Effects Of Social Media Research Articles

Efektivitas Instagram Sebagai Media Promosi Terhadap Minat Pengunjung Wisata Omah Sukuh, Jawa Tengah

Internship is one of the options for students of the Literature-1 program to complete their final project at the Faculty of Business and Economics, Islamic University of Indonesia. The final project of this Internship was completed by the author by studying Omah Sukuh in collaboration with Perum Perhutani. At the time of the internship, the author was placed in agrotourism in charge of inputting data on visitors who came every month, the number of visitors to Omah Suku was still small who came to tour Omah Sukuh. Regarding the problems faced by the tribe's house, the author wants to analyze how effective Instagram social media is to be a place to promote. The internship was carried out for 4 months from February 13, 2023 to May 14, 2023.The author took a qualitative method for the preparation of this internship final project, data collection was carried out by interviews with the company manager of Perum Perhutani and the person in charge of tourism Omah Sukuh. The author has gained a lot of knowledge and skills such as marketing using influencers on Instagram social media is very effective to be used as a place for promotion. The findings from this study can be used to optimize the use of Instagram as a promotional medium, especially in creating content on Instagram reels with interesting content, the use of hashtags and audio that are relevant and trending. Just like what has been done before, but still increased creativity, innovation, and consistency. This can increase visitors who come from viewing content on Instagram uploaded by influencer content.

Consequences of Social Media in the Everyday Life of People: A Case Study of Kathmandu Valley

Social networking has become one of the most important trends of the contemporary society that influenced its members’ communication experiences and perception of reality. This research aims to establish the outcomes of social media use in the lives of the people residing in Ward No. 16 of the Kathmandu Metropolitan City. Social media in particular allows for a broad study of the effects on different parameters the essence of the social interactions among the users of social media, their psychological state, and their ways of obtaining and sharing information. Quantitative and qualitative research methods were used, quantitative and questionnaire based survey and qualitative and interview based survey with 57 respondents. The ideas proposed in this research show that it points to the model of the positive and negative effects, which is the characteristic of social networks as means of communication at the same time. Arguably, the literature suggests that social media results in high consequences in the lives of users with lower age, female gender, lower levels of education, and unmarried statuses. These nuances are discussed in the analysis as a means of providing more information about how people of different age, gender, education level, and marital status perceive the impact of social media. This paper therefore emphasizes the need for people to be conversant with digital literacy, and the need to be cautious when using social media so as to avoid the negative impacts while enjoying the positive ones.

Leveraging Social Media for Enrichment in Buddhist Tourism: A Mixed-Methods Study between Pakistan and China

This research work takes a strategic perspective on how social media can be leveraged for use between Pakistan and China, considering cultural and historical ties under the roof of Buddhist tourism. The Uses and Gratification Theory (UGT) is applied in this qualitative study, complemented by the quantitative analysis of engagement through social media, to gain insights into why people visit different websites and how effective social media is in promoting tourism. The paper considered WeChat, Weibo, Instagram, and Facebook as they all have something unique to give to a tourist. The research has found that culturally relevant and visually rich content is much more effective in attracting Chinese tourists to the Buddhist heritage sites of Taxila and Takht- i-Bahi in Pakistan. Different online platforms have different preferences in presenting information and visual engagement, so WeChat is ideal for the dissemination of information and Instagram for visual engagement. Findings highlight the importance of cross-platform strategies and localized content for maximum outreach of tourism. Tables have been provided to compare the engagement metrics across the platforms, indicating which content types work well. This research provides actionable suggestions for tourism boards and marketers to develop targeted social media policies that can support higher tourist visits between countries and strengthen cultural bonds.

Using Social Media to Recruit Participants in Health Care Research: Case Study.

This paper presents a case study describing the use of social media, specifically Facebook and Instagram, as a valuable tool for recruiting participants in community-engaged health care studies. Drawing on the experiences of our team during a qualitative study aiming to understand the needs of Indigenous fathers and Two-Spirit parents as they transition to parenthood, we offer an in-depth exploration of our social media recruitment strategy. This strategy encompasses deliberate content creation and online engagement with local Indigenous community organizations and people. Through the implementation of this recruitment strategy, we successfully recruited 18 Indigenous fathers and 4 Two-Spirit parents to our community-engaged project. We learned that social media can be used to enhance recruitment by building community trust, engagement, tailored content for specific audiences, and adaptive strategies guided by data metrics provided by social media platforms. Our journey included several challenges, such as dealing with fraudulent participants, navigating budget and resource constraints, and facing recruitment limitations, which we also describe in detail. Our paper provides essential insights for researchers considering the use of social media as a recruitment tool but we are unsure of how to begin. Health care researchers may find our experience and recommendations helpful for developing and implementing their own effective social media recruitment strategy. Meanwhile, sharing our experience contributes to the broader understanding of the role of social media in participant recruitment.

Social Media Content among MSMEs: A Content Analysis

This study provides a thorough content analysis of previous research and scholarly works on social media usage and its content by micro, small, and medium enterprises (MSMEs). Understanding the many viewpoints and insights found in the literature is crucial, given the growing impact of social media on business dynamics. This study intends to uncover recurrent topics, approaches, trends, and knowledge gaps regarding MSMEs' social media content strategy through a comprehensive review and analysis of previous research. The goal of this research is to provide a thorough understanding of the opportunities and problems faced by MSMEs in creating effective social media content by combining and critically analyzing the corpus of existing work. The analysis's conclusions not only synthesize the body of knowledge now available but also guide future studies and provide valuable suggestions for improving MSMEs' social media initiatives.

Does Social Media Content Quality and Engagement Influence Consumer Satisfaction in the Apparel Industry?

This study examines the influence of social media marketing on consumer satisfaction in the apparel industry, with a focus on key factors such as engagement and content quality. The rapid growth of social media has reshaped the way consumers interact with brands, making it essential to understand how these platforms influence consumer behavior. The research problem centers on determining the impact of social media engagement and the quality of social media content on consumer satisfaction. The study aims to explore these relationships and provide insights into effective social media marketing strategies for apparel brands. Using a descriptive research design, the study was conducted in Coimbatore district with a sample size of 139 respondents identified through convenience sampling. Data was collected using structured questionnaires, and relevant statistical tools, including ANOVA, Correlation Analysis, and Multiple Linear Regression, were used to analyze the data. The findings reveal that frequent interaction with brands and engaging visual content are key drivers of consumer satisfaction. Findings of the study reveals that social media marketing plays a crucial role in shaping consumer behavior in the apparel industry, and brands must refine their strategies to meet consumer needs and enhance satisfaction through consistent, high-quality content.

Optimalisasi Media Sosial Youtube sebagai Media Berwirausaha

YouTube is a website that allows people to upload and exchange videos. YouTube is an effective social media platform for companies to introduce their products through video content. YouTube is developing into an effective tool for business. YouTube offers live broadcasts of product or service demos, YouTubers can record and post videos about the offers they want, and these offers can attract clients. With millions of videos produced every day, YouTube social media has a good chance of getting videos seen, so you have the opportunity to succeed in online business using YouTube media. Another advantage of social media is that YouTube can improve their marketing techniques and gain a better understanding of their audience by using the analytical tools that YouTube offers. Therefore, YouTube serves as an important tool for doing business online, besides being a place to share YouTube videos. Considering the background information provided, optimizing YouTube social media aims to motivate and improve the abilities of Dawis mothers who want or are currently entrepreneurship in utilizing YouTube as an online business medium. Mrs. Dawis can improve viewers' understanding and retention of knowledge by producing more visually interesting informational material or videos on YouTube. People are more likely to understand and retain knowledge when it is presented on YouTube in an original and engaging way. Therefore, optimizing social media is needed to help Dawis mothers develop their capacity to produce interesting and successful YouTube videos. Thus, Dawis women can use YouTube as a platform for online commerce and entrepreneurship more effectively. This community service aims to optimize the use of YouTube social media as an entrepreneurial tool for Dasa Wisma (Dawis) women in Amposari Village, Pedurungan District, Semarang City. This program was implemented by the Community Service (PKM) team from the Muhammadiyah Semarang Institute of Statistics and Business Technology in March 2024. This activity included theoretical and practical training involving 25 participants from various RTs in the village. The methods used include interviews, discussions, lectures, and questions and answers, with the aim of exploring online business ideas and improving the entrepreneurial spirit of participants

Instagram as Part of SMM Innovation in Educational Institutions

The use of Instagram as a social media marketing tool in educational institutions is gaining more and more attention. This article explores the relationship between school size and a school's Instagram presence, activity, and engagement. Specifically, the investigation focuses on answering the question of whether larger schools are more likely to have an Instagram account, post more frequently, and generate higher levels of interaction. The paper examines the role of Instagram in social media marketing within educational institutions, focusing on the relationship between school size and a school's presence, activity and engagement on Instagram. The research addresses three main hypotheses. Namely, that schools that have higher pupil numbers are more likely to have an Instagram account, schools with higher pupil numbers are more likely to post on Instagram, and schools with higher pupil numbers experience higher overall interaction (in the form of likes and comments) on their Instagram posts. An empirical quantitative research method was used. Statistical validation was carried out using Pearson's correlation coefficient and data from 444 schools were analysed. The results confirmed significant correlations between the number of pupils and the likelihood of having an Instagram account, frequency of posts and overall interaction. The paper further explores the effect of post frequency on follower numbers, finding a relationship that the more posts the higher the engagement, this does not necessarily lead to higher follower numbers. In addition, the study examines the link between the number of followers and the number of posts published by Reels, revealing a correlation. This suggests that a larger number of followers predicts a larger number of posts by Reels. Nevertheless, this highlights the need for a balanced content strategy. The above findings provide important insights into effective social media marketing strategies for educational institutions. The value of this study lies in its practical implications for school administrators and marketing professionals aiming to strengthen their institution's social media presence. The study concludes by highlighting the key role of Instagram in educational marketing and offering evidence-based recommendations for optimizing social media strategies to achieve better engagement and visibility.

Pola Promosi Destinasi Wisata Nusantara Melalui Words Of Mouth Marketing Dalam Akun Instagram Spektakel.id

This research aims to know the pattern of promotion of tourist destinations the archipelago through word of mouth marketing in social media. The use of Social Media in tourism is that can not terelakan again, even large countries tourism has account Instagram for branding, it describes that the effect social media for tourism branding so powerful. This encourages the birth of account instagram @spektakel.id. Word of Mouth Marketing is very important to introduce a brand to be discussed positively by the market being a target. The methods used in this research is qualitative, descriptive methods. The study also uses interviews with resource Admin account Instagram @spektakel.id, Word of Mouth Marketing expert and one of the followers. Elements of Word of Mouth Marketing that is used in this research was the talker, topic, tools, take a part, track and timing. Based on the results of research and discussion, Based on the results of research and discussion, it can be known that word of mouth marketing strategies used by account Instagram @spektakel.id managed to get people interested to follow the account of these and become Instagram talks by people a lot more and make known the archipelago and tourist destinations and crowded.

Suicidal ideation detection on social media using machine learning: A review

Suicide remains a critical global health issue, with over 800,000 deaths annually and profound impacts on individuals and their communities. The increasing role of social media platforms in expressing personal struggles has highlighted the potential of these platforms for early detection of suicidal tendencies. Advances in machine learning and natural language processing (NLP) have revolutionized this detection process, allowing for more accurate identification of suicidal ideation in social media posts. This review examines the integration of machine learning algorithms in suicide detection, including the use of multi-layered neural networks for analyzing textual, audio, and visual data. It explores various machine learning models and their performance in predicting suicide attempts, with a focus on their accuracy, precision, and recall. The review also discusses applications such as real-time monitoring systems and emergency response mechanisms, emphasizing how these technologies can enhance early intervention and support. By surveying current research and identifying challenges and future directions, this review aims to provide a comprehensive understanding of how machine learning can significantly contribute to suicide prevention efforts through effective social media monitoring.

Prioritizing social media marketing activities: unveiling the SMMA dimensions for enhancing brand attitude, experience, and purchase intention

This research examines the influence of Social Media Marketing Activities (SMMA) on consumer behaviour towards local fashion brands in Indonesia. The study focuses on five key SMMA dimensions: interactivity, informativeness, personalization, trendiness, and word-of-mouth (WOM). It extends previous research by investigating the moderating effect of customer engagement levels on the relationships between SMMA dimensions, consumer attitudes, brand experiences, and purchase intentions. A quantitative approach was employed through an online survey distributed to 878 social media users who actively follow and purchase from local fashion brands. Partial Least Squares Structural Equation Modelling (PLS-SEM) was used to analyse the data and identify the influence of SMMA dimensions on consumer attitudes, experiences, purchase intentions, and the moderating effect of customer engagement levels. The findings aim to identify the influence of each SMMA dimension on consumer attitudes, experiences, and purchase intentions, quantify the relative impact of each SMMA dimension on these consumer behaviour factors, determine the SMMA dimension with the strongest influence on consumer response, and investigate the moderating effect of customer engagement levels on the relationships between SMMA and the other variables. These findings provide valuable guidance for local fashion brands in developing effective social media marketing strategies to enhance customer engagement and drive purchase intentions.

Breaking Through: The Impact of Branding on Early-Stage Brand Success

This research delves into the urgency and impact of branding strategies on early-stage brands, particularly emphasizing the vital role of effective social media utilization within limited budgets in today's rapidly digitizing global business landscape. Focused on Bimbelku, an Indonesian accounting and economy platform for students operating for less than a year, the study employs theoretical and experimental methods to analyze how branding strategies through social media contribute to business sustainability. By contrasting the challenges faced by brands lacking a coherent branding strategy with the success observed when guided by strong branding strategies, it highlights the importance of strategic social media use in fostering growth and ensuring longevity through customer engagement. Through this focused case study, practical guidance is offered for early-stage brands, illustrating how to optimize branding strategies and harness digital tools to establish a robust and sustainable presence. This exploration aims to provide a comprehensive understanding of how early-stage brands can navigate the challenges of limited resources while building a strong and lasting brand presence in the digital era. Ultimately, the research aims to equip entrepreneurs with actionable insights, stressing the necessity of adopting robust branding strategies to not only drive profit but also advocate for customer needs in the fiercely competitive digital landscape.

Translation of Social Media Posts: Saudi Football Clubs Social Media Posts as Case Study

This study examines the translation strategies employed by Saudi football clubs Al Hilal and Al Nassr on their Arabic and English X accounts. Using a mixed-methods approach combining quantitative content analysis and qualitative discourse analysis, the research analyzed tweets over a 6-month period to evaluate translation accuracy, cultural adaptations, and engagement metrics. Findings revealed that both clubs predominantly use literal translation, but also employ cultural adaptation, paraphrasing, omission and addition strategies. Al Hilal's translations were found to be slightly more accurate than Al Nassr's. Culturally adapted posts generally received higher engagement from international audiences. The study identified challenges in translating sports-specific terminology and cultural references. While the clubs showed similar overall translation approaches, differences emerged in their handling of culturally-specific content. The research provides insights into effective bilingual social media strategies for football clubs seeking to expand their global reach, highlighting the importance of balancing linguistic accuracy with cultural sensitivity in sports communication.

Efektivitas Strategi Digital Marketing di Media Sosial: Studi Kasus Facebook, Instagram, dan Tiktok Generasi Z

The objective of this study is to analyze the factors that have contributed to the rapid growth of digital marketing on social media, evaluate the importance of digital marketing in the context of social media in the digital age, and identify efficient strategies for implementing digital marketing on social media. The research methodology employed included a quantitative research design with a questionnaire distributed to Generation Z respondents. The data were analyzed using statistical analysis software to assess the efficacy of digital marketing strategies on various social media platforms, including Facebook, Instagram, and TikTok. The findings of the study indicate that Instagram and TikTok are more effective in attracting the attention and engagement of Generation Z than Facebook. Instagram demonstrated the highest level of engagement with visual content, while TikTok exhibited a clear advantage in terms of interactive short video content. The primary factor influencing efficacy is the provision of informative and relevant content aligned with individual interests. The most effective digital marketing strategy entails the use of creative and interactive content on TikTok and Instagram platforms. In conclusion, the results indicate that TikTok and Instagram are more effective than Facebook in attracting the attention of and engaging with Generation Z. The use of visual, interactive, and authentic content is a key factor in the success of digital marketing strategies on these platforms. This study provides guidance for marketers in selecting effective social media platforms and designing digital marketing strategies to reach Generation Z audiences.

Effective Social Media Content Strategy to Enhance Brand Loyalty in Technology Businesses

Consumer behavior has shifted with the advent of social media. Consumers now tend to seek information, reviews, and product recommendations through these platforms. Technology businesses must understand and leverage this change to build and maintain brand loyalty. This research aims to identify and analyze the most effective social media content strategies in enhancing brand loyalty in technology businesses, as well as providing practical recommendations for companies to implement these strategies. The research method employed is a literature review with a qualitative approach using descriptive analysis. In this study, data were collected from scholarly articles published between 2010-2024, utilizing Google Scholar as the primary source of search. This approach can provide a comprehensive understanding of the main research topic based on relevant and up-to-date empirical data. The study findings indicate that in the evolving digital era, social media has become one of the primary means for technology businesses to interact with consumers. To differentiate and build strong brand loyalty amidst increasing competition, social media content strategies should be based on a deep understanding of the target audience, consistency, authenticity, educational and informative content, active engagement, and continuous data analysis. By effectively implementing these strategies.

In What Way Is Gen Zs Purchase Behavior Affected by Social Media

With the growth of the online marketplace, social media has received increasing attention as an advertising resource in recent years. An introduction to the social psychology of effective social media advertising has been studied to some extent at this stage. This paper delves into the dynamic expansion of social media and its far-reaching impact on marketing opportunities, particularly on Generation Z - a population known for its avid use of social platforms. Using a variety of search engines and specific keyword combinations, this study provides a comprehensive review of empirical studies that elucidate the relationship between purchasing behavior and Gen Z's use of social media. The study systematically integrates and evaluates various studies that have explored the impact of social media on the buying habits of Generation Z. Key aspects such as the phenomenon of followership, the quest for individuality, and the sway of social media influencers are summarized and evaluated. The paper emphasizes the critical role of social media marketing and its far-reaching impact on Generation Z's purchasing decisions.

Membangun Brand Awareness Melalui Strategi Digital Marketing Di Kala Hotel Semarang

In general, the development of a company is certainly inseparable from the Human Resources (HR) within it. There is a lot of history of a company being able to achieve extraordinary rapid development due to the professionalism of HR which is very well managed. This community service aims to 1) Increase knowledge and understanding of effective digital marketing strategies for HR at Kala Hotel Semarang. 2) Improve Kala Hotel Semarang's ability to manage digital platforms such as social media, websites and SEO and 3) Assist Human Resources or Kala Hotek employees in developing a comprehensive digital marketing strategy to increase brand awareness and reach market targets. So the result of this service is to open up insight to hotel HR about the importance of digital marketing in the industry by always contributing individually without coercion and being able to create interesting and effective social media content so that the media can become promotional material.

Analyzing the Influential Strategy on Getting out of Trouble after the COVID-19 Epidemic

Burberry encountered challenges within the COVID-19 pandemic, resulting in a substantial decline in company revenue. Burberry launched a range of aggressive actions in response to the outbreak, aiming to swiftly address the crisis. This essay examines the phenomenon of Burberry's swift rebound during the COVID-19 pandemic and explores the factors contributing to its speedy comeback. Burberry was able to swiftly overcome its difficulties by implementing a logo transformation strategy. This article provides recommendations for luxury firms to modify their logos in order to cater to the preferences of affluent consumers. An effective social media strategy led to Burberry's swift recovery. Therefore, it is suggested that luxury firms should offer customized online services. Burberry's effective digital strategy is a primary factor in its successful resolution of difficulties. Given this rationale, the paper proposes that luxury brands should create a digital platform. This article explores strategies for luxury brands to overcome challenges and increase their commercial worth.

Crafting Success: A Strategic Exploration of Technical and Conceptual (Hard) Skills of Modern Social Media Managers

The role of a social media manager in companies has evolved into a critical function for brand visibility and engagement. This article explores the technical and conceptual skills essential for success in this role. It begins by highlighting the increasing importance of social media in business strategies, identifies the challenges social media managers face, and then delves into the research gap regarding the nuanced skills required. The literature review examines the existing body of knowledge on both technical and conceptual skills, providing insights into their significance. The discussion section synthesizes this information, offering a holistic understanding of the skills necessary for effective social media management. The article concludes with recommendations for future studies to enhance the knowledge of this dynamic field.

Pengaruh Pemasaran Media Sosial Dan Persepsi Calon Mahasiswa Terhadap Keputusan Pemilihan Perguruan Tinggi

This study aims to analyze the impact of social media marketing strategies and prospective students' perceptions on their decision-making process in choosing an educational institution. The research employs a quantitative approach. Data was collected through questionnaires distributed to 50 purposively selected respondents, specifically prospective students considering Institut Teknologi Del as their higher education option. Multiple linear regression analysis was used to process the collected data, examining the causal relationship between the independent variables (social media marketing and perception) and the dependent variable (college selection decision).The findings indicate that effective social media marketing strategies and positive perceptions among prospective students significantly influence their decision to choose a higher education institution. The results reveal that improving the quality and reach of social media marketing, as well as fostering positive perceptions about the institution—such as academic quality, facilities, and graduate career prospects—can increase prospective students' interest in selecting Institut Teknologi Del as their place of study.