There is a growing effort to locate metaverse developments within the purview of platform research. However, the majority of English-language studies take Horizon Worlds, Meta's US-centric prototype of a metaverse, as the starting point. This critical reflection argues that since the fate of the metaverse is far from settled, and its building blocks exist in a colorful array of global visions, we need to divorce discourses of the metaverse from Meta's hype cycle and multiply our frames of reference by engaging with international developments. In turn, this article proceeds by scoping out metaverse visions emanating from different parts of the world and drawing out common themes as entry points for future research. This article contributes to a re-orientation of metaverse studies toward critical and embodied global perspectives of socio-cultural production, while simultaneously reconsidering the very notion of the metaverse as a platform.
Read full abstract