Environmental upgrading is becoming increasingly important in terms of leveraging sustainability in global value chains (GVCs). Existing research focuses on environmental upgrading as a process, while the drivers and outcomes often remain unclear. We address this limitation through a qualitative case study of the South African fruit industry based on interviews and documents, where we investigate the drivers and outcomes of environmental upgrading strategies with a focus on irrigation water use and sustainability. We share three important findings in our paper, which contribute to the literature. First, we identify environmental risk as an important driver for environmental upgrades that has so far been overlooked. Second, we question the current focus of environmental upgrading strategies on technological interventions. Focusing on technological interventions alone, however, is insufficient to address local and global challenges regarding water resources sustainability. Our third finding emphasises the need to consider the wider environmental and political economic context within which environmental upgrading takes place. This is because environmental upgrading strategies can actively contribute to the development of environmental risks for other actors, within or beyond value chains, and therefore have clear limits in their contribution to increasing sustainability.