relations as a factor that necessarily shapes personality (or the reduction of this factor to requisite and decorative markers): a complex of behavioral patterns, choices and motives thus turn out to be impenetrable to the viewer in the absence of interpretative model. As the third reason, the author names the formal, ‘dotted’ manner of depicting Soviet temporality in “champion fi lm sagas” and comes to the conclusion that unpacking and appropriating the didactic, instructive potential of legendary sports stories is impossible without a thoughtful depiction of Soviet social time.