Segregation of household waste is an important means of achieving resource recovery, minimization and harmlessness of waste, which is of great significance in addressing the dilemma of the “rubbish siege”. However, at present, urban community residents still face many challenges in the practice of household waste classification, such as lack of classification knowledge, imperfect classification facilities and weak and persistent classification behavior, which seriously restrict the effective promotion of garbage classification work. In this paper, a model of the factors influencing community residents’ willingness to separate household waste was developed based on the theory of planned behavior and tested by using structural equation modeling (SEM) with a sample of 218 surveys conducted among residents of community X in Nanchang, Jiangxi Province. It was found that urban community residents were generally willing to sort their household waste subjectively. The five factors of waste sorting recognition, intrinsic moral constraints, group behavioral incentives, time and space factors and waste sorting facilities positively influenced urban community residents’ willingness to sort household waste. Government job satisfaction and legal and regulatory constraints had no significant influence on urban community residents’ willingness to sort household waste and did not reach a statistically significant level. Based on this, in the future, we should strengthen public education, enhance group behavioral incentives, improve supporting infrastructure, standardize and improve laws and regulations to improve residents’ willingness to separate household waste and promote the process of urban household waste segregation in China.
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