Social Responsibility Behavior Research Articles

Corporate Social Responsibility and Consumer Behavior in Sports: Exploring and Adapting a Participatory Sports Scale

There has been a noticeable shift towards sustainability in participatory sport, emphasizing practices such as corporate social responsibility (CSR) initiatives. However, a credible international evaluation tool for assessing the effectiveness of CSR initiatives in sport and recreation services is lacking. This study aimed to adapt and validate a CSR questionnaire for Greek participatory sport, focusing on tennis. The influence of CSR on consumer trust and loyalty was also investigated. A sample of 250 tennis players from a private club in a Greek city participated. A questionnaire assessing CSR in environmental, economic, and social dimensions, was selected after an extensive literature review. Statistical analyses confirmed the questionnaire as a valid and reliable tool for assessing CSR among recreational sports participants. The results indicated that CSR initiatives significantly enhance participants’ trust in the club, which in turn bolsters the club’s credibility. However, CSR initiatives do not directly influence participants’ loyalty; instead, trust mediates the relationship between CSR and loyalty. This underscores the need to strategize on how to convert trust into sustained loyalty. The findings highlight the importance of CSR in building trust, protecting corporate reputation in times of crisis, and supporting long-term sustainability. They provide valuable insights for researchers and sport and recreation managers.

Business Recovery Strategy after Covid-19 for Vietravel: The Role of Corporate Social Responsibility (CSR) Behaviors

Business Recovery Strategy after Covid-19 for Vietravel: The Role of Corporate Social Responsibility (CSR) Behaviors

Accelerating Brand Value: The Role of CSR in Shaping Automotive Brand Reputation and Consumer Preferences

Objective - The increasing concern surrounding automotive product recalls has captured the attention of stakeholders due to the significant potential risks faced by consumers. These recalls have a profound impact on the public perception of automakers. While numerous studies have investigated the relationship between corporate social responsibility (CSR), reputation, and consumer behaviour, there has been a notable lack of research on the influence of CSR and reputation on consumers' intention to purchase automotive brands specifically. To address this research gap, a comprehensive quantitative study was conducted, involving the distribution of questionnaires to 419 automotive customers in Malaysia. Methodology/Technique - The collected data from 419 automotive customers in Malaysia were analysed using Partial Least Squares Structural Equation Modelling (PLS-SEM), which allowed for the testing and confirmation of both measurement and structural models. Findings – Economic responsibility, legal and ethical responsibility, and philanthropic responsibility were found to significantly affect organizational reputation. However, only economic responsibility and philanthropic responsibility influence the intention to purchase when mediated by organizational reputation. By examining the impact of CSR and reputation on Malaysian customers' intention to purchase, this study provides valuable insights into an underexplored area of research. Novelty - This study contributes to the existing literature by specifically focusing on the influence of CSR and reputation on consumers' intention to purchase automotive brands in Malaysia. It utilizes robust quantitative methods to analyse data from a sizable sample of automotive customers, shedding light on an important aspect of consumer behaviour in the automotive industry that has been relatively understudied. Type of Paper: Empirical JEL Classification: M14, M31 Keywords: Brand Value, Corporate Social Responsibility; Brand Reputation; Purchase Intention. Reference to this paper should be made as follows: Ismail, Z; Mohamed, W.N.W. (2024). Accelerating Brand Value: The Role of CSR in Shaping Automotive Brand Reputation and Consumer Preferences, J. Mgt. Mkt. Review, 9(2), 76 – 86. https://doi.org/10.35609/jmmr.2024.9.2(3)

Bridging Corporate Social Responsibility and Consumer behaviour: Insights from a Systematic Literature Review

This article investigates the relationship between Corporate Social Responsibility (CSR) and customer behavior through an extensive literature review. CSR significantly influences consumer decision-making, trust, and purchasing behavior.Consumers evaluate CSR programs by assessing them against their own values, which encompass both primary and secondary aspects of CSR. The report highlights the importance of CSR communication, stating that transparency, relevance, and accuracy are essential for enhancing customer trust and company reputation. The study employed the PRISMA methodology for conducting systematic reviews and meta-analyses, and the MMAT for evaluating the papers' quality. Thirteen papers were selected from a total of 347 for the study. The conclusion emphasizes the complex relationship between consumer behavior and CSR, underlining the significance of authentic, transparent CSR initiatives in bridging the gap between positive consumer perceptions and actual purchasing actions.

CSR perceptions, meaningful work and innovative behaviors: the moderated mediation effects of co-worker instrumental and emotional support

PurposeThis study examines the role of meaningful work in mediating the relationship between employees’ perceptions of corporate social responsibility (CSR) and innovative behavior. This study further examines how co-worker support, both instrumental and emotional, moderates the meaningful work–innovative behavior relationship.Design/methodology/approachUtilizing survey data from 355 employees in South Korea with a two-wave longitudinal design, path modeling with the M-plus PROCESS macro was performed to analyze the mediation and second-stage moderated mediation effects.FindingsThe results showed that the relationship between employee CSR perceptions and innovative behavior was mediated by meaningful work. Co-worker instrumental support strengthened the meaningful work–innovative behavior relationship, whereas co-worker emotional support had no significant moderating effect. The three-way interaction analysis indicated that the meaningful work–innovative behavior relationship was weakest when co-worker instrumental support was low. Additionally, instrumental support by co-workers moderated the indirect effect of CSR perceptions on innovative behavior via meaningful work.Originality/valueThis research contributes to the literature on CSR perceptions and meaningful work. Our focus on meaningful work as a key psychological mechanism provides insights into how and why employee CSR perceptions promote desirable outcomes including innovative behavior, an underexplored yet important outcome. Furthermore, by identifying co-worker instrumental support as a significant boundary condition, this study contributes to a more nuanced understanding of the social context that promotes innovative behavior.

Conformity or differentiation: How corporate social responsibility affects employee behaviour in China

AbstractIn reality, not all enterprises pursue the same or similar corporate social responsibility practices. The effects produced by enterprises fulfilling the identical corporate social responsibility are not always the same. Based on the social identity theory and social exchange theory, this paper discusses the impact of corporate social responsibility on employee behaviour, so as to clarify the deep‐rooted motivations and effects of enterprises' choice of different social responsibility strategies under Chinese unique institutional contexts. By adopting a quantitative approach, this paper finds that corporate social responsibility positively predicts employee behaviour, and that different types of corporate social responsibility have different effects. In addition, this paper finds that employee organisational commitment mediates the relationship between corporate social responsibility and employee behaviour. Consistent corporate social responsibility mainly affects employees' in‐role behaviour primarily through normative commitment, and differentiated corporate social responsibility mainly affects employees' extra‐role behaviour through affective commitment. The theoretical and practical implications of these findings are discussed.

A Bayesian Network Model of Megaproject Social Responsibility Behavior and Project Performance: From the Perspective of Resource-Based Theory

Megaproject Social Responsibility (MSR) is widely acknowledged as contributing to project performance. However, the effect of Megaproject Social Responsibility Behavior (MSRB) implemented by organizations participating in construction on project performance remains a subject of considerable debate, and the intrinsic mechanism of MSRB’s effect on the performance of megaprojects has not been elucidated. Therefore, this study employs resource-based theory to investigate the mechanism underlying MSRB’s effect on project performance, taking into account both internal and external social capital as well as resource integration capacity as pivotal influences. Drawing on sample data from 206 experienced project managers across the various parties involved, this study develops a Bayesian network model to elucidate the MSRB effect mechanism. Through inference and sensitivity analysis, this study discovers variations in the enhancement effects across the four dimensions of MSRB on project performance. Notably, a combination strategy yields superior enhancement effects. Furthermore, when project performance is suboptimal, resource integration capacity emerges as a significant mediator between MSRB and project performance. Conversely, at high levels of project performance, MSRB directly contributes to enhancing project outcomes. The findings of this study offer valuable insights for the governance of MSR and the enhancement of project performance in megaprojects.

Corporate social responsibility supercharged: greening employee behavior through human resource management practices and green culture

PurposeThe primary objective of this study was to understand the impact of Corporate Social Responsibility on Employee Green Behavior, examining the mediating role played by Green Human Resource Management Practices and the moderating influence of Employee Green Culture.Design/methodology/approachTo accomplish this, a careful research approach was taken, using a thoughtfully designed random sampling method to encompass 300 banking employees, ensuring a robust representation of the diverse workforce in the banking sector.FindingsThe empirical findings identified green human resource management practices as a pivotal mediator and employee green culture as a significant moderator. It elucidated how the strategic implementation of green human resource management practices can act as an amplifier, strengthening the positive effects of corporate social responsibility on employee green behavior. This insight underscores the strategic importance of aligning human resource practices with sustainability goals to further enhance the environmental consciousness of employees. It was revealed that the presence of a nurturing organizational culture, one that encourages and supports environmentally responsible behaviors can significantly bolster the association between corporate social responsibility and green behavior among employees.Originality/valueThese findings underscore the essential role of organizational culture as a catalyst for the successful implementation of corporate social responsibility initiatives and the cultivation of a sustainable corporate ethos. This comprehensive research underscores the profound significance of corporate social responsibility, green human resource management practices and employee green culture in fostering and promoting environmentally responsible behaviors within the banking industry. These findings hold substantial implications not only for businesses but also for policymakers.

Does job satisfaction mediate the relationship between corporate social responsibility and employee organizational citizenship behavior? Evidence from the hotel industry in Vietnam

In the current corporate landscape, firms are confronted with a multitude of demands and pressures from diverse stakeholders with employees being the foremost and most crucial group. Developing a competitive advantage for the company requires attracting and maintaining employee engagement especially their participation in extra-role activities. The employment of corporate social responsibility (CSR) as a strategy for attracting and keeping talented employees helps businesses gain a competitive edge. In this regard, this paper investigates the relationship between corporate social responsibility (CSR) and employee organizational citizenship behavior (OCB) with job satisfaction as a mediating factor. We adopted stakeholder theory and social exchange theory to develop a research framework with five elements of CSR influencing OCB through job satisfaction. A self-administered survey was conducted to gather data from employees who work in the Vietnamese hotel industry. We received 375 valid responses after five months using convenient sampling methods. The structural equation modeling (SEM) analysis was run in SmartPLS to test the proposed hypotheses. The results of our study showed that the only CSR that directly impacts OCB is CSR towards the environment; CSR towards customers, CSR towards the community and CSR towards the environment all indirectly impact OCB through the mediation of job satisfaction. Based on the findings, we recommended that hotels regularly share CSR initiatives with staff members in order to encourage them to participate in extracurricular activities at work.

Corporate Social Responsibility and Consumer Behavior in Denmark

Purpose: The aim of the study was to analyze the corporate social responsibility and consumer behavior in Denmark Methodology: This study adopted a desk methodology. A desk study research design is commonly known as secondary data collection. This is basically collecting data from existing resources preferably because of its low cost advantage as compared to a field research. Our current study looked into already published studies and reports as the data was easily accessed through online journals and libraries. Findings: The Danish study on CSR and consumer behavior shows that Danish consumers prefer socially responsible companies, willing to pay more for products/services from such firms. However, awareness and importance of CSR vary among demographic groups, highlighting the need for tailored strategies. Overall, prioritizing CSR can help companies differentiate themselves and attract loyal customers in Denmark's competitive market. Unique Contribution to Theory, Practice and Policy: Social identity theory, stakeholder theory & norm activation theory may be used to anchor future studies on analyze the corporate social responsibility and consumer behavior: a comparative study between Denmark. Companies operating in Denmark should prioritize the integration of authentic and transparent CSR initiatives into their business strategies. Government agencies in Denmark can play a crucial role in promoting CSR adoption and accountability among businesses.

THE DYNAMIC PATH BETWEEN SOCIAL RESPONSIBILITY AND CITIZENSHIP BEHAVIOR OVER ORGANIZATIONAL TRUST IN BANKING SECTOR

In modern era, with growing societal expectation and regulatory pressures, banks are increasingly recognizing the importance of social responsibility initiatives not only for their reputation but also for positive relationships with stakeholders. The study aimed to examine the relationship between social responsibility, organization trust, and citizenship behavior within the context of banking sector in southern region KP, Pakistan. Using a sample of 309 employees, a series of path analyses were conducted to investigate the direct & mediated effects among variables. Firstly, social responsibility positively predicted the citizenship behavior (β = 0.752, p<0.001). Secondly, social responsibility also positively predicted organization trust (β = 0.787, p <0.001). Thirdly, organization trust positively predicted citizenship behavior (β = 0.874, p < 0.001). Lastly, the indirect effect of social responsibility on citizenship behavior through organization trust was significant (β = 0.739, p <0.001), indicating partial mediation. These findings confirmed the standing of social responsibility and organizational trust in promoting the positive citizenship behavior among the employees in banking sector in the context under considerations.

Impact of corporate social responsibility on employee green behavior: Role of green human resource management practices and employee green culture

AbstractThis study delved into the intricate relationship between corporate social responsibility (CSR) and employee green behavior, with a specific focus on two critical factors: green human resource management practices and employee green culture. Through a meticulously designed research framework, 300 employees from the banking sector were randomly selected to ensure diverse representation. The empirical outcomes underscored the pivotal role of green human resource management practices as a mediator. These practices act as a bridge, enhancing the positive impact of CSR on employee green behavior. This underscores the significance of aligning human resource strategies with sustainability goals, thus elevating environmental awareness among employees. Employee green culture emerged as a substantial moderator. A nurturing organizational culture that encourages eco‐friendly behaviors significantly strengthened the connection between corporate social responsibility and green behavior among employees. This emphasizes the pivotal role of organizational culture in facilitating the successful implementation of CSR initiatives and fostering a sustainable corporate ethos.

Teachers’ profile in sustainability: Association with personal and social responsibility in physical education classes

This study aims to identify in a sample of future teachers the profiles of their perceptions, attitudes, and values towards sustainable development and to determine whether a specific profile is related to personal and social responsibility and positive behaviors in Physical Education classes. The sample comprised 372 students (Mage = 22.02±3.16 years; 66.67% girls) from the subject of Physical Education of the Degree of Teacher of Primary Education (Universities of Granada and Zaragoza). An initial cluster analysis revealed the existence of two different groups among future teachers: Cluster 1, "negative perception," represented by 36.3%, and Cluster 2, "positive perceptions" with 63.7% of the sample. Thus, almost 40% of the sample does not perceive the current environmental crisis. The relationship between the groups and the rest of the target variables was analyzed through one-factor ANOVA, finding that Cluster 2 students had higher values in all the dimensions of personal and social responsibility and positive behaviors than those of Cluster 1. Lastly, a discriminant analysis revealed that belonging to a certain university determined belonging to one of the two Clusters, with the values obtained by the sample from the University of Granada being higher than those from the University of Zaragoza.

From boardroom to breakroom: Corporate social responsibility, happiness, green self-efficacy, and altruistic values shape sustainable behavior

Addressing environmental challenges, such as climate change, requires integrating consumers' social behavior and personality traits. This study examined how corporate social responsibility (CSR) influences employees' energy-specific proenvironmental behavior in the hospitality sector, considering the mediating role of green self-efficacy and employee happiness, and the moderating role of altruistic values. Using structural equation modeling of data from a survey of 418 employees in Pakistan, this study found that CSR had a positive impact on energy-specific proenvironmental behavior, with green self-efficacy and employee happiness acting as mediators, and altruistic values acting as a moderator. The findings suggest that CSR initiatives tailored to consumers' social behavior and personality traits can effectively promote sustainable energy consumption behavior among employees.

Corporate social responsibility and individual behaviour.

Corporate social responsibility (CSR) research can help to address some of society's grand challenges (for example, climate change, energy sustainability and social inequality). Historically, CSR research has focused on organizational-level factors that address environmental and social issues and the firm's resulting financial performance, with much less focus on individual-level factors. In response to research calls to consider the individual level of analysis, we provide a narrative review to improve our understanding of the interconnections between CSR and individual behaviour. We organize existing research around three individual-level categories: CSR perceptions, CSR attitudes and CSR behaviours. We summarize research elucidating how perceptions and attitudes influence behaviours and how organization and higher-level CSR context and individual-level CSR readiness moderate perceptions-behaviours and attitudes-behaviours relationships. We offer a conceptual model that organizes the diverse, conflicting and multidisciplinary research on the CSR-individual behaviour link and that can be used to guide future research.

The Path of Cultivating College Students’ Sense of Social Responsibility under the IMB Model--Taking Some Private Colleges and Universities in Anhui Province as an Example

Abstract In recent years, the sense of social responsibility among college students has garnered significant scholarly interest due to its impact on individual development and its implications for national modernization and strength. This study introduces the Information-Motivation-Behavioral Skills (IMB) model as an innovative approach to fostering social responsibility in students at private colleges in Anhui Province. By employing a questionnaire, we assessed the current state of social responsibility cultivation among these students. Subsequently, an intervention study was conducted to evaluate the effectiveness of the IMB model. The intervention group received a social responsibility intervention based on the IMB model, while the control group continued with traditional methods. The findings indicate that the intervention group outperformed the control group across various dimensions—information, motivation, behavioral skills, and social responsibility behaviors. Notably, the overall sense of social responsibility in the intervention group increased by 13.13% post-intervention, which is 14.87% higher than that observed in the control group. These results suggest that the IMB model is a potent strategy for enhancing social responsibility among college students.

Lending a Hand to the Competitor: How Brand-to-Brand Help on Social Media Affects Consumer Evaluations

Brand-to-brand help on social media is an unexplored branding strategy and a novel corporate social responsibility (CSR) behavior. The research is based on the framework of communion and agency, which has been used to interpret person-to-person help in the context of social psychology and has also been applied to the domain of brands. Across a qualitative study and four experiments the authors demonstrate that compared with conventional self-promoting advertising, such brand-to-brand help conveys signals of high communion and agency, which in turn lead to enhanced brand outcomes. In considering the agentic nature of a for-profit brand that might cause consumer skepticism toward advertising and CSR, the research identifies consumer skepticism as a theoretically relevant moderator, showing that the helping behavior has a stronger positive impact on consumers with higher skepticism. In contrast to the prior work limited to the consequences of perceived communion and agency, the research investigates their drivers for brands. Meanwhile, the authors find that the helping strategy is effective irrespective of the situation and the size of the recipient brand.

Steady-state analysis of social responsibility strategy of coal power enterprises from the perspective of game theory

Under the dual-carbon background, coal power enterprises are required to actively fulfill their social responsibility in order to achieve energy saving and emission reduction as soon as possible. Considering the uncertainty of the external environment and the potential conflict of interest of the key stakeholders in the fulfillment of corporate social responsibility, coal power enterprises are not always positive in fulfilling their social responsibility. This paper combines prospect theory and mental account theory with evolutionary game to construct an evolutionary game model involving coal power enterprises, government regulators and the public to study the social responsibility behavior of coal power enterprises. The results of the study show that: (1) The social responsibility behavior of coal power enterprises under the dual-carbon background is a typical cost-driven behavior, and coal power enterprises are more sensitive to costs compared to benefits. (2) The formulation of regulatory policies by government regulators largely depends on the decision inertia of coal power enterprises, and the formulation of regulatory policies by government regulators will also affect the decision inertia of coal power enterprises. (3) The public's strategic choices do not entirely depend on the strategic choices of coal and power enterprises and government regulators, and are more closely related to the setting of the reference point. (4) In addition to the realistic factors, the subjective factors of decision makers are also important factors affecting the fulfillment of social responsibility of coal and power enterprises. Based on the results of the study, this paper proposes countermeasures to enhance the internal driving force of coal power enterprises to fulfill their social responsibility behaviors from the aspects of establishing a communication mechanism, improving the reward and punishment system, and strengthening risk management.

The relationship between social responsibility fulfilment and industry competitiveness: Empirical evidence from construction industry in China.

Social responsibility fulfilment is an important part of the operation management (OM) and competitiveness of the construction industry (CIC). This study investigates the mechanisms through which social responsibility fulfilment in the construction industry affects industry competitiveness and the mediating role of industry operations management. From the intra-organizational stakeholder perspective, social responsibility fulfilment (SR) is divided into two dimensions: shareholder-dimensional (SH) and employee-dimensional social responsibility fulfilment (EM). By analysing a panel of the construction industry in 12 provinces of China from 2015 to 2020, an inverted U-shaped relationship between social responsibility fulfilment and construction industry competitiveness and between shareholder-dimensional social responsibility fulfilment and construction industry competitiveness was found, while a U-shaped relationship between employee-dimensional social responsibility fulfilment and construction industry competitiveness was found. Furthermore, social responsibility fulfilment and shareholder-dimensional social responsibility fulfilment had significant effects on operation management. Additionally, the study concludes that operation management is positively related to construction industry competitiveness and plays a partially mediating role between social responsibility fulfilment and construction industry competitiveness. The findings enrich the theoretical basis of the relationship between social responsibility fulfilment and competitiveness and demonstrates important management significance for the construction industry in managing its social responsibility behaviour and improving industry competitiveness, thus promoting high-quality development of the construction industry.

Complying with COVID‐19 policy: The role of citizenship norms for young people's compliance with Sweden's voluntary COVID‐19 recommendations

AbstractSweden's COVID‐19 policy was characterized by reliance on voluntary compliance. Citizens were expected to act responsibly. Previous research has not focused on the role of citizenship norms (duty‐based, engaged, and critical) in the COVID‐19 crisis. This is an important omission, since citizenship norms are expected to raise social responsibility and trigger prosocial behavior. This article asks how important citizenship norms are for explaining voluntary COVID‐19 policy compliance. Additionally, it considers perceptions of how other people comply, individual background factors, and interpersonal and institutional trust. The study focuses on Swedish high school youth, a group reported to comply less with voluntary COVID‐19 measures. Using survey data (N = 1823), we find higher reported voluntary compliance by high school youth who adhere more strongly to the duty‐based citizenship norm. Importantly, believing that other people follow the COVID‐19 recommendations is strongly associated with following them. Thus, next to citizenship norms, “descriptive norms” (i.e., what other people are doing) are central for individuals to decide how they will comply. We further find that differences in worry about the pandemic and socioeconomic background factors (migration background and economic situation of the household) explain variation in compliance. Institutional and interpersonal trust play a less important role. These findings challenge the strong focus on trust in previous research. Our findings have implications for research on policy compliance in the context of crisis, and for public policy.