Electrocatalytic nitrate reduction reaction (EC-NITRR) is expected to replace Haber-Bosch process for green ammonia (NH3) production. Currently, many catalysts often result in low NH3 yields and low faraday efficiencies due to the lack of active sites. In this study, Cu-doped CeO2 solid solution catalyst was prepared for EC-NITRR using transition metal ions doping. The addition of Cu significantly improved the oxygen vacancy (Ov) concentration of CeO2 and provided more active sites for NO3− catalysis. Meanwhile, the internal charge transfer capability and surface catalytic kinetics of the catalyst are enhanced by the excellent redox capability of Ce3+ and Cu+. Compared with bare CeO2, the NH3 yield of 7% Cu–CeO2 increased by 1.88 times. This work provides new ideas for the design of green and efficient catalysts for EC-NITRR by identifying the role of Cu in the mechanism of doping regulation of CeO2.