Social Value Orientation Research Articles

Pro-environmental behavior to improve the quality of life withsocial value orientation as moderator: findings from Indonesia

ABSTRACT Environmental degradation endangers human life. Future generations will be at risk if the necessary impact is not immediately addressed. Addressing environmental issues and enhancing quality-of-life (QoL) require pro-environmental behavior. This study aimed to examine the moderating role of social-value-orientation (SVO) in the association between pro-environmental behavior and QoL. Conducting in Indonesia and involving 402 students i.e., 303 female-students (Mages = 20.48 years, SD = 1.42) and 99 male-students (Mages = 20.49 years, SD = 1.42), this study used General Ecological Behavior Scale (α = 0.83), the WHOQOL-BREF (α = 0.87), and the triple-dominance of SVO. JASP 0.17.2.1 was performed to analyse data namely descriptive statistics and testing the moderating effect. The results showed that pro-environmental behavior and SVO predicted QoL (R2 = 0.247, F(3.398) = 45.533, p = 0.001), SVO moderated the association between pro-environmental behavior and QoL significantly (β = 0.141, p = 0.002). These findings have important implications for the sustainable behavior’s promotion and the QoL’s improvement.

EXPLORING SUSTAINABLE CLOTHING CONSUMPTION IN ROMANIA: THE MIDDLE-INCOME CHALLENGE

Immense pressure is placed on the textile industry in middle-income countries like Romania, where natural resources are becoming increasingly scarce due to the growing demand for clothing fueled by excessive consumerism. The significant amount of clothing waste in Romania highlights the negative effects of fast fashion, despite growing public awareness of its environmental consequences. During these times it is important to advocate sustainable clothing consumption behaviors, like choosing recyclable clothes over new items or preferring sustainable clothing items over fast fashion. There is a need to shift consumers’ clothing consumption towards a more sustainable one. Promoting sustainable practices and economic growth in middle-income countries like Romania can reduce the negative impacts of excessive clothing consumption and decrease the burden on the textile industry. To enhance sustainable clothing consumption, it is important to apprehend the factors that predict consumers’ intentions to purchase sustainable clothing consumption. However, the literature provides limited research exploring the underlying factors that determine consumers’ intention to purchase sustainable clothing in middle-income countries. Moreover, the impact of consumers’ environmental awareness on their sustainable clothing purchase motivation is underexplored. To fill the research gap, this study intends to analyze the problem by providing an exploration of the sustainable consumption field through the development of a comprehensive framework that examines the behavioral factors influencing consumers in Romania to buy sustainable clothing. This study’s novelty integrates social value orientations with the theory of planned behavior and analyzes data from 1,018 Romanian respondents using statistical methods like partial least squares path modeling. The findings of the study reveal that altruistic values, social norms, and positive attitudes significantly impact Romanian consumers’ intentions to purchase sustainable clothing. These discoveries grant significant guidance for promoting sustainable clothing consumption and provide practical implications for the textile industry in middle-income countries like Romania when addressing clothing overconsumption.

Tax Service Quality and Tax Compliance among Small and Medium Enterprises in North Rift Economic Block, Kenya: A Moderated Mediation Model of Government Trust and Social Value Orientation

Tax Service Quality and Tax Compliance among Small and Medium Enterprises in North Rift Economic Block, Kenya: A Moderated Mediation Model of Government Trust and Social Value Orientation

Moderating Role of Social Value Orientation on the Relationship between Tax Service Quality and Tax Compliance among Small and Medium Enterprises (SMEs) in the North Rift Economic Bloc, Kenya

Tax revenues are crucial for government operations, providing essential economic, social, and political benefits. However, tax noncompliance by individuals and businesses can undermine these benefits by reducing government revenue and compromising the tax system’s fairness and effectiveness. As such, improving taxpayer compliance is a key government priority. This study examines the conditional effect of social value orientation on the relationship between tax service quality and tax compliance among small and medium enterprises (SMEs) in Kenya. Guided by a positivist philosophy and explanatory design, the study sampled 393 SMEs owners/managers from a population of 21,232 through stratified sampling. The data were collected using self-administered questionnaires, with reliability and validity confirmed using Cronbach’s alpha and factor analysis. The analysis employed descriptive and inferential statistics and multiple regression analyses using the Andrew Hayes Process macro. Findings indicated that both tax service quality (β =.541, p<0.01) and social value orientation (β = 0.333, p < 0.01) significantly and positively affect tax compliance. Additionally, social value orientation significantly moderates the relationship between tax service quality and tax compliance (β = 0.5059, p < 0.01, R2 = 0.0774). The study concludes that high-quality tax service and consideration for social values of the taxpayer are crucial for improving the compliance level of SMEs. Governments encourage greater compliance by providing efficient, user-friendly, and transparent services, as well as through the inclusion of social values in policy and program design. Future research should explore other factors influencing compliance through a mixed-method approach.

Distributive fairness during the transition to adolescence: The role of peer comparison and social value orientation.

Combining the dictator game (DG) and the ultimatum game (UG), this study recruited 546 Chinese children (321 boys, aged 9-12 years) as distributors, and found that both peer comparison and social value orientation (SVO) significantly influenced children's distributive fairness from late childhood to early adolescence. Results showed that as the unfairness of peer proposals increased, participants decreased the amount of gold coins distributed to the receiver in both tasks, revealing a peer comparison effect. This effect was more pronounced for adolescents than for children in both tasks. In addition, participants' fair distribution behaviors in the DG showed a three-way interaction effect of SVO, grade, and peer comparison. Specifically, for proselfs, children were not influenced by peers and consistently proposed self-interested distributions, whereas adolescents exhibited a peer comparison effect; for prosocials, both children and adolescents were influenced by peers, but children decreased the amount of their distributions only when they saw peers make extremely unfair distributions, whereas adolescents decreased the amount of their distributions when they saw peers make both mildly and extremely unfair distributions. This study highlights the importance of social environment and personal trait in shaping children's fair distribution behavior during the transition from late childhood to early adolescence.

Связь базовых ценностей личности с характером психологической адаптации к глобальным цифровым рискам

<p>The study is relevant to understanding the predictors of successful adaptation to the risks of digitalization of society. The goal is to study the connection between personal values and the characteristics of digital adaptation. The objectives included identifying groups differing in psychological adaptation to digitalization; analyzing differences in basic and social beliefs and value orientations among these groups; and conducting a comparative study of age-related characteristics of psychological adaptation to digitalization in youth and middle adulthood. The research methods included the following: the “Psychological Adaptation to the Risks of Digitalization” questionnaire (E.P. Belinskaya, O.A. Karabanova, O.A. Tikhomandritskaya, etc.); “Faith in a Competitive World” and “Faith in a Dangerous World” (DW-S) by J. Jakkita (adapted by O.A. Gulevich and others); the “Belief in a Just World” technique, adapted by S.K. Nartova-Bochaver and others; “Scale of Basic Personal Beliefs”, adapted by M.A. Padun, A.V. Kotelnikova; “Portrait Questionnaire of Values” by S. Schwartz; a new questionnaire of tolerance to uncertainty (T.V. Kornilova et al.). The sample consisted of 408 respondents aged 18 to 55 years, of whom 49,7% were men and 50,3% were women. Three groups were identified based on their adaptation to digital risks: “adapted,” “anxious-maladapted,” and “non-adapted”. Significant differences were found in basic and social beliefs among respondents of these groups. The hypothesis that basic values are connected to successful adaptation was confirmed. Age-related features of adaptation to digitalization have been identified. The heterogeneity of adaptation to digitalization according to various criteria has been revealed. The hypothesis about the connection between values of self-overcoming and change with adaptation success was confirmed. The connection of adaptation success with the developmental tasks of youth and middle maturity and activities relevant to them was revealed.</p>

Social Media and Adolescents' Prosocial Behavior: Evidence of the Interaction Between Short Videos and Social Value Orientation.

Social media significantly influences adolescents' prosocial behavior. With smartphones becoming ubiquitous, short videos have emerged as the predominant social media format for adolescents. However, the effects of adolescents' engagement with short videos on their prosocial behavior remain uncertain. This study aims to address the problem of how short videos (content and consequences) affect prosocial behavior in adolescents, and simultaneously explores the differences of this effect among individuals with different social value orientations. The current study conducted two research laboratory experiments using the between-subject study design of two factors. Study 1 (N=148) reveals that viewing prosocial short videos significantly predicts adolescents' prosocial behavior more so than neutral short videos. The interaction between short video content and social value orientation on prosocial behavior illustrates that the encouraging impact of prosocial content is primarily evident in prosocial individuals, rather than in pro-self individuals. In Study 2 (N=152), we introduce new dimensions by assessing adolescents' response to varying consequences of the same prosocial behavior (ie, reward, punishment) within the short video context. Findings indicate that reward consequences significantly bolster adolescents' prosocial behavior, whereas punitive measures tend to adversely affect it. Furthermore, the interaction between the consequences of prosocial short videos and social value orientation suggests that prosocial individuals exhibit no significant behavioral difference between rewards and punishments; instead, the reward/punishment consequences notably influence the prosocial behavior of pro-self individuals. Short videos (content and consequences) and social value orientations interactively influence adolescents' prosocial behaviors. This study underscores the need to recognize individual differences in adolescents' use of short videos and its impact on their prosocial behavior, particularly highlighting the crucial role of their social value orientations. Practically, the research offers valuable insights for parents and professionals seeking to foster adolescents' prosocial behavior.

Collective action within an environment of unknown unknowns: Experiences with the port of Mars Game.

There is limited research about how groups solve collective action problems in uncertain environments, especially if groups are confronted with unknown unknowns. We aim to develop a more comprehensive view of the characteristics that allow both groups and individuals to navigate such issues more effectively. In this article, we present the results of a new online experiment where individuals make decisions of whether to contribute to the group or pursue self-interest in an environment with high uncertainty, including unknown unknowns. The behavioral game, Port of Mars is framed as a first-generation habitat on Mars where participants have to make decisions on how much to invest in the shared infrastructure to maintain system health and how much to invest in personal goals. Participants can chat during the game, and take surveys before and after the game in order to measure personality attributes and observations from the game. Initial results suggest that a higher average social value orientation and more communication are the key factors that explain why some groups are more successful than others in surviving Port of Mars. Neither other attributes of players nor the group's communication content explain the observed differences between groups.

The Role of Social Value Orientation and Offer Fairness in Accepting Offers from AI

The Role of Social Value Orientation and Offer Fairness in Accepting Offers from AI

Wait or Pass? Promoting intersection’s cooperation via identifying vehicle’s social behavior

Lack of communication between road users can reduce traffic efficiency and cause safety issues like traffic accidents. Researchers are exploring how intelligent vehicles should communicate with the environment, other vehicles, and road users. This study explores the impact of social information communication on traffic safety and efficiency at intersections through vehicle-to-vehicle (V2V) communication. The research examines how these factors influence drivers’ decision-making and cooperative behavior by incorporating social value orientation (SVO) and driving agent identity into V2V systems and automated vehicle (AV) decision-support systems. An experimental platform simulating intersection conflict scenarios was developed, and three studies involving 334 participants were conducted. The findings reveal that providing drivers with social information about opposing vehicles significantly promotes cooperative behavior and safer driving strategies. Specifically, the waiting rate for people facing proself vehicles (Mean = 0.22) is significantly higher than when facing prosocial vehicles (Mean = 0.79). When SVO is unknown, the waiting rate is around 0.5. Participants behaved more waiting when confronted with an AV than human-driven vehicles. With AV recommendations based on SVO, participants’ final waiting rate increases as the recommended waiting rate increases. The optimal recommended waiting rate for AV is most acceptable when it matches the average waiting rate of the other vehicle. This research underscores the importance of integrating social information into V2V communication to improve road safety, aiding in designing automated decision-making strategies for AV and enhancing user satisfaction.

Rudeness and team performance: Adverse effects via member social value orientation and coordinative team processes.

A growing body of research shows that rudeness negatively affects individual functioning and performance. Considerably less is known about how rudeness affects team processes and outcomes. In a series of five studies aimed at extending theories of the social-cognitive implications of rudeness to the team level, we show that rudeness is detrimental to team functioning. Using an experimental design, Study 1 shows that teams encountering rudeness perform worse than other teams. Study 2, a medical simulation study, explains this effect by showing that medical teams exposed to rudeness are less likely than other teams to share information and workload and, in turn, execute a variety of medical procedures less well. Studies 3a and 3b highlight the mediating role played by social value orientation (SVO), demonstrating that rudeness elicits these effects by diminishing members' SVO (i.e., making team members less prosocial and more pro-self). In turn, Study 4 shows that rudeness-diminished SVO explains reduced information sharing in teams. Finally, Study 5, a laboratory study, tests a full serial mediation model, demonstrating that rudeness decreases team members' SVO, which in turn reduces team information sharing and, as a result, encumbers team performance. Overall, these findings show that rudeness can have severe implications for team functioning and may even have life-threatening consequences. (PsycInfo Database Record (c) 2024 APA, all rights reserved).

Supplemental Material for Rudeness and Team Performance: Adverse Effects via Member Social Value Orientation and Coordinative Team Processes

Supplemental Material for Rudeness and Team Performance: Adverse Effects via Member Social Value Orientation and Coordinative Team Processes

THE ROLE OF THE LEADER IN THE FORMATION OF CORPORATE CULTURE OF THE ENTERPRISE

Relevance: the role of leadership in shaping the corporate culture of an enterprise is crucial for the success and sustainable development of the organization. Purpose: the article aims to determine the importance of leadership qualities in the process of formation and development of corporate culture of enterprises. Research methods: to achieve this goal, the article uses a methodology that includes analytical review, categorization and integration of data from various sources to better understand the relationship between leadership and corporate culture, which allowed to identify effective approaches to cultivating corporate values. The study found that leaders play a key role in shaping corporate culture through their personal and professional qualities, ability to motivate and unite the team, and ability to implement corporate values in the company's daily operations. Various approaches to management, from strict control to open participation, have a significant impact on the formation of corporate culture, which requires leaders to be flexible in choosing their leadership style based on the needs of the business and its strategic vision. The effectiveness and productivity of corporate culture depend on the ability of leaders to demonstrate diverse qualities that include not only professionalism and personal characteristics, but also social responsibility, value orientations and strategic marketing thinking. Such qualities contribute not only to effective management and team spirit, but also to creating an atmosphere conducive to innovation and longterm development. Corporate culture is a key factor that affects all areas of an organization's life, with people at the center of this process with their relationships, respect and personal growth, which is the basis for creating an effective work environment. Practical significance: the results of the study can be used by managers to formulate an effective strategy for the development of corporate culture.

Концептуалізація моделей адаптації сучасних мігрантів з України в Ізраїлі

The article is devoted to the conceptualization of the sociological construct of adaptation of migrants based on the theory of ethnic stratification and the concept of a two-level dimension of adaptation: the dimension of value orientations and social inclusion, within the framework of an empirical study on the adaptation strategies of modern migrants from Ukraine to Israel. Depending on the level of social inclusion and value orientations of migrants regarding the ethnic affiliation of migrants, which is characteristic of migrants from Ukraine in Israel, five possible adaptation models of migrants were identified: assimilation, value integration, inclusive integration, multiculturalism and segregation, each of which is inherent certain categories of migrants from Ukraine in Israel. The model of assimilation is widespread among religious Jewish migrants. Models of multiculturalism and value integration are widespread among secular Jewish migrants. Models of segregation and inclusive integration are inherent in the category of non-Jewish migrants.

Spillovers from incentive schemes on distributional preferences and expectations

In the workplace, incentive schemes may spill over on distributional preferences and beliefs, which underlie an employee’s willingness to cooperate. In an online experiment, we analyze how different incentive schemes and the corresponding feedback affect distributional preferences and beliefs. In six different treatments, we vary the incentive scheme (competitive vs team incentives) for a real-effort task and the feedback participants receive at the end of the real-effort task. Subsequently, we measure participants’ social value orientation (SVO), a proxy for distributional preferences, and the corresponding beliefs about other’s SVO. If no feedback is provided, participants show stronger SVOs if they are incentivized by team incentives in comparison to piece-rate remuneration. Surprisingly, this positive effect prevails under competitive incentives without feedback. With feedback about relative performance, the spillover effects differ between the incentive schemes. Under competitive incentives, participants show lower SVOs (negative spillovers), but only for low performers. Under team incentives, we find negative spillovers on preferences for high performers and positive spillovers for low performers. We find no evidence for spillovers on beliefs.

A Study of Floral Images in Chinese-Western Feminist Art Creation

Both in the West and the East, for a long time, the plant “flower” has always been favored by various artists and poets as a metaphor for women, but mostly in a male-dominated society, the relationship between women and flowers was interpreted with a male vision, until the late 1960s, when the rise of feminist art and the awakening of feminist artists brought more attention to the fact that women's perceptions, emotions, and representations of the world were vastly different from those of men. Feminist artists have a strong sense of self, and their individuality often leaves a deep mark on their works. This mark is given a special conceptual language through the imitation of nature and is projected in the formal expression of their works, which becomes the unique style of each artist. Through these floral images, we can discover the artist's style and thus the personality, as well as certain social phenomena, psychological perceptions, and value orientations that characterize the times under the personality level. This article will compare and analyze the different artistic expressions of flowers by feminist artists in the two places, as well as the artworks of the author's perception of flowers.

Understanding food waste sorting behavior in institutional food services: An integrated psychological framework

Food waste from institutional food services accounts for a significant part of global food waste. Food waste sorting (FWS) at the source reduces waste management costs and environmental impacts in organizations. Yet what drives individual FWS behavior remains underexplored. This study explores the psychological process of FWS in institutional catering environments, integrating the value-belief-norm model, the theory of planned behavior, and self-determination theory. Data were collected from 431 university students in China and analyzed using partial least squares structural equation modeling (PLS-SEM). Results indicated the interplay of values, beliefs, norms, and motivations in shaping FWS behaviors. Social value orientations (SVO) indirectly affected FWS through awareness of consequences and personal norms. Subjective norms, potentially attributed to external regulations in canteens, influenced FWS intention through personal norms and induced FWS primarily via controlled motivations. The findings imply that behavioral strategies to induce FWS may leverage social influence and external regulation while also translating values and knowledge into intrinsic motivations through educational programs and awareness campaigns.

Coupling intention and actions of vehicle–pedestrian interaction: A virtual reality experiment study

The interactions between vehicles and pedestrians are complex due to their interdependence and coupling. Understanding these interactions is crucial for the development of autonomous vehicles, as it enables accurate prediction of pedestrian crossing intentions, more reasonable decision-making, and human-like motion planning at unsignalized intersections. Previous studies have devoted considerable effort to analyzing vehicle and pedestrian behavior and developing models to forecast pedestrian crossing intentions. However, these studies have two limitations. First, they mainly focus on investigating variables that explain pedestrian crossing behavior rather than predicting pedestrian crossing intentions. Moreover, some factors such as age, sensation seeking and social value orientation, used to establish decision-making models in these studies are not easily accessible in real-world scenarios. In this paper, we explored the critical factors influencing the decision-making processes of human drivers and pedestrians respectively by using virtual reality technology. To do this, we considered available kinematic variables and analyzed the internal relationship between motion parameters and pedestrian behavior. The analysis results indicate that longitudinal distance and vehicle acceleration are the most influential factors in pedestrian decision-making, while pedestrian speed and longitudinal distance also play a crucial role in determining whether the vehicle yields or not. Furthermore, a mathematical relationship between a pedestrian’s intention and kinematic variables is established for the first time, which can help dynamically assess when pedestrians desire to cross. Finally, the results obtained in driver-yielding behavior analysis provide valuable insights for autonomous vehicle decision-making and motion planning.

How much can personality predict prosocial behavior?

Explaining prosocial behavior is a central goal in classic and contemporary behavioral science. Here, for the first time, we apply modern machine learning techniques to uncover the full predictive potential that personality traits have for prosocial behavior. We utilize a large-scale dataset ( N = 2707; 81 personality traits) and state-of-the-art statistical models to predict an incentivized measure of prosocial behavior, Social Value Orientation (SVO). We conclude: (1) traits explain 13.9% of the variance in SVO; (2) linear models are sufficient to obtain good prediction; (3) trait–trait interactions do not improve prediction; (4) narrow traits improve prediction beyond basic personality (i.e., the HEXACO); (5) there is a moderate association between the univariate predictive power of a trait and its multivariate predictive power, suggesting that univariate estimates (e.g., Pearson’s correlation) can serve as a useful proxy for multivariate variable importance. We propose that the limited usefulness of nonlinear models may stem from current measurement practices in personality science, which tend to favor linearly related constructs. Overall, our study provides a benchmark for how well personality predicts SVO and charts a course toward better prediction of prosocial behavior.

Advice and behavior in a dictator game: An experimental study

We experimentally examine the effects of advice on decision making in a dictator game in which participants receive no advice, selfish advice, or fair advice before making decisions and the advisors do not benefit from the decision makers’ actions. We find that participants receiving fair advice are more inclined to exhibit fair behavior, whereas those receiving selfish advice are more likely to act selfishly; however, no significant difference in magnitude between the effects of fair and selfish advice is found. We also discover that both types of advice have a more pronounced impact on participants with relatively lower social tendencies, as indicated by the social value orientation test. This study is the first to directly demonstrate the impact of fair and selfish advice in moral dilemmas.