Heterogeneous photocatalysis has been widely investigated for the removal of pollutants and pathogenic microorganisms. Various modified photocatalysts were developed for the beneficial use of solar light. E. coli inactivation by Fe doping of TiO2 (P-25) and sol–gel prepared (SynTiO2) was achieved upon solar irradiation in both isotonic (IsoT) and water matrix (WM) conditions. First order kinetic rate constants were comparatively higher for bare SynTiO2 both in IsoT (k = 0.254 min−1) and WM (k = 0.180 min−1) solutions. WM exerted an overall retardation effect for all photocatalysts except for 0.50 % Fe-TiO2 and 0.25 % Fe-SynTiO2. Release of intracellular components was followed by spectroscopic parameters as well as dissolved organic carbon (DOC) contents. E. coli cell destruction was related to the released protein, carbohydrate, and K+ ion contents. Solar photocatalytic inactivation of E. coli using novel sol–gel prepared TiO2 and Fe doped sol–gel TiO2 was successfully demonstrated as an alternative and promising method for disinfection purposes.