Big Data In Social Networks Research Articles

Methodology for extracting narratives from social media big data

Purpose: of the article is to present the experience in developing and testing the methodology for extracting a system of narratives on a socially significant phenomenon from authentic social network big data (using the example of narratives about COVID-19 vaccination in the Russian social network VKontakte during the pandemic).Methods: of automated data analysis were used by the tools of the PolyAnalyst analytical platform: topic modeling (PLSA method), text indexing algorithms with the sentence identification stage, clustering, data aggregation, data normalization, calculation of a quantitative index. The calculation of the measure of proximity of keywords using the Python, partial manual markup and data validation were also carried out.Results: 4.5 million messages relevant to the topic of COVID-19 vaccination published in VKontakte from 01.01.2020 to 01.03.2023 were reduced to 237 stable narratives. A popularity index was calculated for each narrative. For example, the following narrative turned out to be the most popular: “Employers put pressure on people to get vaccinated” (it was supported by 76,118 texts). As a result of the study, a dataset was obtained, including 237 narratives.Conclusions and Relevance: the developed toolkit is universal: the methodology can be adapted to any relevant topic, requiring only adjustments to the input parameters of thematic modeling. The obtained dataset is planned to be introduced into scientific circulation as an up-to-date material for studying public opinion on vaccination in Russia. The results contribute to international research on public opinion and communication in crises and can serve as a basis for practical actions aimed at improving the quality of public communications and decision-making at all levels of government.

Big Data Analysis and User Behavior Prediction of Social Networks Based on Artificial Neural Network

The prediction of user behavior in social networks is of great significance for understanding user dynamics, personalized recommendation, and information dissemination. With the development of artificial intelligence (AI) technology, especially the application of artificial neural networks in big data analysis, new solutions and technical means have been provided for the analysis of user behavior in social networks. This study constructs a social network user behavior prediction model based on artificial neural networks. The article first reviews related research, establishes a research framework, and then describes in detail the functional structure of the user behavior prediction system. The key data structure design is meticulously constructed and the model is built through steps such as data preprocessing module, 3D feature frame construction module, feature mapping module, and feature prediction module. In addition, the article also constructs a group behavior theme probability prediction model based on an improved encoder-decoder model, which further enhances the understanding of group behavior of users in social networks. Through comparative experiments, the model proposed in this paper demonstrates its effectiveness in predicting individual and group user behaviors. The experimental results show that the model can accurately predict the behavior patterns of users in social networks and is superior to existing methods in terms of prediction accuracy and computational efficiency. This research shows that artificial neural networks are a powerful tool for analyzing big data in social networks and for predicting user behavior. The success of the study verifies the effectiveness of the model, provides a new technical path for future analysis of user behavior in social networks, and is expected to be widely applied in areas such as personalized recommendation and information dissemination analysis.

A BiLSTM-attention-based point-of-interest recommendation algorithm

Abstract Aiming at the problem that users’ check-in interest preferences in social networks have complex time dependences, which leads to inaccurate point-of-interest (POI) recommendations, a location-based POI recommendation model using deep learning for social network big data is proposed. First, the original data are fed into an embedding layer of the model for dense vector representation and to obtain the user’s check-in sequence (UCS) and space-time interval information. Then, the UCS and spatiotemporal interval information are sent into a bidirectional long-term memory model for detailed analysis, where the UCS and location sequence representation are updated using a self-attention mechanism. Finally, candidate POIs are compared with the user’s preferences, and a POI sequence with three consecutive recommended locations is generated. The experimental analysis shows that the model performs best when the Huber loss function is used and the number of training iterations is set to 200. In the Foursquare dataset, Recall@20 and NDCG@20 reach 0.418 and 0.143, and in the Gowalla dataset, the corresponding values are 0.387 and 0.148.

A MapReduce-based approach to social network big data mining

The rapid development of social networks has facilitated the convenience of users to receive information. As a network communication platform for people’s daily use, microblog has countless information data. In view of the low efficiency and poor clustering effect of K-means algorithm, a parallel K-means clustering algorithm based on MapReduce model is studied; In order to alleviate the difficulty in calculating the similarity of microblog topic text, the space vector model and semantic similarity are used to calculate the similarity between texts to improve the quality of microblog text classification. The data expansion rate of corresponding nodes under different data sets shows that the average expansion rate of the parallel K-means algorithm reaches 0.89, and the running rate is the highest. The results show that the parallel K-means algorithm has good clustering stability and the highest clustering quality, reaching 1.24; The clustering time of the algorithm is the shortest, the average clustering time is 1.27 minutes, and the clustering effect and efficiency of the algorithm are the best. In the quality analysis of Weibo topic recommendation, the accuracy of P-K-means recommendation is 95.64%, user satisfaction is 98.64%, and the recommendation effect is also the best. It shows that the research on the parallel K-means clustering algorithm based on MapReduce has the best performance in microblogging topic mining and recommendation, which can efficiently recommend topics of interest to users and enhance users’ microblogging experience.

A POI Recommendation Model for Intelligent Systems Using AT-LSTM in Location-Based Social Network Big Data

In location-based social networks (LBSN), users can check-in at points of interest (POI) to record their trips. POI recommendation is an important service provided by LBSN; it can help users quickly find POI of interest, and also help POI providers more comprehensively understand user preferences and improve service quality. This paper proposes a POI recommendation algorithm that is based on attention mechanism. The sequence characteristics and short-term preferences of historical data are captured through the attention mechanism module and long short-term memory network (LSTM), and the POI location prediction is carried out in combination with the user embedding characteristics, and a better prediction accuracy is obtained. These results simulated show that the proposed method can realize the reliable analysis of complex data sets, and its precision index remains above 0.1 and recall index remains above 0.08, and it can also alleviate the cold start problem and better meet the personalized needs of users.

POI Recommendation Model Using Multi-Head Attention in Location-Based Social Network Big Data

A point of interest (POI) recommendation model using deep learning in location-based social network big data is proposed. Firstly, the features of POI are divided into inherent features composed of attributes such as geographical location and category, and semantic features of relevance composed of spontaneous access by users. Secondly, the inherent attribute features and semantic features of POI are extracted by constraint matrix decomposition and word vector model respectively, and the two hidden vectors are spliced into the feature vectors of POI to solve the problems of data sparsity and cold start. Finally, the multi-head attention is used to obtain the key information of user preferences, and a deep learning recommendation framework is constructed to model the nonlinear interaction between features. Experiments show that when the recommendation list is 10, the precision and recall of the proposed method are 0.118 and 0.135 respectively, which are better than the comparative recommendation method.

Intelligent Sensors for POI Recommendation Model Using Deep Learning in Location-Based Social Network Big Data

Aiming at the problem that the existing Point of Interest (POI) recommendation model in social network big data is difficult to extract deep feature information, a POI recommendation model based on deep learning in social networks and big data is proposed in this article. The input data are all gathered through intelligent sensors to apply some raw data pre-processing tasks and thus reduce the computational burden on the model. First, a POI static feature extraction method based on symmetric matrix decomposition is designed to capture the geographical location and POI category features in Location-Based Social Networking (LBSN). Second, the improved Continuous Bags-of-Words (CBOW) model is used to extract the semantic features in the user comment information, and realize the implicit vector representation of POI in geographic, category, semantic and temporal feature space. Finally, by adaptively selecting relevant check-in activities from the check-in history to learn and change user preferences, the Geographical-Spatiotemporal Gated Recurrent Unit Network (GSGRUN) can distinguish the user preferences of different check-in. Experiments show that when the length of the recommendation list is 15, the precision of the proposed algorithm on the loc-Gowalla data set is 0.0686, the recall is 0.0769, and the precision on the loc-Brightkite data set is 0.0659, the recall is 0.0835, both of which are better than the comparative recommendation methods. Therefore, compared with the comparison methods, the proposed method can significantly improve the performance of the POI recommendation system.

Security Analysis of Social Network Topic Mining Using Big Data and Optimized Deep Convolutional Neural Network.

This research aims to conduct topic mining and data analysis of social network security using social network big data. At present, the main problem is that users' behavior on social networks may reveal their private data. The main contribution lies in the establishment of a network security topic detection model combining Convolutional Neural Network (CNN) and social network big data technology. Deep Convolution Neural Network (DCNN) is utilized to complete the analysis and search of social network security issues. The Long Short-Term Memory (LSTM) algorithm is used for the extraction of Weibo topic information in the memory wisdom. Experimental results show that the recognition accuracy of the constructed model can reach 96.17% after 120 iterations, which is at least 5.4% higher than other models. Additionally, the accuracy, recall, and F1 value of the intrusion detection model are 88.57%, 75.22%, and 72.05%, respectively. Compared with other algorithms, the model's accuracy, recall, and F1 value are at least 3.1% higher than other models. In addition, the training time and testing time of the improved DCNN network security detection model are stabilized at 65.86 s and 27.90 s, respectively. The prediction time of the improved DCNN network security detection model is significantly shortened compared with that of the models proposed by other scholars. The experimental conclusion is that the improved DCNN has the characteristics of lower delay under deep learning. The model shows good performance for network data security transmission.

Mining of Movie Box Office and Movie Review Topics Using Social Network Big Data.

In order to solve the problems of high investment and low box office losses in the film industry, this study analyzes the topic of film box office and film and television reviews based on social network big data. Firstly, the factors that affect the box office of the movie are analyzed. Secondly, continuous and discrete feature parts, text parts, and fusion parts are merged. The box office prediction model of mixed features using deep learning is established, and the movie box office is predicted. Finally, compared with other algorithms and models, the box office prediction model of mixed features using deep learning is verified. The results show that compared with other models, the prediction accuracy of the mixed feature movie box office prediction model using depthwise separable convolution (DSC)-Transformer is higher than that of other algorithm models. Its optimal mean square error (MSE) value is 0.6549, and the optimal mean absolute error (MAE) value is 0.1706. The constructed model predicts the box office of nine movies, and the error between the predicted value and the true value is about 10%. Therefore, the established movie box office prediction model has a good effect. This study can predict movies’ box office to reduce investment risk, so it is of great significance to movie investors and the social economy.

A Rumor Detection Method from Social Network Based on Deep Learning in Big Data Environment.

Aiming at the lack of feature extraction ability of rumor detection methods based on the deep learning model, this study proposes a rumor detection method based on deep learning in social network big data environment. Firstly, the scheme of combining API interface and third-party crawler program is adopted to obtain Weibo rumor information from the Weibo “false Weibo information” public page, so as to obtain the Weibo dataset containing rumor information and nonrumor information. Secondly, the distributed word vector is used to encode text words, and the hierarchical Softmax and negative sampling are used to improve the training efficiency. Finally, a classification and detection model based on the combination of semantic features and statistical features is constructed, the memory function of Multi-BiLSTM is used to explore the dependency between data, and the statistical features are combined with semantic features to expand the feature space in rumor detection and describe the distribution of data in the feature space to a greater extent. Experiments show that when the word vector dimension is 300, compared with the compared literature, the accuracy of the proposed method is improved by 4.232% and 1.478%, respectively, and the F1 value of the proposed method is improved by 5.011% and 1.795%, respectively. The proposed method can better extract data features and has better rumor detection ability.

Multi-objective optimization algorithm based on characteristics fusion of dynamic social networks for community discovery

The network structure exhibits a variety of changes over time. Fusing this structure and the development of communities in dynamic networks plays an important role in analyzing the evolution and development of the entire network. How to ensure the division of the community structure in social network big data, as well as ensure the continuity of the community between the current time and previous time period, are issues that need to be explored. This problem can be solved by fusing the three characteristics of temporal variability, stability, and continuity in dynamic social network communities, and by adopting the multi-objective optimization method to detect community structures in dynamic networks. The probability fusion method is added to the initial step of the algorithm to generate suitable network partitions and ensure fast convergence and high accuracy. Two neighboring fusion strategies are proposed that are suitable for communities: the neighbor diversity strategy and the neighbor crowd strategy. These two strategies make different changes to the candidate network partitions. A continuity metric for dynamic community evolution is formulated to compare the similarity of the dynamic network communities of two consecutive time steps. Experiments on synthetic datasets and actual datasets prove that the proposed method in this paper provides better performance than existing methods.

Social Network Big Data Hierarchical High‐Quality Node Mining

Compared with the conventional network data analysis, the data analysis based on social network has a very clear object of analysis, various forms of analysis, and more methods and contents of analysis. If the conventional analysis methods are applied to social network data analysis, we will find that the analysis results do not reach our expected results. The results of the above studies are usually based on statistical methods and machine learning methods, but some systems use other methods, such as self‐organizing self‐learning mechanisms and concept retrieval. With regard to the current data analysis methods, data models, and social network data, this paper conducts a series of researches from data acquisition, data cleaning and processing, data model application and optimization of the model in the process of application, and how the formed data analysis results can be used for managers to make decisions. In this paper, the number of customer evaluations, the time of evaluation, the frequency of evaluation, and the score of evaluation are clustered and analyzed, and finally, the results obtained by the two clustering methods applied in the analysis process are compared to build a customer grading system. The analysis results can be used to maintain the current Amazon purchase customers in a hierarchical manner, and the most valuable customers need to be given key attention, combining social network big data with micro marketing to improve Amazon’s sales performance and influence, developing from the original single shopping mall model to a comprehensive e‐commerce platform, and cultivating their own customer base.

소셜네트워크 빅데이터를 활용한 코로나 19에 따른 프로야구 관람문화조사

본 연구의 자료처리는 텍스톰(textom)과 소셜미디어의 단어를 중심으로 3가지 영역인 ‘코로나 19와 프로야구’, ‘코로나 19와 프로야구 무관중’,‘코로나 19와 프로스포츠’에 대해 웹 환경에서 데이터 수집과 정제작업을 실시한 후 일괄 처리하였으며, 이를 시각화하기 위해 Ucinet6프로그램을 활용하였다. 구체적으로 웹 환경의 수집은 네이버, 다음, 구글의 채널을 활용하였고, 추출된 단어들 중 전문가회의를 통해 30개의 단어로 요약 정리하여 최종 연구에 활용하였다. 30개의 추출된 단어를 매트릭스를 통해 시각화하였으며, 단어의 유사성과 공통성의 군집을 파악하기 위해 CONCOR분석을 실시하였다. 분석결과 코로나 19와 프로야구에 관련된 군집은 1개의 중심클러스터와 5개의 주변클러스터로 구성되었고 코로나 19여파에 따른 프로야구 개막과 관련된 내용을 주로 검색하고 있는 것으로 나타났다. 코로나19와 프로야구 무관중에 관련된 군집은 1개의 중심클러스터와 5개의 주변클러스터로 구성되었으며, 코로나 19에 따른 프로야구 경기와 관련된 프로야구입장의 키워드를 주로 검색하고 있는 것으로 나타났다. 코로나 19와 프로스포츠에 관련된 군집은 1개의 중심클러스터와 5개의 주변클러스터로 구성되었으며, 코로나 19의 여파에 따른 프로스포츠 시작과 관련된 키워드를 주로 검색하고 있는 것으로 나타났다. 이를 종합해보면 포스트 코로나 시대의 프로야구는 많은 변화가 있을 것이라 예상된다. 특히 응원문화는 관중들이 원하는 정도의 만족감은 없겠지만 관중들이 누릴 수 있는 직접관람의 기회를 누리기 위해 야구장에서도 코로나 19를 극복하기 위한 하나의 일상으로의 행동강령이 잘 유지되어야 할 것이다. 관람문화 또한 라이브커머스, AR/VR, O4O(Online for Offline)등의 4차 산업혁명의 기술도입으로 현장감 있는 쌍방향 소통이 가능한 인터렉티브 소통의 디지털이 구현돼야 할 것이다. 포스트 코로나 시대는 프로스포츠에도 새로운 형태의 패러다임이 구축될 것이다. 랜선 응원, SNS를 활용한 응원, 실시간 동시시청, 라이브 채팅응원, 편파중계 등 다양한 형태의 응원문화가 새로운 창작콘텐츠 형태로 진화할 것이며, 팬들의 욕구를 충족할 수 있는 새로운 형태의 패러다임이 구축돼야 하겠다.

소셜네트워크 빅데이터를 활용한 지역사회 메가 스포츠 이벤트의 레거시 개발 : 2015광주 U대회, 2019광주 세계수영 선수권대회를 중심으로

This study was conducted with the necessity and development of the legacy of a mega sport event in Korea, and the development of differentiated legacy in the host region reflecting the unique colors and characteristics of the host region was required. In this study, social network big data analysis using textom was performed, and data collection and refining of three keywords were performed and batch processed. In addition, a Ucinet6 program was conducted to visualize the collected data, and a CONCOR analysis was performed to identify common clusters. As a result of analysis, the cluster of 2015 Gwangju Summer Universiade was classified into 1 main recognition and 4 surroundings, and the cluster of 2019 Gwangju World Swimming Championships was classified into 1 main recognition and 3 surroundings and related to Gwangju Sports Event Legacy The cluster was classified into one main perception and three surrounding perceptions. Finally, there is a lack of tangible and intangible assets after the game and content with representative representation representing Gwangju. Accordingly, the local government should propose a specific plan by distinguishing between long-term and long-term legacy strategies that select factors that can be used in the short term.

소셜네트워크 빅데이터를 활용한 코로나 19의 무용공연, 무용관람, 무용환경 분석

소셜네트워크 빅데이터를 활용한 코로나 19의 무용공연, 무용관람, 무용환경 분석

Análisis bibliométrico de big data en el entorno de la generación del conocimiento del turismo

Las herramientas digitales constituyen un conjunto creciente de oportunidad para las organizaciones, y, en concreto, para el sector turístico, optimizando procesos con el objetivo de extraer y transformar los datos en información para la gestión y la decisión organizacional eficiente, así como a lo largo de la cadena de valor. Para abordar el tema, se realiza un análisis bibliométrico de las bases de datos Scopus, Web of Science y Science Direct, durante el período que va desde 2015 al primer trimestre de 2019, con el fin de conocer el estado de la cuestión, la aportación de valor y la generación de conocimiento para el sector turístico, llegando a la conclusión de que, en el ámbito académico, se distinguen cuatro temáticas bien diferenciadas — análisis del consumidor, destinos turísticos, analítica de redes sociales, aplicación de herramientas big data y análisis organizacionales—, pero con impacto muy distinto en el sector turístico, siendo la analítica de redes sociales y web de reservas las de mayor penetración, debido a la mera automatización y sustitución del subsector de la intermediación turística, y el resto de dimensiones excepcionales.

Consumption and symbolic capital in the metropolitan space: Integrating ‘old’ retail data sources with social big data

While commerce is one of the key activities in cities, its spatial description still requires further attention, especially by considering the different dimensions of commercial space: physical, economic and socio-symbolic. The latter is becoming more and more important in an era where consumption is at the centre of social relations. Further, although data availability has been an enduring obstacle in commercial research, we are witnessing the advent of new data sources, and social-network big data is an opportunity to unveil the places to which consumers attribute prestige or symbolic capital, at the extent of entire metropolitan areas.This paper compares the physical, economic and socio-symbolic dimensions of commercial spaces through the analysis of three different commercial data sources: cadastral micro-data, business register and social-network big data. For the case of Madrid Metropolitan Area, the three databases are compared with correlation analysis and density maps, coming out as partly redundant and partly complementary. Getis-Ord's hotspot statistics integrated into a cluster analysis enable a comprehensive understanding of commercial environments, enriching previous spatial hierarchies. The spatial distribution of symbolic capital unveils a relation with socio-spatial segregation and paves the way to new reflections on the spatiality of consumption as a social practice.

소셜 네트워크 빅데이터 분석을 통한 마라톤 대중화 : JTBC 마라톤대회를 중심으로

소셜 네트워크 빅데이터 분석을 통한 마라톤 대중화 : JTBC 마라톤대회를 중심으로

Big data analysis on the spatial networks of urban agglomeration

Urban agglomerations are considered as significant space typologies in the post globalization & digitalization era. The spatial linkage intensity of cities in urban agglomeration is an important basis for evaluating the development and compactness of urban agglomerations. The requirements associated with the major national strategy to achieve the coordinated development of the Beijing-Tianjin-Hebei (BTH) region and the research methods made possible by Big Data in the Internet era have created the realistic possibility of revealing the strength of spatial networks and the spatial differentiation rules of urban agglomerations. This study uses Web Crawler to obtain 500,000 sets of Weibo data in 13 cities of the BTH urban agglomeration. Three criteria and nine indicators are used to construct an index system and a model to quantitatively evaluate the strength of spatial networks in the BTH urban agglomeration. The results show that spatial network connections between cities in the urban agglomeration are not strong overall, reflecting the limited development of urban agglomeration; the spatial networks in the urban agglomeration have hierarchical and centralized characteristics, which reflect the imbalanced development of the city network; Beijing, Tianjin, and Shijiazhuang are the centers of the social network connections in the BTH urban agglomeration, which means that Weibo's online space reinforces the existing urban system; there is a positive correlation between network spatial connectivity and the hierarchy of cities in the urban agglomeration, where cities with higher levels would have more urban network connections; Generally, Weibo network connections are stronger than economic or transport links between the cities, and the development of information technology may reduce the disparity of regional development. This research innovatively uses social network big data to reveal the strength of spatial network connections and spatial differentiation rules in the urban agglomeration. The methodology provided in this paper is systematic enough for generalization.

Targeted Influence Maximization Based on Cloud Computing Over Big Data in Social Networks

This paper focuses on the targeted influence maximization based on cloud computing in social networks. Most of existing influence maximization works assume that the influence diffusion probabilities on edges are fixed, and identify the Top-k users to maximize the spread of influence assuming the knowledge of the entire network graph. However, in real-world scenarios, edge probabilities are typically different based on various topics, and may be affected by information received. Meanwhile, obtaining complete network data is difficult due to privacy and computational considerations. Moreover, existing influence maximization algorithms considering target users do not discuss cloud computing which lead to low computational efficiency when dealing with big datasets in social networks. To this end, this paper proposes a targeted influence maximization solution based on cloud computing. First, a new topic-aware model called tag-aware IC model is presented, which takes into account users' interests, characteristics of the item being propagated, and the similarity between users and the related information. Then, efficient algorithms with approximation guarantee are provided using a bounded number of queries to the graph structure. These methods aim to find a seed set that maximizes the expected influence spread over target users who are relevant to given topics. Finally, empirical studies of the proposed algorithms are designed and performed on real datasets. The experimental results show that the techniques in this paper achieves speedup and savings in storage compared with the state-of-the-art methods.