Paying close attention to the history of Malay (Malay “Name” and “People”), absolutely that the existence of the both countries (Indonesia and Malaysia) cannot be relinquished or forgotten, based on the history record, it was found that Malay people was not formed from single inherit, because Malay people was formed by the combination of various ethnics which professed Islam, spoke Malay and practiced Malay culture. The ethnical groups combination who formed Malay people partly consisted of a society who came from Malay Homeland including Kelantan, Terengganu, Kedah, Pahang, Johor, Perak, Malaka, and partly was the heredity of Java, Sunda, Bugis, Makassar, Minangkabau, Banjar, Mandailing, Kerinci, Riau, Bawean (Boyan), Aceh, or Jambi. Therefore, it could be concluded that Malay people was formed by the ethnical groups combination who lived together. A cultural product can be explained as all the results of thinking, feeling, and human intention, including the heritage media, in which could be defined as tools or ways that was used by a certain society hereditary in order to communicate messages based on the society’s necessity and interest. Some of cultural products in the form of heritage media that could be found in the both countries as the society mixture consequence are Wayang Kulit , Kuda Kepang , Barongan , Gamelang , Zikir , Barasanji , Qosidah , Hadrah , Rodat , Kecapi , Folk Theater , Folk Games , even cultural products in the form Folk Dance , Silat , Artifact , Handcraft , Craft , Batik , Songket , Traditional House , and so on. The cultural products in the both of these countries was rightly became a “ Strong Binding ” in order to create a better relationship, as countries which have similarity in the religion and cultural background.This paper purposed to give an overview about the forms of heritage media products in the both countries, Indonesia and Malaysia, that was should not be a conflict, but rather be a reinforcing element, as the reason that the heritage media could be the cognate culture identity. Key w ords : Heritage Media, Cognate Culture Identity
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