The subject of the study is stylistic and genre techniques that go beyond literary traditions. The object of the research is the early works of Alessandro Baricco, the novels "Silk" and "Sea-Ocean", the scenario - monologue "1900: the legend of the pianist", the novel – scenario "Smith & Wesson" ("Smith & Wesson"), the novel "City". The research is going to show individual features and artistic techniques that allow achieving the greatest imagery, to identify innovative features of Alessandro Baricco's poetics. Baricco's literary narrative is completed by elements imitating acoustic and visual effects, which allows the reader to build suggestive images in mind, intense with visual and sound effects. This article research two types of works by Alessandro Baricco: those that were originally written not only for reading, but also for staging in the theater; and those where elements of theatricality and cinematography are implicitly inscribed in the text. The scientific novelty of the work is due to show various aspects related to the individuality of the author's thinking. The works of Alessandro Baricco are characterized by syncretism. The writer weaves elements from the theater and cinema into the narrative canvas, which makes his prose highly suggestive. It is also possible to talk about two author's strategies: a detailed description of the visual and sound accompaniment of the action, or half-hints aimed at the gradual recognition of interwoven theatrical and cinematic techniques, hints that help the reader understand what is happening. The results of the study can serve to expand interest to the work of Alessandro Baricco and further research his literature works as a whole with the diverse activities of Baricco in the world of culture.