This study investigates the determinants of non-hydro renewable energy (NHRE) consumption across 31 provincial regions in China, spanning from 2015 to 2022. Utilizing fixed effects and moderating effects, the research analyzes the impacts of research and development intensity (RDI), urbanization (UR), and human capital (HC) on NHRE consumption (NHREC). Additionally, the moderating roles of industrial structure (IS) and tax (TA) are examined, along with control variables such as informationization and economic development. The findings reveal that increased RDI significantly boosts NHREC by enhancing technological advancements. UR also positively affects NHREC, particularly in rapidly urbanizing regions, while HC provides a skilled workforce that drives renewable energy projects. However, the study identifies that concentrated industrial structures and high taxes can negatively moderate these positive impacts, highlighting the complex interplay of these factors. Policy recommendations include creating “Renewable Energy Innovation Hubs” in underdeveloped regions to attract startups and researchers, developing “Solar Cities” with mandated solar panels on all buildings, and introducing a “Carbon Offset Lottery” to incentivize investments in renewable energy.