Social Tourism Research Articles

A scoping review of robotic technology in hospitality and tourism

Purpose With the disruptive evolution of artificial intelligence (AI), the roles of robotics in hospitality and tourism are shifting rapidly from automatic to emotional works. Although academics have focused on examining robotic applications in hospitality and tourism, concrete images of the different roles of robots are unclear. Thus, this study aims to systematically aggregate and evaluate existing robotic technology-related studies published in Social Science Citation Index-listed hospitality and tourism journals to link the fragmented knowledge and provide an up-to-date overview of robotic technology in hospitality and tourism. Design/methodology/approach This study retrieved 134 robotic technology-related articles and used descriptive and content analyses to analyze the retrieved papers thoroughly. Findings The top keyword identified was service robot. Robotic technologies are categorized into AI-supplemented, AI-generated, robotic technology anthropomorphism (RTA)-facilitated and RTA-mediated. Research limitations/implications Future studies can consider exploring service robots further from the perspectives of suppliers in tourism. A more comprehensive categorization of robotic technologies is also recommended. Originality/value This study contributes to the robotic research realm by providing a holistic view of robotic applications in hospitality and tourism research. This study also attempts to pin down the potential research directions to guide researchers in expanding future studies.

A Change in Event Tourism: Developing Business Model for Sulayau Fabric as Community-Based Tourism Event Attraction

This study explores the best model for community-based tourism events (CBTE) model with the inclusion of social innovation as part of the process. Producing Sulayau fabric is seen as a factor that contributes to the development of social innovation activities among the community in Sabah. Two workshops were conducted to empower communities to understand the use of the new social innovation tool known as Memating and gave support to those communities to improve the quality of their participation in tourism. Semi-structured interviews and observation were used as data collection techniques. The results revealed two interesting findings the need for using the social innovation tool of Memating in increasing efficiency among craft traders and the need for marketing strategies in creating visibility of Sulayau fabric in Sabah. Future studies are required for an empirical discussion in understanding how the role of social innovation shapes community-based tourism events.

Work And Leisure: A Study of Social Tourism in Higher Education Institutions in Bali

This study examines social tourism within higher education institutions in Bali, Indonesia, using an inclusive approach that involved both lecturers and students from public and private universities. Employing a mixed-methods design, the research collected quantitative data through surveys distributed across five universities in Bali Province, while qualitative data was obtained from interviews with participants knowledgeable about inclusive social tourism. The findings reveal that social tourism activities are integrated with the Tri Dharma of Higher Education, emphasizing teaching, research, and community service. These activities blend academic endeavors, such as field research, workshops, seminars, and benchmarking, with tourism experiences like sightseeing and cultural events. The study highlights the benefits of social tourism for the academic community, including increased social capital, improved self-confidence, and enhanced knowledge and skills. Additionally, social tourism fosters collaboration between universities and contributes to the mental and physical well-being of academics, helping to alleviate burnout. The study suggests that higher education institutions should consider policies that leverage social tourism to enhance academic experiences and promote holistic development among faculty and students.

Correction: an intelligent information recommender system (IIRS) for next generation sustainable social tourism industry

Correction: an intelligent information recommender system (IIRS) for next generation sustainable social tourism industry

Literacy Strategies for the Preservation and Contemporary Development of Chinese Luoyang Quju Opera

The Chinese Luoyang Quju Opera holds significant cultural importance in Henan Province. Despite its historical richness, this art form confronts challenges amidst modernization and evolving entertainment preferences. This study investigates literacy strategies for preserving and contemporaneously developing the Chinese Luoyang Quju Opera. The research in Luoyang engages performers, educators, and scholars through qualitative methods, such as interviews, field observations, and archival research. The findings underscore the necessity for systematic documentation, scientific preservation techniques, educational integration, governmental backing, and digital platform utilization to sustain this opera. Emphasizing a comprehensive approach to cultural conservation, blending traditional and contemporary methodologies to captivate new generations, the study recommends digital experience centers, social media outreach, curriculum inclusion, community initiatives, and cultural tourism programs. These strategies aim to uphold the enduring legacy of Luoyang Quju Opera in contemporary society.

Understanding changing patterns in travel behaviour to support domestic tourism recovery and resilience

ABSTRACT The COVID-19 pandemic has severely impacted the tourism sector, disrupting travel and centralising a shift towards domestic tourism. This study examines the changing preferences and demands of travellers to promote the recovery and sustainability of domestic tourism. The research conducted 1 034 online surveys with the general public to analyse their travel behaviours and preferences concerning domestic tourism activities willing to participate in. The findings indicate that despite limited disposable income, a significant portion of the South African population possesses discretionary income and is interested in participating in tourism activities. Travel preferences are influenced by various socio-economic and demographic factors. Changing patterns in destination choices and activities are also noted, which influence travel behaviour and related tourism consumption/ demand for products and experiences, marketing and impacts. Respondents are knowledgeable of and attracted to many domestic tourism products in South Africa, with social and nature-based tourism being prominent. Monitoring domestic tourism trends can inform marketing strategies and product development. Additionally, awareness and communication strategies should be improved, and incentives should be provided to encourage local travel.

Implementasi Modal Sosial Dan Tata Kelola Desa Wisata Terhadap Peningkatan Pendapatan Masyarakat Kabupaten Garut

Tourism is believed to be an economic activity that drives the regional economy in an effort to improve community welfare through sustainable tourism development with natural and human aspects over a long period of time through a sustainable tourism agenda with elements of building, managing related to the environment, economy, social, nature and culture. The concept of tourism refers to community empowerment (community-based tourism) with the community acting as the determinant of development (Tamrin et al., 2021), including through Desa Wisata. The local wisdom Tourism Village program is part of sustainable tourism development with a rural concept with aspects of customs, socio-culture, traditional architecture, daily life, and integrated village spatial structure supported by social capital to encourage the formation of social relations and become energy for the implementation of social networks for marketing. The urgency of this research is to develop social capital in the community as the driving force for various social actions and cooperation networks as the glue that glues a community together in social rules, culture, belonging and mutual support, to achieve goals that are still low in the community. Meanwhile, the governance of the Tourism Village is still not optimal, because it does not know the proper management of tourism potential that can increase local community income. The purpose of the study was to determine the implementation of social capital and tourism village governance to increase community income in Garut Regency 2024. This quantitative research uses primary data obtained from respondents spread across 5 Tourism Villages in Garut Regency with multiple linear regression analysis techniques through SPSS software. This research is expected to be an input for regional policies and stakeholders in Garut Regency.

Inclusive tourism for children with disabilities

The system of social and psychological rehabilitation of children and and youth with special educational needs by means of inclusive rehabilitation and social tourism is an interdisciplinary subject research that involves the synthesis of individual scientific disciplines: inclusion, tourism, social work, youth work, pedagogy, social pedagogy, psychology, local history, rehabilitation geography, medical rehabilitation, etc. The peculiarity of inclusive tourism is its ability to integrate the following types of social and psychological rehabilitation: elementary, domestic, social and pedagogical, educational, family, recreational, and psychological.

An intelligent information recommender system (IIRS) for next generation sustainable social tourism industry

The travel industry's contribution to sustainable development is noteworthy, since it offers travel experiences that are mutually beneficial to both local populations and tourists. But in order to maximize multiple resources in social tourism, an intelligent information system (IIS) is necessary for giving valuable tourism recommendations. Such systems use cutting-edge technologies like artificial intelligence, machine learning, and data analytics to improve the social tourism sector's overall efficacy and efficiency. The proposed intelligent information recommender system (IIRS) combines a number of different components to handle a number of tourism-related issues, such as impact assessment, community involvement, travel planning, and destination selection with the purpose of promoting sustainable social tourism. Fuzzy C-means clustering (FCM) is used in the proposed system for extraction of features. After extraction of features, the model is trained and tested using ensemble machine learning classifiers such as decision tree (DT) and extreme gradient boosting (XGB). Lastly, the evaluation of the system can be done with distinguished parameters such as accuracy, precision, recall, and F1-score.

Rehabilitation Service in the Hospitality Industry

Topicality. The hospitality industry development in Ukraine takes place in crisis conditions of the post-pandemic environment and escalating military threats. In the context of the mentioned above, accommodation facilities reformate business concepts and customer-oriented approaches, supplementing them with certain security compliance, and the creation of relevant wartime rehabilitation services. Psycho-emotional exhaustion, physical injuries, hidden and definite stressors cause a necessity in forming rehabilitative hospitality. The rehabilitation services need for war victims and military personnel is acutely actualised, taking into account global tendencies: ensuring inclusive and barrier-free services; growing requirements for sustainable and environmental responsibility in the hotel business; increasing demands for health and medical services. Thus, rehabilitation hospitality can become an efficient means of ensuring equal conditions of access to hotel services for all population groups, as well as promoting social inclusion and tourism development (including medical and sanative ones), which means improvement of the economy and well-being of society in total. The aim of the article is to ground approaches to the development of rehabilitation hospitality as a concept for promoting human mental health and societal inclusion. The focus of the research methodology is the hypothesis that the rehabilitation service integration into the hospitality sphere can help in increasing the competitiveness of business entities, attract the target audience to the newly created ground, and ensure the sustainable development of society. Research methods. Presented for review research topic acquires the use of certain general economic methods of studying literary sources and scientific publications; statistical methods in the study of tendencies; empirical studies. This contributed to elaborating theoretical approaches and tools of scientific study, as well as logical interpreting the prospects for the rehabilitation hospitality development in Ukraine. Results. The definition of “rehabilitation hospitality” is offered for use in the scientific operational field; its objectives, systemic components and functions in sustainable societal development are defined. The types of hospitality establishments that integrate rehabilitation services into the system of additional services are characterised. Preconditions for the rehabilitation services development in the hospitality subjects’ activity are evaluated. Based on empirical research results, the state of the development of the rehabilitation services system in Ukraine is determined. The checklist on forming the system of marketing management rehabilitation services is elaborated. The directions for developing rehabilitation hospitality are offered, basing on digital tools and partnership programmes in the rehabilitation sphere. Prospects for further research include finding and implementing innovative approaches and technologies in the rehabilitation hospitality sphere in order to enhance its effectiveness and service quality. Conclusions and discussion. The conducted study demonstrates the relevance of rehabilitation hospitality as a factor in restoring human potential in sustainable state’s development, as it allows to research and scientifically ground directions for health restoration, and integration into society for those ones who suffered because of war, military personnel; to create barrier-free and inclusive environment in the hospitality industry, which ensures increasing accessibility and admission to services for people with disabilities and special needs, their social integration and improving the quality of life. In addition, this contributes to expanding the customer audience, and improving the reputation and competitiveness of hospitality establishments, as well as increasing their income. The sources of information and empirical research results used in this study confirm the offered hypothesis, the formulated conclusions and research perspectives, also creating a discussion platform for the study of rehabilitation hospitality, and its qualitative integration into the system of the state’s rehabilitation services.

The Effect of Digital Marketing Through Social Media and Tourism Attractiveness on Visitor Interest

Social media marketing and tourist attraction are among the factors that influence visiting interest. This study aims to analyze the effect of digital marketing through social media on visiting interest in Kandri Tourism Village, Gunungpati, Semarang. The research method used associative causal quantitative research. The sampling technique used was a non-probability purposive sampling technique, and a sample of 100 respondents was obtained. The data collection technique in this study was to distribute questionnaires directly. Data analysis using SPSS (Statistical Program for Social Science) v.26 for Windows software. The data validity test uses validity and reliability tests. The data analysis technique uses inferential data analysis techniques, namely multiple linear regression tests. The results showed that social media marketing and tourist attraction simultaneously positively affected visiting interest in Kandri Tourism Village, which amounted to 49.5%. This research provides references regarding factors influencing visiting interest for future research and for tourist village managers to utilize social media marketing to promote tourist villages more effectively. In addition, efforts to increase tourist attractiveness can also support increased visitor interest.

Constructing sustainable halal tourism composite performance index for the global halal tourism industry

ABSTRACT This study constructs a Sustainable Halal Tourism Composite Performance Index (SHTCPI) to evaluate the progress of the global halal tourism industry from a sustainable tourism perspective. To create the SHTCPI, this study uses four dimensions (environment, social, economic, and halal tourism) and 24 indicators covering the 2010 to 2020 period and 116 countries. The findings suggest that halal tourism is still in the development stage. Interestingly, most of the Muslim-majority countries are far behind the top score. The developed SHTCPI will guide policymakers and destination managers to formulate strategic policies for more sustainable halal tourism development.

Transforming communities: Analyzing the effects of infrastructure and tourism development on social capital, livelihoods, and resilience in Gilgit-Baltistan, Pakistan

This study explores the dynamic relationship between social capital, livelihoods, and tourism development in Gilgit-Baltistan, Pakistan, focusing on the indigenous social capital influenced by cultural perspectives. Given the rapid infrastructure and tourism developments in Gilgit-Baltistan, understanding their profound impacts on local communities is crucial, as these changes pose unique challenges and offer unprecedented opportunities for sustainable development. It particularly assesses the effects of infrastructure developments, such as the Karakoram Highway and the Belt and Road Initiative, from 1978 to 2022. Through non-probabilistic sampling and contextual textual analysis, this qualitative research investigates how these developments transform community social capital, affect livelihoods and resilience, and alter community perceptions and adaptations. The findings highlight transformative impacts on livelihoods and community dynamics, intensified by international and domestic tourism and infrastructure growth. These transformations lead to challenges like cultural commodification and authenticity issues, with unregulated tourism growth straining local infrastructure and exacerbating sustainability challenges—evident during the COVID-19 pandemic. The study underscores the critical interplay between infrastructure, tourism, and community resilience, advocating for regulated development to balance economic growth with cultural and environmental preservation. Contributing significant theoretical insights and practical guidelines, the research stresses managing the pace and mechanisms of tourism development to maintain the resilience and sustainability of these isolated communities while outlining future research directions on vulnerabilities and resilience strategies in remote tourism areas.

Coordinated development of island ecotourism: A comprehensive evaluation of Amami-Oshima Island

Island tourism has garnered growing attention especially with the rapid expansion of ecotourism in island destinations. While past research has explored the integrated development of island tourism, environment, and economy, there exists a demand for a more comprehensive exploration that incorporates social aspects. This study aimed to establish a comprehensive evaluation index system for island ecotourism using Amami-Oshima Island as an example. It uses four tourism subtypes, including environment, economic, social, and other-sector tourism, within the framework for island ecotourism. We employed a Coupling Coordination Degree Model and a Grey Verhulst model, utilizing data from Amami-Oshima Island from 2010 to 2021 as a basis for quantitative analysis of the current status of island ecotourism coupling coordination development and for making predictions. The research outcomes reveal the following: (1) Between 2010 and 2021, Amami-Oshima Island exhibited an overall upward trajectory in the comprehensive development of ecotourism. The environment-tourism subsystem demonstrated robust performance, the social-tourism subsystem displayed fluctuating growth, and the economic and the other-sector tourism dimensions generally progressed in tandem. (2) The coupling degree and coordination level of Amami-Oshima Island ecotourism showed an overall upward trend, with coordination evolving from a state of minimal coordination to an intermediate level. However, opportunities remain to enhance high-quality coordination through mutual influences and interdependencies. (3) Predictions indicate a slight increase in ecotourism coupling coordination on Amami-Oshima Island over the next nine years (2022–2030). Based on these findings, this paper presents several policy recommendations, serving as a guideline for ecotourism development on Amami-Oshima Island. The research results carry significant implications for understanding the present status and future trends of ecotourism on Amami-Oshima Island and offer valuable policy suggestions for the development of ecotourism on other islands.

Social networking platform and tourism destination evangelism: government regulatory responses

Purpose This conceptual paper aims to explore government regulatory responses of social networking platforms (SNP) and tourism destination evangelism. This research draws on a two-phase data source review of government legislations that guarantee social media users and empirical papers related to social media platforms. The results revealed that Ghana has adopted specific legislations that manage and control SNP. To the best of the author’s knowledge, this study is the first of its kind that synthesized government legislation and empirical papers on social networking platforms in evangelising destinations which have been missing in extant literature.

Sinergi Pembangunan Wisata Bahari Berkelanjutan dalam Rangka Mewujudkan Visi Maritim 2024 di Pulau Nusa Penida, Klungkung, Bali

This research explores the synergy of sustainable marine tourism development in realizing the 2024 maritime vision on Nusa Penida Island, Klungkung, Bali, as well as the factors that affect it. The method used is a literature study with qualitative descriptive analysis. The results show that the synergy is achieved through communication and coordination of Indonesia's maritime vision with the implementation of optimization of marine tourism development under the Indonesian Marine Policy Action Plan 2021-2025 and Presidential Regulation Number 34 of 2022. Tourism in Bali has an economic impact on local communities, but its distribution needs to be more evenly distributed. Social, economic, and cultural tourism provides opportunities to utilize local potential with the participation of policy stakeholders. The tourism sector encourages the development of infrastructure and educational institutions, increasing human resources in the field of tourism. Factors influencing the synergy of marine tourism development include Indonesia's maritime history and politics, maritime biological and non-biological resources, socio-cultural factors, and maritime industry and economy. Recommendations include improving the marine ecotourism product program, multi-stakeholder involvement in planning, and the establishment of a special department in the Ministry of Tourism to focus on developing sustainable marine tourism to realize the 2024 maritime vision.

Research on the Construction of Zhuzhou Public Library under the Perspective of Cultural and Tourism Integration

In the construction of public cultural system under the background of the integration of culture and tourism, public library is an indispensable key element, which plays the important function of preserving human cultural heritage and providing cultural leisure. At the same time, the public library belongs to the social tourism resources, which is the indispensable cultural landscape in the modern society, and the concrete bearing and embodiment of the cultural spirit of a country or a city. Therefore, to strengthen the construction of public libraries and realize the integration of culture and tourism is not only to respond to the needs of national development, but also an important measure to improve the public cultural service system. This article proposes strategies for the construction of cultural tourism IP in public libraries and future strategies for the construction of smart public libraries through a survey of the current situation of characteristic cultural tourism resources and public library construction in Zhuzhou region. It has important practical and theoretical research significance for promoting the organic integration of tourism resource development and characteristic tourism in Zhuzhou.

HOW TO INCREASE SUSTAINABLE RURAL TOURISM PERFORMANCE? AN EMPIRICAL STUDY IN INDONESIA

The primary objective of this study is to examine the influence of social capital, government support, and entrepreneurial orientation on the improvement of sustainable rural tourism performance. Additionally, the study aims to identify a suitable model for enhancing the overall performance of sustainable rural tourism. Using a quantitative model, this study utilized the responses of 400 rural tourism administrators. SmartPLS 3.2 is used as a tool to analyze the collected data. Smart Partial Least Squares Structural Equation Modeling (PLS-SEM) was used to assess the interrelationships among social capital, government support, entrepreneurial orientation, and sustainable rural tourism performance. The findings show a positive impact of social capital and entrepreneurial orientation on sustainable rural tourism performance, but government support does not impact on sustainable rural tourism performance. Furthermore, social capital and government support have a positive impact on entrepreneurial orientation. This study suggests the role of entrepreneurial orientation to increase the influence of social capital and government support on sustainable rural tourism performance. Finally, This research offers a conceptual contribution to authors investigating the sustainable performance of rural tourism. Additionally, it provides practical insights for stakeholders in rural tourism, aiding them in enhancing the sustainable performance of this sector.

Planning and management in cultural preservation and sustainable development in urban contexts

This exploratory study addresses innovation in the planning and management of urban sustainability, focusing on the intersection between the preservation of cultural heritage and sustainable development in cities. It emphasizes the importance of cultural heritage, which includes monuments, historical sites, and cultural practices, as fundamental to social cohesion, sustainable tourism, and education, amid the challenges of balancing urban growth with the preservation of cultural identity. Adopting an exploratory approach, the study aims to identify specific opportunities and challenges in urban contexts, proposing the integration of culture as an essential pillar for the sustainable development of cities. It highlights the need to transcend technical discussions on sustainability to include the valorization of tangible and intangible cultural elements, thereby promoting a more inclusive and resilient urban environment.

Social networking, environmental awareness and sustainable tourism development in Da Nang, Vietnam

Networking facilitates stakeholder collaboration and partnerships and a richer understanding between stakeholders, benefiting the achievement of sustainable tourism development. This research examines how a network contributes to the success of a shared goal related to environmental sustainability at a local destination. A case study based on social network theory is conducted in Da Nang City – a popular tourist destination in central Vietnam. This research reveals a network of various tourism stakeholders in Da Nang working to protect the natural environment throughout the city. The networking properties are conceptualised, including actors and activities like approaching, connecting, sharing, and coordinating. These interactions create linkages and platforms for information flow and environmental messages travelling from initial actors to a broader set of actors, which encourages community involvement in environmental activities, more environmentally friendly behaviour, and an emotional bond with the destination. With these findings, this research has made a crucial contribution to tourism network research by exploring how stakeholders build sustainability awareness and place attachment through social networking. The study has practical implications regarding the use of networking to facilitate stakeholder involvement in sustainable tourism development.