Company Resources Research Articles

ВЗАИМОСВЯЗЬ СОЦИАЛЬНО-ПСИХОЛОГИЧЕСКИХ И ОРГАНИЗАЦИОННЫХ АСПЕКТОВ КОРПОРАТИВНОЙ КУЛЬТУРЫ ПРОИЗВОДСТВЕННОЙ ФАРМАЦЕВТИЧЕСКОЙ КОМПАНИИ

In the context of the risks of business process transformation and digitalization of production, an important aspect is the search and implementation of new approaches to the company's human resource management system. The purpose of this study is to describe the results of a study of the relationship between the socio-psychological and organizational aspects of the corporate culture of a pharmaceutical manufacturing company and their management capabilities. The main research methods used are: system analysis, survey-questionnaire, rating-scaling and expert assessments. Factors such as the socio-psychological climate in the team and the development of sports activities in a pharmaceutical company are considered. It is shown that these aspects play an important role in strengthening corporate culture and increasing employee motivation. Taking into account socio-psychological and organizational factors in activities contributes to achieving the common goals of the employee and the employer, maintaining values that affect the level of the company's reputation. Conclusions are drawn about the need to take into account the interrelationship of socio-psychological and organizational aspects necessary for effective management of the corporate culture of a particular pharmaceutical company.

Development Strategies for Service-based Human Resources Business in Digital Age: The Case of Leadership Factory

Abstract: This research mainly takes the leadership factory as an example and, through analysis, points out the future development path for service human resources business. During the COVID-19 period, the development of the human resources industry was hindered, as reflected in the development of products, markets, and human resources itself. Service human resources companies have seized the most important product demand during COVID-19 and completed product changes. However, with the end of the epidemic era, market saturation also means that products need to be updated and iterated accordingly. Market diversity, uncertainty, and the development of the times have brought difficulties and risks to enterprises. Therefore, companies need to gain a foothold in the new era market. This study found that companies can specify their future development plans through five aspects: digital technology, diversification, professional capabilities, market penetration, and sustainable development capabilities. This research conference provides ideas for the future development of most service-type human resources business.

Interactive Marketing Measurement According To Sustainable Competitive Advantage Goals: A Scale Development

Purpose: The objective of this study is to create an interactive marketing model that aligns with the commercial development strategies of mobile phone operators in Iraq. Theoretical framework: Recent literature has reported good results on the new design of the interactive marketing model that is compatible with the development of work in the Iraqi mobile phone companies in the research sample. Design/methodology/approach: Mobile phone companies in Iraq (Asia Cell, Zain, Korek) were chosen as a field for the application, and a purposive research sample consisting of (35) people was chosen from the human resources of the aforementioned companies. Questions prepared for this purpose were adopted as a tool for obtaining data, while the (Atlas-ti) program was used. Statistician in entering and analyzing research data. Findings: The volume of research has been increasing over the past 20 years, although there are only a few reference authors, institutions and journals contributing to the unification of topics. The researchers were able to design an interactive marketing model that simulates the environment and reality of mobile phone companies in Iraq. Research, Practical & Social implications: We suggest a future research agenda by highlighting the contributions made to designing marketing models to suit the environment in which companies of various types operate. Originality/value: Originality/value: The results indicated a proposal for a new interactive marketing model through which we hope to contribute to adding marketing services to companies operating in the Iraqi telecommunications sector.

Analysis of factors affecting employee performance

<span lang="EN-US">A company's human resources are a significant asset for business growth. Performance of working employees determines how far a company advances. This study aims to examine the variables that affect employees' productivity at PT Z. This study uses a quantitative, SEM-PLS methodology. A questionnaire with a 1–5 rating scale was given to 56 randomly selected respondents, who provided the data. The software SmartPLS is then used to examine the data that has been gathered. The study's latent variables included employee performance, job happiness, work culture, and work experience. The findings demonstrated that the composite reliability and AVE values were both greater than 0.5 and 0.7, respectively. Everything created for the model, it can be said, has strong discriminant validity. Each item's loading factor value is more than 0.7, indicating that all the variables are legitimate. The job satisfaction variable in the hypothesis test had no impact on worker performance. Employee performance, meanwhile, is influenced by workplace culture and experience.</span>

УДОСКОНАЛЕННЯ ОРГАНІЗАЦІЙНОГО ЗАБЕЗПЕЧЕННЯ ПРОЦЕСУ ЗАЛУЧЕННЯ ФОРМИ ВЕНЧУРНОГО БІЗНЕСУ ДЛЯ РОЗВИТКУ ПІДПРИЄМСТВА В УМОВАХ ЦИФРОВІЗАЦІЇ ЕКОНОМІКИ

The necessity for improving the existing organizational framework for engaging venture business forms is justified, aiming to facilitate the implementation of new technologies, elevate production to a higher level, and enhance the competitiveness of enterprises in both domestic and international markets. The organizational support for involving venture business forms in the development of industrial enterprises in the conditions of economic digitization is enhanced. A scheme for selecting the organizational form of venture business and funding sources is proposed, allowing the utilization of digital transformation tools to increase the effectiveness of venture business engagement. Venture business is defined as entrepreneurial activity involving the infusion of risky investments into the innovative development of a knowledge-intensive industry, prone to potential growth. The following organizational forms of venture business are identified: "independent ventures," "external ventures," and "internal ventures". Various types of organizational forms of venture business and sources of their funding are considered. The engagement of venture business forms is carried out through financing the venture using various capital sources, specifically from the company's cash fund, funds from venture investors, and funds obtained from a venture fund. Using the PATTERN method, a goal tree for each form of venture business and funding source is constructed. The cost forecast for organizing an internal venture with funding from the company's own financial resources is conducted. The author also proposed an alternative venture financing option using the company's funds, such as raising funds from a venture fund through the sale of 10–20% of the company's shares. The proposed measures will enable industrial enterprises to overcome their crisis and become competitive in both external and internal markets.

Implementasi Peningkatan Kerja Sama Tim, Work Life Balance, Trasformational Leadership Terhadap Kinerja Karyawan: Studi pada Karyawan PT. Pegadaian Cabang Sukabumi

In the era of globalization, the role of human resources for companies is becoming increasingly important, human resources determine the survival of the company. Human resources aim to develop the company. Pegadaian is a State-Owned Enterprise (BUMN) which has the status of a People's Credit institution with a Community Savings system to be able to meet needs to be effective. The aim of this research is to determine the implementation of teamwork, work life balance, transformational leadership on employee performance at PT. Sukabumi branch pawn shop. The method used in this research is a quantitative method with a descriptive approach. The sample in this study was 33 samples who were employees of PT. Pegadaian Sukabumi Branch using saturated sampling technique. Data was obtained through a research questionnaire distributed to all samples containing 20 statements regarding the variables of teamwork, work life balance, transformational leadership and employee performance, using an Ordinal measurement system. The data obtained was carried out various tests such as validity tests and reliability tests, classic assumption tests and then analyzed using SPSS 26 software testing. The results of the research showed that there was a significant influence between the variables of teamwork and work life balance on employee performance, but there were negative results for the variables. Transformational leadership on employee performance.

Economic outcomes and evaluation of market power of enterprises

Equitable distribution of society's resources is impossible without controlling monopolies. This is especially true of state-owned enterprises, which, in addition to inflated prices, often have the ability to use the resources received inefficiently. In order to control the market power of enterprises, scientists have already developed many approaches to analysing the market structure and assessing the level of its concentration. At the same time, the problem of formal numerical assessment of the degree of market power of enterprises remains insufficiently resolved. One of the most important areas of assessing the market power of an enterprise is the analysis of its economic results. The essence of this assumption is quite simple: the higher the level of market power an enterprise has, the more independent it is in setting higher prices, which lead to excessive profits. This paper does not consider possible sources and causes of market power related to product uniqueness, cross elasticity of demand or market structure. The purpose of the paper is to find a way to assess market power according to performance indicators that are derived from and result from the use of market power by an enterprise. However, a study of the existing methods of assessing the level of market power of an enterprise has shown that there is no single approach to determining the degree of market power of an enterprise, despite the unambiguous dependence. Most methods propose to use profitability as a basis, but there is a variety of views on how to calculate this indicator. While the first component of profit, revenue or the price of goods, is a fairly objective indicator, the greatest difficulties are found in understanding and applying cost elements to calculate profitability as a measure of market power.

SYNERGY OF ORGANIZATIONAL STRUCTURE AND ANTI-CRISIS STRATEGIES IN ENSURING ENTERPRISE STABILITY

The article considers the current problem of ensuring the stability of an enterprise in conditions of economic instability through the synergy of the organizational structure and anti-crisis strategies. The research aims to learn about different approaches to the integration of organizational structures with strategic management, which contribute to increasing the adaptability of an enterprise to external challenges. The main elements of synergy are considered to be, in particular, the mechanisms of implementing anti-crisis measures within the existing organizational structure, which allow for increasing the stability of an enterprise in conditions of market instability. The article draws attention to the fact that effective cooperation of the organizational structure with anti-crisis strategies significantly improves the ability of an enterprise to adapt to changes in the external environment. Based on the data obtained, recommendations are formulated for improving management decisions aimed at increasing the adaptive potential of an enterprise. In particular, the possibilities of optimizing internal processes in order to react faster to changes and minimize risks related to crisis phenomena were analyzed in detail, which ensures the stability and competitiveness of the enterprise. The possibilities of optimizing internal processes in order to react faster to changes in the external environment are considered. Particular attention was paid to the role of leadership in implementing strategic changes. The effectiveness of using the company's resources in crisis conditions was assessed. The role of leadership in implementing strategic changes is considered separately. Leadership in crisis times plays an important role in ensuring the effectiveness of implementing anti-crisis measures, as well as in strengthening the corporate culture, which contributes to increasing the level of trust and cohesion of the team. The article shows that the effective use of the company's resources in crisis conditions is a key factor in ensuring its long-term stability. The conclusions from the work indicate the need to improve the organizational structure of the company in order to ensure its greater integration with anti-crisis strategies, which will allow the company to effectively face external challenges and strengthen its competitive position on the market. Therefore, the presented article contains practical recommendations that may be useful both for business managers and researchers in the field of strategic management and organizational development in conditions of economic instability.

Research on analytical customer relationship management in China: knowledge map analysis based on Citespace

With the rapid development of the social economy, customers have become the most critical resources of companies, and many companies have taken analytical customer relationship management (CRM) as the magic weapon to improve their core competitiveness. As the main driving force of global economic growth, China currently occupies an essential position in the worldwide economy. Using CiteSpace information visualization software, this paper quantitatively analyzed the relevant research of 98 Web of Science (WoS) studies and 616 Chinese papers in China National Knowledge Infrastructure (CNKI) from 2003 to 2023 regarding analytical CRM in China. The research results of analytical CRM in China draw a knowledge mapping to sort out the annual publication volume, topic, publishing institution, and keyword. It was found that Chinese scholars have focused on analytical CRM in China during the last 20 years, and it entered a relatively rapid growth period in 2013, forming a relatively complete body of knowledge. However, the overall number of publications in WoS is low, and the research field is narrow. According to the data, foreign scholars' research has certain limitations, primarily focusing on applying concepts in information technology. The layout between different research topics is scattered and the correlation is low. This paper provides a comprehensive analysis to point out the direction for researchers in the area of analytical CRM to engage in related research, provide data reference, and help to predict the future trend of this research. Future research should fully use big data and information technology and focus on analytical CRM in the network era to help Chinese companies improve their competitiveness.

Impact of Human Resources in Indian Oil Companies: Evolution, Challenges, and Future Trends

This study analyses the evolution, current challenges, and future human resource (HR) management trends within Indian oil companies. It seeks to provide a comprehensive understanding of how HR practices have developed over time, the obstacles faced by HR departments today, and the strategic directions necessary for future growth and adaptation. The research employs a mixed-methods approach, combining qualitative and quantitative data. Primary data were collected through surveys and interviews with HR professionals and employees in major Indian oil companies. Secondary data were drawn from industry reports, academic literature, and company records. The study utilizes thematic analysis to identify critical trends and challenges and statistical analysis to quantify the impact of various factors on HR practices. The study finds that HR practices in Indian oil companies have evolved from traditional administrative roles to strategic partners in business development. Current challenges include managing a diverse and technologically evolving workforce, adapting to global economic fluctuations, and addressing regulatory compliance issues. Future trends suggest an increased focus on digital transformation, diversity and inclusion, and strategic workforce planning. The findings offer valuable insights for HR practitioners and policymakers in Indian oil companies. They highlight the need for innovative HR strategies to address emerging challenges, such as integrating advanced technologies and fostering an inclusive work environment. The study also recommends improving HR practices to enhance organizational performance and employee satisfaction.

Gambaran Workplace Well-being pada Karyawan yang Bekerja di PT X Bekasi

Human resources in a company are valuable assets because they actively contribute to the formulation and resolution of strategic issues and oversee the achievement of organisational goals. The company's human resource management must take into account the well-being of its employees. Companies that do not have optimal performance will not be able to operate effectively and efficiently. Workplace well-being is an important component that can enhance an organisation's ability to operate effectively. The work environment plays an important role in determining the well-being of employees. Factors such as the physical condition of the work environment, organisational culture, management and colleagues, and the ability to achieve a work-life balance all influence employee well-being. The concept of well-being at work refers to how employees feel about their well-being, which is the result of several characteristics of the work and office environment that cause several factors to emerge, such as safety, comfort and employee satisfaction. The purpose of this study was to determine PT X description of workplace wellbeing. This research uses quantitative methods, with 131 employees as participants. The findings showed that the workplace well-being of PT X employees was moderate (54.96%) with the highest dimension being employer care (M=4.12). Based on the findings from the study, there is no significant difference in workplace well-being based on factors such as gender, age, education level, or tenure.

A Literature Review of the Impact of Media Response on Business Operations

With the development of the network era, the impact of media attention on enterprises cannot be ignored. Media attention affects investor sentiment as well as a company's attention and resources. Media attention will made enterprises have to fulfill their social responsibilities and enhance their visibility and image. Stock yield is an important reflection of enterprise profitability, innovation and research is the main driving force on an enterprise development, and financing constraints have a direct impact on the financial decision-making and operational efficiency of enterprises. Based on this, this paper the positive and negative impacts of media attention on stock return, innovation and financing constraints, with a view to adding to the development of enterprises, suggesting that enterprises should not only make good use of media attention, plan strategies rationally and promote business growth, but also properly deal with possible negative impacts, avoid bad publicity to damage the development of enterprises.

Comunicación de moda e inteligencia artificial: El caso de Neural Fashion AI

Artificial intelligence is presented to society as a revolutionary tool capable of generating a change asunique as the democratization of Internet access at the beginning of the 21st Century. The different applications of AI are facilitating the development of marketing and communication strategies adapted to the needs of the public and the establishment of strong relationships with them. One of the most dynamic consumer markets is fashion communication, which is why we decided to delimit the applications of AI to brands in this sector. First goal was to identify the main resources and applications of AI that are being used to communicatewith the different stakeholders of fashion companies, particularly with the final consumer. Second objective was to recognize benefits and positive aspects along with the brakes and barriers that the application of this technology represents for the communication strategies of fashion brands. Thirdly, a case studyis offered to help academics and professionals understand how the fashion sector is receiving the helpof generative AI in the creation of campaigns. Through a combination of qualitative methods including3 Delphi interviews, a hemerographic research of professional publications and the Neural Fashion AI case study, the capacity of AI to point out a differentiating factor in the market that has to do withsustainability, product customization and optimization of company resources has been demonstrated. The main results highlight the contribution that AI makes to the efficiency of processes and to the achievement of brand objectives (customer satisfaction, loyalty, strengthening of positioning and brand image), expansion into new marketsand audiences, or the creation of innovative, impactful and attractive content.

MODERN STRATEGIES FOR OPTIMIZING THE FINANCIAL RESOURCES OF COMPANIES

The purpose of the article is to explore modern strategies for optimizing a company's financial resources for the gradual implementation of these concepts in the activities of Ukrainian business entities. The study identifies that the successful functioning and development of companies in modern conditions are characterized by the objective necessity to seek new opportunities for forming and using resources to increase the company's value. The research highlights that financial resources, by their nature, can be classified into two broad categories: internal and external financial resources, the ratio of which in the overall volume of the company's financial resources forms the capital structure indicator, which is one of the most important criteria for assessing the financial condition of companies. It is noted that the main goals of optimizing the structure of a company's financial resources are maximizing profit and profitability, increasing the company's market value, minimizing financial risks and the cost of capital attraction, and ensuring sustainable growth overall. The policy for shaping the structure of financial resources should ensure a combination of equity and borrowed sources of financing that fosters increased capital profitability, solvency, financial stability, reduced financial risks, and weighted average cost of capital, among other factors. As a result of the study, the author concludes that by using a combination of financial planning and forecasting, cost optimization, working capital and fixed assets management, risk management, capital structure optimization, investment management, as well as leveraging government incentives and digital transformation, companies can effectively manage their financial resources to achieve strategic goals

From outcomes to practices: Measuring the commitment to sustainability of organisations

To achieve the Sustainable Development Goals (SDGs) outlined in the 2030 Agenda for Sustainable Development, organisations must transform their cultures and demonstrate high levels of commitment by developing sustainability-focused practices. However, existing measurement frameworks have often overlooked the concept of commitment or have used non-standardized approaches based on individual perceptions. Additionally, measurement approaches have tended to focus more on the final outcomes of sustainability initiatives rather than on the practices themselves, sometimes leading to behaviours that have undesired societal impacts, especially when short-term outcomes are emphasised.This study conceptualises commitment to sustainability as the relationship between a company's resources and its implemented practices. The paper introduces a Data Envelopment Analysis (DEA)-based index designed to assess a company's environmental and social sustainability commitment. The approach was tested on a sample of 1411 Italian companies across six different industries.The findings demonstrate that this innovative index effectively captures the theoretical concept of commitment to sustainability. Furthermore, assessing social and environmental commitment separately provides a clearer picture than using a single indicator encompassing both dimensions, thereby offering a nuanced understanding that aligns with the comprehensive targets set by the 2030 Agenda.

Mobilising Practices of Human Resources During COVID-19: Application of Managerial Innovation

The health crisis caused by the Coronavirus (COVID-19) has had a major negative impact on the human resources of companies of all sizes and in all sectors (cessation of activity, obligation to stay at home). In the absence of compensatory financial measures, company containment (closure) is not an option to avoid more serious social consequences. It is therefore preferable for companies and managers to adopt other measures to limit the impact of this pandemic on human resources. Given this destabilisation of the business community, a number of innovative management practices will emerge and become a real imperative for mobilising human resources. The aim of this article is to identify models of managerial innovation put in place by managers to mobilise human resources during the current health crisis. Based on a review of the literature on managerial innovation and strategies for mobilising human resources in times of health crisis on the one hand and, on the other, a single-site case study of 6 Cameroonian companies operating in different sectors of activity, we show that, under the prism of COVID-19, a number of managerial innovations such as teleworking, team rotation and part-time working, social communication, salary maintenance, health support and coaching can emerge and become real spurs for the mobilisation of human resources.

Analysis of Sustainable Competitive Advantage Strategies in Embroidery Industry Centers in Tasikmalaya

The embroidery industry in Tasikmalaya is one of the creative economic sectors with significant potential for growth. However, facing increasingly intense competition requires effective strategies to maintain and enhance competitive advantage. This research aims to identify competitive advantages and the VRIO Framework in the embroidery industry in Tasikmalaya, as well as to develop strategies for sustainable competitive advantage within the embroidery industry centers in Tasikmalaya. The VRIO Framework is used to evaluate a company's resources and capabilities based on four criteria: Value, Rarity, Imitability, and Organization. The object of this research is the embroidery industry centers in Tasikmalaya. The research method used is quantitative with a descriptive approach, where data is collected through observation, questionnaires, and interviews structured. The types of data used are primary and secondary data. The tool used to formulate competitive advantage strategies is the VRIO framework. The results of this study indicate that the embroidery industry in Tasikmalaya has advantages in product uniqueness, competitive pricing, and difficulty to replace, and is positioned with a temporary competitive advantage and economic performance above normal.

The Digitalization of Personnel Recruiting in Romania During the COVID-19 pandemic

The existing literature argued that online recruitment is the future, assessing that online interviews will be appreciated by both recruiters and candidates. The central aim of the paper is to analyze the changes made possible by the COVID-19 pandemic in the recruitment process. The research method used in this article was the individual interviews made on a sample of six former candidates for a job who made an online interview in the last year and four recruiters from Human Resources companies. Three research hypotheses were tested in the research project and only two were confirmed by the data. The results showed that candidates who apply for certain positions prefer that the recruitment interviews be conducted via the Internet because they consider that as an easily accessible means. On the other hand, the results stressed the fact that recruiters declared that they prefer to make face-to-face interviews, the argument for this option being that offline interviews allowed them to create a connection with the candidates and enabled them to analyze the non-verbal behaviors of the candidates. As regards the future of recruiting this is uncertain now and only the passing of time could tell us if the digitalization will succeed or not.

Decision Support System Using the SMART Method in Determining the Status of Contract Employees from Permanent Employees

Employee performance assessment is a way to determine the abilities of each employee. The assessment is carried out to obtain materials for developing the company's human resources. The process of appointing contract employees to permanent positions is still not effective, this results in doubt in decision making which allows errors to occur. In this research, a system for decision making will be built, where this research uses the Multi Attribute Rating Technique (SMART) method. The SMART method is a multi-criteria decision making technique that compares one criterion with another. The data used in this research uses 3 factors and 12 employee data to be selected. For assessment using the SMART method based on criteria and weights, a score above 80 is declared a pass to become a permanent employee. Research using the Simple SMART method can help the Ibnu Sina Islamic Hospital in West Pasaman in managing the data or criteria used in determining the status of contract employees, so that they can determine employees who are in accordance with the quality and quantity of human resources needed and as a basis for making decisions. become a permanent employee.

Development of a prototype to evaluate and monitor energy efficiency aiming at power quality 4.0

In research and development projects, the need to implement prototypes to speed up the development and delivery process is paramount, offering tools to validate scenarios and anticipate challenges. The aim of this research is to experimentally develop a prototype for monitoring electrical power systems using a gateway that converts MODBUS-RTU communication protocols to TCP, providing useful information for technicians and managers of a company in the Manaus Industrial Estate (PIM) in the field of reflective tapes. To achieve this goal, it was necessary to specify the technical requirements for panel assembly and communication via MODBUS, acquire and research materials in accordance with the technical specifications and technological requirements, implement the monitoring system with an IMS Controller for reactive power compensation, and configure and parameterise the MODBUS protocol via the RTU to TCP converter. The prototype is expected to be able to take accurate measurements and, in the data acquisition process, obtain readings of electrical quantities such as: voltage per phase; current per phase; power factor per phase; active power per phase; reactive power per phase; apparent power per phase; frequency; voltage THD and voltage harmonics. The prototype must act intelligently to drive the capacitor bank to control and monitor reactive power. The development of the prototype included crucial stages such as the specification of technical requirements, the acquisition of suitable materials, and the implementation and configuration of the system. The specification ensured that the components were aligned with the project objectives, while the procurement of materials ensured the quality and efficiency of the system. The implementation of the Automatic Reactive Power Compensation Controller was vital for reactive power compensation and the configuration of the MODBUS protocol ensured precise communication between the components. To summarise, this project demonstrates the importance of prototypes in technological advancement, offering practical and efficient solutions for industry. The prototype developed to monitor electrical power systems through a MODBUS-RTU to TCP protocol converter gateway represents a significant advance, providing essential data and contributing to informed decision-making, improving the performance and management of the company's energy resources.