This work addresses the use of Laponite® clay in various applications, focusing on its adsorption capacity and improvement of properties in water-based products. It describes the synthesis of Laponite® hybrids with the pigmented cyanobacterium phycocyanin (PC) to evaluate the adsorption capacity of the dye. This research addresses the importance of Laponite® clay in improving rheological properties of water-based products due to its ability to interact with components in aqueous solutions. Laponite® can be effectively dispersed in water, enhancing the dispersion of other elements in solution and preventing aggregation of solids. The structure and properties of synthetic Laponite® are described, highlighting its use in the textile industry as an additive for pigments and the formation of gels. Experimentally, Laponite® is used to adsorb phycocyanin, a cyanobacterial pigment, with the aim of achieving maximum adsorption. A design of experiments with different experimental conditions, including pH, addition of silane and surfactant, is used. A detailed analysis of the characterization of the resulting hybrids is presented, including colour, total solar reflectance (TSR), thermal analysis (TGA), EDS, FTIR and X-ray diffraction (XRD) measurements. The results show successful adsorption of the pigment in all experiments, with adsorption percentages above 97%. The colour of the hybrids is evaluated and the total solar reflectance is analyzed, highlighting their importance in applications such as coatings and printed textiles. Infrared spectroscopy and X-ray diffraction are used to study the structural properties of the hybrids. For future work, it is intended to be able to apply the hybrids obtained on an industrial scale in the colouring of textiles and plastic polymers.