This article aims to analyse and assess the effectiveness of activities undertaken by Turkish public diplomacy organisations in Central Asia. Since the Justice and Development Party (AKP) came to power in Turkey in 2002, the state’s foreign policy doctrine has changed profoundly. The new government has adopted a program of active and multifaceted diplomacy, seeking to improve mutual relations with neighbouring regions (i.e. Middle East, North Africa, Balkans, Caucasus, Central Asia). Historical, social and cultural references play an extremely important role in the AKP’s political strategy, and numerous public diplomacy organisations promote Turkish regional cooperation initiatives on behalf of the authorities in Ankara. In Central Asia, institutions such as the Turkish Cooperation and Coordination Agency, the International Organisation of Turkic Culture, the Yunus Emre Institute, the Presidency for Turks Abroad and Related Communities, ensure that ties between Turkey and countries of the region are being preserved. By utilising Turkish soft power potential, these organisations support traditional diplomatic services in implementing Turkey’s foreign policy objectives.