In the article, the author considers the problem of the formation of soft skills of specialists in the socio-cultural and artistic fields. Modern requirements for higher education, changes in information technologies and the increase in the availability of information, together with changes in social life, which require the presence of a wide range of knowledge and competences in modern specialists, as well as the ability to quickly adapt to changing conditions, require modern institutions of higher education of education, ensuring a high-quality educational process, with its focus on the combination of traditions and innovations in education and the formation of a high-quality specialist for the modern labor market. For professional implementation, development and success in personal and social life, a modern specialist in the socio-cultural and artistic fields must be able to quickly adapt to changing conditions, make balanced and informed decisions in conditions of uncertainty and lack of information, establish effective interpersonal communications with colleagues, management,, representatives of authorities, the scientific community, the public, resolve conflict situations, show empathy, organize one’s own life, professional activity and development in the existing conditions, leadership qualities and the ability to take responsibility, etc. The author proves that today precisely such qualities and skills, which are united by the concept of soft skills, along with other equal conditions (in particular, the same level of professionalism, professional qualification) determine the success of a specialist in the labor market, and an individual in life. The question of the formation of soft skills during the acquisition of higher education by students has become relevant in the last few decades. However, considering the experience and trends in the development of higher education in our country in the last few years, the importance of these issues is constantly increasing. High-quality training of students of art and pedagogical education in modern conditions must necessarily involve the formation of soft skills in them through the use in the educational process of a wide range of innovative pedagogical technologies, modern interactive teaching methods and the involvement of students in various social, public, communication activities based on understanding of the essence, meaning and methods of soft skills formation by all representatives of the educational process. Keywords: socio-cultural activity, artistic and pedagogical education, competence, soft-skills, education seekers